10 ways to promote your mobile app via SEO and Social

ChannelsSmartphone has been introduced globally for more than 7 years now. The response and evolution has been really remarkable, but it is the 2013 which made it surpass the desktop user base with maximum number of people preferring to browse through mobile.

The ‘mobile’ year

Marketers have been aware of this development and for that the technique for promotion of any mobile app has evolved a lot. Business owners are not targeting a smaller segment of the crowd who are supposedly totally interested in their line of offering. Most of the business owners or those related with ecommerce industry knows that 1 out of 3 visitors in any retail portal comes through mobile and this data is supported by comScore. This simply means unless and until you are mobile ready you must prepare for a pension fund as your business is certain to hit low. For making sure that this does not happen, people plan with mobile UI experts about offering exquisite mobile experience to their users.

Facts that Matter!

According to comScore mobile metrix of US in June 2013 on an average 78% of the users going inside any retail site uses Smartphone and prefers the app version of the site. Also, 44% of tablet users prefer app for making their purchase online. This all tells one thing that now just site website mobile app has got substantial number of user base and that does topple the desktop users in many cases too. Keeping an eye over the future one must plan and so going with mobile app development is most wise for the moment.

SEO and Mobile app: Hand in hand, surging ahead!

SEO – Search Engine Optimization, the ‘push’ factor for businesses that have scaled heights of success in the last decade, is also a veritable means of marketing mobile app. With the evolution of global content delivery channels and change in user behavior, mobile app promotion has taken the route of SEO – an approach that also has a new business opportunity to the domain of SEO.

When your mobile version of site is compliant for both Smartphone and Tabs you know you are set for today’s online user. Even in the Google’s latest SEO guidelines 30% emphasis has been given over mobile friendliness and the algorithmic changes are done keeping in mind the mobile users of future. Getting a support from professional SEO Company India is must if you are planning of a global user reach.

Let’s know how to promote the app

Once the development part is completed next episode calls for the marketing of the mobile app and that is done through industry standard services which are meant for delivering the finest of result. Much of the digital marketing approach and SEO basics are utilized in this process.

Let’s highlight 10 prevalent approaches of digital marketing in making an app reach more.

1. Store listing and ASO: ASO or App store optimization is the most popular service now in the world when it comes to optimize your app once it is uploaded in the app store. Work on your keywords and use those in the app store listing process then make sure that the right ASO service providing company is hired. In this segment asking all the fan based to give review through social media is beneficial.

2. Making it popular among mass: SEO or marketing approach has transformed a lot now and PR agencies are hired for creating right public relationship with news coverage and podcast marketing, etc.

3. Be social: Working on the social strength is most essential as this ensures mass engagement. Every app owner uses the social platforms for this part by hiring SMO experts.

4. Promote the site: Promoting the mobile app website is a must and this can be done through blog marketing and promoting it in various social media channels.

5. Micro blogging site: Twitter is a great place for promotion with hashtag competitions and bringing user base more close to your brand.

6. YouTube channel: Having a viral video concept and promoting it in YouTube channel is an effective way of coming to limelight in a very small amount of time.

7. Facebook Page: There is no question about the benefit of this one as most of the people spend maximum time over there. Promote you app over there and gain a great loyal follower and potential customer base in the process.

8. Paid advertisements: Google AdWords is another place to promote your app. One can synch it with story for creating a greater effect.

9. Mobile platform ad: Run paid apps though mobile ad network to gain maximum leverage.

10.Forum Authority: It’s all about creating authority now in the business world and this also has to be done while promoting you app. Make use of relevant forums to do that.

Social media channels and SEO can work wonders in maximizing the reach of a mobile app. What you need being a mobile app owner is to subscribe to the able services of an internet marketing expert.

Let us know if you decided to tread the path to success with the aid of SEO or social media optimization services! We would love be at your service!

CONTACT:

SynapseIndia

Web URL: http://www.synapse.co.in

Tel: (+91) 120 433 0500

Fax: (+91) 120 254 6941

(If you are dialing from the USA, please dial 011 first before 91)

Email: info@synapse.co.in

Skype: synapse_india