project report marketing management in maternity hospitals

7/24/2019 Project Report Marketing Management in Maternity Hospitals

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MARKETING MANAGEMENT IN PREMIUM MATERNITY

HOSPITALS

A PROJECT REPORT

Under the guidance Of

MR. KYA KUMAR

______________________________

Submitted by ABCD

Registration No. 1311078

______________________________

in partial fulfillment o f the requirement

for the award of the degree

Of

MBA

IN

MARKETING

September, 2015


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ACKNOWLEDGEMENT

It is it! rea" p"eas#re, t!at I re$or% m& in%ebte%ness to m& '#i%e,

(e$t#rer, Mr. Kar )or !is $o#nse" an% g#i%an$e %#ring t!e preparation o)

t!is pro*e$t.

I am grate)#" to Mr. N! an% to a"" m& )a$#"t& members o) Si++ima"

Uniersit& at t (earning -entr.

"a$e/ & A-

ate/ 31st$tober 2015 R4'. No.


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DECLARATION

I !ereb& %e$"are t!at t!e pro*e$t report entit"e% MARKETING

MANAGEMENT IN PREMIUM MATERNITY HOSPITALS,

submitted in partia !u"ment #! t$e re%uirement !#r t$e

de&ree Master #! 'usiness Administrati#n t# Si(

Uni)ersit*, India is m* #ri&ina +#r( and n#t Submitted !#rt$e a+ard #! an* #t$er e&ree, ip#ma !e#+s$ip #r an*

#t$er simiar tite #r pri-es.

A-

ate/ 31st$tober 2015 R4'. No


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Bonafide Certificate

BONAFIDE CERTIFICATE

-erti)ie% t!at t!is pro*e$t report tit"e% MARKETING MANAGEMENT

IN PREMIUM MATERNITY HOSPITALS is t!e bona)i%e or+ o)

A-!o $arrie% o#t t!e pro*e$t or+ #n%er m& s#perision.

SIGNATURE SIGNATURE

HEAD OF THE DEPARTMENT FACULTY INCHARGE


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ABSTRACT


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ABSTRACT

Mar+eting )or remi#m Maternit& ospita"s main"& reo"es aro#n% t!e

be"ie) )or t!e )a$t t!at giing birt! to a $!i"% is a %e)ining moment in a

oman6s "i)e, to be $e"ebrate% it! )rien%s an% )ami"& an% $!eris!e%

)oreer. aing a bab&6 s!o#"% mean more t!an sa)e"& %e"iering a

bab&6. It is abo#t t!e e""being o) t!e mot!er an% t!e $!i"% oer a "onger

time )rame %#ring pregnan$& an% e"" a)ter %e"ier&.

9!e pregnant omen o#"% great"& appre$iate a seri$e t!at proi%es/

Hi&$ end /ini/a /are in a !a/iit* !#/used #n

#bstetri/s

An inte&rated appr#a/$ t# pre&nan/* !#/used #n

/ini/a /are and +eness

Mar+eting ob*e$tie is to attra$t an% rea$! o#t to t!e e:pe$ting )ami"ies to

$reate t!e rig!t e:perien$e o#t o) t!e $!i"% birt! eent )or t!e mot!er an%

!er )ami"& t!ro#g! e"" e;#ippe% )a$i"it& an% s+i""e% sta))e% simi"ar"&

as a "arge !ospita" an% !en$e, sa)e %e"ier&6 o#"% be a gien, it is t!e

a"#e o) t!e oera"" e:perien$e


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ea$! %e"ier& an% $omman% a !ig!er pri$e premi#m in $ontrast. remi#m

ospita"s Mar+et t!emse"es in ario#s possib"e a&s, !i$! $ome o#t as

brea+t!ro#g!s.

9!e Mar+eting Management )or Maternit& ospita" s!ae ta+en a ma*or

"eap toar%s estab"is!ing Internationa" Stan%ar%s an% rea$!ing o#t to

t!eir spe$i)i$ target $#stomers t!ro#g! igita" Mar+eting, Mass

Mar+eting, t!ro#g! ?or% o) Mo#t! o) t!eir S#per app& -#stomers.

CONTENTS


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-!apter I

Intro%#$tion

-!apter IIb*e$ties o) t!e St#%&

-!apter> III

Resear$! Met!o%o"og&

-!apter> I@

in%ings an% Interpretation

-!apter> @-on$"#sion

-!apter> @I

(imitation

Appen%i:

a. 'ibi#&rap$*b. 0uesti#nnaire


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CHAPTER I

INTRODUCTION


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INTRODUCTION

9!e present st#%& is an attempt to $on%#$t a s#re& on Mar+eting

Management in remi#m Maternit& ospita"s in &%eraba%.

4:pe$ting $o#p"es !ae t!eir on $!oi$es an% t!e& be"iee in $ertain

bran%s B!ospita"s !i$! o#"% ma+e t!eir e:perien$e a memorab"e one.

9o%a& t!e )ami"ies !ae be$ome N#$"ear to a "arge e:tent an% most"&

ea$! )ami"& pre)ers to !ae on"& one or to $!i"%ren. 9!is ma+es t!e

e:pe$ting $o#p"es ma+e t!eir $!oi$e it! great $are, !i$! is obio#s"&

b#n%"e% it! "ot o) emotions.

-#stomers are more a"#e $ons$io#s t!ese %a&s an% to be a!ea% in t!e

ra$e amongst $ompetitors, $ompanies !ae to $onstant"& an%

$ontin#o#s"& remain in to#$! it! its $#stomers an% $onsistent"& tr& to

e:$ee% t!e e:pe$tations o) $#stomers b& "a#n$!ing ne an% mo%i)ie%

seri$es.

9!e ran% p"a& an important ro"e in b#i"%ing t!e )ort#nes o) a $ompan&

an% on$e a $#stomer is !app& an% satis)ie% it! one parti$#"ar bran% t!e&are er& "i+e"& to s!are t!eir moment o) tr#t!s it! t!eir )rien%s, )ami"&

members an% re"aties !i$! ma+es a positie image o) t!e $ompan& an%

b#i"% a "arger $#stomer base an% t!#s sai"s t!e $ompan& t!ro#g! to t!e

top position in t!e Mar+et.

9!ere)ore, $reating a bran% an% a%opting a ran%>p#s! strateg& ma& be a

+e& s#$$ess )a$tor.


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CHAPTER II

OBJECTIVES OF THE STUDY


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OBJECTIVES OF THE STUDY

T# en$an/e t$e (n#+ed&e ab#ut Premium Maternit*

H#spitas and t$eir Mar(etin& Mana&ement

T# "nd #ut reas#n be$ind p#puarit* #! Premium

Maternit* H#spitas

T# "nd #ut 1ari#us Mar(etin& Mana&ement

Te/$ni%ues ad#pted


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CHAPTER III

RESEARCH METHODLOGY


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RESEARCH METHODLOGY

Resear$! in $ommon par"an$e re)ers to +no"e%ge. ne $an a"so %e)ine

Resear$! as a s$ienti)i$ an% s&stemati$ sear$! )or pertinent in)ormation

on a spe$i)i$ topi$.

Resear$! Met!o%o"og& is $on$erne% it! t!e pro$e%#re )o""oe% to

a$$omp"is! t!e tas+.

METHOD FOR COLLECTION OF DATA

Se$on%ar& ata as $o""e$te% it! t!e e"p o) :&C emp"o&ees, ebsite,

!ea% o))i$e, et$.

rimar& ata/ D#estionnaire as #se% )or Resear$! st#%& as se")>

%ee"ope%.

ata -o""e$tion )rom Seri$e roi%ers an% -#stomers

DATA PROCESSING

DATA ANALYSIS TO REACH CONCLUSION


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RESEARCH PROCESS

R4S4AR- 4SI'N

S4-NARY A9ARIMARY A9A

A9A -((4-9IN

A9A ANA(YSIS E IN94RR49A9IN

R4S4AR- R4R9


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RESEARCH DESIGN

9!e irst Stage o) Mar+eting Resear$! $a""s )or %ee"oping most e))i$ient

p"an )or getting nee% to +no t!e $ost o) t!e resear$! p"an be)ore

approing it. esign resear$! approa$!es instr#ment an% samp"ing p"an.

A9A SUR-4

9!e resear$! $an gat!er rimar& an% Se$on%ar& ata bot!.

RIMARY A9A

rimar& ata gat!ere% )or spe$i)i$ p#rpose or )or a spe$i)i$ resear$!

pro*e$t. It is er& important to +no t!at !en t!e nee%e% %ata are

ina$$#rate or #nre"iab"e t!e resear$!er i"" !ae to $o""e$t primar& %ata.

Most Mar+eting Resear$! pro*e$t ino"es some rimar& ata $o""e$tion.

S4-NARY A9A

Se$on%ar& %ata are %ata t!at ere $o""e$te% )or ot!er pr#pose an% a"rea%&

e:ist some!ere.

Resear$!er #s#a""& starts t!eir inestigation b& Se$on%ar& ata to see

!et!er t!eir prob"em $an be part"& or !o""& so"e% it!o#t $o""e$tion

o) $ost"& rimar& %ata.

In t!is ro*e$t I !ae $o""e$te% bot! rimar& an% Se$on%ar& ata.

rimar& ata/ D#estionnarie as #se% )or resear$! st#%& as se")

%ee"ope%. ata as $o""e$te% )rom t!e Seri$e roi%ers an% -#stomers


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an% as "ater pro$esse% an% ana"&Ce% to rea$! $on$"#sion, $o""e$ting %ata

t!ro#g! s#re&.

Se$on%ar& ata/ Se$on%ar& ata as $o""e$te% it! t!e !e"p o)

emp"o&ees o) :&C, )rom ebsite, )rom ea% ))i$e in &%eraba% et$

)rom internet an% boo+s.


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MARKETING RESEARCH

9!e resear$! as $on%#$te% at :&C in &%eraba%.

Resear$! approa$!es/

2#/us Gr#ups

Sur)e* Resear/$

'e$a)i#ra ata

Resear$! Instr#ments/

In m& resear$! I !ae #se% on"& D#estionnaire as instr#ment )or

$o""e$ting primar& %ata.

F&C is a #nit o) irt!p"a$e ea"t!$are riate (imite% is a priate "imite%

$ompan&, in$orporate% on 2n% September, 2011 to r#n, on, manage, an%

a%minister remi#m maternit& seri$es an% opene% its %oor to e:ten% its

seri$es in G#"& 2013,. 9!e $ompan& !as been s#$$ess)#""& r#nning

operations at its )irst )a$i"it& at Roa% No. 2, an*ara i""s, &%eraba%

sin$e 2013 an% !as itnesse% a great response to t!e $on$ept )rom t!e

mar+et, in$"#%ing being ran+e% as t!e H1 !ospita" )or '&ne$o"og& in

&%eraba% in 2015.

9!e $ompan& is groing at a rapi% pa$e it! a reen#e rea"iCation o)

aro#n% R#pees 10 -rore per ann#m. An% is e:perien$ing a pea+ in its

$#stomers response t!ro#g! ario#s Mar+eting e))orts oer t!e "ast to

&ears sin$e opening it is no s#$$ess)#""& rea$!ing o#t to its ni$!e


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$#stomer segment. resent"&, t!e& !ae an o$$#pan$& per$entage o) oer

50 it! a mont!"& reen#e generation o) appro:imate"& R#pees ne

-rore i)t& (a+!.

F&C !as a"so b#i"t #p its potentia" in terms o) '&ne$ s#rgeries it! er&

!ig! %egree o) -#stomer Satis)a$tion. A$$or%ing to Ms. Ke&a, Sr. @i$e

resi%ent -#stomer 4ngagement, t!e )ami"ies !o !ae a"rea%& !a%

babies it! :&C t!e& $o#"% %ee"op great "ee" o) re"ian$e on t!e %o$tors

it! t!eir past e:perien$es

An% !o ere e:p"oring )or simi"ar seri$es in $"ini$a" $are an% non

$"ini$a" $are )or t!eir moms, a#nts, sisters, )rien%s et$. $ame ba$+ to :&C.

'ra%#a""& b#i"%ing #p t!e n#mbers )or '&ne$ S#rgeries, it !as be$ome

one o) t!e most pre)erre% $enters )or s#rgeries in t!e $it& it! its D#a"it&,

-"ass an% -ommitment.

S!e a"so a%%s t!at Inesting in a )a$i"it& it! t!e ambien$e an% $om)orts

$ompare% to some o) t!e best !ote"s is *#st t!e )irst step. 9!e most

important ingre%ient in %e"iering a great $#stomer e:perien$e is o#r

peop"e. n t!e $"ini$a" )ront, e !ire gen#ine"& )rien%"& peop"e !o a"so

!appen to be great $"ini$ians an% on t!e management )ront, e re$r#it

)rom in%#stries t!at are a!ea% o) !ea"t!$are in terms o) seri$e ;#a"it&

an% $#stomer engagement.


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MARKETING TEAM

F&C !as an a$tie team $omprising o) ent!#siasti$, empat!eti$ Mar+eting

pro)essiona"s. ?it! one o) t!e "argest Mar+eting teams o) aro#n% 10

members ea$! !aing spe$i)i$ ro"e an% responsibi"ities to rea$! o#t to

-#stomers in ario#s a&s.

Mar+eting Management ino"es managing a team o) !ig!"& $!arge%

in%ii%#a"s !o or+ in s&n$ to get t!e best o#t )or t!e team. 9!ese

in%ii%#a"s are er& smart"& pai% a"ong it! "ot o) in$enties an% bene)its

atta$!e% to t!eir a$!ieement as in%ii%#a"s per)orming in team.

Mar+eting 9eam is !ea%e% b& t!e @i$e resi%ent o) -#stomer

4ngagement an% !as to e"">e:perien$e% Mar+eting Managers e:e$#te

t!e entire p"an o) Mar+eting )or t!e ospita".

4a$! o) t!ese Mar+eting Managers !ae a team o) J Mar+eting

4:e$#ties !o +eep t!e pa$e o) t!e Mar+eting a$tiities going 2J7 on a

%ai"& basis it!o#t )ai".

4a$! member $onne$ts it! prospe$t, e:isting an% o"% $#stomers o) t!e

!ospita" an% pro)essiona""& !its a $as#a" $!at o) t!eir e"">being an% in

$ase, t!e& re;#ire an& sort o) !e"p !ere ospita" $an


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MARKETING BUDGET

Mar+eting #%get is %esigne% base% on t!e +in% o) Mar+eting A$tiities

are p"anne% b& t!e $ompan& in t!e e))ort to $reate ran% aareness an%

ran% Image o) t!e $ompan&.

A $ompan& spen%s a !an%some portion


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9!e ma*or Mar+eting Management A$tiities ino"es t!e )o""oing at

:&C. ne !as to #se t!ese in t!e rig!t mi: to get t!e ma:im#m o#tp#t an%

most )aorab"e res#"ts o#t o) t!e Mar+eting A$tiities !i$! eent#a""&

o#"% get more #siness an% s!o t!e %ire$tion in !i$! t!e #siness is

progressing.

9!ere are ario#s on"ine p"at)orms !i$! F&C #ses )or t!e rig!t

ino"ement o) Mar+eting team it! t!e $#stomers an% a )e e:amp"es

are ipe%rie.$om, +"ip)o"io.$om, en%.$om, ;#i+boo+s.$om et$.

4a$! o) t!ese ebsites $arr& a spe$i)i$ tas+ in -#stomer 4ngagement,

!i$! gies t!em an e%ge oer ot!er Mar+et p"a&ers s#$! as Rainbo

ospita"s, Mot!er!oo% ospita" et$.

A patient is $"ose"& )o""oe% %#ring t!e entire L mont!s o) !er pregnan$&.

9!e initia" stage is o) pre>$on$eption !erein t!e appre!ensions o) being

pregnant an% being ne parents are ta+en $are o) it! o$tors $o#nse"ing

an% a%i$e.

An% on$e a $o#p"e gets a 'oo% Nes t!at t!e& are e:pe$ting t!en t!eentire pro$ess o) g#i%ing t!em t!ro#g! to t!e rig!t se"e$tion o) o$tor, to

a"" +in%s o) Inestigations an% U"traso#n% s$ans are s$!e%#"e% an% reports

#p%ate% an% s!are% it! t!em on a persona" "ee".

In $ase o) an& ;#eries or %o#bts t!e Mar+eting team #p%ates t!eir stat#s

on t!e s&stem an% a $a"" is attempte% to get in to#$! it! t!e $#stomer

an% reso"e t!eir ;#er&.


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Mar+eting team +eeps t!em abo#t ario#s 4%#$ationa" Sessions )ree B

$!argeab"e being $on%#$te% at t!e premises o) :&C !i$! ansers man&

;#estions it!o#t een !aing t!o#g!t abo#t t!em. 9!ese sessions a"so

gies a sense o) be"ongingness to :&C.

?it! t!ese e))orts t!e Mar+eting team is a$t#a""& preparing to o))er t!e

-#stomers to boo+ t!eir %e"ier& at :&C in a%an$e m#$! prior to t!e

a$t#a" 4:pe$te% e"ier& ate.

A ea" is $reate%, one )or ea$! $#stomer an% base% on t!e progress o) t!e

%is$#ssion it is $ontin#o#s"& #p%ate% it! Mar+eting team6s $omments.

As Mar+eting team gains $on)i%en$e in t!e $#stomer an% so %oes t!e

$#stomer. 4it!er t!e %ea" is ?N or (S9.

oo+ing !e"ps :&C management to get t!e )airer i%ea on t!e n#mber o)

e"ieries an% t!e %ire$tion in !i$! t!e Management nee%s to ro#te t!e

Mar+eting 4))orts toar%s )#")i""ment o) its #siness 'oa"s.

n$e a -#stomer !as $on)irme% t!eir boo+ing, t!e Mar+eting 9eam

a#tomati$a""& starts t!e ba$+>en% preparation o) t!e s#rprises !i$! t!e

ospita" is p"anning )or t!eir %e"ier&.In $ase )or an& reason i) a $#stomer %e$i%es to not %e"ier at :&C, a proper

)o""o>#p is ma%e to #n%erstan% t!e s!ort)a"" in seri$es or an& ot!er

reason. 9!e Mar+eting team tries to not "et go an& -#stomer o#t o) :&C.

robab"&, t!is is t!e reason )or S#$$ess o) :&C, !i$! a"a&s t!ries

toar%s its $ommitment )or t!e -#stomers/

a. Onine Mar(etin& +it$ G##&e Ad+#rds


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b. S#/ia Media/. 3#mpan* +ebsited. Edu/ati#na Sessi#ns and S$arin& 3#aterase. Ad)ert#rias

ONLINE MARKETING WITH GOOGLE ADWORDS


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Google AdWords is an online advertising service that enables

advertisers to compete to display briefadvertising copy to web

users, based in part on keywords, predefined by the advertisers,

that might link the copy to the content of web pages shown to

users. Web pages from Google and from partner websites are

designed to allow Google to select and display this advertising

copy. Advertisers pay when users divert their browsing to seek

more information about the copy displayed, and partner websites

receive a portion of the income they generate.

'oog"e !as opene% ne !oriCon in t!e )ie"% o) Mar+eting. 4er&

$ompan& $an opt )or t!e seri$es an% pa& on"& )or t!e n#mber o) $"i$+s

t!e& a$t#a"iCe. 9!is !as ma%e a%ertising er& $ost e))e$tie.

F&C !as bo#g!t $ertain sear$! or%s )rom 'oog"e an% in $ase an& bo%&

ne $#stomer t&pes t!ose or%s s#$! as pregnan$&, %e"ier&, premi#m

maternit& et$. t!en :&C appears on t!e top o) t!e "ist. An% -#stomers !o

$"i$+ on t!e a%s get to :&C "an%ing page an% t!e& $an )i"" in t!e %etai"s in

s!ort so t!at t!e Mar+eting team $an get in to#$! it! t!em at t!e

ear"iest.

SOCIAL MEDIA MARKETING


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Social media marketing programs usually center on efforts to

create content that attracts attention and encourages readers to

share it across theirSocial Networks. The resulting electronic word

of mouth (eWoM) refers to any statement consumers share via the

Internet (e.g., web sites, social networks, instant messages, news

feeds) about an event, product, service, brand or company.When

the underlying message spreads from user to user and presumably

resonates because it appears to come from a trusted, third-party

source, as opposed to the brand or company itself.

Facebook and twitter are most famous of the active social

platforms which connects personal and professional front for any

individual or company. Fair reviews of any product or sevice or

services are well accepted in the circle and groups of people.

F&C !as a %e%i$ate% page on a$eboo+, !i$! t!e& +eep "ie an% #p%ate%

it! in)ormations, #p$oming eents an% sessions at :&C.

-#stomers post t!eir $omments an% reies on t!eir e:perien$es on t!e

page. -#stomers !o post t!eir ;#eries on t!e page o) :&C get

t!eir ;#eries ansere% b& t!e Mar+eting team.


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COMPANY WEBSITE

Xyz has a beautifully designed website which is very user friendly

and convenient to read through. The virtual guided tour is one of

the main features of the websites where any customer can see the

entire maternity centre at the click of a mouse. Customers can

have full information about the company and Doctors information.

EDUCATIONAL SESSIONS AND SHARING COLLATERAL

Xyz is committed to educating customers on a regular basis. It also

ensures that healthy habits and health tips are offered to the

customers. There are various Neverheardbefore kind of session

which !yz conducts involving not only the e!pecting couple but theentire family together.

"oga# $amazze# Nu %orn handling# &azz session for pregnant

ladies are few e!amples of the sessions conducted by !yz.

There are creatively designed collaterals with proper balance offun# information and education for the customers.

ADVERTORIALS


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'n adertoria!is an article that appears to be editorial but is

actually paid content that is written to promote a product or

service. The word is an amalgam of advertisement and editorial.

Ad)ert#rias are nati)e ads +it$ a sin&e purp#se4 &ettin&

spe/i"/ a/ti#n !r#m t$e reader.

T$is /#ud be d#natin& t# a /ause, d#+n#adin& a P2,

subs/ribin& t# an emai ne+setter, )isitin& a st#re, #r

bu*in& a pr#du/t.

An e5e/ti)e ad)ert#ria &rips t$e reader and eads $er t#

t$e #&i/a /#n/usi#n 6 p#intin& $er, in )er* spe/i"/

an&ua&e, t# +$at t# d# ne7t. T$is is t$e /a t# a/ti#n.

Ad)ert#rias /#me in a s$apes and si-es.

T$e* /#ud be ists #r &uides

T$e* /#ud be )ide#s #r print arti/es

T$e* /#ud be #ne pa&e #r si7

Re&ardess #! t$e !#rmat #r medium, $#+e)er, m#st te a

st#r*.

8*- d#es as# spend in Ad)ert#rias, and tries t# rea/$ t$e

masses +$erein its presen/e is !et. T$e Ad)ert#rias are

)er* taste!u* d#ne in)#)in& #t #! /reati)e +#r( t# $a)e

anti/ipated rea/ti#n !r#m t$e /ust#mers.


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CHAPTER IV

FINDINGS & INTERPRETATION


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9:;


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>=;

?=;

Do you think the Birthplace Ads are relevant?

1er* A//urate A//urate 1a&ue


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:?;

?@;

?


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B=;

?=;

>;?;

Do you think promises made by Marketing team were fullled?

A #! t$em M#st #! t$em

2e+ #! t$em Pr#mises +ere n#t Kept


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C=;

C;A;

Would you choose the Birthplace for your net baby?

D#ud #)e t# /#me ba/( Ma* be N#


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:C;?


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:=;

@=;

=;

Were ante"natal classes helpful?

1er* Hep!u G##d N#t t$at Great


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B:;

?=;


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C=;

C;A;

How likely are you to recommend the Birthplace to your friends and relatives?

1er* Li(e* 3anEt Sa* Uni(e*


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CHAPTER- V

CONCLUSION

CONCLUSION


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#ring t!is pro*e$t I )o#n% t!at Mar+eting Resear$! is not an eas& tas+. It

re;#ires !ar% or+ an% proper g#i%an$e at eer& step.

I !ae )o#n% in m& resear$! t!at t!e on"ine mar+eting is one o) t!e most

re"iab"e, )ast, an% er& targete% te$!ni;#es o) Mar+eting.

-#stomers )ee" $om)ortab"e ta"+ing an% isiting t!e Maternit& ospita",

!i$! o))ers persona" attention an% treats t!eir $on$ern as #ni;#e.

Mar+eting team s!o#"% a"a&s !ae a $onne$t it! eer& $#stomer or

prospe$tie $#stomer so t!at t!e& $an be sere% an& time.

))ering is %is$o#nt or some goo%ies as a S#rprise a"a&s a%%s a"#e to

t!e re"ations!ip it! $#stomers.

So$ia" Me%ia s#$! as a$eboo+ et$. p"a&s an important ro"e in Mar+eting

Management )or a Maternit& ospita".

remi#m Maternit& ospita"s )o$#ses on appier aspe$t o) $"ini$a"

%e"ier& ma+ing it a Go&o#s e:perien$e )or entire )ami"& it! its

e:$"#sie, s#per $"ean an% e"">maintaine% )a$i"it&.

9!ere is an immense s$ope o) #siness )or remi#m Maternit& ospita"

as prime )o$#s o) peop"e remains on e:perien$ing est -are at an& een

i) it $omes it! s"ig!t premi#m.


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CHAPTER- VI

LIMITATIONS


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LIMITATIONS

. T$e Resear/$ is /arried #ut #n /ust#mers,

emp#*ees et/ +$# are $uman bein&s +$# tend t#

be$a)e arti"/ia* +$en t$e* (n#+ t$at t$e* are

bein& #bser)ed.

?. SubFe/ti)it* is t$e main imitati#n #! t$e stud*. It is

)er* di/ut t# )eri!* t$e resear/$ resuts.


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BIBLIOGRAPHY


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BIBLIOGRAPHY

I !ae bene)ite% )rom s$ores o) boo+s an% art$"es, )or t!e p#rpose o)

preparing t!is pro*e$treport. 9!e "ist o) boo+s, perio%i$a"s an% ebsites

#se% )or t!e p#rpose are mentione% as be"o/

KS/

Mar(etin& Mana&ement b* P$iip K#ter Resear/$ Met$#d##&* b* Panneearse)um

R44R4N-4S

. $ttp4ar/$i)e."nan/iae7press./#mne+s*#un&ri/$india&i)esbirt$t#materna/areb#uti%ues?9:=:

project report marketing management in maternity hospitals

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