project toto bangladesh – training presentation
DESCRIPTION
Project TOTO Bangladesh – Training Presentation. Dhaka, Bangladesh June 2010. Overview of Project TOTO Bangladesh. Module 1. Why is Project TOTO so important? Introducing the Project Introducing trainers and their blog. Module 2: What is a blog?. Nature and purpose of a blog - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/1.jpg)
Project TOTO Bangladesh – Training Presentation
Dhaka, Bangladesh June 2010
![Page 2: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/2.jpg)
Overview of Project TOTO Bangladesh
• Why is Project TOTO so important?• Introducing the Project • Introducing trainers and their blog
Module 1
![Page 3: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/3.jpg)
• Nature and purpose of a blog• What does a blog look like?• What’s the difference between blogs and websites?• What is a Content Management System (CMS)?• Anatomy of a blog: post/header/titles/body
Module 2: What is a blog?
![Page 4: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/4.jpg)
Module 2: Continued…
![Page 5: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/5.jpg)
• What are TOTO Bangladesh’s four main goals?
o Goal 1: train-up AA Bangladesh staffers on writing and posting great blogs, images and video
o Goal 2: train-up AA Bangladesh staffers on maintaining blogs
o Goal 3: give DA residents opportunity to share their stories, pictures and video to world through blogs
o Goal 4: Sharna and Joel use blogs, images and video to share their Bangladeshi experiences with an Australian audience to raise awareness about AA Bangladesh and their partners’ amazing work
Module 3: Why do we blog?
![Page 6: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/6.jpg)
What’s the bigger picture?
This will raise awareness about AA Bangladesh and their partners’ amazing work and inspire Australians to get involved in Actionaid’s incredible work in Bangladesh and worldwide.
It will also encourage AA Bangladesh and their partners to connect locally and globally so they can share their experiences with international Actionaid counterparts, community action groups, NGOs, government bodies, and other groups active in poverty mitigation programs.
By connecting and information-sharing with this global network AA Bangladesh can be inspired and inspire others with fresh ideas and strategies to address the problems of poverty. It will also help inform a local and international audience of the daily struggles so many Bangladeshis face every day.
![Page 7: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/7.jpg)
Networking – Building global relationships
Indirect impact
Direct impactBlogging
Post great blogs, images & video
Sharing experiences with global audience
Encourage conversation on
critical issues
New ideas and information sharing
Raise awareness about issues affecting
poor Bangladeshis
Inspire global and local audience to take
action
![Page 8: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/8.jpg)
• Who is your audience?
• How do you engage your audience?
• Using videos/photo/text to engage, motivate and inspire your audience
Module 4: Knowing your audience
![Page 9: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/9.jpg)
Module 4: Knowing your audience
Actionaid blogger
Australian audience
Local audience
Community activists
worldwide
NGOs, politicians,
government
![Page 10: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/10.jpg)
• What are you going to write about? • How often?• Are you going to post photos/videos?• Who is responsible for doing what?
Module 5: Make a blogging plan
![Page 11: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/11.jpg)
Writing good blogs means getting your tone, grammar and structure right.
Tone • The language and tone we use needs to reflect our identity and
the needs of our target audience.
• Blogs should include some or all of these: conversational, thought-provoking, inclusive, energetic, cheeky, humorous, engaging, credible, optimistic, write with hope, participatory.
Module 6: Tone, Grammar, Structure and general writing tips
![Page 12: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/12.jpg)
Grammar• Make sure your grammar is correct. The Economist has a decent
reference guide with info about punctuation. It’s not definitive, though: it’s American and economics-heavy: http://www.economist.com/research/StyleGuide/
Structure• The image, headline and first paragraph are critical. They need to
grab the audience. They also need to make clear why this post is on TOTO and not anywhere else.
Module 6: Continued…
![Page 13: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/13.jpg)
Helpful blogging tips:
• People don’t read text on the web, they scan. Why? Because reading text on the web is difficult – it takes the average reader up to 25 per cent longer to read text on-screen, and it’s also much harder on the eyes. So, here are some tips to make your copy web-tastic:
Module 6: Continued…
![Page 14: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/14.jpg)
Use simple language
• Use everyday words • Keep phrases tight• Keep sentences and paragraphs short• Keep punctuation simple• Use the active voice and present tense whenever possible eg We
must address the problem not the problem must be addressed• Tell any action in verbs, not nouns eg The group grows rice and
raises livestock to generate income rather than the group is involved in rice-growing and livestock-raising for income generation
Module 6: Continued…
![Page 15: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/15.jpg)
Pitching• In one sentence, pitch your article to yourself or your colleagues.
Next include a ‘breadcrumb trail’ that shows the connections between what you want to write about and your larger goals, eg:
• Story of young girl in DA2 working instead of going to school> AA Bangladesh’s projects to get kids back into school>What ordinary Bangladeshis or Australians can do to help these projects
Module 7: Pitching & writing
![Page 16: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/16.jpg)
Writing• Write all your posts in Word (or equivalent). It’s good to have a
back-up in case anything goes wrong. When you save your post, select ‘plain text’ on the ‘save as type’. When you’re done, copy your post and paste it in a new Wordpress post.
Module 7: Continued…
![Page 17: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/17.jpg)
• Writing posts and pages is the main activity in WP. You can start your blogging experience by clicking the Add New button located in the Posts menu:
Module 8: Using Wordpress - Getting to know your CMS
![Page 18: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/18.jpg)
Now you can enter your content. Once you’re ready, you can publish your new post by clicking the Publish button.
Module 8: Continued…
![Page 19: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/19.jpg)
Creating individual pages in WordPress is similar to writing a post. Simply click Add New in the Pages menu.
Module 9: Creating new pages in WP
![Page 20: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/20.jpg)
• First, identify topic• Does your blog tell a good story?• Review anatomy of the blog• Tips to keep posts short and easy (minimum
text/bullet points..)
Module 10: Start blogging by writing - first post
![Page 21: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/21.jpg)
• Now let’s write our first post together• Remember:
– put yourself in the shoes of the reader… would you want to read this blog?
– Who’s your audience?– What’s your pitch?
Module 11: Start blogging by writing - first post (Practice)
![Page 22: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/22.jpg)
• Don’t forget the 5 ‘Ws’ and 1 ‘H’– What?– Where?– When?– Why?– Who?– How?
Module 11: Continued…
![Page 23: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/23.jpg)
• Tagging is a crucial part of the site. How you tag your work depends on where it will turn up on the site. If you’re writing about a location, tag that location. An artist, a film, a country, the name of a book…tag it all.
• Also tag what categories your post is about (human rights, technology, environment).
Module 13: How to tag
![Page 24: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/24.jpg)
Categorising your posts structures your blog so visitors can easily navigate around your posts and pages.
A new category can be created from the Posts menu > Categories.
Module 14: Creating a new category in WP
![Page 25: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/25.jpg)
Visitors can leave comments on your site in WP. This is the most important feature of blogging as it lets you start a conversation with your audience – and that’s where the great ideas get going!
You can moderate your visitors' comments in the Comments menu in the WP administrator backend.
Module 15: Comments in WP
![Page 26: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/26.jpg)
You have a number of options that you can set for your Comments. They are listed under Settings > Discussion.
Module 15: Continued…
![Page 27: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/27.jpg)
• Use in-text links for relevant additional content (‘this film has an awesome soundtrack’, or ‘…according to a recent UN report, the…’
• Don’t use inverted commas when you link• If you cite stats or make a claim, include a link that
references where you got the information from
Module 16: How to link
![Page 28: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/28.jpg)
• Identify subject related to the topic• What do we want to show through our pictures?• Instruction on how to use the camera• Essentials of photography and composition
Module 17: Taking photos
Image: www.bigbangballers.org/blog/?page_id=644
![Page 29: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/29.jpg)
• Go out and take picture on the spot• Select appropriate pictures• Upload pictures on the blog• Comment and explain the pictures• Create a gallery
Module 18: Taking photos (practice)
Image: http://www.kidk.com/news/health/92585344.html
![Page 30: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/30.jpg)
• Identify person to interview• Organise appropriate meeting• Identify topic• Write down list of potential questions• Identify appropriate device (video camera vs
camera…)• Get to know the device• Make sure you can meet minimum standards
quality video (still camera, zooming, position of the interviewer and of the person interviewed, composition)
Module 20: Taking video – interviewing (I)
![Page 31: Project TOTO Bangladesh – Training Presentation](https://reader035.vdocuments.net/reader035/viewer/2022062815/56816957550346895de10558/html5/thumbnails/31.jpg)
• Conduct the interview• Watch the video together• Edit the video (might include subtitles?)• Upload video on the blog• Introduce the video to our audience• (Create a gallery?)
Module 19: Taking video – interviewing (II)