PROJECTS

FOR THE MONTH OF MAY2009

MARKETING STATUS REPORT June 4, 2009

Marketing Strategic Plan Concept development New Foundation Tagline – What You Spend on Campus … Stays on campus Complete Foundation Hot Dog Caper theme In creative Newsletter Redesign In creative Retirement Party Ongoing Board Insights Complete Foundation News Complete Campus Map/new concept (partnership w/ Visitor Ctr.) Concept development Orientation brochure Waiting for input

Real Estate Bio Conference packets Complete CTTi Marketing brochure photo shoot Complete CTTI Retail space marketing Waiting for input Email blast for Kellogg tract Complete Innovation Village website and re-branding Waiting for input Dining Services Road closure delivery detour signage In Creative Graduation Menus and Signage In Creative Break and Summer Hours signage Waiting for input Budget Meals Complete 36 Under $6 promotion Ongoing Cash Ops price benchmarking Waiting for input Los Olivos Catering Brochure re-design Complete Redesign Dining Website Complete Campus Center branding Concept development Los Olivos Cinco De Mayo luncheon marketing and photo shoot Complete Los Olivos C-Store refrigerator signage Waiting for input Round Table Pizza Delivery On hold Campus Center Employment Kiosk signage On hold Online Customer Comment Survey Waiting for input Vista Store Branding Waiting for input Update Green Campaign brochure Waiting for input Bookstore Book Buyback Complete Summer Sale Complete Ipod /Apple Free iPod Promotion - framed posters Complete Computer Department promotions Ongoing Computer Department photo shoot Complete Orientation welcome sale In Creative Summer Supermodel In Creative

Foundation Housing at the Village Summer Housing Campaign Ongoing Summer Housing street signs Complete Interactive Model-University Village Web Site In Creative Kellogg West/Kellogg House Peace Officer Memorial Day luncheon Complete Kellogg West Hotel Marketing Plan Ongoing Remodeled room photo shoot Complete KW exhibition booth Waiting for Input Wedding banners On hold KH Wedding Video In Creative KW email blast Ongoing KHP and KW reply to information requests In creative Financial Services Financial Facts Complete Bronco Card/Gift Card Brochure Getting Quote

Employment Services New website Waiting for input Direct Deposit marketing Waiting for input

Jan Feb Mar May May Jun Jul Aug Sep Oct Nov Dec

Total Monthly Hits Jan - May 09

Total Hits Jan - May

2008

Change in Hits Jan-May 08 vs. Jan-May 09

Change in Hits Jan-Apr 08 vs. Jan-Apr

09

Foundation 6,405 6,001 6,428 6,140 5,323 30,297 - 49,066 = -18,769 -14,515Human Resources 1,863 1,300 1,666 1,669 1,396 7,894 - 6,795 = 1,099 1,139Financial Services 2,254 2,028 1,880 1,841 1,788 9,791 - 15,837 = -6,046 -4,640Bronco Bucks 943 734 841 799 507 3,824 - 3,380 = 444 455

Gift Card 62 60 95 56 118 391 - 369 = 22 -12Bronco Bookstore 27,755 8,430 28,667 21,804 10,184 96,840 - 86,125 = 10,715 10,518

Dining Services 2,004 1,684 1,943 1,691 1,592 8,914 - 6,426 = 2,488 2,087

CCMP* 428 322 520 393 195 1,858 - 1,685 = 173 229

BSC 432 306 476 461 188 1,863 - 1,528 = 335 405

Los Olivos 1,270 1,218 1,486 1,641 1,616 7,231 - 5,320 = 1,911 1,449University Village 6,139 5,575 10,233 13,456 6,498 41,901 - 32,889 = 9,012 9,751Housing Assistance 479 898 533 367 448 2,725 - 3,711 = -986 -491Innovation Village 128 108 144 206 149 735 - 326 = 409 418

Kellogg West 3,401 3,047 3,168 2,767 3,088 15,471 - 17,542 = -2,071 -2,063Kellogg House 1,145 919 991 943 1,045 5,043 - 6,071 = -1,028 -1,203Total Hits (Monthly) 54,708 32,630 59,071 54,234 34,135 0 0 0 0 0 0 0 234,778 - 237,070 = -2,292 3,527

FAIR OAKS 2795 1102 880 287 197 5261 N/A 5261 5,064

MeetAtTheVillage 209 65 155 37 466 466 429TOTAL - ALL WEBSITES 3,435 9,020

2009 Foundation Websites - Web Usage Report(January 1, 2009 - End of May 2009)

Bookstore - Apple Promotion Extended

WEB-BANNERS EMAIL FLYERS

Dining - CCMP - 36 for 6 dollarsBANNER, TRASH WRAPS, TABLE TENT

Dining - CCMP - 36 for 6 dollarsBANNER

Dining - LO - Cinco De Mayo

BANNERSEMAIL FLYERS & WEB-BANNERS

Dining - LO - Cinco De Mayo

Dining - LO - Cinco De Mayo

Dining - LO - Frugal Fridays

BANNERS, TRASH AND FOUNTAIN WRAPS

Dining - LO - Frugal Fridays

BANNERS, TABLE TENTS, TRASH WRAPS

KW - Peace Officers Memorial Lunch

BANNERS

KW - Peace Officers Memorial Lunch

KW - Peace Officers Memorial Lunch

KW - American Idol Event

EMAIL FLYERS & WEB-BANNERS, BANNERS

Marketing

CONTACT LIST FOR MARKETING STAFF

UVillage - Frames

CONSTRUCTION

UVillage - Summer Live at the Village

MT. SAC AND CAL POLY NEW A-FRAMES

UVillage - Summer Live at the Village

BANNERS, TRASH WRAPS