promotion examples

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Johnston Tomahawks (NAHL) SUBWAY Promotion o After every goal they drop a banner of a letter in Subway. If team scores 6 goals to spell out Subway, whole arena gets free Subs. o Big Mac Attack – If the Tomahawks score during the 2 minute “Big Mac Attack” everyone wins a big mac Penn State Hockey (NCAA) Army Night – Team wore Camo jerseys, after game they were auctioned off for the Wounded Warriors Project Sound activated wrist bands Foam fingers 2 players signing autographs after every game Score-O Curling game Shuffle Puck Sponsored (PNC) Penalty Kill – If team kills penalty a random row wins a gift card Student Book Store fan of the game White Out Game (White Shirts, Shakers) Youth Hockey Night – Child wearing youth hockey uniform gets discount ticket (with adult with ticket) Breast Cancer Awareness Night Cawlidge Hawkey Night – John Buccigross doing play by play Wear your favorite NHL jersey Penn State Basketball (NCAA) Free Freshman tickets (1 st Game) Schedule Magnets Dollar Dog Nights Big Mac Attack (Anytime team scores 70 points, arena wins free Big Mac) Player Caricature Tshirt

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Page 1: Promotion examples

Johnston Tomahawks (NAHL)

SUBWAY Promotiono After every goal they drop a banner of a letter in Subway. If team scores 6 goals to spell

out Subway, whole arena gets free Subs.o Big Mac Attack – If the Tomahawks score during the 2 minute “Big Mac Attack”

everyone wins a big mac

Penn State Hockey (NCAA)

Army Night – Team wore Camo jerseys, after game they were auctioned off for the Wounded Warriors Project

Sound activated wrist bands Foam fingers 2 players signing autographs after every game Score-O Curling game Shuffle Puck Sponsored (PNC) Penalty Kill – If team kills penalty a random row wins a gift card Student Book Store fan of the game White Out Game (White Shirts, Shakers) Youth Hockey Night – Child wearing youth hockey uniform gets discount ticket (with adult with

ticket) Breast Cancer Awareness Night Cawlidge Hawkey Night – John Buccigross doing play by play Wear your favorite NHL jersey

Penn State Basketball (NCAA)

Free Freshman tickets (1st Game) Schedule Magnets Dollar Dog Nights Big Mac Attack (Anytime team scores 70 points, arena wins free Big Mac) Player Caricature Tshirt United Way Charity Stripe Challenge – Participants in United Way Charity Stripe Challenge get

free admission Senior Citizen Night – Members of a County Retirement Community get $5 admission Toys For Tots – Bring a toy, discounted ticket Military Appreciation Day – Show Military ID for discounted tickets Subway Full Court Four Pack – 4 tickets, 4 subs, 4 drinks for $40 AAA shakers Social Media Night – Print voucher of Facebook or Twitter

Page 2: Promotion examples

Day for Dad – Dad gets in free with his kids Free hats Boy Scout Day – Any kid in scout uniform gets discounted ticket Day for Mom – Mom gets in free with kids

Albany Devils (AHL)

Free Magnet Schedule (Albany Clothing & Promotion) Columbus Day Special – Free admission kids 13 and under SEFCU College Night: $10 for students Happy Hour: $2 Drafts from 6-7 Dollar Dog Night Halloween Night- Kids in costumes get in free Word of Lite Night Thanksgiving Food Drive (Price Chopper) Veterans Day Special – Free admission all Vets Teddy Bear Toss Blades for Grades GE Kids in Free Day Bobblehead Giveaway (Yankee Trails) CDPHP Night Post-Game Public Skate Pucks and Paws Night – Bring your dog to the game Backpack Giveaway Blue Shield Night

Binghamton Senators

Ladies Night – Discounts and postgame open skate Girl Scout Sleepover Event Outdoorsman Night Western Theme Night Ugly Sweater Night College Night Toga Party Purple Night (Mental Health Awareness) Star Wars Night Mascot Mania presented by McDonalds Zoo Night presented by the Binghamton Zoo

Grand Rapids Griffins

$2 Beers and $2 Hot Dogs

Page 3: Promotion examples

Matinee Game – 11 am start Outdoor Game at Comerica Park Purple game worn jersey auction H&R Block College Nights (Every Friday, students get cheap tickets) Free Ride Friday on The Rapid: Ride the Rapid to and from Friday games for free by showing

ticket Wednesday is Hockey Night – Show your ticket to participating restaurants before and after the

game for specials Amway Winning Wednesday : Every Wednesday home win, each fan in attendance receives free

ticket to following Wednesday game Library Nights- present library card for discounted tickets Pepsi Reading Goals – Students who complete required reading hours in school can redeem a

bookmark for free tickets

Hartford Wolf Pack

“Pink in the Rink” Breast Cancer Awareness Night “Guns and Hoses” Night – Police and Fire Appreciation

Hershey Bears

PA Lottery Night

Iowa Wild

Father’s Day Package: Tickets to Opening Night, Wild Golf Towel and Golf Balls

Lake Erie Monsters

Thirsty Thursday: $2 drafts and $5 margaritas

Manchester Monarchs

30 Days of Giveaways Mustaches for Movember Night LA Kings Night

Milwaukee Admirals

Presidential Night – During the 2012 Presidential Election, had 2,500 Obama and Romney bobbleheads, as each fan entered they chose the bobblehead of who they were voting for. First one to run out was declared the winner.

Concert Series – Concerts after games, free to attend with game ticket or concert only tickets sold separate

Page 4: Promotion examples

Norfolk Admirals

College Hockey game double header

Portland Pirates

Valentine’s Day Date Night: 2 tickets for discounted price and gift card to local restaurant American Heart Association Mystery Puck Night – wrapped pucks each signed by a different

player

Providence Bruins

Goalie Water Bottle Night

St. John’s Ice Caps

Tweet Your Tune – tweet song you want to hear during game

Texas Stars

Car window decals giveaway

Minor League Baseball

Bowie Baysox

Tailgate Tuesday – Beer and live music in parking lot before games

Frederick Keys

Super Hero Night – Meet your favorite super hero

Delmarva Shorebirds

Two for Tuesdays – Buy 1 get 1 free

Pawtucket Red Sox

Family Sleepover Night

Portland Sea Dogs

Hump Day Celebration: Wednesday Game – Meet a Camel

Salem Red Sox

Disney Night – Dress as favorite Disney character, arena decorated Disney themed Post-Game Movie Night – Watch a family movie on the video board after game Football rivalry night – wear your favorite football jersey

Page 5: Promotion examples

Lowell Spinners

Weenie Wednesdays ($1 dogs) Game Show Night – Jeopardy, Wheel of Fortune, Family Feud on big screen

Kannapolis Intimidators

Arena wide Bingo

Mahoning Valley Scrappers

Unused ticket Night – Bring any unused ticket and exchange it for a ticket to that nights game

West Michigan White Caps

Sign Making – Have paper and Markers so fans can make signs to root on the team

Lancaster Jethawks

Throwback Thursday – Team wears throwback jerseys and all food and drinks are really cheap Fake Patty’s Day – A game on the 17th, everybody wears green, cheap beer with green food

coloring

Quad Cities River Bandits

Pay Your Bill Wednesday – Bring your unpaid bills every Wednesday and 2 bills are drawn and paid by the team up to $100

Tri-City Valley Cats

Reality TV Night – Unique promotions that spin-off reality TV shows such as Storage Wars, Pawn Stars, American Idol and Survivor

Wilmington Blue Rocks

9 Innings of Networking – Job fair on concourse during game

Staten Island Yankees

Bacon Night – Bacon foods at concession stands, bacon related giveaways

Everett Aquasox

Good Karma Mondays – You decide how much you pay for upper level seats, money benefits charities

Hudson Valley Renegades

Page 6: Promotion examples

Be Your Own Fan Friday – Fans decide everything from the in-game music to intermission entertainment

Gwinnett Braves

Clue Night – Join for an old-fashioned murder mystery. Col. Mustard, Professor Plum, Miss Scarlet and the others will be on hand for the night.

Albuquerque Isotopes

Speed Dating Night

Altoona Curve

Free T-Shirt Friday

Eugene Emeralds

Bucket List Night – Ever wanted to throw out a first pitch? Call and inning over the radio? Do the Public Address announcing? They will try fulfill some Bucket List wishes during the game

San Jose Giants

Social Media Thursday – Anybody who shows they are following the team on facebook and twitter receive discounted tickets or a prize

Syracuse Chiefs

Golf Night – Putt Putt Palooza - 18 Hole Putt Putt course set up throughout the stadium

New York Islanders

Parking Ticket Raffle

Calgary Flames

Zamboni Rider

Pittsburgh Penguins

Pens Predictor

Minnesota Wild

Hockey Mom Hall of Fame

Nashville Predators

Official away game watch parties

Page 7: Promotion examples

Wendy’s Frosty Score for Four

San Jose Sharks

Jack in the Box Taco Minutes

Columbus Blue Jackets

Bob Evans Chili Chant – Free Chili after 3 goals

Washington Capitals

Subway Saturday’s – Fans get free subs if Caps win a Saturday game