P r o m o t i n g E XC E L L E N C E I N G I N D I S T I L L AT I O N

Ginposium 2020

The gin industry annual seminar.

By the gin industry, for the gin industry

Copyright the Gin Guild. Not to be reproduced

To download the Safe handling poster, go towww.theginguild.com/news/playingwithfire

Ginposium 2020The Gin Guild is an international not for profitmember funded gin industry body, with key supportfrom the four major gin distilling companies,Bacardi, Diageo, William Grant and Sons andChivas Brothers. It aims to represent the distilledgin industry as a whole, including extensivemembership from the wider gin distilling industry.Objectives include promoting the Distilled andLondon gin categories across the globe, enhancingtheir image and widening its appeal to worldwideconsumers.

The Gin Guild brings together gin distillers andindustry leaders involved in the production,promotion, distribution and consumption ofdistilled gin. It promotes and encouragescommitment to excellence in gin distillation andindustry custodianship of the spirit category. It isthe natural home of gin innovation, including newstart-ups and craft distillers and craft distilled gin.

The Guild currently represents over 90% of the UKgin market by volume.

Gin Guild members are international and includemembers from the UK, Australia, Austria, Belgium,Canada, Estonia, Finland, France, Germany, Greece,Japan, India, Italy, Liechtenstein, Mexico, Norway,The Czech Republic, Russia, Singapore, SouthAfrica, Spain, Sweden, and the USA.

The Gin Guild was incorporated by the WorshipfulCompany of Distillers, one of London’s traditionallivery bodies, incorporated by Royal Charter in 1638.

The Gin GuildThe Gin Guild is an international group working with gindistillers and those in the gin industry from the UK and aroundthe world to provide leadership and focus to the promotion ofthis exciting spirit category.

The Guild provides a vibrant industry community, defined by ashared professional interest and shared ideals and experiences,in a congenial and companionable atmosphere. This reflectsboth the established and traditional history of the Gin trade in which London played a key part, as well as incorporatingcontemporary experiences.

The Guild management committee includes representativesfrom the four largest UK Gin Distillers – Bacardi, ChivasBrothers, Diageo and William Grant and Sons (the four Guildfounders), with other Guild members.

The founder companies are each represented by a corporateFounder Warden, with others from those companies asRectifiers. Other Gin distilleries and brand owners arerepresented by Warden Rectifiers. Individual Guild membersare known as Rectifiers.

Dr Anne Brock

Educated at Oxford University, Anne achieved a PhD inOrganic Chemistry from St. Catherine’s College beforeembarking on a career as a gin distiller.

During her four years at Bermondsey Gin Ltd she managed thedistillery build in London and took over production of theirtwo gins from a contract distiller. She was solely responsiblefor gin production as well as overseeing the day to day runningof the business.

In 2017 Anne became part of a team in Goa that set up India’sfirst craft gin distillery, leading the recipe development of twogins – Greater Than and Hapusa.

Joining Bombay Sapphire as Master Distiller in September 2017she now works alongside her team of 17 distillers to produceBombay Sapphire, Bombay Dry, Star of Bombay and Oxley. Aspart of an innovation team, with Bombay’s Master ofBotanicals, Ivano Tonutti, she is working to build a pipeline ofLimited Editions for Bombay, the first of which was launchedin 2019 - Bombay Sapphire English Estate.

Anne has been on the board of Directors at the Gin Guild since2015 and is Grand Rectifier of the Guild, an honorary positionheld for two years. Recently she was named on the IWSC andWSET’s Future 50 list.

Installations to the Gin Guild are held at various times of theyear and include the Guild’s spring installation and Annual GinIndustry Dinner, or Guild installation at the highly prestigiousand traditional venue of the Mansion House, London, followedby the formal Banquet of the Worshipful Company of Distillers,in the famous banqueting room.

The Guild does not seek to promote any particular brandedproduct or products. It aims to bring together the widest rangeof products and their distillers and those associated in thewider industry, in order to provide a valued forum for all thoseinvolved in gin production, sales, marketing and distribution.

The Guild only recognises gin styles produced by distillingethyl alcohol in stills traditionally used for gin, in the presenceof juniper berries and other botanicals.

Ginposium 2020 programme

Flaming Heck! Safety compliance by design. Mitigating the dangers implicit in storage and production/working with high ABV spirit.Professor Scott Allen, CEng FIChemE Managing Director Allen Associates (HPE) Ltd

Storytelling, perception and truthA look at how well executed distinctive packaging design can add value to your brandIvan BellStranger & Stranger strangerandstranger.com Packaging design and branding

Beyond the soundbite - integrating sustainability into your distilleryWill EdgeGreensand Ridge Distillery – winner of the 2019 Distillery Sustainability Award from the Spirits Business

Tutored gin tasting What’s new for 2020 The world of gin is a fast-paced environment with constant innovation and there have been many new releases sincelast year’s Ginposium. This session looks at some of the more interesting new releases, as well as gin trends on which tokeep an eye.David T SmithSpirit Author and Gin Judge, from SummerfruitCup

Panel Discussion: From confinement to emergence – how we’ll work through COVID-19

The good the bad and the ugly A mindful innovation approach for Flavoured Gin’s and the role of botanicals and flavours within this ever-expandingcategory Joanne Moore Master Distiller G&J Distillers and Quintessential Brands

Colour me beautiful A wider application of the Gin-Note flavour profiling methodology (in distillery visitor tasting experiences) to describegin flavoursAlice PearsonNew Product Development, The Cotswold Distilling Company Ltd

Licensed to Spill Licensing in the time of Coronavirus - opportunities and challengesGary Grant (Barrister)Francis Taylor Building, Inner Temple

Stir Creativity: How Bombay Sapphire built an iconic brandNatasha CurtinVP Bombay Sapphire

Casting an Eagle eye on the US gin sceneStephen Gould Golden Moon Colorado USA

Introduction‘May you live in interesting times’ is a well-known proverb, butit is doubtful, outside the scope of science-fiction films, that anyof us could have imagined, let alone expected to find ourselves tobe living, arriving as it has in such a very short time frame,through the extraordinary effects of coronavirus 19, with socialdistancing, lockdown, and major recession affecting the greaterpart of the world’s population.

With social distancing likely to remain in one form or anotheruntil such times as a vaccine is discovered and deployed (alwaysassuming that one can be found), the adverse effects on socialinteraction, be it at work, interacting with friends or family, ormerely engaging in what are mass social settings are likely to bewith us for the long term.

The impact on employment across a wide sphere of industries,from retail, aviation, travel tourism and more, is material. Bars,restaurants, and social venues will be ‘socially distanced’ and thusuneconomic, and of course lacking the very buzz and excitementwhich have, pre-Covid, been their hallmark, and likely to find thata large percentage of consumers will be reluctant to play Russianroulette for what is strictly an optional risk exposure.

As a result of the virus the impact on the drinks industry was feltfrom day one of lockdown. Sadly we will be feeling itsrepercussions for years to come. Our thoughts are with all thosefor whom the outcome of this crisis is damage to health,employment, income, business viability and mental well-being.We will lose friends and many familiar names and venues will notresurface, or not at least as we previously enjoyed them.

Seminars such as the Gin Guild Ginposium will not be resumeduntil audiences and speakers feel safe. I hope that our attempts toreplicate, so far as practical, the cancelled live 2020 event as aremotely accessible and remotely filmed event will go some waytowards providing an alternative delivery.

I would welcome event feedback and comments as to how wemight expand or improve our ‘virtual’ delivery for 2021, andbeyond, and as to whether an additional input and similar virtualprovision later in the year would be welcomed given the loss of somany gin-related events/launches etc.

Topics and speaker proposals (for selection/consideration), pleaseto me at nicholas.cook@theginguild.com

Stay safe. Nicholas Cook, Director-General, The Gin Guild

Welcome

The past couple of months have been beyond strange. Theweeks have passed in a blur whilst ways of working at thedistillery have been changed significantly, whilst I’ve calledround food delivery services trying to get some food to myparents who are self-isolating, or whilst I try and forget it all bydisappearing into endless episodes on Netflix.

When I do take a moment to stop and think and look aroundme the initial reaction is a negative one. With the on-tradeshut down around the globe and people quarantined andunable to socialise it can feel pretty grim. In the midst of itthough I am proud of how the gin industry has reacted to thecrisis, whilst dealing with the loss of a large proportion of ourcustomer base many of us have turned our talents to blendinghand sanitiser for donation to those who need it. My ownexperience of doing this at Laverstoke began as a way ofensuring that my team and their families had sanitiser to staysafe. It quickly became apparent that much larger volumeswere needed by frontline workers and the response we havehad from the recipients has been overwhelming.

So many normal activities have had to be altered to cope withthe lockdown restrictions and Ginposium is no different. Withthe hard work of our Director General we have managed to pulltogether a programme that has been pre-recorded for you towatch in the safety of your own homes. This was no mean featand as ever Nicholas Cook’s tenacity was sorely needed.

One of my favourite parts of any Gin Guild event is having thechance to catch up with so many of our members and to meetnew people in the networking sessions. I am pleased that wehave managed to move this online also and I hope to see manyof you at the Zoom drinks on Friday 12th June.

As we head into a summer of uncertainty please rememberthat the Gin Guild is here to help you and work for you. Reachout and let us know if there’s anything more we could be doingto support you all, we all need to think a little differently andworking together will only make us all stronger.

Dr Anne Brock

To view the 2020 film footage, go to www.theginguild.comor www. ginposium.com

Flaming Heck! Safety compliance by design. Mitigating the dangers implicit instorage and production/working with high ABV spirit.

Distillery design engineers, Allen Associates, is the largestScottish based chemical and process engineering designconsultancy serving the Scotch whisky and related industries.Made up of a team of highly qualified chemical engineers witha broad range of expertise and over one hundred years ofcombined experience, Allen Associates provides clients with arange of professional engineering solutions from simple adviceto delivering turnkey projects.

The Stirling based company has the capability to deliver anydistilled spirit project, from grain intake through to bottling,and since launching in 1994 has undertaken over 1,000distilled spirit design projects.

Allen Associates predominantly works in the drinks, food andprocess industries both in the UK and internationally, andclients range from small craft distillers to multi-nationalcorporations. Although Scotland remains a key location, AllenAssociates now has a global reputation with a growing list ofinternational clients.

Scott Allen CEng FIChemE

Scott Allen is Managing Director at Allen Associates (HPE) Ltd,a market leading chemical and process engineering designconsultancy based in Stirling.

A Chemical and Process Engineering graduate of the Universityof Strathclyde, Scott started his career with a globalengineering firm and then a leading food ingredients companybefore joining Allen Associates in 2001. He took on the role ofMD in 2006.

Dr Anne Brock Grand Rectifier of the GinGuild

This isn’t the short piece I wasexpecting to be writing to frontup the Ginposium 2020 event. Ihoped to mention the onset ofsummer, how I was spendingtime sat in pub gardens with aG&T in hand, or describe someof the travels that I had beendoing in lyrical detail. As withso many things coronavirushad other ideas.

Professor Scott Allen,CEng FIChemEManaging Director AllenAssociates (HPE) Ltd

During his time at the company Scott has built the businessinto the largest Scottish based chemical and processengineering design consultancy serving the distilled spiritsindustry. The company predominantly works in the Scotchwhisky industry but also works with other distilled spiritsincluding gin, rum and vodka, both in the UK andinternationally, and clients range from small craft distillers tomulti-national corporations.

In 2015 Scott was awarded a Fellowship of the Institute ofChemical Engineers (IChemE) and in 2017 he was appointedVisiting Professor at the University of Strathclyde’sDepartment of Chemical & Process Engineering.

Storytelling, perception and truth A look at how well executed distinctive packaging design can addvalue to your brand.

Stranger & Stranger is a packaging design and brandingcompany specialising in alcoholic drinks. Since 1994 we’vebeen creating successful products and brands that people justneed to own. It’s a very dark art. Some clients want awards andPR, and some people contact us with nothing more than sheerenthusiasm. We define niches, brand strategies, names, createbespoke bottles, labels, packs, marketing platforms andcollateral. We label up about a billion units a year in one of thetoughest markets around, and from the low-cost supermarket’sown label wine to the highest end premium spirits, we addvalue, always increase sales, and add a huge ROI onto anybalance sheet.

STRANGER & STRANGER161 Rosebery AvenueLondon EC1R 4QX

Telephone: +44 (0)203 435 8330Email: ivan@strangerandstranger.comwww.strangerandstranger.com

Beyond the soundbite - integrating sustainability into your distillery

Will Edge is the Founder and Distiller at Greensand RidgeDistillery. A lifelong booze hobbyist, his keyboard daydreamsof forging a career in the sector could have taken him in anydirection - brewing, cidermaking, distilling - but it wasundertaking a Masters Degree in Brewing & Distilling whichhelped to narrow his focus. As a lifelong environmentalist, hebegan planning a distillery which would marry his passions forfine spirits of all types with an environmentalist approach.Launched in 2015, Greensand Ridge Distillery now producesGins, Rums, Brandies and Whiskies, winning awards for theirlow-impact approach to spirits production.

Greensand Ridge simply want to make the finest spiritspossible that truly reflect the flavours of the woods, orchards,fields and hedgerows that surround our distillery.

Greensand Ridge Premium London Dry Gin includes eightbotanicals that can be found within a mile of the distillery.

Greensand Ridge conceived Greensand Ridge Distillery byasking the question, how to you take an energy intensiveprocess as distilling is, and not only reduce its environmentalfootprint, but have it make a positive contribution tosustainability?

They use advanced technology and 100% renewable energy,but also work with our region's farmers to reduce food waste atthe farm gate by fermenting and distilling quality produce thatsupermarkets won't take

Ivan Bell Stranger & Stranger strangerandstranger.com Packaging design and branding

Will Edge Greensand Ridge Distillery – winnerof the 2019 Distillery SustainabilityAward from the Spirits Business

The significant growth in the number of distilleries producing ginsmeans that there are now a growing and often confusing numberof gin styles and tastes to navigate. An initiative, launched by theGin Guild, is designed to help distillers promote their gin byreference to the flavour (and not just by reference to price orpackaging).

The Gin Guild, in consultation with over sixty brands, includingrepresentatives from some of the world’s key producers, launcheda descriptive framework (Gin-Note™), for use by brands.

Gin-Note™ is a standardized flavour profile graphic tool, providingconsumers and retailers alike with a uniform and easy to operatesystem for identifying one gin from another based on flavour.

See: https://www.theginguild.com/gin-note/

The approach is a combination of a simple graphic and text. It isdesigned to provide a consistent approach to describing taste andflavour in gin.

Gin-Note™, flavour guidance is prepared by brands themselvesusing a fixed and consistent framework, alongside their ownbranding descriptions, to inform, educate and guide those seekingto explore the category.

To see the gins currently listed with a full Gin-Note™ summary, please visit: www.theginguild.com/the-ginopedia/gins-with-gin-note/

Tasting Panel

Audience tasting of (numerous) samples, each illustrating afacet of various speakers presentations, is a highlight of theGinposium.

Sadly, this year we obviously have to forgo the live audiencethat usually participates at the Ginposium.

We usually have several seminars with tasting elements, butmost speakers this year have had to restructure their sessionsto reflect the distanced recording process etc.

Hopefully, normal service can be resumed in 2021 with a fullline up of samples for the delectation of our delegates.

We have a provisional Ginposium date of 4th June 2021, butwill be dependent on what is happening at that time withCovid 19.

This year, with Covid 19, we have to operate detached fromhuman contact. With the event thrown open to the world viathe Guild website, we have tried to go someway to bridging thegap by having a small panel taste the samples by distancedtastings at home. We have captured the panel comments byZoom and/or email comments for the sessions from David TSmith and Stephen Gould.

Our thanks to our panel members who comprise:

David T Smith - Summerfruitcup

Dr Anne Brock - Gin Guild/Bacardi

Joanne Moore - Quintessential Brands/G & J Distillers

Alice Pearson - Cotswolds Distillery

Kristiane Sherry - Editor at Master of Malt (former editor ofThe Spirits Business)

Bernadette Pamplin - Author of the gin website,undertheginfluence.com, has worked previously as a BrandAmbassador and is a regular contributor to Gin Magazine

Gin-Note™.com

flavovov ur gugug idadad ncecec

© The Gin Guild

Tutored gin tasting What’s new for 2020The world of gin is a fast-paced environment with constantinnovation and there have been many new releases since lastyear’s Ginposium. This session looks at some of the moreinteresting new releases, as well as gin trends on which to keepan eye.

David T. SmithSpirit Author and Gin Judge, from SummerfruitCup

David is a gin specialist and spirits writer who has spoken atconferences, judges’ spirits competitions and consulted on ginprojects on both sides of the Atlantic. He is a regularcontributor to Gin Magazine and to the Gin Guild seminarprogramme. He is the author of many books about gin,including: ‘The Craft of Gin’, ‘How to Make Gin’ , ‘ForgottenSpirits and Long-lost Liqueurs’ and”Gin, The Dictionary’.

david@summerfruitcup.comwww.summerfruitcup.com

1. Mr King’s 1842 Recipe (41.2% ABV)Plymouth Distillery, Plymouth, Devon

www.plymouthgin.com

Spirit Base: Neutral Grain Spirit

Botanicals include: Juniper (picked on a single day, from asingle mountain location inFrontignano, Italy) and Orris Root.

2. Brute Ultra-Dry Gin (48.0% ABV)Atom Labs, Tonbridge, Kent

Spirit Base: Neutral Grain Spirit (Wheat)

Botanicals include: Juniper, distilled in various differentways.

Ideal mixer: Classic tonicRecommended garnish: Twist of lemon peelIdeal serve:Martini

https://www.theginguild.com/ginopedia/gin-brands/haymans-rare-cut-london-dry-gin/

3. Hayman’s Rare Cut Gin (50.0% ABV)Hayman’s Distillery, Balham, London

www.haymansgin.com

Spirit Base: Neutral Grain Spirit

Botanicals include: Juniper, Coriander, Angelica, Lemon,Orange, Orris, Liquorice, Cinnamon,Cassia, Nutmeg

Pronounced and CitrusRare Cut’s higher bottling strength carries the botanicalintensity further to create a wonderfully galvanising serve.

BoldJuniper

Citrus

Floral

Fruit

Herbal

WarmingSpice

4. Hendrick’s Lunar Gin (43.4% ABV)Hendrick’s Gin Palace, Girvan, Scotland

www.hendricksgin.com

Spirit Base: Neutral Grain Spirit

Botanicals include: Original Hendricks botanical selectionwith the addition of floral and spicenotes

Vibrant and SmoothClassic Hendrick’s house style with unmistakable deepfloral character underpinned by warm spice notes.

Juniper

Citrus

Floral

Fruit

Herbal

Spice

Ideal mixer: Classic tonicRecommended garnish: Lime leaf or pea shootIdeal serve: Gin & Tonic

https://www.theginguild.com/ginopedia/gin-brands/nadar-gin

5. Tanqueray Rosemary and Grapefruit – Citrus Heart Edition (45.3% ABV)Cameronbridge Distillery, Scotland

www.tanqueray.com

Spirit Base: Neutral Grain Spirit

Botanicals include: the introduction of Pink Grapefruit,along with the White Grapefruit foundin T10, and the introduction ofRosemary Leaf, a herb

6. Nàdar Gin (43.0% ABV)Arbikie Distillery,

www.arbikie.com

Spirit Base: Peas

Botanicals include: Juniper, Coriander, Angelica, Orange(Sweet), Orris, Liquorice, Makrut Lime,Makrut Lime Leaf

Smooth and CitrusNàdar Gin does not disappoint. It is a fresh, silky smoothand exciting spirit using botanicals grown on our estate.

Juniper

LemongrassCitrus

Floral

Fruit

Makrut LimeHerbal

Spice

Ideal mixer: Floral TonicRecommended garnish: Garnish with a slice of appleIdeal serve: Serve with Mediterranean tonic water and garnish with a sliceof apple or with champagne

https://www.theginguild.com/ginopedia/gin-brands/warners-apple-and-pear-gin/

Juniper

Citrus

ElderflowerFloral

AppleFruit

Herbal

Spice

8. London to Lima Mulberry and Coca Leaf(36.8% ABV)London to Lima Distillery, Lima, Peru

www.londontolima.com

Spirit Base: Quebranta grape

Botanicals include: Juniper, Angelica, Orris

Locally sourced Botanicals include: Coriander, Orange,Cinnamon, Pink Peppercorn, Limón Sutíl, PeruvianGroundcherry, Mulberry, Coca Leaf and Wild Honey

7. Warner’s Apple and Pear Gin (40.0% ABV)Warners Distillery Harrington, Northamptonshire, UK

www.warnersdistillery.com

Spirit Base: Neutral Grain Spirit

Botanicals include: Apple, Pear and Elderflower

⅓ apple and pear juice

Smooth and SucculentA gin inspired by sun-filled countryside walks, with 1/3pure apple & pear juice, and our local elderflower inevery bottle.

Panel Discussion: From confinement toemergence – how we’ll work through COVID-19

Chairman: Dr Anne Brock

Educated at Oxford University, Anneachieved a PhD in Organic Chemistry fromSt. Catherine’s College before embarking ona career as a gin distiller.

During her four years at Bermondsey GinLtd she managed the distillery build inLondon and took over production of theirtwo gins from a contract distiller. She wassolely responsible for gin production as wellas overseeing the day to day running of the business.

In 2017 Anne became part of a team in Goa that set up India’sfirst craft gin distillery, leading the recipe development of twogins – Greater Than and Hapusa.

Joining Bombay Sapphire as Master Distiller in September 2017she now works alongside her team of 17 distillers to produceBombay Sapphire, Bombay Dry, Star of Bombay and Oxley. Aspart of an innovation team, with Bombay’s Master ofBotanicals, Ivano Tonutti, she is working to build a pipeline ofLimited Editions for Bombay, the first of which was launchedin 2019 - Bombay Sapphire English Estate.

Anne has been on the board of Directors at the Gin Guild since2015 and is Grand Rectifier of the Guild, an honorary positionheld for two years. Recently she was named on the IWSC andWSET’s Future 50 list.

With Industry Panel

Melissa Katrincic, Durham Distillery USA (President & CEO,Co-Founder)

With twenty plus years of pharmaceutical,consumer products goods and advertisingagency expertise, Melissa Katrincic leadsDurham Distillery and Conniption gin as itpositions itself as a prominent U.S. nationalbrand.

A benefactor of Constellation Ventures "Focus on FemaleFounders" program in 2019, Melissa is recognized as adistinguished executive and leader in the craft spirits industrytoday.

Melissa currently serves on the American Craft SpiritsAssociation COVID-19 national task force focused on handsanitizer, was Vice President of the Distilling Association ofNorth Carolina, lobbied for the industry to the U.S. Congress inWashington D.C. and spoke as an invited expert on gin for theAmerican Distilling Institute. She is also a member of LesDames d'Escoffier and Women of the Vine & Spirits and is anauthority on North Carolina spirits.

As a physics graduate of Bryn Mawr College, Katrincic supportseducation for women, especially “STEM” education.

Anand Virmani, Nao Spirits

The first Craft-Gin maker from India, AnandVirmani is bottling up stories andexperiences from across this diverse countryto take to the rest of the world. Over 3 yearsAnand has launched a London Dry Gin and aContemporary-style Himalayan Dry Gin andthere’s still a lot more to come.

Most recently prior to the Gin project, Anand helped setupthree leading Cocktail, Wine and Coffee destinations in thecapital city of New Delhi under the umbrella of Perch Wine andCoffee Bars.

Georgie Bell, Bacardi

Georgie Bell, Global Malts Ambassador forJohn Dewar and Sons, Bacardi, has alreadybuilt up a rather enviable reputation in thewhisky industry. With A BSc in Distillation, abackground in the bar industry, coupled with a love of travel, endless devotion, drive anddetermination Georgie has made it her lifemission to get under the skin of whisky.Georgie is also an active Liveryman of theWorshipful Company of Distillers.

Standing up to misconceptions and challenging the so-called‘image’ of whisky along with all the stereotypes that go with it,Georgie is striving for diversity within the category.

Georgie heads up Advocacy Programming for the Incubationbrands at Bacardi – and offers insights into how brands andworking with and supporting bartenders during modern times.

Ashley Hunka, East London Liquor Company

Ashley has been a part of the East LondonLiquor Co team for 5 years, where she headsup the communications, marketing and events side of the business across the brands20+ markets globally. Her background is ingastronomy, working as a food + drinksjournalist before joining Camden TownBrewery and then making the jump to spirits.

Shay Chamberlain, Black Pearl

Shay Chamberlain has spent most of the last12 years behind (cocktail), bars. After fiveyears learning the trade in London, shereturned home to work at Bulletin Place,Sydney, then moved on to open Big Poppa’s,before making the move to Melbourne, whereyou can find her mixing drinks at Black Pearl.Last year she led the charge with acollaboration with Never Never Distilling to produce a BlackJuniper Amaro. Shay was named in Drinksworld’s top 25bartenders in 2018 and 2019, was among AustralianBartender’s Top 100 Most Influential 2019 people, and has alsobeen an associate judge in the Australian Distilled SpiritAwards.

The good the bad and the ugly A mindful innovation approach for Flavoured Gin’s and the role ofbotanicals and flavours within this ever-expanding category

As the Master Distiller for the Premium Gin brand portfolio atQuintessential Brands, Joanne Moore is the guardian of thefirst London Dry Gin recipe, Greenall’s Original, and thecreator of some of the fastest-growing and most-loved ginbrands in the world today, including BLOOM Gin, Opihr SpicedGin, Thomas Dakin Small Batch Gin and Berkeley Square Gin.

Based at G&J Distillers, the company’s gin distilling home andthe foremost gin distillery in the world with distilling heritagedating back to 1761, Joanne was one of the first female GinMaster Distillers in the world and is renowned in the industryas a master of her craft, to which the many awards her ginshave won are a testament.

Joanne joined G&J Distillers (formerly G&J Greenall’s) in 1996as a bio-chemistry graduate and her first role was in theQuality Control department, where she learnt all about thewhole production process, from raw ingredients through todistillation and to bottling. Part of the role involved productdevelopment and as she learnt more about botanicals, shequickly discovered a real passion and talent for creating gins.She was appointed as Master Distiller in 2006, becoming onlythe seventh Master Distiller at G&J Distillers since 1761.

Since Joanne began her tenure as Master Distiller at G&JDistillers, the company has gone on to win many awards for itsgins, including winning International Spirits Challenge GinProducer of the Year four times in the last five years.

Point of contact for contract bottling/distilling enquiries.Neil Anderson, Retailer Brand Marketing Directorneil.anderson@quintessentialbrands.com

Colour me beautiful A wider application of the Gin-Note flavour profiling methodology(in distillery visitor tasting experiences) to describe gin flavours

Nestled in the heart of the beautiful Cotswolds countryside,producing Outstanding Natural Spirits since 2014. Ourdistillery is the first full-scale distillery in the Cotswolds. Itcrafts a range of single malt whiskies, gins and liqueurs,including the award-winning Cotswolds Dry Gin and CotswoldsSingle Malt Whisky.

Alice Pearson joined the Cotswolds Distillery in June 2018 aftercompleting her A levels in nearby Stratford Upon Avon.Initially, she took on a full-time position on the bottling linewith the intention to move onto higher education inSeptember. After catching the gin and whisky bug, she knewthat she would end up staying at the distillery for much longerthan just a few months. After spending some time workingwith the Shop and Tours team, Alice eventually joined theR&D lab in October 2019.

“During my short time in the industry I have fallen in love withalmost every aspect of distillery life and have recentlycompleted my General Certificate in Distilling. I leapt at theopportunity to attend Ginposium as, looking forward, I amexcited to spend more time in the industry and soak up asmuch knowledge as possible from those who have been heremuch longer than me. Moving forward I would like to gainexperience in the production of a broader range of spirits, aswell as eventually completing my Diploma in distilling.”

apearson@cotswoldsdistillery.cominfo@cotswoldsdistillery.comcotswoldsdistillery.com

Licensed to SpillLicensing in the time of Coronavirus - opportunities andchallenges

Gary Grant is one of the UK's leading licensing barristers. He istop-ranked in both of the major independent legal directories(Legal 500 and Chambers Guide) where he is described as "Thego-to counsel for licensing matters" and "Star Individual: justbrilliant - hard working, determined to win and a very eloquentadvocate, one of the best".

In addition to his licensing expertise, Gary has a wealth ofexperience in the criminal courts at all levels up to andincluding the House of Lords/Supreme Court. Consequently,he is frequently instructed in cases at the frontier of bothlicensing and criminal law that require expertise in both.

Gary has 25 years' experience at the Bar dealing with complexand important cases in all areas of licensing. They includemany of the most hard-fought and high-profile licenceapplications, reviews and appeals involving the country'sleading nightclubs, bars, restaurants, hotels, sex entertainmentvenues, sporting and entertainment arenas, gamblingopertators (online and land-based), cinema groups, museums,theatres, markets, street carnivals and music fesivals.

His clients have ranged from the Tate Modern to Pachanightclub, from the Commissioner of the Metropolitan Policeto Spearmint Rhino, and from McDonald's to Sir TerenceConran's and Alan Yau OBE's restaurants. In 2017, he obtaineda 5am premises licence for a new London nightclub, a resultthat Time Out magazine described as "a landmarkruling...unprecedented".

As a true "independent" he represents the trade (from sole-traders to multi-national PLCs), residents, police forces andlocal authorities. This broad experience enables Gary toemploy his insights to the advantage of all his clients attribunals ranging from local Councils through to the SupremeCourt. He has a reputation for pursuing his clients' interestswith fierce independence, skill, tenacity and integrity.

He is widely experienced in judicial reviews and has appearedin several of the leading reported cases of recent years in theHigh Court, Court of Appeal and Supreme Court/House of

Joanne MooreMaster Distiller G&J Distillers andQuintessential Brands

Alice PearsonNew Product DevelopmentThe Cotswold Distilling Company Ltd

Gary Grant (Barrister)Francis Taylor Building, Inner Temple

Lords (including R v Rimmington the leading modern casedefining "public nuisance", and the landmark cases of ''FunkyMojoe'' and ''Essence'' on procedural defects in licensing).

Gary is a Consultant Editor of Paterson's Licensing Acts ("thebible of licensing law"), the Principal Contributor to the "Clubs"volume in the Encyclopaedia of Forms and Precedents (LexisNexis), and is widely published in the Journal of Licensing andother law journals. He is the Vice-Chairman of the Institute ofLicensing and advises trade and non-commercial bodies,national and local government and police forces on licensinglaw and policy.

Gary is able to accept instructions directly from members ofthe public in appropriate cases.

Francis Taylor BuildingInner Temple, London EC4Y 7BY

DX: 402 LDE

Email: gary.grant@ftbchambers.co.ukChambers: 020 7353 8415Mobile: 07973 284 715

Licensing profile: www.licensingbarrister.comChambers: www.ftbchambers.co.uk

Clerking Team:Team Leader: Harry Killickharry.killick@ftbchambers.co.ukDD: 020 7427 1845

Deputy Team Leader: Adam Collinsadam.collins@ftbchambers.co.ukDD: 020 7427 1842

Clerk: Nathan Williamsnathan.williams@ftbchambers.co.ukDD: 020 7427 1843

Stir Creativity: How Bombay Sapphire built aniconic brand

Assuming the role of Vice President of Global Marketing atBombay Sapphire in 2018, Natasha Curtin led the brandthrough the launch of its global brand platform Stir Creativity.Built on the insight that we are all born creative and thatcreativity can take us anywhere, the platform highlights thatevery drop of Bombay Sapphire provides the perfect creativecanvas for cocktails, and the brand inspires and enablesconsumers to discover their own creative possibilities.

Natasha is an experienced and passionate builder of worldclass brands, having previously worked at premium consumerbrands including Benefit Cosmetics, Innocent Drinks, Kiehl’sand Lavazza; with business success in market, regional andglobal roles. She previously led the Grey Goose brand in theUK, establishing it as the UK no 1. super premium vodka beforemoving to Global team, responsible for launching the brand in+40 markets.

Casting an Eagle eye on the US gin scene

Golden Moon Distillery – Maison De La Vie, Ltd. was foundedby Stephen Gould and Dr Karen Knight in early 2008,specifically to produce premium hand-crafted herbal liquorsand liqueurs using the best available herbs, spices andbotanicals, and made with the same type of artisan productionprocesses utilized by distillers making premium products inthe mid-to-late 1800s.

The heart of Golden Moon Distillery is Mr. Gould’s world-classresearch library containing hundreds of rare books ondistillation and related products and processes, some datingback to the 1500s. Most of the collection dates from the late1700s to the early 1900s, though there are a few titles that aremuch older, or newer.

Maison De La Vie stills include four antique stills which datefrom the early to mid-1900’s.

Maison De La Vie uses environmentally friendly packaging andbusiness practices as much as possible. We source as manymaterials as we can from local producers (reducing shippingand the related carbon footprint), and are working with localwineries to utilize some of their cast-off materials in ourproduction and packaging processes. Our solid waste from ourdistilling processes is used as compost and feed by localfarmers and gardeners.

We produce Gin, Absinthe, Grappa, Apple Jack and SpecialtyLiquors / Liqueurs including our Crème de Violette and Amerdit Picon.

Natasha CurtinVice President Global Marketing, Bombay Sapphire

Stephen GouldProprietor and Master Distiller, Golden Moon Distillery, Colorado USA

Stephen Gould will be illustrating his session on American Ginwith samples from the following brands:

1. St. George Spirits - Terrior Gin

2. Golden Moon Distillery/Maison De La Vie Ltd - GoldenMoon

3. FEW Spirits Distillery - Breakfast Gin

4. Leopold Bros - Leopold's Gin

5. Aviation American Gin - Aviation Gin

6. Anchor Distilling Company - Junipero

© The Gin Guild Limited 2020

Not to be reproduced in all or part without written authority of The Gin Guild Limited and without full acknowledgementbeing made.

Additional Support from:Overheads and filming supportMosaic PR & DigitalStudio 6, Oyster House, SeverallsLane, Colchester, Essex CO4 9PD.(01206) 841933N

A botanical selection including DouglasFir, Coastal sage and Californian baylaurel gives it a magical nose that makesyou really feel like you're stood in aCalifornian forest

Golden Moon Gin is distilled includingwild-crafted mint and juniper berries, andlocally grown herbs and botanicals fromthe Front Range of the Colorado RockyMountains near Golden Colorado. It has ahighly floral aroma and a gentle refinedtaste. It is smooth enough to drink neatand bold enough to mix well with otherspirits, making wonderful cocktails.

https://www.theginguild.com/ginopedia/gin-brands/golden-moon-gin/

Steven Kaplan set about making theperfect morning gin. Coffee wasconsidered, but it was tea that won out ashe decided upon an Earl Grey teabergamot-forward recipe.

https://www.theginguild.com/ginopedia/gin-brands/golden-moon-gin/

Small Batch American gin, made using"hand-zested American pummelos". Theyonly make 50 cases of this a year, so itreally is small batch.

The gin takes a Dutch style rye spirit basecombined with juniper, lavender, anise,sarsaparilla, orange peel and cardamom.The botanicals are steeped in grain spiritfor 48 hours before they are redistilled.

Junipero gin is flavoured with over 12different botanicals which are redistilledin a small copper still. The botanicalsinclude coriander, liquorice and juniper.

dragon woodD E S I G N

Graphic DesignDragon Wood Designrichard@dragonwooddesign.co.uk

Exclusive to Guild members and their guests.

The Autumn Mansion House installation is an occasion toremember. For those who have not experienced a City ofLondon formal function, with the traditions and ceremoniesof the City of London and of both the Gin Guild and theWorshipful Company of Distillers, it is an unforgettableexperience.

The Gin Guild installation is held in the late afternoon,before the Board of the Gin Guild, in the Old Ballroom atThe Mansion House, in front of invited guests andcolleagues and Guild members.

Before and after the ceremony, members of the Guild oldand new, and their guests, share in a gin bar. They are ableto sample the spirit alongside the conviviality of Guildmembership.

In early evening the group then joins the Guild’s parentcompany, the Worshipful Company of Distillers, its membersand their guests, at their formal reception in the receptionhall. A strict dress code applies to this function.

After the reception all take their places for the Banquet (a formal dinner) in the world famous banqueting hall, theEgyptian Room (pictured).

Please contact nicholas.cook@theginguild.com for more details and reservations. A full brochure is available for this event on request.

Advance NoticeGin Guild AutumnInstallation andWorshipful Company ofDistillers BanquetMansion House, LondonFriday 9 October 2020 Subject to possible cancellation due to Covid 19

The Gin Guild is the trading name of The Gin Guild Limited Company Number: 08148932

Registered Office: 1 The Sanctuary Westminster Abbey Parliament Square London SW1P 3JT

For Guild information and further details, please contact:

Nicholas Cook Director General The Gin Guild

The Gimlet 199 New London Road Chelmsford Essex CM2 0AE England

Telephone: 020 33 97 27 37 +44 20 33 97 27 37

Email: nicholas.cook@theginguild.com

www.theginguild.com