promotion examples
TRANSCRIPT
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Johnston Tomahawks (NAHL)
SUBWAY Promotiono After every goal they drop a banner of a letter in Subway. If team scores 6 goals to spell
out Subway, whole arena gets free Subs.o Big Mac Attack – If the Tomahawks score during the 2 minute “Big Mac Attack”
everyone wins a big mac
Penn State Hockey (NCAA)
Army Night – Team wore Camo jerseys, after game they were auctioned off for the Wounded Warriors Project
Sound activated wrist bands Foam fingers 2 players signing autographs after every game Score-O Curling game Shuffle Puck Sponsored (PNC) Penalty Kill – If team kills penalty a random row wins a gift card Student Book Store fan of the game White Out Game (White Shirts, Shakers) Youth Hockey Night – Child wearing youth hockey uniform gets discount ticket (with adult with
ticket) Breast Cancer Awareness Night Cawlidge Hawkey Night – John Buccigross doing play by play Wear your favorite NHL jersey
Penn State Basketball (NCAA)
Free Freshman tickets (1st Game) Schedule Magnets Dollar Dog Nights Big Mac Attack (Anytime team scores 70 points, arena wins free Big Mac) Player Caricature Tshirt United Way Charity Stripe Challenge – Participants in United Way Charity Stripe Challenge get
free admission Senior Citizen Night – Members of a County Retirement Community get $5 admission Toys For Tots – Bring a toy, discounted ticket Military Appreciation Day – Show Military ID for discounted tickets Subway Full Court Four Pack – 4 tickets, 4 subs, 4 drinks for $40 AAA shakers Social Media Night – Print voucher of Facebook or Twitter
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Day for Dad – Dad gets in free with his kids Free hats Boy Scout Day – Any kid in scout uniform gets discounted ticket Day for Mom – Mom gets in free with kids
Albany Devils (AHL)
Free Magnet Schedule (Albany Clothing & Promotion) Columbus Day Special – Free admission kids 13 and under SEFCU College Night: $10 for students Happy Hour: $2 Drafts from 6-7 Dollar Dog Night Halloween Night- Kids in costumes get in free Word of Lite Night Thanksgiving Food Drive (Price Chopper) Veterans Day Special – Free admission all Vets Teddy Bear Toss Blades for Grades GE Kids in Free Day Bobblehead Giveaway (Yankee Trails) CDPHP Night Post-Game Public Skate Pucks and Paws Night – Bring your dog to the game Backpack Giveaway Blue Shield Night
Binghamton Senators
Ladies Night – Discounts and postgame open skate Girl Scout Sleepover Event Outdoorsman Night Western Theme Night Ugly Sweater Night College Night Toga Party Purple Night (Mental Health Awareness) Star Wars Night Mascot Mania presented by McDonalds Zoo Night presented by the Binghamton Zoo
Grand Rapids Griffins
$2 Beers and $2 Hot Dogs
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Matinee Game – 11 am start Outdoor Game at Comerica Park Purple game worn jersey auction H&R Block College Nights (Every Friday, students get cheap tickets) Free Ride Friday on The Rapid: Ride the Rapid to and from Friday games for free by showing
ticket Wednesday is Hockey Night – Show your ticket to participating restaurants before and after the
game for specials Amway Winning Wednesday : Every Wednesday home win, each fan in attendance receives free
ticket to following Wednesday game Library Nights- present library card for discounted tickets Pepsi Reading Goals – Students who complete required reading hours in school can redeem a
bookmark for free tickets
Hartford Wolf Pack
“Pink in the Rink” Breast Cancer Awareness Night “Guns and Hoses” Night – Police and Fire Appreciation
Hershey Bears
PA Lottery Night
Iowa Wild
Father’s Day Package: Tickets to Opening Night, Wild Golf Towel and Golf Balls
Lake Erie Monsters
Thirsty Thursday: $2 drafts and $5 margaritas
Manchester Monarchs
30 Days of Giveaways Mustaches for Movember Night LA Kings Night
Milwaukee Admirals
Presidential Night – During the 2012 Presidential Election, had 2,500 Obama and Romney bobbleheads, as each fan entered they chose the bobblehead of who they were voting for. First one to run out was declared the winner.
Concert Series – Concerts after games, free to attend with game ticket or concert only tickets sold separate
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Norfolk Admirals
College Hockey game double header
Portland Pirates
Valentine’s Day Date Night: 2 tickets for discounted price and gift card to local restaurant American Heart Association Mystery Puck Night – wrapped pucks each signed by a different
player
Providence Bruins
Goalie Water Bottle Night
St. John’s Ice Caps
Tweet Your Tune – tweet song you want to hear during game
Texas Stars
Car window decals giveaway
Minor League Baseball
Bowie Baysox
Tailgate Tuesday – Beer and live music in parking lot before games
Frederick Keys
Super Hero Night – Meet your favorite super hero
Delmarva Shorebirds
Two for Tuesdays – Buy 1 get 1 free
Pawtucket Red Sox
Family Sleepover Night
Portland Sea Dogs
Hump Day Celebration: Wednesday Game – Meet a Camel
Salem Red Sox
Disney Night – Dress as favorite Disney character, arena decorated Disney themed Post-Game Movie Night – Watch a family movie on the video board after game Football rivalry night – wear your favorite football jersey
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Lowell Spinners
Weenie Wednesdays ($1 dogs) Game Show Night – Jeopardy, Wheel of Fortune, Family Feud on big screen
Kannapolis Intimidators
Arena wide Bingo
Mahoning Valley Scrappers
Unused ticket Night – Bring any unused ticket and exchange it for a ticket to that nights game
West Michigan White Caps
Sign Making – Have paper and Markers so fans can make signs to root on the team
Lancaster Jethawks
Throwback Thursday – Team wears throwback jerseys and all food and drinks are really cheap Fake Patty’s Day – A game on the 17th, everybody wears green, cheap beer with green food
coloring
Quad Cities River Bandits
Pay Your Bill Wednesday – Bring your unpaid bills every Wednesday and 2 bills are drawn and paid by the team up to $100
Tri-City Valley Cats
Reality TV Night – Unique promotions that spin-off reality TV shows such as Storage Wars, Pawn Stars, American Idol and Survivor
Wilmington Blue Rocks
9 Innings of Networking – Job fair on concourse during game
Staten Island Yankees
Bacon Night – Bacon foods at concession stands, bacon related giveaways
Everett Aquasox
Good Karma Mondays – You decide how much you pay for upper level seats, money benefits charities
Hudson Valley Renegades
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Be Your Own Fan Friday – Fans decide everything from the in-game music to intermission entertainment
Gwinnett Braves
Clue Night – Join for an old-fashioned murder mystery. Col. Mustard, Professor Plum, Miss Scarlet and the others will be on hand for the night.
Albuquerque Isotopes
Speed Dating Night
Altoona Curve
Free T-Shirt Friday
Eugene Emeralds
Bucket List Night – Ever wanted to throw out a first pitch? Call and inning over the radio? Do the Public Address announcing? They will try fulfill some Bucket List wishes during the game
San Jose Giants
Social Media Thursday – Anybody who shows they are following the team on facebook and twitter receive discounted tickets or a prize
Syracuse Chiefs
Golf Night – Putt Putt Palooza - 18 Hole Putt Putt course set up throughout the stadium
New York Islanders
Parking Ticket Raffle
Calgary Flames
Zamboni Rider
Pittsburgh Penguins
Pens Predictor
Minnesota Wild
Hockey Mom Hall of Fame
Nashville Predators
Official away game watch parties
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Wendy’s Frosty Score for Four
San Jose Sharks
Jack in the Box Taco Minutes
Columbus Blue Jackets
Bob Evans Chili Chant – Free Chili after 3 goals
Washington Capitals
Subway Saturday’s – Fans get free subs if Caps win a Saturday game