promote your business during holiday season

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SEO Information Technology Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com Promote Business During Holiday Season

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Small Business Holiday Marketing best practices and tips, loads of inspiration that will help you boost sales and engagement during (and after) this holiday season. To find out more on Holiday Marketing and how SEO Information Technology - SEO Services Company Mumbai can help you enhance your website with promotion contact us today.

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Page 1: Promote Your Business During Holiday Season

SEO Information Technology

Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More

Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com

Promote Business

During

Holiday Season

Page 2: Promote Your Business During Holiday Season

SEO Information Technology

Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More

Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com

3 Tips to Promote Business during Holiday Season

1. Holiday Online Marketing

Special/Discount Coupons

Promote deals/offers on Social Media

Post on company blog

Page 3: Promote Your Business During Holiday Season

SEO Information Technology

Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More

Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com

2. Holiday Email Marketing

Sales promotion

Special/Discount Coupons

Promote deals/offers

Free Gift with Purchase

Holiday newsletters

3. Increase Holiday Sales

Research and Update Keywords for

Holiday season

Update Main Page Content

Add Special Holiday Sales Pages

Post Frequent Holiday Specials on

You’re Site

Offer Gift Cards

Use Flyers

Use of promotional items with company logos

Offer Reward Points

Greeting Cards (Christmas cards)

REMEMBER: Make it easy and rewarding for customers to buy from you and

they will reward you with holiday sales.

Page 4: Promote Your Business During Holiday Season

SEO Information Technology

Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More

Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com

Promotion Examples:

Promotion 1: 25% Off Services for New Clients Promotion 2: $20 Same-as-Cash Coupon Promotion 3: 10% Pre-Book Discount Promotion 4: $10 Off Next Service Promotion 5: Free Haircut on the Fifth Visit Promotion 6: Bring a Friend Promotion Promotion 7: Free $20 gift certificate with the Purchase of a

$100 Gift Certificate Promotion 8: 25% Off on Your Birthday Promotion 9: $10 Off on Product Purchase of $100 or More Promotion 10: 10% Off for a Positive Online Review Promotion 11: Free Haircut with Color Service on First Visit Promotion 12: 20% off an Additional Service

Too many tasks don’t worry we’ll help you

in following ways

Page 5: Promote Your Business During Holiday Season

SEO Information Technology

Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More

Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com

1. Social Media Promotion Packages

Facebook/Twitter Promotion

a. Profile layout Enhancement.

b. Content and Images status updates.

c. Maintain photo album and image gallery for different services.

d. Improve Facebook likes.

e. Ad promotion

Pinterest Promotion

a. Create boards for different styles of arrangements and pin all of

your inspiration for each style.

b. Business Portfolio on Pinterest - Create a Pinterest board

dedicated to your work.

c. Pin It Button on website – This will give users the option to add

(pin) images from website to Pinterest.

(Note: Client will need to help us by providing images/content for

additional categories boards.)

Page 6: Promote Your Business During Holiday Season

SEO Information Technology

Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More

Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com

2. Email Marketing Package

Includes:

Setup Email Marketing

software (Aweber,

GetResponse, IContact,

Infusion Soft etc)

Data import of existing list X

500 (* cost to client if list is

greater than 500 email address)

Set up Follow Up Email Series in Text or HTML with good header and

content for maximum open rate X 1 Campaign (daily with Spam filters

to ensure that your message is delivered to your customers with strong

CALL To Action. weekly, monthly or quarterly..etc)

Page 7: Promote Your Business During Holiday Season

SEO Information Technology

Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More

Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com

Create 1 custom newsletter template

Setup 5 Broadcast email messages a month

Create Email Marketing campaigns X 2:

a. For revenue generation

b. Branding

c. List building

d. Limited Time offers

e. Thank you message

f. Customer Retention and

g. Acquisition

h. Customer Surveys

Managed email list ( Unsubscribed, etc)

Segment email list X 1 – divide subscribers into content relevant lists to

increase sales and opt-ins

Online data capture using opt-in forms linked to Email Marketing

software

Provide live support

Provide quarterly review and analytics reports ( Open Rate, Bounce

Rate, Opt-out, Opt-In etc)

Hope this short guide was helpful and gave you some useful ideas for your

business. If you've already tackled some of these things, then that's awesome!

Keep up the good work. But if you need some help, then please feel free to

email us at [email protected] .

Page 8: Promote Your Business During Holiday Season

SEO Information Technology

Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More

Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com

Few Promotion Tips for Small Business

Salon Wedding Business Online Promotion

a. Make your Salon (Hair and Makeup / Bridal) services known and visible

on websites and social media.

b. Grow your bridal network with local wedding photographers and

wedding planners.

c. Participate in a bridal show.

d. Ask for referrals – It can be used for promotion on website and social

media.

e. Create wedding packages suitable for every budget, including packages

with other Salon service providers.

Dentist Marketing Ideas

a. Create mailing list – Send out direct emails to customers. b. Use print media such as Brochures, Postcards, Flyers and Catalogs.

c. Provide Holiday discounts and display posters and banners in your

clinic.

d. Send appointment date reminder to your patients.

e. Inform people about Oral Hygiene via brochures etc.

f. Give thanks gifts during holiday season.

Page 9: Promote Your Business During Holiday Season

SEO Information Technology

Digital Marketing Services Mumbai, INDIA | SEO, PPC, Social Media, Content Marketing and More

Email:[email protected] | Website: http://wwwSEOInformationTechnology.BlogSpot.com

Business services those benefits from Holiday spending:

Catering, Carpet Cleaning, Housecleaning, Chimney Sweeps, Car

Rental, Salons and Spas, Furnace Checkups, Cosmetic Dentistry,

Home Security, Fitness, Storage, Locksmiths, Interior Design and

More.

Tips For Small Businesses To Promote Themselves During This

Holiday Season:-

1) Update your website – create holiday landing pages.

2) Reach out to customers via Social Media.

3) Use Pay Per Click (PPC) Campaigns.

4) Provide Holiday Coupons, Special Offers and Deals – promote these on

social media, PPC, email, SMS text and print media.

5) Email Marketing.

6) Create videos to promote your Holiday offers.

7) Create Facebook contests.

8) Send out photo postcards, gifts or signed notes.

9) Focus more on Holiday related topics.

10) Build landing pages for promotions, content and campaigns.

Visit Our Blog: http://seoinformationtechnology.blogspot.com/