Promotion and School Visits2012

Teen Summer Reading Program

Submitted By: Debbie HenricksEvergreen Community Library

debhenricks@gmail.com

Promotions

• Posters and flyers should be colorful and eye-catching.

• Make sure all pertinent information is included.

• Use the KISS principle (Keep It Simple Stupid).

Posters and Flyers

Posters and Flyers

• Put flyers in hand posters in high traffic areas.

• Place items at eye level.

• Lights and/or other props added will grab attention.

Location! Location! Location!

• Put flyers throughout your community.

• Think about places where people have to wait: banks, Dr. offices, stores , schools, etc.

• Place (laminated) flyers near water fountains.

• Advertise in all local newspapers.

Displays

• Add a lot of variety to your displays. A display is more than books).

• Add color and lights to attract attention.

• Interactive displays work best (where they asked to respond in some way).

Promote Your Program in Teen Area

• Set up special displays in teen area advertising the theme and special programming you may have.

• Use one of your library’s display cases to showcase prizes.

• Large prizes can be displayed in teen area. (We have displayed bicycles on top of the bookcases in teen area.)

Outreach

• Contact all of the schools in your area. Private schools will usually let you come to promote a program.

• Go through the proper channels. Contact the principal and ask permission before you contact the teachers.

Outreach

• You are representing your library! Be professional.

• Let the teacher know how much time you will need and finish by that time!

• Let the teacher know what to expect. If you are dressing in a costume, bringing special materials or books with you, let them know ahead of time.

Outreach

• Keep it short and sweet. The teachers time is valuable.

• Ask when the best time for the teacher is for you to come in, and adjust your schedule accordingly.

Outreach

• Be enthusiastic! The students will respond to your presentation.

• Try to add as much fun to the presentation as possible!

• Try to include audience participation.

Outreach

• Send a flyer home with each student, including registration deadlines, program date and times and prizes you already have donated to you.

• Let the students see you having fun as well! This will give them a glimpse into your programs.

Outreach

• Try to give as much detail as you can into games and activities you have planned.

• Ask the students if they know where your library is located. If they do not, give them a small map to take home.

• Ask the office to announce a reminder to sign up for the program.

Outreach

• Ask to include information about your program in any school paper or parent updates the school has.