project tko (1)
TRANSCRIPT
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+
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TETRIS
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PONG
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HOW BIG IS THE MARKET ?
LARGE & INCLUSIVE
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Revenue created a aloneEst. Revenue created by the gaming industry in Malaysia
RM7 Billion
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EDUCATION : VARIES
CUSTOMERS’ BACKGROUNDINCOME : RESPECTABLE
LOCATION : CITY TASTES : ADVENTURE
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WHO ARE OUR COMPETITORS ?
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STRENGTHS
● RECOGNISABLE APPROACH
● AFFORDABLE
● ESTABLISHED BUSINESS
MODELS
WEAKNESS
● LITTLE VARIETY OF CHOICE
● Old-fashioned.
● CATERED TO SPECIFIC
GROUPS
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MARKETINGSTRATEGIES
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IMMERSIVE REALITY
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UNIQUE EXPERIENCES
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HYPEPublicising Next Level
Advertising
Events
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Flash mobs create insane amount of IMMERSIVE atmosphere, publicity, and
curiosity
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IN GAME CURRENCY & PURCHASABLE ITEMS
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Slots/Stations Pricing/half hour
Pokemon 30 40
FPS 24 60
Breakout 10 20
Tetris 10 20
Pricing scheme
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Management Strategies
MANAGEMENT STRATEGIES
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The business entity shall be a PARTNERSHIP between all 4
shareholders
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Jun Zhang (CEO)Terence.T
Shi Zhang 1 (Marketing)Daniel S.
Shi Zhang 2 (Technological Development)
Daniel T.
Shi Zhang 3 (Finance)
Seet
Lu Zhang (Human Resources)
Lian Zhang (Senior Handlers)
Zhan Shi (Handlers)
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START - U PC A P I T A L
X15 M
Financial Plan
14.9 M:
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35 35Revenue : Revenue :
35
O.Cost : Profit :
Revenue :
Profit :Profit: O.Cost :
1st Year 3rd Year2nd Year
2.24 MILO.Cost : 0.912 MIL
3.15 MIL 7.7 MIL0.97 MIL
6.73 MIL 11.15 MIL
12.25 MIL1.1 MIL
Pay : Pay : Pay :
Forecasted Results
1000
35
Profit :
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REFERENCE
1. ALTON, L. (2015, March 18). 6 Critical Questions Your Business Plan Must Answer.
Entrepreneur Magazine, 8-8.
2. Berry, T. (2006). Chapter 7 : Management Team. In Hurdle: The Book on Business Planning
(6th ed., p. 49). United States of America: Palo Alto Software.
3. Sylt, C. (2014, July 14). The Secrets Behind Disney's $2.2 Billion Theme Park Profits. Retrieved
March 19, 2015, from http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind-
disneys-2-2-billion-theme-park-profits/
4. Ender's game [Motion picture on DVD]. (2014). United Kingdom: Blitz Film & Video
Distribution.
5. Avila, W. (2015, March 18). Disneyland Jacks Up Ticket Prices, Suspends Sales of Annual
Pass. NBC Southern California. Retrieved March 19, 2015, from http://www.nbclosangeles.
com/news/local/Disneyland-Ticket-Prices-Go-Up-Southern-California-Annual-Pass-
California-Adventure-259741621.html