promoting your programs through social media
DESCRIPTION
Session @ the Catholic Immigration Network Conference in Toronto entitled "Promoting Your Programs through Social Media"TRANSCRIPT
![Page 1: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/1.jpg)
PROMOTING YOUR PROGRAMS THROUGH
SOCIAL MEDIADR. ROBIN YAP, LLB, MSC, DM, CTDP
Professional Development Workshop Series
![Page 2: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/2.jpg)
htt
p:/
/ww
w.fl
ick
r.co
m/p
ho
tos/
66
17
99
62
@N
00
/98
91
53
34
1/
![Page 3: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/3.jpg)
•Conformity to Norms•Social Media Mental Models•Four Components of Social
Promotion•Multi-Channel Approach
•Strategies in Social Marketing
AGENDA
![Page 4: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/4.jpg)
Mental Models
![Page 5: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/5.jpg)
Definition
MENTAL MODELS explain someone’s thought process about how something works in the real world
![Page 6: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/6.jpg)
AGREE OR DISAGREE?
Social Media is Optional
![Page 7: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/7.jpg)
AGREE OR DISAGREE?
Social Media is difficult to
understand
![Page 8: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/8.jpg)
AGREE OR DISAGREE?
You can make a big splash in
a short time
![Page 9: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/9.jpg)
AGREE OR DISAGREE?
You can't measure social
media marketing results
![Page 10: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/10.jpg)
AGREE OR DISAGREE?
Social Media is FREE
![Page 11: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/11.jpg)
ATTENTIONRETENTION
REPRODUCTIONMOTIVATION
![Page 12: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/12.jpg)
ATTENTION
![Page 13: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/13.jpg)
Which one draws you?
![Page 14: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/14.jpg)
RETENTION
![Page 15: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/15.jpg)
How
do
you
deliv
er y
our
onlin
e so
cial
voi
ce?
![Page 16: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/16.jpg)
Del
iver
ing
your
soc
ial v
oice
![Page 17: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/17.jpg)
REPRODUCTION
![Page 18: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/18.jpg)
Multi-channel Promotion uses many different channels to
reach their identified audienceMulti-channel Promotion allows you to reach your prospective or current
audience in a channel of his/her liking
MULTI-CHANNEL PROMOTION APPROACH
![Page 19: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/19.jpg)
WH
AT
SO
CIA
L M
ED
IA C
HA
NN
ELS
AR
E U
SE
D H
ER
E?
![Page 20: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/20.jpg)
MOTIVATION
![Page 21: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/21.jpg)
http
://w
ww
.flic
kr.c
om/p
hoto
s/bu
nch
ofp
ant
s/3
692
4662
/
Who are you?
![Page 22: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/22.jpg)
![Page 23: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/23.jpg)
CommunicationBlogs and Micro-blogging / Presence applications Social networkingSocial network aggregation
CollaborationWikisSocial bookmarking (or social tagging) Social news
MultimediaPhotography and art sharingVideo sharingLivecastingMusic and audio sharing
Reviews and opinionsProduct reviews Business reviews Community Q&A
EntertainmentMedia and entertainment platforms
AnalysisSocial media monitoringSocial media analytics
MashupsVirtual worlds Game sharing Information aggregators
![Page 24: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/24.jpg)
Does it meet our marketing
objectives?
Does it use oursocial media
arsenal?
Does it followsocial media
best practices?What is the value
exchange betweenconsumer &
marketer?
SOCIAL MARKETING STRATEGIC LENS
![Page 25: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/25.jpg)
10 WAYS LEARNING ORGANIZATIONS SHARE INFORMATION USING SOCIAL MEDIA
1.Gathering and Sharing Information2.Showcasing Employee/Department Work3.Providing a Platform to Broadcast Events4.Emergency Notification5.Connecting People6.Producing, Not Just Promoting7.Creating a Dialogue and Communicating to
Learners8.Online Office Hours9.Coaching for the Spotlight10.Getting Wired Via Mobile
ideation
![Page 26: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/26.jpg)
• 2.6MMinfluencers• 18.5MM in social media• Prefer blogs, forums & review sites
• 2.6MMinfluencers• 18.5MM in social media• Prefer blogs, forums & review sites
Joiner
Creator
MySpace
Facebook Critic
Spectator
Creator
Critic
Blogs Review SitesReview Sites
Digg YouTube
Blogger
• 2.3MM influencers • 30.2MM in social media• Prefer blogs & social nets
• 2.3MM influencers • 30.2MM in social media• Prefer blogs & social nets
• 3.7MM influencers• 55.9MM in social media• Prefer Review Sites
• 3.7MM influencers• 55.9MM in social media• Prefer Review Sites
Entertainment Techie Influential Dads Influential Boomers
APPROACH AUDIENCES DIFFERENTLY BASED ON SOCIAL TECHNOGRAPHICS
![Page 27: Promoting Your Programs through Social Media](https://reader033.vdocuments.net/reader033/viewer/2022051818/54bb7d024a7959c4418b4686/html5/thumbnails/27.jpg)
FINAL THOUGHTS