PROJECT TOPICS

HOUSEHOLD WASTE RECYCLING INTENTION AMONG UNDERGRADUATES

Topic 1

Topic 1 Research Framework

Topic 1 Underlying Theory

Theory of Planned Behavior (TPB) by Ajzen (1991)

Attitude Attitude

Subjective Norm 

Subjective Norm 

BehaviourBehaviour

Perceived Behavioural Control

 

Perceived Behavioural Control

 

Behavioural Intention

 

Behavioural Intention

 

ENVIRONMENTALLY-RESPONSIBLE CONSUMERISM AMONG UNDERGRADUATES

Topic 2

Topic 2 Research Framework

Attitude towards environmentally-responsible consumerism

 

Attitude towards environmentally-responsible consumerism

 

Subjective Norm 

Subjective Norm 

Intention towards Environmentally-Responsible

Consumerism

Intention towards Environmentally-Responsible

Consumerism

Environmental concernEnvironmental concern

Perceived Moral Obligation 

Perceived Moral Obligation 

Perceived Consumer EffectivenessPerceived Consumer Effectiveness

H5 (+)

H1 (+)

H2 (+)

H3 (+)

H4 (+)

Topic 2 Underlying Theory

Theory of Reasoned Action (TRA) by Ajzen and Fishbein (1975 & 1980)

Attitude Attitude

Subjective Norm 

Subjective Norm 

BehaviourBehaviourBehavioural Intention

 

Behavioural Intention

 

MOBILE SHOPPING ACCEPTANCE AMONG UNDERGRADUATES

Topic 3

Topic 3 Research Framework

Utilitarian Performance ExpectancyUtilitarian Performance Expectancy

Hedonic Performance ExpectancyHedonic Performance Expectancy

Effort ExpectancyEffort Expectancy

Social InfluenceSocial Influence

Facilitating ConditionsFacilitating Conditions

Intention to Adopt Mobile ShoppingIntention to Adopt Mobile Shopping

H2 (+)

H3 (+)

H4 (+)

H5 (+)

H1 (+)

Topic 3 Underlying TheoryUnified Theory of Acceptance and Use of Technology

(UTAUT) by Venkatesh et al. (2003)

Topic 4

INTENTION TO USE CLOUD STORAGE SERVICES AMONG UNDERGRADUATES

Topic 4 Research Framework

Perceived UsefulnessPerceived Usefulness

Perceived Ease of UsePerceived Ease of Use

Facilitating ConditionsFacilitating Conditions

Social InfluenceSocial Influence

Personal InnovativenessPersonal Innovativeness

Intention to Use Cloud Storage Services

Intention to Use Cloud Storage Services

H1 (+)

H2 (+)

H3 (+)

H5 (+)

H4 (+)

Topic 4 Underlying Theory

Technology Acceptance Model (TAM) by Davis (1989)

Topic 5 FACEBOOK CONTINUANCE INTENTION AMONG

UNDERGRADUATES

Topic 5 Research Framework

Topic 5 Research Framework

Topic 5 Underlying Theory

Self-Regulation Framework by Bagozzi (1992)

AppraisalEmotional Reaction

Coping Response

Topic 6LOYALTY TOWARDS FAST FASHION STORES

AMONG UNDERGRADUATES

Topic 6 Research Framework

Topic 6 Underlying Theory

Stimulus Organism Response

Mehrabian-Russell model by Mehrabian & Russell (1974)