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PROMOTION MANAGEMENTBYVISHWANTH.S

Advertising copywriters


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Advertising copywriting for print &

broadcast mediaCommunicating ideas that are meant to serve the

requirements of modern marketing

It is used to promote the acceptance of an idea, as

in the case of non-commercial advertising.

It utilizes words to convey messages having

commercial, informative

The results come from what words convey in

terms of benefits and satisfaction.


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Roles in advertising media

News paper

Magazine

Mediaprint media

Telecasting media


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Nature & work

It work closely with other members of an

advertising team to create snappy, unified, eye-

catching advertisements.

A unique creators form together and design a way

for what they need to convey

Ex : Information in advertisement

Team members think up new ideas or concepts that

will achieve the client's goals.


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concepts Its simply a new way of looking at or presenting a

product or service.

It is a way of telling readers, listeners, and viewers

what the product will do for them . The basic information that must appear in the

advertisement

Researchers, and sometimes copywriters, maygather additional information about the product

and why people buy it.


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Copy Writing Agencies

Advertising agencies that provide services to

companies with a product to sell. Some work for companies that handle their

own advertising .

Copywriting can also be done on a

freelance or per-project basis.


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Agencies & Founders

David Ogilvy, founder of Ogily & Mather. David Abbott, founder ofAbbott Mead Vickers

BBDO[1]

William Bernbach, founder ofDDB Worldwide Drayton Bird, founder of THB&W Leo Burnett, founder ofLeo Burnett Worldwide

Fairfax M. Cone, founder ofFoote Cone &Belding Bernice Fitz-Gibbon, 1982 Advertising Hall of

Fame inductee


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Copy writer should follow .

Niceties of grammar

Syntax

Spellings


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Tool kit

Head line Over line & underlineBody copy Captions

Taglines Slogans


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Awards

GBU- The good , The bad & The ugly etc

which is sponsored by Advertising women ofnew york ;


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THANK YOU


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In 1988 who was the financial

secretary and currently holdingthe position which position?Dr. Manmohan Singh


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Who is the chairman of Indian

planning commision?Dr. Montek Singh Chawlia


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ABBREVIATIONS


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VISA

Visitor International Staying Abroad


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L.A.F

Liquidity Adjusted Facility


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FCCB

Foreign Currency Convertible Bonds


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F.S.D.C

Financial Stability and Development Council


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ASBA

Application Supported by Blocked Amount


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SLOGAN OFTHEBANKS


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A friend you can bank upon.

VIJAYA BANK


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Good people to bank with

UNION BANK


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Passion to perform

DEUTSCHE BANK


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The worlds local bank

HSBC


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People grow with us

INDIAN OVERSEAS BANK

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