promata portfolio english

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Promata leads to success.

c l i ck o r use a r rows to nav igate

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highly interconnected

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externally

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and internally

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well organised

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modular

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adaptable

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realistic

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successful

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Promata

is a privately held company founded in 1981 and a premiermarketing, training and event services provider.

We plan, monitor and implement both complex processes and individual projects on behalf of our customers.

With more than 3 decades of experience we are time-tested, knowledge-rich and adept at delivering a superb product on time and within budget.

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We are a team of 43 specialists in

Marketing Services

Training

Live Communication

IT

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Marketing Services

We build, enhance and manage communication between marketingand sales departments and their sales partners by means of efficientimplementation, evaluation and precise reporting.

Our team of 30 in-house marketing specialists, supported by an expertly IT-department and strong database management, ensure that ourservices are tailored to meet our clients’ special requirements, based on highly professional development and accurate implementation.

We manage the whole programme, from e. g. survey design through toprogramme implementation, questionnaire distribution and analysis of results. We deliver results in real-time to suit our customers’ needs.We increase visibility into marketing budgets, we forecast, plan andimplement, based on real-time data.

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Marketing Services

Portfolio

Communication platform trade marketing Planning and implementation of communication measures Budget and evidence management Data capture and response management Qualified data and evidence evaluation Data management and analysis Document management Competitions, incentive and bonus programmes Bonus systems and customer programmes Mailing and hotline services

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Training

We are specialised in the organisation, administration andimplementation of all training measures that are fundamental to growing a dealership network’s business and success.

We have been assisting prestigious major clients in the fields of sales and after sales training, technical and non-technical training.We enable our clients to give their workforce the knowledge and skills they need to meet their strategic goals and drive greater proficiency into their organisation.

In order to meet our clients’ specific needs we have developed our own Training Management Systems, enabling us to manage theprofiles of more than 60,000 dealership-staff of various networks, ranging from a dealership’s apprentice to its owner to its managing director.

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Training

Portfolio

Assessment of demand and training management Concept, development and administration of training schemes Training Management Systems Dealer Management Systems Reporting and documentation Contract management Staff profiles and reconciliation of qualification Financial management (debit/credit)

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Live Communication

Promata is more than just an ordinary event agency.

At Promata we have over 20 years experience in planning and organising events of all kind: product launches, road shows, conferences…

As we know exactly what the staff structure of our customers’ sales partners is like, we can pinpoint the target groups and their specific needs and preferences. This puts us in a position to plan events well ahead of other agencies and tailor them to meet clients’ needs and help their businesses to be more successful. This is done in the most accurate and efficient way possible by dedicated and experienced staff with excellent organisational and creative skills and – needless to say – within budget.

We arrange and manage all things event-related – from enquiries(and getting the best deals) through to booking flights, accommodation, locations… Give us a challenge!

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Live Communication

Portfolio

Product launches Kick-off events Roadshows Test and drive events Motivational events Promotional events Gala events Conventions Congresses Assessment of performance and evaluation

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IT

Our in-house IT department, consisting of 10 skilled and experienced programmers, enables us to provide prompt IT support in order tooptimise our clients’ – both internal and external – processes.

We build and manage databases, use profiling and modeling tools witha vast choice of selection criteria for accurate selection and targeting.

Our comprehensive solutions entail secure transmission of data toexternal systems, automated control-, booking- and reporting-systems and online applications with 24/7 availability – to name but a few.

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References

We have been operating in the market successfully for over 30 years.We have a track record of work with international teams and long-term relationships with many of our clients, helping their businesses to be more successful:

Dealer marketing – Ford of Germany since 1981

Technical/non-technical training – Ford of Germany since 1995

Ford training management, Ford Marketing Institute – Ford of Germany since 1995

Guest management events – Ford of Germany since 1997

Technical/non-technical training – Jaguar Germany since 1997

Product trainings, events – Mazda Motors Germany since 1999

Marketing and incentive programmes – Ford Bank Germany since 1999

Non-technical training – Mazda Motors Germany since 2000

Technical/non-technical training – Land Rover Germany since 2000

Dealer conventions, product launches, events – Ford of Germany since 2001

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References

Controlling of dealer advertising expenses, Ford of Germany since 2002

Information- and payment system – Ford of Germany since 2001

Dealer year-end conventions, (kick-off) events – Suzuki Intern. Europe since 2003

Online competitions, Ford Bank Germany and Mazda Motors Germany since 2004

Online training management – Mazda Motors Germany since 2006

Dealer marketing – Jaguar and Land Rover Germany since 2007

CRM support system – Ford of Germany since 2007

Information- and payment system – Jaguar and Land Rover Germany since 2007

Guest management events – Jaguar and Land Rover Germany since 2007

Dealer marketing – Mazda Motors Germany since 2008

Dealer and press events – Mazda Motors Germany since 2010

Audit web survey – Jaguar and Land Rover Germany since 2011

Dealer marketing – Jaguar and Land Rover Austria since 2012

DIN EN ISO 9001:2008 certified since 2001

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Contact

Promata GmbHMax-Planck-Strasse 39a50858 Köln (Cologne)Germany

For enquiries, please contact

Gero Engel0049 (0)2234 95 82 [email protected]

Phone 0049 (0)2234 95 82 0Fax 0049 (0)2234 95 82 110/[email protected]