promoting a knowledge based nhs current awareness: harnessing the power of social media tom roper...

Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk

Current awareness: harnessing the power of social media

Tom Roper

@tomroper



The business case

• Part of our online brand

• Engage and converse with users and non-users

• Visibility to the great and good:– https://twitter.com/LisaSaysThis


Relaxation of censorship


Worthing flood


Twitter

• https://twitter.com/WSussexLKS

• The hashtag: #hlg2012 or #ksssocialmedia


Facebook

• http://www.facebook.com/WestSussexKnowledgeandLibraries


Business case

• Communications objectives

• Risk analysis and mitigation

• Managing

• Promoting

• Monitoring/evaluation

• Follow-back policy

• Building skills


Tweeting by stealth

• Connect your blog to twitter (works for Facebook too)

• http://primarycareknowledge.wordpress.com

• http://twitter.com/WSKPrimaryCare


More tweeting by stealth


Other stealthy things worth trying

• Hootsuite: http://www.hootsuite.com

• Seesmic: http://www.seesmic.com

• Both can be set up as clients for social media accounts and web versions are not always blocked

• Hootsuite has recently acquired Seesmic


paper.li

• http://paper.li/WSKPrimaryCare/

• Delivery by e-mail/web/twitter


Scoop.it

• http://www.scoop.it/t/gp-commissioning/curate

promoting a knowledge based nhs current awareness: harnessing the power of social media tom roper...

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