project-sssssn-1224769799668759-9
TRANSCRIPT
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Exploring Corporate Strategy
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Analyzing a CompanysCompetitive Position is
Evaluating in terms of
qualitative and quantitativestandpoints.
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http://images.google.com/imgres?imgurl=http://www.forummobiles.com/news/images/nokia.gif&imgrefurl=http://www.forummobiles.com/lofiversion/index.php/t61550.html&h=150&w=150&sz=5&tbnid=sOsmFqZv8iHBsM:&tbnh=90&tbnw=90&hl=en&start=53&prev=/images%3Fq%3Dnokia%2Bmobiles%26start%3D40%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DN -
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:Vision:
Voice Goes Mobile.If it can go mobile itwill
:Mission:
Connecting People
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:Vision:Leading the Digital Convergence Revolution
GROWING TO BE THE BEST
:Mission:
Digital- Company.
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Nokias Strategy in India
Expand mobile voice
Drive consumer multimedia
Bring extended mobility to enterprises
Clearly defined objectives and goals
Right timing of decisions
Determination and risk taking
Foreseeing and using rising market opportunities
Creating the future
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Samsung Strategy in India
Aggressively hawking flip-tops and clamshells with
polyphonic ring tones and color screens.
Nationwide distributor and retail presence in thedomestic consumer durables market.
Samsung has been associated with the Lakme IndiaFashion Week (LIFW) for its Mobile Phones. TheCompany used the LIFW-2005 as a platform to launch its
D-500, Worlds Best Mobile Phone in the Indian market.
Set up a handset manufacturing facility in India
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What is SWOT Analysis
It is a non-financial planning tool.
It links the analysis in terms of advantages and disadvantages;and the internal and external business environment (in a matrixformat).
The Strengths and Weaknesses are defined by measures suchas market share, loyal customers, level of customer satisfactionand product quality.
Opportunities are new potential areas for business in the future,such as new markets, or new conditions in existing markets.
Threats describe how the competition, new technology, or otherfactors in the business environment may affect the business'sdevelopment.
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SWOT ANALYSIS
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Three stages of a SWOT analysis1. Identify.
2. Draw conclusions.
3. Translate into strategic action.
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Advantages of SWOT Analysis
Consolidate strengths
Minimizes Weaknesses
Helps to Grab Opportunities
Minimizes Threats Facilitates Planning
Facilitates Alternative Choices
Helps to Innovate
Ensure Survival & Success
http://images.google.com/imgres?imgurl=http://www.graphmobile.com/photo_infos/samsung_d600.jpg&imgrefurl=http://www.graphmobile.com/infos_suite.php%3Fid_news%3D325&h=375&w=309&sz=27&tbnid=GE1PE1uEXoRRXM:&tbnh=118&tbnw=97&hl=en&start=124&prev=/images%3Fq%3Dsamsung%2Bmobiles%26start%3D120%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DNhttp://rds.yahoo.com/S=96062857/K=samsung+mobiles/v=2/SID=w/TID=YS80_76/l=II/R=85/SS=i/OID=b2f07b1a9c889ee8/;_ylt=A0Je5mizoRtEyV4AO4WJzbkF;_ylu=X3oDMTBxZ2ZxY3BpBHBvcwM4NQRzZWMDc3IEdnRpZANZUzgwXzc2/SIG=1de3e7op2/EXP=1142747955/*-http%3A//images.search.yahoo.com/search/images/view?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dsamsung%2Bmobiles%26ei%3DUTF-8%26b%3D81&w=100&h=100&imgurl=www.mobiles24.de%2Fshop%2Fcatalog%2Fimages%2Flogo_samsung.gif&rurl=http%3A%2F%2Fwww.mobiles24.de%2Fshop%2Fcatalog%2Fproduct_info.php%2Fproducts_id%2F33&size=1.8kB&name=logo_samsung.gif&p=samsung+mobiles&type=gif&no=85&tt=5,596&ei=UTF-8 -
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SWOT Analysis On Samsung
Strengths
New product concept to rollout in five months
Catching the pulse of the consumer, offering gooddesigns & understanding Emotions
Heavy investment in technology, product design, andhuman resources
Focus on innovative products for the high-endmarket.
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-
8/3/2019 project-sssssn-1224769799668759-9
17/23
Weaknesses
Not pro actively coming out with newer models
Lack in product differentiation.
Different models at different price points
Focus on mass market instead of niche markets
Not very user friendly designs.
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8/3/2019 project-sssssn-1224769799668759-9
18/23
Opportunities
Distinguish its service from competitors. Offer product variations
Demand for cell phones driven by the serviceproviders or carriers
Tie up with service providers Lowering the price of a phone by just $20 in
many countries could increase its affordability by43%.(As per a study report)
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-
8/3/2019 project-sssssn-1224769799668759-9
19/23
Threats
Motorolas dominance in the U.S, Nokias popularity inthe European market, controlling more than half of the
world market Aggressive competitors, including Sony, Ericsson, and
Siemens eating into its share.
Not keeping track of the new trends in the market
Not an accessory and fashion statement
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8/3/2019 project-sssssn-1224769799668759-9
20/23
SWOT Analysis On Nokia
Strengths
Strength of the corporate brand.
Complexity improves its Competitive position
Design, the branding and the technology Backwards compatibility - protection from a Japanese
onslaught
Lending personality to its products (fashion
statement) Effective advertisement and market communication
Not only a tool for business but being an item ofeveryday convenience
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-
8/3/2019 project-sssssn-1224769799668759-9
21/23
Weakness
Lapse has opened up space for smallercompetitors
Potential threat from Microsofts entry intomobile telephony
Ericsson- king of wireless infrastructure Design to market takes more time
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8/3/2019 project-sssssn-1224769799668759-9
22/23
Opportunities
Highest growth in markets such as China and Latin
America Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost Life style marketing and segmentation
Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction
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