promotion and marketing of video games. what will we need to cover? popular websites popular...
TRANSCRIPT
![Page 1: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/1.jpg)
Promotion and Marketing of Video Games
![Page 2: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/2.jpg)
What will we need to cover?
• Popular Websites• Popular Magazines• Popular Publishers• Popular Games for ALL audiences/genres
![Page 3: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/3.jpg)
How are they marketed?
Print• Posters- billboards, point-of-
sale advertising• Cover art• Gaming magazine adverts• Websites for game or
promoter• Blogs/forums
Motion• Trailers (TV/cinema, trailers
on Play, Amazon• Radio adverts• Demos/downloads• Viral video adverts via
youtube/blogset/etc• In-game advertising
![Page 4: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/4.jpg)
Other ways…
• Celebrity endorsement- they play the game, they are in the game
• Word of mouth• Gaming conventions• Selling products inspired from the game
![Page 5: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/5.jpg)
Video Game Magazines
• In the exam you may be asked to:
– Create a new magazine promoting video games– Explain or evaluate how effective that magazine
will be– Be able to identify codes and conventions of
magazines and video games
![Page 6: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/6.jpg)
What do we already know about this magazine?What can we say about the magazine’s links to video games?
![Page 7: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/7.jpg)
Different types of Magazines
General Gaming Magazine Specific Console Magazine
![Page 8: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/8.jpg)
Activity
• Find two examples of the video game magazines discussed in lesson
• Annotate and compare the two magazines
• Consider their audience and how they are used in the promotion of Video Games
![Page 9: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/9.jpg)
PMVG Websites
![Page 10: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/10.jpg)
What do I need to know about Websites?
• How they are used to promote and market video games
• How they are used by gamers- reviews, to play on, etc
• Website terminology to show understanding of codes and conventions
![Page 11: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/11.jpg)
Website LingoHeadings- titles of pages and storiesCopy- body of text you see Hyperlinks- links to send you to stories or photosScrolling Text- areas of text a user can scroll through, lots of text in small frameImages- pictures to go with headlines or stories, sometimes as a linkVideo- video to correlate with storiesSound- same as aboveNavigation-
![Page 12: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/12.jpg)
More Website Lingo
Drop-down menu- arrow at end of box, user makes choice of what to see or where to goSearch Box- type words to search for topicBanners- found on top of website, ‘skyscrapers’ contain adverts Thumbnails- smaller images of larger imagesFrames- content of website broken up by frames, easier to readBlog- written account, informalPodcast- video or audio story/interview directly to Ipod or MP3 playerHomepage- main page of website
![Page 13: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/13.jpg)
Video Games News and Info
![Page 14: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/14.jpg)
Gaming Website (to play games on)
![Page 15: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/15.jpg)
Official Games Websites
![Page 16: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/16.jpg)
Activity
• Using the website terminology, please annotate each of the websites discussed in lesson
• Remember the denotation and the connotation
![Page 17: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/17.jpg)
Popular Gaming Websites
• http://www.edge-online.com/• http://www.gamestm.co.uk/ • http://www.gamesradar.com/uk/ • http://www.pcgamer.com/uk/ • http://www.oxm.co.uk/ • http://www.officialplaystationmagazine.co.uk/
![Page 18: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/18.jpg)
Posters and Print Adverts
![Page 19: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/19.jpg)
![Page 20: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/20.jpg)
![Page 21: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/21.jpg)
![Page 22: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/22.jpg)
![Page 23: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/23.jpg)
Video Game Trailers
![Page 24: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/24.jpg)
PMVG by Trailers
• On TV• Viral- youtube, vimeo• Scroll over advert online• Before films
![Page 25: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/25.jpg)
Trailers
• Follow similar conventions of Film Trailers• Explore some sort of story line• Clear what type of game it will be• Clear who the audience is
![Page 26: Promotion and Marketing of Video Games. What will we need to cover? Popular Websites Popular Magazines Popular Publishers Popular Games for ALL audiences/genres](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e915503460f94b960eb/html5/thumbnails/26.jpg)
Name of Trailer Codes and Conventions Audience
http://www.youtube.com/watch?v=LpiTucFQuwA
http://www.youtube.com/watch?v=jxKXsJyVIAk
www.youtube.com/watch?v=hvoD7ehZPcM
http://www.youtube.com/watch?v=1mN2Ud9-yQA