project smart garden final
TRANSCRIPT
PROJECT SMART
GARDENGardening made easy & efficient.
Joseph BrennanAerospace
Engineering
Justin ChoEnvironmental
Engineering
Taeha KimStructural
Engineering
Wei TsengElectrical
Engineering
Andrew Wilkinson
Environmental Engineering
Team 6
THE PROBLEM● 70.7 % of Adults aged 20 and over are
overweight with 40% of them being obese ● Increasing demand for healthy food options● Americans are busier than ever● Gardening takes a lot of time and skill
THE SOLUTION
● Change in diet to incorporate more vegetables ● Increasing demand for healthy food options● Americans are busier than ever● Gardening takes a lot of time and skill
Our Vision StatementTo provide health conscious working professionals with an easy & efficient automated, self regulating hydroponic, outdoor garden system monitored through a smartphone.
THE VALUE PROPOSITIONVEGETABL
EKALESPINAC
HMINT
HARVEST CYCLE40 DAYS
35 DAYS
15 DAYS
PRODUCED72c72c120
c
PER SERVING2-3c
2-3c½-1c
A smoothie a day.
HYDROPONICS?BENEFITS
● Accelerates plant growth
● Saves up to 85% of water
● More precise nutrient control
THE DESIGNCOMPONENT
S● modular design (base,
add-on, top)● water pumped up
from water reservoir● seed pods in each
dome● UV light under each
dome● temperature regulated
dome
Light
Light
Light
Reservoir
THE DESIGN
Seed Cup
THE MOBILE APPCOMPONENT
S● monitor live data● make adjustments
(temp, hum)● photo feed● track harvest
cycle progress
Smart Garden
THE COMPETITORSCompetit
ors
Smartphone contro
l
Can grow more
than 3 plants
Hydroponic
Harvesting
Modules Price
Smart Garden YES YES YES Outdo
or YES $250
Grove Ecosystem YES YES NO Indoor NO $2700
CounterCrop NO NO NO Indoor NO $350
Niwa YES NO YES Indoor
NO$450
THE MARKET
$3.4B Juicing Market
$1.3B Home Made
$1.00B
$2.04B
2004
2012
Sales by smoothie chains
Beachhead market: Green Juice MarketEventually expanding to smart home appliance
TAM
SAM
SOM
Total $5B Business
THE CUSTOMERSAfter conducting market surveys: 80% juice at home80% like to eat organic100% time is biggest reason they don’t gardenTarget MarketYoung professionals: 25-45Health conscious & busy working people
Pricing Strategy Materials
Cost of Base~$81.
38
Cost per Dome
~$23.19
Retail Cost of Base$250
Retail Cost per Dome$80
Online Sales
Retail Sales
Sales to Local Juice
Shops
Customers
Businesses
Cost per 6 pack Seed
Cup~$1
Retail Cost per 6 pack Seed
Cup$5The material cost calculation in appendix.Assembly 2 base 1 dome per hour, pay 8 / hour.
COST COMPARISONProduce Cost at Local
MarketCost with Smart
GardenGreen Smoothie
from Local Market produce
Green Smoothie with Smart
Garden
Kale $1 / cup $0.20 / cup
$5 / serving $1.30 / servingSpinach $1 / cup $0.20 / cup
Mint $2 / cup $0.10 / cup
Mitigating Potential RisksTECHNICA
L RISKSMARKETING
RISKS● iOS/Android App UI
● Harvest cycle ● Sensor
integration● Moving indoors
● Insertion into juice market
● Channels for education
● Keeping costs low
THE PLANJanuary 2016Team building and delegation of responsibilities. Prototype and iterate.
March-May 2016Testing phase of product. Iterations and adjustments.
January 2017Launch on Kickstarter
February 2016Prototype of base and top completed.
June-SeptemberContinue testing. Source Manufacturer. Look for marketing outlets/PR.
PROJECT
SMARTGARD
ENGardening made easy
& efficient.
THANK YOU
APPENDIXIncludes BMC, Sponsorships, Product Materials List
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships Customer Segments
Channels
Cost Structure Revenue Streams
The Business Model CanvasIteration #
San Diego Hydroponics and Organics/ Veg + Bloom - They are providing us with hydroponic equipment as well as advising us.Roger’s Garden - Providing us with a plot of land as well as access to any of their current gardening technologies and access to their suppliers.
We are taking the work and time commitment out of gardening and providing the common household with fresh vegetables, causing people to be less dependant on the supermarket.
JuicersHealth and environmentally conscious professionals who are too busy to garden themselves.
R&DManufacturingPresence in local storesOnline distributionEducational Content
Initial sale of product with customer return for keurig style seeds.Aftersales troubleshootingInteractions with customer through mobile app, possibility of creating ‘goals’ or ‘achievements’
The technology behind the productCustomer relationship (keurig style seeds)
Presence in local juicing barsSocial media and forumsPresence in local hydroponic stores
Raw materials costsManufacturing costs
Marketing Costs
Online and local retail salesSales to local juicing bars
Custom Outfitting agricultural farms
5/10/20161
Taeha 20
Sponsorships/Grants- Veg & Bloom Sponsorship
- San Diego Hydroponics and Organics Sponsorship
- Zahn Innovation Center
Justin 21
Product Material List - Base
Wei 22
Items Price Items Price
Arduino Uno R3 $2.99 Air pump $4.99
Bluetooth Module $6.97 Water pump $5.99
Liquid PH0-14 Value Sensor Module $11.93 5M Ultraviolet UV 395-405nm $3.99
SD Card Module Slot Socket Reader $2.99 Raw material $35.00
DS3231 AT24C32 Real time clock module $1.53 Plumbing, tubing, fitting $5.00
Total $81.38
Possible Retail Price Per Unit $250
Product Material List - Add-on Module
Wei 23
Items Price
DHT11 Temperature/Humidity Sensor $1.31
Waterproof DS18B20 Temp Sensor $1.89
5M Ultraviolet UV 395-405nm $1.99
Raw materials $15.00
Plumbing, tubing, fitting $3.00
Total $23.19
Possible Retail Price Per Module $80