promotale - a sale story
DESCRIPTION
Promotion is one of the most powerful tool that helps the shop owners to increase their conversion rate. But what if the promotion is not set correctly and it applies to more products than intended? Or the percentage discount is not the right one? Without a proper warning system, the money lost could be significant. This presentation focuses on solutions to prevent this from happening, and also on promotion performance statistics and how we extended the Magento Core in order to collect this information.TRANSCRIPT
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Adina Nichitean
PromoTale – a sale story
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About Me
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Overview
Short Intro to Magento Catalog Price Rules
PromoTale• Stops Faulty Promotions• Sends Catalog Price Rule Alerts• Helps Evaluate Promotions Efficiency
How to extend it
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Catalog Price Rules
Based on• Product attributes• Customer groups
Examples• Customer group
discounts• Category discounts• Season sales
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Our solution
Alerts• Admin interface• E-mail
Set catalog price rule inactive
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How to extend Catalog Price Rule flow
Extend model:Mage_CatalogRule_Model_Rule
Extend resource model:Mage_CatalogRule_Model_Resource_Rule
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Products exceeding discount threshold
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PromoTale Settings
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Promotions Efficiency
The most effective Top 3 Catalog Price Rules
Active Catalog Price Rules Sales
Orders Statistics• Top 10 Catalog Price Rule revenue• Specific period reporting
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PromoTale Dashboard
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PromoTale Dashboard
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PromoTale Dashboard
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New Validation Rules Most Sold Products on Promotion
Target per Promotion Alert Threshold by Category
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Conclusions
Open Source OSL 3.0
GitHub.com/zitecmagento/PromoTale
Magento Connect: zit.ec/promotale
E-mail: [email protected]