project report on study of consumer behaviour

8/3/2019 Project Report on Study of Consumer Behaviour

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PROJECT REPORT ON STUDY OF

CONSUMER BEHAVIOUR

BY-ABHISHEK MALIK(602)

DEEPAK PATEL(613)

GAURAV JAIN(615)

SHIKHA JAGLAN(638)

ABHINAV SHARAN(653)

YAMINI(659)

TABLE OF CONTENTS


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1. COMPANY PROFILE OF LIC INDIA

MISSION, VISION, OBJECTIVES

2. SWOT ANALYSIS

3. NATIONALIZATION OF INSURANCE INDUSTRY

4. RESEARCH METHODOLOGY

OBJECTIVE OF THE STUDY

SOURCE AND SCOPE OF DATA

CONSUMER BEHAVIOUR ANALYSIS

5. DATA ANALYSIS AND INTERPRETATION

6. RECOMMENDATION

7. FINDINGS AND SUGGESTIONS

8. BIBLIOGRAPHY

9. QUESTIONNAIRE


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COMPANY PROFILE


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Life Insurance in its modern form came to India from England in the year 1818. Oriental Life Insurance

Company started by Europeans in Calcutta was the first life insurance company on Indian Soil. All the

insurance companies established during that period were brought up with the purpose of looking after the

needs of European community and Indian natives were not being insured by these companies. However,

later with the efforts of eminent people like Babu Muttylal Seal, the foreign life insurance companies

started insuring Indian lives. But Indian lives were being treated as sub-standard lives and heavy extra

premiums were being charged on them. Bombay Mutual Life Assurance Society heralded the birth of first

Indian life insurance company in the year 1870, and covered Indian lives at normal rates. Starting as

Indian enterprise with highly patriotic motives, insurance companies came into existence to carry the

message of insurance and social security through insurance to various sectors of society. Bharat Insurance

Company (1896) was also one of such companies inspired by nationalism. The Swadeshi movement of

1905-1907 gave rise to more insurance companies. The United India in Madras, National Indian and

National Insurance in Calcutta and the Co-operative Assurance at Lahore were established in 1906. In

1907, Hindustan Co-operative Insurance Company took its birth in one of the rooms of the Jorasanko,

house of the great poet Rabindranath Tagore, in Calcutta. The Indian Mercantile, General Assurance and

Swadeshi Life (later Bombay Life) were some of the companies established during the same period. Prior

to 1912 India had no legislation to regulate insurance business. In the year 1912, the Life Insurance

Companies Act, and the Provident Fund Act were passed. The Life Insurance Companies Act, 1912 made

it necessary that the premium rate tables and periodical valuations of companies should be certified by an

actuary. But the Act discriminated between foreign and Indian companies on many accounts, putting the

Indian companies at a disadvantage.

The first two decades of the twentieth century saw lot of growth in insurance business. From 44

companies with total business-in-force as Rs.22.44 crore, it rose to 176 companies with total business-in-

force as Rs.298 crore in 1938. During the mushrooming of insurance companies many financially

unsound concerns were also floated which failed miserably. The Insurance Act 1938 was the first

legislation governing not only life insurance but also non-life insurance to provide strict state control over

insurance business. The demand for nationalization of life insurance industry was made repeatedly in the

past but it gathered momentum in 1944 when a bill to amend the Life Insurance Act 1938 was introduced

in the Legislative Assembly. However, it was much later on the 19th of January, 1956, that life insurance

in India was nationalized. About 154 Indian insurance companies, 16 non-Indian companies and 75

provident were operating in India at the time of nationalization. Nationalization was accomplished in two


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stages; initially the management of the companies was taken over by means of an Ordinance, and later,

the ownership too by means of a comprehensive bill. The Parliament of India passed the Life Insurance

Corporation Act on the 19th of June 1956, and the Life Insurance Corporation of India was created on 1st

September, 1956, with the objective of spreading life insurance much more widely and in particular to the

rural areas with a view to reach all insurable persons in the country, providing them adequate financial

cover at a reasonable cost. In the year 1955, approximately the Insurance In India, LIC had its beginning

in 1870 when two British Life Corporations started in India. They first organized to effort to establish

with the formation of Bombay Mutual life insurance Society Ltd. But, it was not extended largely. After a

few years, it left to oriental Government security life Assurance Co. Ltd., to expand the business in

organized manner all over the India. The Bharath and the Empire were established. The Asian and the

Indian Mercantile with the passing of the First Insurance Act in 1912, a measure control bean to be

exercised by the Government office has so provident societies had been registered for transacting the Life

Assurance Business in India. A few of these were foreign companies with their Head Offices outside

India. In addition to these insurance, a large number other insurers who had registered themselves for

transaction or had been taken over by the existing insurers.

During that period it was found out that many malpractices were prevalent among the insurance

companies and the need to bring the insurance companies under a single fold was widely felt. Hence the

Government of India decided to nationalize the Insurance Business.The primary purpose of life insurance

is the protection of the family. Insurance in its various forms protects against such misfortunes by having

the losses of the unfortunate few paid by the contribution of the many that are exposed to the same risk.

This is the essence of insurance -the sharing of losses and substitution of certainty for uncertainty.

Mission


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"Explore and enhance the quality of life of people through financial security by providing products and

services of aspired attributes with competitive returns, and by rendering resources for economic

development."

Vision

"A trans-nationally competitive financial conglomerate of significance to societies and Pride

of India."

Objectives of LIC

Spread Life Insurance widely and in particular to the rural areas and to the socially and

economically backward classes with a view to reaching all insurable persons in the country and

providing them adequate financial cover against death at a reasonable cost.

Maximize mobilization of people's savings by making insurance-linked savings adequately

attractive.

Bear in mind, in the investment of funds, the primary obligation to its policyholders, whose

money it holds in trust, without losing sight of the interest of the community as a whole; the

funds to be deployed to the best advantage of the investors as well as the community as a whole,

keeping in view national priorities and obligations of attractive return.

Conduct business with utmost economy and with the full realization that the moneys belong to

the policyholders.

Act as trustees of the insured public in their individual and collective capacities.

Meet the various life insurance needs of the community that would arise in the changing social

and economic environment.

Involve all people working in the Corporation to the best of their capability in

Furthering the interests of the insured public by providing efficient service with courtesy.


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Promote amongst all agents and employees of the Corporation a sense of participation, pride and

job satisfaction through discharge of their duties with dedication towards achievement of

Corporate Objective.

SWOT:

Strengths

The biggest strength of this organization is;

Customers trust public sector companies than private ones

Brand image, business experience and innovation product

The agents are very selectively chosen have excellent communication skill

Service quality which is crux of mission

Larger network branches which is help to customer for payment

Their strategy has been to grow the portfolio large enough so that there is an in built

fund hedge and in market where the portfolio has a large element of saving rather than protection

Product is price competitive compare with the competition and its upfront charge has

been always lower since from inspection.

Automatic balance the debt and equity component of the portfolio every quarter and first

to come up with health product .

Strong agent network that bring 60% of the total premium (lower commission but high

volume)


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Weakness

High target for financial advisor and for sales department

Many competitions in the market offer same product by the title difference in the

premium and offering

Sustainable to risk associated with investment in money

market Try to catch middle lower level people also. High

expenses on advertisement

Some plans are too complicated in understanding for a common person so most of them

avoid such type of plans

Opportunity

Huge market is literally untapped, out of 320 million insurable markets only 25% of the

people insured

Health insurance and pension scheme, an estimated market potential of approximately

$15 billion

LIC should give more insurance coverage both to the parents and children so that their

life should be covered in both cases the customer do not mind paying some premium for that

India is fast growing market and 80 to 85% people are below age of 45

Leverage the customer base of Banc assurance partner

Strong distribution network

Insurance awareness are increasing in India


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Threats

Player like Bajaj and Birla Sun Life with low premium for same plan

Entry of private companies with equal strong experience and financial strength ofpartner making the competition difficult and saturating the urban market.

Current Govt. policies do not encourage in gross domestic saving. If the tax liabilities of

the service rise the customer will have little money to invest

ICICI and other players have woken up from sleep and is following competitive

strategies. Its huge surplus in life fund gives a capability to lodge price war

Product differentiation is difficult in market (banc assurance)

Competition is getting keener in couple of year

High opportunity expenses will be in future

NATIONALISATION OF INSURANCE

INDUSTRY

The LIC Act (Act XXXXI of 1956) was passed by the parliament in June 1956

and it came into force of July 1 st, 1956. By this Act all the assets and liabilities apprenticing to

the Life Assurance Business in India. Of all registered companies in India and outside the India,

all registered Indian insurance were to be transferred to and vested in the LIC of India as from

the appointed day. The LIC of India came into existence of September 1st 1956.

Over its existence of around 50 years, Life Insurance Corporation of India,

which commanded a monopoly of soliciting and selling life insurance in India, created huge

surpluses, and contributed around 7 % of India's GDP in 2006.
http://en.wikipedia.org/wiki/Monopolyhttp://en.wikipedia.org/wiki/Monopolyhttp://en.wikipedia.org/wiki/Monopolyhttp://en.wikipedia.org/wiki/Gross_Domestic_Producthttp://en.wikipedia.org/wiki/Gross_Domestic_Producthttp://en.wikipedia.org/wiki/Monopoly


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The Corporation, which started its business with around 300 offices, 5.6 million

policies and a corpus of INR 459 million, has grown to 25000 servicing around 180 million

policies and a corpus of over INR 3.4 trillion.

The organization now comprises 2048 branches, 105divisional offices and 8

zonal offices, and employs over 1 million agents. It also operates in 12 other countries, primarily

to cater to the needs of Non Resident Indians.

With the change in the India's economic philosophy from the early 1990s, and the subsequent relaxation

of state control over several sectors of the economy, the monopolistic position of the Life Insurance

Corporation of India was diluted, and it has had to compete with a number of other corporate entities,

Indian as well as transnational Life Insurance brands. However, it still manages to be the largest player in

the Indian market, with the lion's share of 55%.

The recent Economic Times Brand Equity Survey rated LIC as the No. 1 Service

LIC: Brand of the Country.

In the financial year 2008-09 Life Insurance Corporation of India's number of policy holders are said to

have crossed a whopping 250 million (fourth in terms of population of the countries of the world)

LIC'S ORGANISATION STRUCTURE

The Central office of LIC is situated at Mumbai, the Economic Capital of India. Its activities are

decentralized further in 3 types.

* The 7 zonal offices are situated at Mumbai, Delhi, Calcutta, Chennai, and Bhopal. Hyderabad and

Kanpur respectively.

These zonal offices further decentralized into 100 divisional office and 2048 branches.

The corporation is headed by the Chairman. It will be assisted by LIC Board, which contains15 members in various activities like investment planning, marketing, etc.

The Zonal office is headed by the zonal manager and zones advisory committee assists the zonal

manager to conduct the working of each zone. Divisional manager is the in charge of each division and of

each division and the assistant division manger helps him to monitor the activities of branch office.


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Branch office is the independent cost center of corporation, which generates actual revenue. It is headed

by the Branch Manager and assisted by the Assistant Branch Manager, Administrative officers and

Assistant Administrative Officers.

LIC has wide network of branches in every hook and corner of the country spreading the gospel

of insurance even in remotest rural areas.


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RESEARCH METHODOLOGY

Objective of the study

To understand the consumer behavior towards LIC of India

To identify critical factor (internal and external) which influence the buying behavior of

individual,

To understand why people purchase insurance policy.

To analysis of customer perception of the quality of product, so that to take steps to

maximization of customer satisfaction.

Scope of the study

> It contains collections of data from all the Insurance holders and viewers of the holders.

> The number of respondents to be surveyed can be improved.

> The study has been conducted in Noida and Greater Noida city only.

This study has been conducted to analyze the market stand of Life insurance Corporation of

India.


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Sources of data

A two stage Research been conducted:

Secondary Research:

Collection of data from different websites and catalogues to understand the product and the costs of the

different Insurance policies of different companies.

Primary Research:

A Primary Research been conducted:

The questionnaire was prepared for the companies and following areas covered:

Distribution Channel of Insurance Company Consumer profile

Satisfaction level with the current Insurance Company on the basis of return

Reason for the selection of specific insurance policy and company

Desirable features of the product and risk aptitude

For the conclusive research, questionnaires have been developed on the basis of secondary data to

gather information on the research objective.

The final draft of the questionnaire was then prepared on basis of the observations from the pilot

study. These then finally filled by 100 consumers, for the conclusive study.


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Description of Primary Data collected:

Demographic /Socioeconomic Characteristics:

Demographic and socioeconomic characteristics sometimes called "states of being" in that they

represent the type of people. The factors on which we are working are age, sex and occupation. Monthly

income is also an important parameter but it is difficult to verify. Although the amount of money that an

individual earns in a month is an absolute, not a relative quantity but it is a sensitive topic in our society

and it is difficult to determine.

Attitudes/Opinions:

Through the questionnaire we have tried to get hold of individual's preference, inclination and

requirement from the products that the insurance company delivers to the customer. Attitude is an

important notion in the marketing literature, since generally it is previewed that the attitudes are relating

to the behavior of individual.

Awareness/Knowledge:

They are used in marketing research refers to what respondents do or do not know about the

product.

Motivation:

Through questionnaire have tried to find the hidden need or want of an individual and have tried

to find out that why people buy insurance.

Behavior:

Behavior concerns what subjects have done or are doing. Through made questionnaire I have tried to

find out the behavior of the individuals regarding the product and their

Responses


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Consumer behavior analysis with reference toLIC of India

A consumer's buying behavior is influenced by cultural, social and personal factor.

Cultural factor:

Culture is fundamental determinant of a person's needs and behavior. People acquire a set of

value, perception and behaviors through his or her family and other institution. Indian people want

achievement and success, comfortable efficiency and practicality, freedom and youthfulness. In other

word there are multicultural environment in India.

Indian loves their family and they want to secure their family from unnatural event. Indian give

first preference to his family after than others. They do not want to take loan and they want to invest their

money in long-term investment for child education and marriage. When we say about metropolitan city,

dependency on old age on son is decreasing. People want to accumulate some fund for old age so LIC

should concentrate on gratuity or pension plan.

Indian people also affected from sub culture. Urban people want to take more insurance

comparison than rural (due to high per capita income, insurance awareness, social security, investment

purpose, tax saving purpose). Religion also effect on insurance. LIC is using this thing very well.. In other

word LIC want to say that we will cover you at every step in life (sorrow or happiness). Consumer

behavior is also affected from reference group. Firstly, people see that which insurance is bestseller after


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that they purchase. They also get influenced by agent. People do not concentrate on their need due to

agent's influence. Social class also affect on consumer behavior. Lower class does not want insurance.

Upper lower class wants insurance for saving purpose. Working and middle class want insurance for

protection and saving purpose and lastly, upper class want to purchase insurance for investment tax

benefit and saving purpose.

Social factor:

Consumers are also influenced by social factor for example; reference group, family, and social

role and status. Consumer behavior is firstly influenced from membership group such as family, neighbor

and co-worker. Insurance is such type of product where people awareness is very low so people do not

very much about insurance. They think, insurance is only tax saving instrument so they fully dependent

on agent for taking insurance. When agent say about any product, that time they inquiry from neighbor

and co-worker about that product. If anybody suggests that, this product and I have also taken this

product. Individual think that, this product also best for him. He does not concentrate on his need and

requirement.

Secondly, he is influenced by information influences. If he goes to purchase insurance, he makes

enquiry about this product from his personal sources. He study newspaper and search on Internet and

gather all information related product. If he is satisfied from that information, he decides to buy

insurance. People also influence from opinion leader, this opinion leader may be Mukhiya, or Surpanch in

rural area or this may be any leader, actor or cricket player in urban area. If opinion leader say or

advertise about any product, people are influenced from opinion leader because opinion leader keep good

position in society.Family and household pattern also influence consumer behavior. Due to less security

of individual family, people want to purchase insurance, but in joint family people give less attention inbuying insurance. If all family are well earning, there are given less attention on insurance in such family.

But if earning member is less and dependent is more in such type of family insurance is very important.

Women want more security so women are taking main role in purchase decision where, women influence

consumer behavior.


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Personal factors:

A consumer decision is also influenced by personal characteristics for example the buyer age and stage in

life cycle, occupation and economics circumstances, personality, self-concept, life style and value.When

we say about age and life, first is bachelor stage. They are generally young independent and they are in

early stage of his carrier and earning. They mostly think that they have no need of insurance because in

that time they have no dependent. However, some people have some dream and dependent also. They are

in such stage where they can take more risk so they mostly prefer to invest in ULIP. Second stage is new.

In that stage people need and buying decision is influenced from their future plan and earning capability.

If they have to plan for purchase flat that time, they will need term insurance. There after stage is one or

two children after marriage, they will be influenced from future need. They will accumulate fund for

children marriage and education, they can be plan time-to-time vacation. In forth stage, they want to

accumulate for retirement. People want to live alone after old age or in peaceful place so they are ready to

start saving for old age.


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Competition analysis with reference to LICof IndiaThreat of intense segment rivalry-

Due to high stake of LIC position this segment is good for it and second good factor is its brand value.

But when we say about competition in this market, competition is very tough. We can say that market

condition is just like same as oligopoly means a few number of large firm is providing all service partially

different along line of quality, feature or services. Each competitor may seek leadership in one of that

major attribute and changing a price for that attribute. For example, ICICI is specialist on to attract high

net worth or urban population but LIC has large distribution network so it has specialist in rural segments.

But when we say about population growth, economic growth, or government policies insurance segment

is very attractive because only 25% insurable person are insured secondly 80% population are under age

of 45. Aggressive market condition is in market.

Threat of new entrants-

Due to aggressive competition and high entry exit barrier, this is not attractive segment for new

player. For entering in insurance field, mandatory capital is 100 crores. Secondly, foreign stake limited

with 26%, third Indian company have no experience in insurance business. Exit barrier are also very high

because, no company can leave market after entering due to loss because firstly, 100 crores will be lost

secondly, their compensation (customer or other company) will be very high or more than deposited

money. So in long run, company will try to less their business but they will not leave market. So this is

good factor for ICICI Prudential because, where entry or exit barrier are high, profit potential are also

high.

Threat of substitute product-

This is not attractive market in view of substitute goods because there is many substitute in market but

only service style is different. Different insurance company provide at least same product but presentation

is different. In case of lower substitute (means investment purpose) many product in India for example,

share, mutual fund, fixed deposit. Substitute place a limit on price and on profit. Bajaj Allianz launches

same type of product of LIC but in lower price.

Threat of buyer's growing power -
http://tmp/svmko.tmp/Copy%20of%20ICICI%20PROJEC%20a.dochttp://tmp/svmko.tmp/Copy%20of%20ICICI%20PROJEC%20a.doc


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In India buyer's growing power are increasing because they have more concentrated or organized towards

market. Government has established insurance regulator (IRDA) in India for growing buyer's barging

power. Due to lowest switching, buyers are very price sensitive and buyers have many sources for

knowing about different company product. Due to education buyer can analysis that, which product is

good for him. So due to growing buyer's power this segment is not good for new player.


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DATA ANALYSIS &INTERPRETATION


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Showing age group of the respondents

25-30 2230-35 36

35-40 28

40-45 14Findings:

The above table analyses the age of the respondents.

22% of the respondents are between the age of 25 to 30 years, 36%% are in 30 to 35, 28% fall in 35-40

years bracket and 14% of the respondents are 40 years and above. It is inferred that the respondents are

not evenly distributed on the basis of age and a high percentage of the respondents are in the 30 to 35

years age group.

Showing the gender of the respondents

MALE-52

FEMALE-48


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Occupation of the respondents

Finding:The above table analysis the occupation of the respondents

42% of the respondents are from service followed by 29% is businessmen, 23%

are self employed and 6% are retired being the least.


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It is inferred that the respondents are not evenly distributed on the basis of

occupation and a high percentage of the respondents are from service

Finding: - Out of 100 people, 46 people give preference to purchase from agent (almost half people), another 11

person give preference to buy insurance direct from company, and lastly 20people would like to buy insurance

through broker. With the help of above chart we can say that agent or tied agency is most popular distribution

channel in insurance field.


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Finding:-49 % people say that main reason is to purchase insurance is family security 16 % people purchase

insurance for tax saving, 21 % buy insurance for investment and lastly 8% buy it for retirement benefits. So majority

think/buy Insurance for security (49%).


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Finding:-In insurance mostly people's buying decision (41%) influence by their family, means they take insurance

according to their family needs in another word they insurance is taken because after death of earning person family

don't feel insecure. After that their buying decision influence from brand and advertisement (24%).


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Findings: It is clearly enunciated that out of 100 respondents 56 were paying premium

yearly. 27 half yearly , 14 quarterly and 3 monthly.

Findings: out of 100 respondents 36 wants that their claim should be settled quickly, 27

want transparency, 20 want good returns, 17 want excellent customer services.

Findings:

In the age group 25-30 people like brand than service, and in the age group 30-35 people

like brand followed by policy scheme,

And the people above 40 say that relationship and service is equally important.

FINDINGS


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The important factor, which has been recognized from the data collected is analysis regarding the life

insurance buying behavior of individual which states that, people give most importance to their security,

so other factors (saving, investment and tax saving) increases attractiveness of insurance among people.

Due to security reason, term insurance is very popular among people.

Insurance gives help to fulfill life stage need i.e. child marriage and education. People think that

insurance is a good financial tool to face influence and accumulating fund (due to compulsory saving).

Mindset is changing, now people take insurance according to their need and not due to their fear, they

understand their needs. So due to this reason now people first concentrate on policy scheme and brand

when they are going to choose Insurance Company and policy.

Whole life policy is popular due to family need, endowment policy is popular due to life stage

need (money back policy) and ULIP is popular due to old age saving and fulfill different life stage need.

In insurance, relationship and service is also important, so mostly people want to buy insurance direct

from company and agent, because agent and brand fulfill relationship and service need.

Premium mode also influences buying behavior of customer. Every income group likes annual and half

yearly mode. Insurance buying decision is mainly influenced by family. Due to brand and advertisement

(aggressive) people are aware about insurance and they are changing their mindset towards it. Now

people know that it is important for everyone and it gives us protection from 3d's (death, disabilities, and

diseases), approx 80% people accept this fact. More than half of the people agree that guarantee bonus

will increase the attractiveness of insurance, because in India people do not take more risk and more

important they want to secure towards safety of their money.

Network reach and visibility of Insurance is a very important criterion for the customer while buying an

insurance policy. We can also conclude from our analysis that network reach in terms of Branches is

directly proportional to the market share in case of Private Players.

Recommendations


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1) Insurance policy gives good return but it cannot compete with other financial tools (i.e.

equity). So this is basic need to increase return in the field of insurance sector.

(Recommendation for the whole industry)

2)Due to AIG (it was going to be insolvent) and deflation financial environment, mostly people

think that LIC is better than other private insurance company (due to Government protection).

So in this time private company needs to know that how to win people's belief.

(Recommendation for the whole industry)

3) There are lot of alternative distribution channel in insurance industry, but due to less

awareness of the people they do not know/like to buy insurance from such type of alternative

channel i.e. banc assurance, NGO's. So LIC of India needs to increase awareness of such type

of alternative channel among public.

4) Policy scheme is main factor to choose insurance company. If insurance companies give

more concentration on policy scheme then they can compete with another financial tool in

better way (i.e. equity and mutual fund).

5) In India people think that insurance is tax saving and protection tool, and not investment tool.

If LIC of India increase awareness among public, that insurance is good alternative saving

and investment tool, this will do work as a value added service which will increase

penetration of India.

6) Now only product knowledge is not sufficient for selling insurance, something should be

added up in training program (age/front liner) i.e. human behavior, CRM, knowledge of

another financial tool, communication program, and especially how to improve way of

delivery.

7) In insurance, process is too much time taking, when we compare to other financial

tools, so process work should be less, effective and flexible.

8) People are not much aware of alternative policy scheme (health, diabetics), so there

are need to increase awareness of such type of policies among people.

9) Mostly, people are not satisfied from the post service of insurance companies specially

public sector companies due to dependence on agents or no knowledge about process, so

there should be need to increase awareness about self service and awareness among people by

training and advertisement. 10) Insurance is long term contract and saving tool, after a time


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people feel less interested towards it, so time to time motivation is important that they are

doing a good job.

SUGGESTIONS:

Improvement of service:

From the survey it is necessary for the corporation to give a very high level of importance to

policy servicing.

Service should be envisaged without delay.

Services of field people must be must be utilized effectively to give better service after sale of policy.

Procedure must be simplified and areas like claims, loans, and surrenders must made customer friendly.

Publicity:

It is necessary to give a wide publicity towards insurance plans, services offered to customers and

achievements of LIC. This helps to build the confidence in a policy holder and strengthens the

organization. It is also necessary to prevent the antisocial canvas, damage to the image of

corporation.

The success of the insurance company is largely depending on the field force actually who are

treated as selling persons so increasing the morale of agents through proper motivation plays a

key role to lead the competition.


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BIBLIOGRAPHY

1. BOOKS/MAGAZINES REFFERED:

STUDY GUIDE-PRINCILES & PRACTICES OF LIFE /GENERALINSURANCE, by AIMA.

Books published by INSURANCE INSTITUTE OF INDIA

LIFE-INSURANCE, by Tata Mc GILL Insurance watchOutlook money.

2. WEBSITES REFFERED:

WWW.LIFEINSURANCE CORPORATION OF INDIA.CO.IN

WWW.CIFAINSURANCE.COMWWW.MONEYOUTLOOK.COMWWW.INSURANCE.IND.COM

3. REPORTS/ARTICLES REFFERED:

REPORT: MARKETING ISSUES & CHALLENGES FACING THE

INSURANCE INDUSTRY. NOV2010.

BRIEF PROFILE OF LIC, INDIANOV 2010.

REPORT: COPING WITH COMPETITIONNOV 2010.
http://www.lifeinsurance/http://www.cifainsurance.com/http://www.moneyoutlook.com/http://www.insurance.ind.com/http://www.lifeinsurance/http://www.cifainsurance.com/http://www.moneyoutlook.com/http://www.insurance.ind.com/


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QUESTIONNAIRE FOR MARKETING PROJECT

1) Age group

25-30

30-35

35-40

>40

2) Sex

Male

Female

3) Occupation

Service

Business

Self-employed

Retired

Q4) What do you think about insurance?.

5) Already have an insurance policy? If yes then please specify the company name

____________________________________

6) Why have you taken the insurance policy?

Tax saving

Investment

Retirement benefits

Security

Peace of mind

7) What criteria do you apply when selecting an insurance co?

Policy Scheme

Brand name


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Services reliability

Value delivered

8) If you think of having insurance, which company comes to your mind first?

_________________________________

9) Which criteria do you apply for selecting an insurance company?

Brand

Policy Scheme

Relationship

Service

10) What is your purpose for buying insurance policy?

For old age saving

For your family needs To fulfill different needs

For unexpected circumstances

11) How do you prefer to buy an insurance policy?

Agent

Broker

Company

Online

12) Kindly Rate LIC on

Pricing

Products

After sales Services

Advertisement

Customer handling

Distribution

13.) In buying insurance policy, your decision is influenced by?

Family

Friends and neighbors

Professional and trade union

Brand and advertisement


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14.) Which type of insurance policy do you want to entertain with increase in return?

Whole life policy

Endowment

ULIP

Equity

15.) Are you satisfied with the return on investment, which you are getting from your company?

Very satisfied

Satisfies

Dissatisfied

Very dissatisfied

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If yes Please specify

NAME:-

Email:-.


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project report on study of consumer behaviour

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