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MENU

OBJECTIVE GAME

SELECTIONOF MEDIA

TYPE OFMEDIA

VIDEO

end

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T KH A N

Y O U

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Giventhecou

rsewareof

Promotion,F

orm5SS2

studentswillbeable

to

identifythetyp

esofmedia

with93%accu

racy

Usingthecoursewareandworkinginpairs,Form5SS2studentswillb

eabletofindthefactorsselectionofmediawith95%accuracy

Using the course ware and working

individually, Form 5SS2 students

will be able to answer the given

exercises with 98% accuracy

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A channel or medium for advertising.

MEDIA

ADVERTISING

Types ofmedia

Printmedia

OtherMedia

ElectronicMedia

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The use of printed media to convey his business.

There are several types of print media that isoften used, which include:

newspapers

magazine

business journal

yellow pages

flyers

catalog

posters and banners

calendars and diaries

business

card

PRINT MEDIA

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Medium cheapest and widely circulated and read by allthe users.Advertisement in the newspapers delivered throughwords, pictures or illustrations.Ad in the newspaper are:

a. small advertisement/classified adsb. page advertisementc. advertising spaceRates depending on the color ad-,wide distribution, & ad sizes

Advantages Disadvantages

Widedistribution

Not prolonged

Faster Illiterate

Low-cost

A. NEWSPAPER

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The media is inexpensive, widelydistributed and read by thevarious classes.

The rate of payment depends on:colors, wide distribution and sizeof the advertisement.

Advantages:

- widespread distribution,- advertising subsidize the

cost of printing,- colorful.

Disadvantages:- aimed at specific groups,

- there is also an expensivemagazine.

B. MAGAZINE

Is a business magazine

Advantage :- can be delivered to users

who actually use andneedthe advertised goods

- more specific to certaingroups.

Disadvantage:- only certain groups canget

information about theadvertisement of a

product.

C. BUSINESSJOURNAL

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The yellow sheets available in the

phone book given free to everycustomer phone.

Arranged alphabetically and typeof business

Advantages :o wide coverage,o the size of the advertising space

within the user is renewedannually

Disadvantage :information can only be updatedat the end of each year.

D. YELLOW PAGES E. FLYERS

Is a small poster or print paper

distributed by manufacturers

such as book publishers, localmerchants, tuition centers andothers.

The aim is to promote goods orservices, a new shop in an areaor to let the sale.

Advantages:

- a lower cost, addressed to local

users

- and can be distributed from

house tohouse.

Disadvantages:

- must be distributed byhand / post,

- limited coverage can betorn or ignored by the user.

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F. POSTERS AND BANNERS

Covering piece of paper, printing /writing on the cloth, pieces of board,which is posted on the walls of metalbuildings, vehicles, and other posts.

Contains photos / illustrationsinteresting, great writing and themessage simple, accurate and clear.

Can be used to promote currentactivities such as exhibitions,shows and sales.

Advantages;lower cost,easily available at any placeand at no rent.

Disadvantages:easily torn,the stain or remove,requiring approval of certain partiesforputting up posters and banners,

and may be prosecuted if the pastein the

Is a printed booklet containing

colorful pictures and detailed

information about theadvertised goods.

Advantages:

* providing an organized and

complete information,

* describing goods to attract

Disadvantages:

* the cost is expensive

* catalogs only to prospective

customers only.

G. CATALOG

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H. CALENDAR AND DIARIES I. BUSINESS CARD

the card is printed the name andbusiness address, type ofbusiness, products and servicesoffered goods.

Advantages:portable, lower cost and morereliable identity card.

Disadvantage:easily removed by the customer

Free grant to regularcustomers of a business.

Usually in the print businessname and picture of goods andservices offered.

Advantage:

to attract consumers to buy.

Disadvantage:

the cost of expensive printing

(colored)

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Electronic Media

An advertising media that operate with electricity andelectronics to complete campaigns.

Examples of electronic media used incoming tradersare:

TELEVISION

RADIO

FLUORESCENT LAMPS

CINEMA

INTERNET

BIGSCREEN

ELECTRONIC MEDIA

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Deliver advertisements via voice, sounds and pictures, and moreeffective.

The cost are expensive

Rate is calculated based on:i. time slots

- Releases in prime time (early evening) is more expensive thanduring the night or

day.ii. amount of airtime

-If the period of time, payment will be more expensiveiii. broadcast frequency

Charges are more expensive when the ad aired frequently

A. TELEVISION

ADVANTAGES DISADVANTAGES

More effectively, reach more

viewers,Commercials can be insertedbetween popular programs toattract viewers

Very high-cost

Advertisers can sponsor apopular program andrelate the brand with the plan

The effect is limited totelevision viewers only

Most of the audience did not

bother advertising

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Serve advertisements throughvoice and sound but has a wider

coverage. The ads are insertedbetween programs or songs thatare published.

Advertisers can sponsor a plan andrelate the brand with the plan.

Rate payments by:i. advertising broadcasts time

early in the

night more expensive becausemany

listeners.ii. post-payment frequency more

expensive if the ad airedfrequently.

Advantages :

- a much lower cost,

- wider coverage,

- ads are inserted between the

popularprogram to attract listeners.

B. RADIO C. INTERNET

Sellers set up a website toadvertise its products.

Advantages: be directed to target groupsacross the world,

advertising costs are muchcheaper,

users / potential users caninteract directly via email andcan book directly through theinternet.

Disadvantages : be directed to users who have

Internet access only and the user can not try the

product being advertised.

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D. CINEMA

Can be seen and heard by the audience as televisioncommercials.

Directed to some viewers only.

Cinema ads in two ways;i. short filmii. glass inserts

Advantages :- can be seen and heard,- it is easy if the insertion of glass used- and the local dealer can show local ads to viewers.

Disadvantages:- limited to advertisements- and advertising moviegoer only ignored by the audience.

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Appropriate and effective way to

advertise at night as can be seenfrom a distance.

Use colorful lights to form a storename, brand name, emblem andso forth.

Advantages :can beautify the

store,attracting attentionand easily visible

from adistance at night.

Disadvantagesthe cost of

expensive, fragile andlight should always bemaintained.

E. FLUORESCENT LAMP

In installed on the walls of the

building shopping malls, busyroad junctions and busstations.

Advantages:Electronically-operated,showing a photo repeated andhighly effective,

can be seen from a distanceand look beautiful at night.

Disadvantages:The cost of expensiveand assembly requires theapproval of local authorities.

F. THE BIG SCREEN

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Is an alternative to the dealer to promote business:

Direct mail

SignsWindo

wdispla

yWriting inthesky Air

balloon

Largebillboa

rd

Sample

Exhibits,

shows& fairs

Othermedia

Publictransp

ort

Sandwich man

Broadcast van

OTHER MEDIA

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Presented in the form ofbrochures, catalogs, letters orsamples sent directly to potentialcustomers by mail.

Advantages :

- addressed directly to potentialcustomers,

- time and expense are not wasted

- and the advertiser can select

prospective customers.

Disadvantages:

- a limited coverage,

- high costs,- may not be ignored by the client

- and depends on

good communicationsystem

A. DIRECT MAIL

Is a piece made of wood, tin, plasticor glass suspended in front of the

store to advertise the type ofbusiness offered, address and nameof the store.

The media are cheap and widelyused.

Advantages:low cost,being hanged in front of the shopdoor,told the name and type of business,long term use.

Disadvantages:

must have a permit orlicense

B. SIGN

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Is a large poster in pairs at theedge of the road dedicatedto the driver of a movingvehicle.

In installed on open ground withthe permission of thelandowner and rent paid tothe owner.

Contain pictures or illustrationsand large text and simplemessage that is visible andlegible from a distance.

Advantages : can be installed at strategic

locations, can be seen and read from adistance

and do not require intensivemonitoring.

Disadvantages: must pay rent

and need a license or permit.

C. LARGE BILLBOARD

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D. SAMPLES

An example of goods which

were distributed free ofcharge to prospective clientsfor the test purpose.High-quality samples areusually distributed in smallamounts.

Advantages:-can be given to individuals to

evaluate quality,-consumers can be influencedto

continue using it-sample gives a goodimpressionand profitable.

Disadvantages:- cost very expensive- the sample must be

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Advertisers to hire an assistant

who will be wearing two piecesof poster in front and back.

These people will walk around theshop or business areas to drawpublic attention to the adshanging on the body.

Advantages :- a lower cost,- easy to attract

attention- and can move

from one place toanother.

Disadvantages :- the coverage is

limited- and only suitable

for use in the city.

E. SANDWICH MAN F. WINDOW DISPLAYS

Involves the arrangement anddecorative items with care,tidy and clean in front ofmirrors.

To attract the attention ofusers passing in front of thestore and they wereinterested in modeling thatwill look more closely and may

buy the goods.

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G. EXHIBITION, SHOWS AND FAIRS

Traders display their goodsin order to sell them.

They will show you how andthe benefits of using anitem and the user can alsotest the display.

H. WRITING IN THE SKY

Is colorful writing issued bythe smoke of an airplane.

Media is very expensive andonly used by manufacturerswho are capable only.

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I. AIR BALLON

Advertisement in writing

or in drawing in the airballoon floating high inthe air.

Banners can also bebound at this and let the

balloon float in the air.

Be able todraw publicattention

J. PUBLIC TRANSPORT

Public vehicles such as mini

buses, vans and buses are alsoused as a common advertisingmedia.

Advertisement in the form ofposters or paintings held in theback or around the vehicle body.

This message can be conveyedto the public anywhere in the

vehicle is located.

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K. VAN BROADCAST

Use a van to deliver the

message to the public andwill be punctuated,interspersed with songsduring the van around thecity / region specific.

This message can beconveyed in interestingways.

L. OTHER

Paper bag, mug, keychain,ETC

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Selection of mediaSELECTION FACTORS OF MEDIA

The Purpose ofAdvertising Advertising Cost

The type and nature of goods Competition

Extensive market and advertisingmedia coverage

Size and type of business

Government policy andprofessional code of ethics.

Target users

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Is an important factor

for selecting anappropriate advertising

media.Sample selection ofadvertising media basedon the advertisingpurposes:

Purposes ofAdvertising

Types ofMedia

Advertising

Introduce NewProduct

Television /Newspaper

Want to tellpeople to try

new products

Sample

2. Advertising Cost

Depending on the allocationof funds provided by themanufacturer/dealer.

The manufacture/dealer

must determine whetherthe cost paid foradvertising media canincrease the sale or not.

If the high advertising costswill increase the sales, it

could benefit the business.If the high advertising costcannot increase the sales, itis not profitable for thebusiness

the media are not

suitable.

1. The Purpose ofAdvertising

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Types and natureof goods

Types ofadvertising media

Cheaper new itemssuch as soap,shampoo and

washing powder.

Sample or advertisedon television

Goods that needhelp on how to useand care such ascomputers and

washing machines.

Exhibition andelectronic media.

General things thatdo not requireexplanation orguidance such asbooks, shoes,

mattresses andclothes.

Posters, newspapers,television andfluorescent light.

4. Competition

The dealer must use the

same media with itscompetitors.

For example, if thecompetitors advertiseon television, the dealermust also advertise ontelevision.

3. The type and nature ofgoods

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The selection of media isinfluenced by the extensivemarket and advertisingmedia coverage.

Extensive marketand advertisingmedia coverage

Types ofadvertising media

Demand throughoutthe country

Radio, television andnewspapers

Addressed to localusers

Posters, samples,brochure and airballoon

Markets around theworld

Magazines , internetor international

6. Size and type ofbusiness

Size and typeof business

Types ofadvertising

media

Firms with largecapital couldchoose moreexpensive andeffective media.

Fluorescent lightand television

Smallbusinessesshould choose aless expensivemedia.

Posters, radioand sign

5. Extensive market andadvertising media coverage

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The advertisers must besensitive to the governmentpolicy and professionalcode of ethics ofadvertising.

Government policyprohibited cigarette andliquor advertising on radioand television.

Negative elements such aselements of sex and

corruptions are forbiddenincluded in theadvertisement.

Professionals such aslawyers and doctors areprohibited to advertisetheir services.

8. Target users

The selected media is also

influenced by the targetusers before advertising aproduct.Target users Selected

media

Womens clothing,cosmetics,household items,shoes and jewelry.

Womensmagazines

Food items andtoys

Television

Sport items Sports magazines

7. Government policy andprofessional code of ethics.

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video

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Televisyen advertisement

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Cinema advertisement

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gameGIANT NEED A HELP TOFIND ALL HIS FRIEND. BY

GIVING THE RIGHT ANSWERFOR EACH QUESTION, YOU

DEFINITELY CAN HELPGIANT TO FIND THEM

HELP

ME!!!

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1. Which of the following

characteristics can be foundin all types of advertising?

A. Aims to popularize goods

B. To introduce a brand product

C. Compete with other ads

D. Intended to convey information

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2. What is the main purpose

of having promotional plan?

A. Introduce product

B. Compete with other manufacturers

C. Provide information to consumers

D. Give a good image to the producer

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True Q.2

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3. Which of the following, which canbe used by Encik Ahmad a quick curry

puff manufactures to promoteproducts?

A. Samples

B. Message

C. Poster

D. Newspapers

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True Q. 3

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4. Select the factors thatcannot be considered when

selecting an advertisingmedium.

A. Target users

B. Total advertising budget

C. Tastes of prospective buyers

D. Types of products advertised

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True Q.4

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5. Select the statementwhich is not a promotional

role.

A. Promotion to increase sales and profits

B. Promotion of a new product

C. Promotion encouraging consumers to cut costs

D. Create loyalty to the brand promotion

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True Q.5YEAY!

WELLDONE!!

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