promotion mix

for Jen and her Karma

By group six, class one.

1. Background analysis

Karma is within a few blocks of large office buildings where thousands of people work, but it is not directly on their path to or from the metro station.

____it’s essential to make a perfect enough promotion mix to attract the target market.

Jen cannot afford to spend a lot of money on promotion.

____the promotion must be effective and inexpensive.

Place

Away from the noisy streets, a leisure environment where tired office workers can have a rest and relax themselves 。

远离喧闹的街区，有悠闲的环境供劳累的上班族休息。

2. Promotion mix

advertising media sales promotion sale in collocation

（ 1 ） advertising media

Direct mail (fliers) It’s inexpensive and can be sent to people’s home.

It ’s very effective in reaching specifically targeted people.

(a few blocks of large office buildings where thousands of people work)

Magazine Can use to target specific audiences.( 上班族 )

They are more enjoy in coffee and this kind of life.

(2) Sales promotion

sampling( 试喝 ):to let them know our coffee is good.

premiums: New store opening of the first month, second cup half-price, or buy two, get one free.

trade stamps( 印花 ) ： after a month, when the store is back on the right track 。 Collected ten printed in a cup of drink （集齐十个印花换一杯饮品）

(3)Sale in collocation

Your taste （味觉体验） Different flavors of coffee ， collocate with delicious cakes or biscuits. sale in collocation is more affordable ,which may attract more customers.

Delivery service

We will provide delivery service if you buy 5 or more than 5 cups of coffee.

Environment （氛围体验） :Comfortable and unique environment, wifi for free, fashion magazine ,comfortable music…

——just to make people relax and feel at ease.

Crowed

（人群体验） : Have a common preferences aggregation point.

That’s all.Thank you for your

listening.