promotion of agricultural product (jute, sweetmeat) in districts (shariatpur, rajbari) of bangladesh

Promotion of Agricultural Products in Districts of Bangladesh

Jute: Shariatpur

Sweetmeat: Rajbari

Course No: Plan 434

Course Title: Regional Planning Studio

Submitted to:

Dr. Ishrat Islam, Assistant Professor, Dept. of URP

Anindya Kishore Debnath, Lecturer, Dept. of URP

Submitted by:

Rifat Rahman (0615005)

Nabila Nur Kuhu (0615009)

Shahadat Hossain Shakil (0615020)

Khaled Bin Abdul Quadir (0615030)

Level-4, Term-1

Date of Submission: 8th April, 2011

Department of Urban and Regional Planning

Bangladesh University of Engineering and Technology

PLAN 434 Regional Planning Studio

2 | P a g e

Table of Contents

Contents Page No.

Title Page

Table of Contents

Chapter 01: Introduction 1

1.1 Background of the study 1

1.2 Objective of the Study 1

1.3 Methodology of the Study 2

Chapter 02: Promoting Jute Production in Shariatpur District 2

2.1 Jute Profile 2

2.2 Reasons for Jute Promotion 3

2.3 Shariatpur Profile 3

2.4 Reasons for Promoting Jute in Shariatpur District 3

2.5 SWOT Analysis 4

2.6 Promoting Strategy 5

Chapter 03: Promoting Sweetmeat Production in Rajbari District 6

3.1 Sweetmeat Profile 6

3.2 Reasons for Sweetmeat Promotion 7

3.3 Rajbari Profile 7

3.4 Reasons for Promoting Sweetmeat in Rajbari 8

3.5 SWOT Analysis 9

3.6 Promoting Strategy 9

Chapter 04: Conclusion 10

Appendices

References


3 | P a g e

Chapter 01: Introduction

1.1 Background of the study Bangladesh is traditionally an agro-based country for geographical reasons. Historically

agricultural products play a major role in the GDP of the country. Recent statistical data

shows that agricultural products are now at 3rd position in the sectoral share of GDP.

Sectoral Share of G.D.P. At Current Price (%)

2004-2005

2005-2006

Service 49.42 49.22 Industry 28.81 29.01 Agriculture 22.27 21.77

Source: Bangladesh Data Sheet, National Accounts Wing, BBS.

The economic condition, per capita income and quality of life of Bangladesh can be

improved if proper emphasis is given on the agricultural sector and appropriate

promotion strategy for the agricultural industry is undertaken. This promotion strategy

should be undertaken in different scales on the basis of need and priority.

In Bangladesh there are lots of National level goals and policies for industrial promotion

and there are also some Local level plans; but the intermediate stage (Regional level)

between these two is always neglected. National level plans are always too broad on the

other hand Local level plans are too specific. A combination of these two scales of

planning is needed for quick and efficient improvement strategy.

In this study Regional promotional strategy for two agricultural products in two different

districts (Jute-Shariatpur; Sweetmeat-Rajbari) is discussed to minimize the above

mentioned gap between National and Local level.

1.2 Objective of the Study Identifying preferable locations for a specific agricultural product.

Analyzing the scopes and limitations for the promotion of that specific product on

that specific area.

Developing a promotional strategy.


4 | P a g e

1.3 Methodology of the Study Project Identification and Fixation of Objectives

Literature Review and Data Collection (for both Product and Location)

Analyzing the Opportunities and Weakness (for both Product and Location)

Developing a promotional strategy (for a specific product in a specific area)

Chapter 02: Promoting Jute Production in Shariatpur District

2.1 Jute Profile

Jute dicotyledenous fiber-yielding plant of the genus Corchorus, order Tiliaceae. Jute was

once known as the golden fiber of Bangladesh, since it was the most important cash crop for

the country. It is grown in Bangladesh, India, Myanmar, Nepal, China, Taiwan, Thailand,

Vietnam, Cambodia, Brazil and some other countries.

Jute grows well where the annual rainfall is 1500 mm or more, with at least 250 mm during

each of the months of March, April and May. The optimum range of temperature required is

18°-33°C. Jute is cultivated in the rainy season. In Bangladesh sowing usually starts at the

end of February and continues up to the end of May, depending on the species. Jute can be

grown in a number of soil types, ranging from clay to sandy loam with optimum fertility, and

soil pH ranging from 5.0-8.6.

Cultivation of jute is quite hard and painstaking. It has a number of stages of processing

namely preparing the land, sowing, weeding, harvesting, retting, extraction of fibre, washing,

cleaning and drying etc. It’s a yearly crop and takes about 120 days (April/May-July/August)

to complete the process of cultivation.

Use: Jute and jute-based products are put to a wide range of uses. Since ancient times it has

been used as a raw material for packaging. Before being used as a commercial commodity it

was used in different parts of the world to make household and farm implements such as

ropes, handmade clothes, wall hangings, etc. Its leaves and roots were used as herbal

medicine and as vegetable by the local people. Traditionally, use of jute products are limited


5 | P a g e

to packaging materials like twine, hessian, gunny bag, twill, carpet backing, wool pack,

tarpaulin, mats, canvas, wall cover, upholstery, and as furnishing fabrics of different types

and natures. (Source: Banglapedia; Jute)

2.5 Reasons for Jute Promotion Jute – ‘The Golden Fiber’ used to contribute 90% of the country’s total export

earnings during 1960-70. (See Chart: Appendix a)

At present - 35% of the world demand for Jute supplied by Bangladesh and ‘Jute

Sector’ holds the 3rd and 5th position in export receipts. (See Chart: Appendix a)

Potential sector because – demand is increasing for diversified and environment

friendly use of Jute based products; i.e. - Geo Bags for Embankment. ‘Polythene’ use

is declining because of rise in the price of Petroleum; Jute – the main substitute for

Polythene. (Moazzem G. K.; Rahman T. M. and Sobhan A.)

2.3 Shariatpur Profile

Shariatpur District (Dhaka division) with an area of 1181.53 sq.km. is bounded by

Munshiganj district on the North, Barisal district on the South, Chandpur district on the East,

Madaripur district on the west. Main rivers are Padma, Meghna, Palong and Kirtinasha.

Total population of Shariatpur is 1057181. Main occupation is agriculture and agricultural

laborer; jointly near about 70%. Total cultivable land 83805 hectares. Among this single crop

22.24%, double crop 50.12% and treble crop land is 27.64%. Main crops are Jute, Paddy,

Wheat, Sweet Potato, Onion, Garlic, and Tomato. Main exports are Jute, Onion, Garlic, and

Tomato. (Source: Banglapedia; Shariatpur District) (See Map of Shariatpur: Appendix b)

2.4 Reasons for Promoting Jute in Shariatpur District

Ideal condition for Jute growing in terms of ‘Geographic Characteristics’ : The

geographical crucial factor for Jute growing such as Tempareture, Humidity, Rainfall

etc is perfectly well matched with the geographical characteristics of Shariyatpur. (See Table : Appendix b)

Labor force : Jute production process is highly labour oriented. The number of

labour required for per ton of production in comparision with Rice is almost double.

(See Table : Appendix f). In Shariatpur the agricultural labour force is near about 70 %


6 | P a g e

Strength

Favorable geographical characteristics. Availability of sufficient labor force.

Weakness

Jute can be cultivated only once in a year. Poor rate of return in terms per ton of

production. (See Table : Appendix f)

Opportunity

Increasing demand of Jute. Possibility of flourishment for cottage

industries. Close proximity to Dhaka.

Threat

Water pollution occurs during retting. Production process largely dependent on

nature.

of the total labour force. (Source: Banglapedia; Shariatpur District). So the availability of

the labour for further promotion of Jute production is enough.

LQ value : LQ value (313.678) is highest in terms of production. This means the

regional share of Jute production is extremely high than the national share in

Shariatpur. LQ value (1.519) is Moderately Above to the National Average in case of

production rate. This indicates the rate of productivity is also good in Shariatpur for

Jute production. (See Table and Map : Appendix c, d1, d2)

Favourable position with respect to the location of the Jute Mills : Three main

concentic zone of Bangladesh for Jute Mills are Dhaka (Narayanganj and Narsingdi),

Khulna and Chittagong. Shariatpur is closely located to Narayanganj. In terms of

production rate the most favorable location for Jute production is Narayanganj. The

combined map of LQ value (production rate) and Jute Mills location shows that

maximum Jute Mills are located in the high productive zone; in and around

Narayanganj. (See Map : Appendix e1, e2, e3)

Close proximity to Air port and Sea port : Jute prodution is majorly export

oriented. For exporting to abroad location of the Sea port and Air port from the

industry is very imortant. Shariatpur is closely located to Dhaka so the locational

proximity with Air port is good. The Mongla Sea port of Khulna is also not very far.

So the location is also suitable for Shipping . (See Map : Appendix e2)

2.5 SWOT Analysis


7 | P a g e

2.6 Promoting Strategy

Agricultural

Supply of high yielding seed and fertilizer like India and China.

Modern technology like ‘Fibre Extractor Machine’ to reduce labour cost.

Efficient use of water for retting. (See Figure : Appendix f)

Economic

Ensure proper selling price of the jute : The difference in the Mill price and the

price that farmers actually get should be minimized. The rational selling price of the

Jute should be ensured to give security to the farmers investment or capital.

Market development initiatives : Exploring new market in different parts of the

world through trade fair or business fair. Signing contracts with the neighboring

countries for duty free entrance of the Jute based products.

Increasement of local use and strict rules on the use of polythene : Local use of

the Jute based products should be increased in a greater amount. In India 100% of

their total jute production is consumed locally. India further exports from the other

coountries for their use. In Bangladesh the use of Jute as a substitute for Polythene

should be raised both Publicly and Privately.

Financial

Providing monetary grant in Jute Sector like Leather Industry : The leather

sector receives near about 17% monetary garnt from the government on their total

export amount. Same kind of facilities can also arranged for promoting Jute export.

Simple interset loan facilitiies.

Premium facility for high quality fibre : High buying price for the good grade

fibres should be offered from the Mills to encourage good quality fibre production.


8 | P a g e

Physical Infrastructure

Jute Mill establishment in Shariyatpur : From the location map of the Jute Mills

(Appendix-e1) in Bangladesh we can see that there is no Jute Mill in Shariatpur.

Couple of Mills can be established in Shariatpur to reduce the transport cost.

Improved transort facility with the Chittagong and Mongla Sea Port and Narayangonj

Industrial Area. (See Map : Appendix e2)

Research institute at Shariyatpur : A sub-station of Bangladesh Jute Research

Institute (BJRI) is proposed in Shariatpur to research and develop the quality of the

total production process. (See Figure : Appendix g)

Chapter 03: Promoting Sweetmeat Production in Rajbari District

3.1 Sweetmeat Profile

Sweetmeats occupy an important place in the diet of Bengalis and at their social ceremonies.

It is an ancient custom among Hindus to distribute sweets at pujas. Sweets are also distributed

at the end of Muslim milads. Traditionally, Bengalis distribute sweets among neighbours and

relatives on a variety of occasions such as births, engagements, weddings, success in

examinations etc. Because Bengali sweets are made from curd, they form an important part of

the daily diet. The sweetmeat industry has flourished because of its close links with social

and religious ceremonies. Competition and changing tastes have helped to create many new

sweets, and today this industry has grown not only within the country but has also spread

abroad.

In addition to home-made sweets, Bengalis also buy sweetmeats prepared by mairas, or

sweetmeat makers. Unlike northern Indian and Pakistani sweetmeats which are made of ksir

(thickened milk), Bengali sweetmeats are made from curdled milk. The discovery of the

process of curdling milk dates back to the Middle Ages. This discovery revolutionized the

sweet culture of Bengalis. Since the 16th century, Bengali sweets were used in abundance by

the Vaishnavas as they were vegetarian. Various methods are used to make sweets attractive

and tasty. For instance, cassia leaves, cardamom powder, raisins, cashew nuts and orange rind

are used for flavour, variety, and decoration. Different colours are also used. Various moulds

are used to give attractive designs and shapes to sweets, especially Swandesh a form of

sweetened cottage cheese.


9 | P a g e

In Bangladesh today, Porabari in Tangail is famous for Chamcham, Muktagachha in

Mymensingh for Manda, Comilla for Pyada and Rasmalai, Faridpur for Malaikari, Natore

for Kanchagolla, Rajbari for Swandesh and Dhaka for Amrti, Jilipi and Pranhara.

(Source: Banglapedia; Sweetmeats)

3.2 Reasons for Sweetmeat Promotion

Cultural factor and festive demand: Sweet has always been a magnificent part of

celebration for every Bangladeshi. A highly enriched culture provides this country a

handful of festivals to celebrate. Sweet is one of the most common and popular festive

food. Distributing sweets among friends and family during cultural festivals like

Pahela Boishakh, Pahela Falgun, Eid, Durga Puja and many more occasions is very

common here. Moreover any kind of occasions like marriage ceremony, birthday,

milad mahfil also consumes sweet product. Sweet has become a significant part of the

Bengali culture.

Locally huge demand and possibility of exporting: Local demand of sweet

throughout the country has always encouraged the production of sweetmeat. In every

shop in Bangladesh the highest sweet product consumption demand arises at the time

of publishing the result of different School Certificate Exams like- HSC, SSC exams.

Thousands of Bengali lives abroad in different countries all around the world. They

are always willing to have the taste of sweet produced by Bangladeshi, traditional

producers. All these markets are untapped and have a high potential to be a big

market for Bangladeshi sweet products. Moreover sub-continent sweet products have

a lot of demand among foreign nationalities and we can have a great opportunity to

export quality sweet abroad.

3.3 Rajbari Profile

Rajbari District (Dhaka division) with an area of 1118.8 sq km, is bounded by Pabna district

on the North, Faridpur and Magura districts on the South, Manikganj district on the East,

Kushtia and Jhenaidah districts on the West. Main rivers besides the Padma (Ganges) are

Jalangi, Kumar, Gorai-Madhumati, Harai and Chandana. Annual average temperature:

maximum 35.8°C and minimum 12.6°C; annual rainfall 2105 mm.


10 | P a g e

Total Population is 940360. Average literacy rate is 26.4%. Main crops are Paddy, Jute,

Sugarcane, Turmeric, Ground nut, Oil Seeds, Pulses. Total no. of dairy farms in Rajbari is

259. Main exports are Sugarcane, Ground Nut, Vegetables, and Jute.

(Source: Banglapedia; Rajbari District) (See Map of Rajbari: Appendix h)

3.4 Reasons for Promoting Sweetmeat in Rajbari

Highest LQ Value and Traditionally Renowned Area: Rajbari district is situated at

slightly west side of Bangladesh. It is very close to capital Dhaka. It is traditionally

renowned area for Sweetmeat production. This district has the highest LQ (318.676)

value for Sweetmeat production. This means the ratio of Sweetmeat production in

Rajbari is higher than the ratio of sweetmeat production in National Level. That is

why Rajbari can be taken as a landmark for sweetmeat production.

(See Table and Map : Appendix h-1, i)

Preferable Location in terms of Raw Materials: The main ingredients like Milk,

Sugar, and Wheat also have a high National LQ value in and among the close region

of Rajbari. To be specific, Milk is produced in a greater amount in Pabna and

Sirajganj, which are just beside Rajbari. It has some adjacent districts which have

moderately high LQ value for Sugar production. Faridpur, Jessore, Jhinaidaha,

having a good level of Sugar production can play a great role in prospect of

Sweetmeat in Rajbari. Wheat production has high LQ value in Magura, Rajbari,

Pabna and Meherpur; which is very influential for Sweetmeat production. Considering

all these aspects, it can be said that Rajbari is now the most preferable location for

Sweetmeat production in terms of raw material. (See Figure: Appendix j)


11 | P a g e

Strength

Availability of the raw materials.

Traditional skilled labor.

Highest LQ value among the country.

Weakness

Perishable nature of the Sweetmeat.

Seasonal variation in demand.

Opportunity

Close proximity to capital city Dhaka.

Suitable location for supplying all over the country.

Flourishment as an export oriented area.

Threat

Occupation switching by the traditional workers for better earning.

Sweetmeat shop with false brand name.

3.5 SWOT Analysis

3.6 Promoting Strategy

Infrastructure Policy

Increasing the no. of “Dairy Farms” in Pabna ,Sirajgonj and Rajbari.

Promoting “Sugar Mill” in Jhenaidah and Faridpur.

Establishing “Wheat Industry” (Roller Mill) in Rajbari, Magura and Pabna.

Better transport facility – to bring the raw materials from the nearby areas.

Building quick distribution network with Dhaka – to catch the greater market and

for exporting because Sweetmeat is a perishable good. (See Figure: Appendix j)

Vocational centre/ Training centre - for Sweetmeat workers.

Economic Policy

Loan facilities – for raw materials and better freezing option. As sweet is a product

which needs proper storage in freezer to maintain the quality, a specific amount of

loan should be sanctioned to the registered traders for freezing support.


12 | P a g e

Strictly maintain the “Copyright” for the name of the sweetmeat shop. Policy should

be taken and implemented to maintain the name of the sweetmeat shop authentic. For

example, naming a sweet meat shop “Rajbari Swandesh” will be strictly prohibited if

the shop actually does not sell Swandesh of Rajbari. Proper authority will be liable for

this type of abuse which actually affects a lot in sweet meat sale.

Marketing Policy:

Sweetmeat fair in home and abroad during festivals – will serve the promotional

works of different varieties. A large variety of Sweetmeat already exists in our

country. To promote different varieties of sweet meats, Sweetmeat fair can be

organized during festivals both inside the country and in abroad which will serve the

promotional works of different varieties.

Establishing a “Sweetmeat Center” in Dhaka – all varieties of the country under one

roof. This will help people to know a lot about the enriched variety of sweets and will

also give them opportunity to taste the original traditional sweets.

Chapter 04: Conclusion

In this study promotional strategy for two agricultural products at district (Regional) level is

discussed. Scopes and limitations are analyzed based on some limited data and selected

features. Detail process for the promotion of that particular product is not carried out for the

limitation of time and scope of the study; but this study can be treated as a general and simple

guideline for further study about the promotion of agricultural product at regional level.

References:

1. Rahman R. A.K.M.; Jute in South Asia; International Jute Organization, Dhaka, Bangladesh.

2. Common Fund for Commodities (April, 2006).Technical Paper No. 44: A Road Map for Jute;

International Jute Study Group, Dhaka, Bangladesh.

3. Moazzem G.K.;Rahman T.M. and Sobhan A. (January, 2009). Jute Manufacturing Sector of

Bangladesh Challenges, Opportunities and Policy Options: Paper 78; ISSN 1818-1570 (Print),

ISSN 1818-1597 (Online); Center for Policy Dialogue, Dhanmondi, Dhaka, Bangladesh.

4. Banglapedia; Jute.

URL: http://www.banglapedia.org/httpdocs/HT/J_0135.HTM

5. Banglapedia; Shariatpur District

URL: http://www.banglapedia.org/httpdocs/HT/S_0306.HTM

6. Banglapedia; Sweetmeat.


7. Banglapedia; Rajbari District

URL: http://www.banglapedia.org/httpdocs/HT/R_0066.HTM

8. Shariatpur Zilla Profile (Agricultural), 2007, Bangladesh Bureau of Statistics, Dhaka.

URL:http://www.bbs.gov.bd/RptZillaProfile.aspx

9. Rajbari Zilla Profile (Agricultural), 2007, Bangladesh Bureau of Statistics, Dhaka.

URL: http://www.bbs.gov.bd/RptZillaProfile.aspx

10. Bangladesh Bureau of Statistics, Bangladesh Data Sheet.

URL: http://www.bbs.gov.bd/WebTestApplication/userfiles/SubjectMatterDataIndex/datasheet.xls

11. Bangladesh Bank, Commodity Wise Export Receipts.

URL: http://www.bangladesh-bank.org/

12. Central Research Institute for Jute & Allied Fibers, Indian Council of Agricultural Research,

Kolkata, India. URL: http://www.crijaf.org.in/side_menu/engineering.html#3

13. Bangladesh Jute Research Institute, Dhaka.

URL: http://www.bjri.gov.bd/

14. Bangladesh Jute Mill Corporation, Motijheel, Dhaka.

URL: http://www.bjmc.gov.bd/

15. Bangladesh Jute Spinners Association, Dhaka.

URl: : http://www.juteyarn-bjsa.org/home.htm

16. International Jute Study Group, Dhaka.

URL: http://www.jute.org/

Appendix (a)

Source: Rahman R. A.K.M.; Jute in South Asia; International Jute Organization, Dhaka.

Source: Common Fund for Commodities (2005).Technical Paper No. 44: A Road Map for Jute; International Jute

Study Group, Dhaka, Bangladesh.


15 | P a g e

Appendix (b)

.

Figure: Map of Shariatpur District

Source: Banglapedia; Shariatpur District


Geographical Characteristics of Shariyatpur.

Source: Banglapedia; Jute and Shariatpur District.

URL: http://www.banglapedia.org/httpdocs/HT/J_0135.HTM


Criteria Favourable for Jute Production In Shariyatpur

Temparature 18˚-33˚C Annual Averege 35.8˚C

Rainfall Annualy more than 1500 mm Annually 2105mm

Soil Type Clay to Sandy Loam Mainly Clay and Mix Type


16 | P a g e

Appendix (c)

SI No Name of Items Area (Acre) Production (M.Ton) 1 Wheat 7,053 21,273 2 Tobaco 180 1,677 3 Fish catch 5,200 7,543 4 Onion 2,183 5,270 5 Sugar 0 27 6 Rich 79,982 208,617 7 Eggs 53 206 8 Milk 0 1,459 9 Pulse 6,514 4,918 10 Sugar Cane 504 619 11 Sweet Meat 0 3,398 12 Vegetable 7,538 12,528 13 Jute 40,839 72,157 14 Turmaric 46 261 15 Garlic 1,402 2,571

Table: Agricultural Production of Shariatpur

Source: Shariatpur Zilla Profile (Agricultural), 2007, Bangladesh Bureau of Statistics, Dhaka.

URL:http://www.bbs.gov.bd/RptZillaProfile.aspx

Location Quotient Values of Jute Production According to Districts

Location Quotient(Production) Location Quotient(Production Rate) District LQ Value District LQ Value

Bandarban 0.000 Bogra 0.010 Barguna 0.000 Barisal 0.037 Bogra 0.000 Meherpur 0.183

Khagrachari 0.000 Khagrachari 0.307 Patuakhali 0.000 Jhenaidah 0.441

Sylhet 0.000 Lalmonirhat 0.571 Kishoreganj 0.009 Chandpur 1.314 Sunamganj 0.060 Faridpur 1.459 Jhenaidah 0.079 Barguna 1.482 Pirojpur 0.093 Gopalganj 1.510 Khulna 0.185 Shariatpur 1.519

Rangamati 0.189 Sylhet 1.714 Brahmanbaria 0.201 Dinajpur 2.108

Narsingdi 0.216 Bagerhat 2.357 Narayanganj 0.230 Jessore 2.929

Bagerhat 0.232 Pabna 3.697 Bhola 0.305 Kushtia 5.242

Jhalokati 0.333 Khulna 6.060 Mymensingh 0.413 Bhola 8.454

Dhaka 0.673 Brahmanbaria 9.487 Comilla 1.326 Tangail 10.684


17 | P a g e

Habiganj 1.637 Comilla 13.270 Location Quotient(Production) Location Quotient(Production Rate)

District LQ Value District LQ Value Netrokona 1.654 Jamalpur 14.062 Manikgonj 1.857 Pirojpur 14.794 Munshiganj 2.035 Thakurgaon 15.417

Faridpur 4.733 Bandarban 16.169 Gazipur 5.182 Natore 16.325 Dinajpur 7.363 Dhaka 17.851 Joypurhat 7.872 Patuakhali 18.144 Sirajganj 8.222 Kishoreganj 18.900

Chuadanga 9.470 Narsingdi 18.968 Gaibandha 14.734 Manikgonj 23.662

Kushtia 15.917 Sirajganj 24.260 Narail 19.297 Satkhira 24.947

Chandpur 20.832 Munshiganj 25.627 Barisal 20.872 Chuadanga 27.992

Jamalpur 31.937 Gazipur 28.378 Sherpur 32.725 Habiganj 28.679

Nilphamari 32.973 Mymensingh 29.038 Tangail 37.923 Jhalokati 33.273 Satkhira 38.583 Rangamati 35.139 Jessore 39.748 Cox's Bazar 41.111

Gopalganj 39.945 Chittagong 44.194 Pabna 42.269 Feni 60.402

Thakurgaon 42.568 Noakhali 176.779 Rangpur 45.787 Lakshmipur 193.966 Natore 50.138 Narayanganj 582.183

Kurigram 68.216 Gaibandha Lalmonirhat 84.167 Joypurhat

Rajbari 152.625 Kurigram Magura 166.520 Madaripur

Meherpur 172.722 Magura Madaripur 264.591 Maulvibazar Shariatpur 313.678 Naogaon Chittagong Narail Cox's Bazar Nawabganj

Feni Netrokona Lakshmipur Nilphamari Maulvibazar Panchagarh

Naogaon Rajbari Nawabganj Rajshahi Noakhali Rangpur

Panchagarh Sherpur Rajshahi Sunamganj


18 | P a g e

Appendix (d1)

Figure: LQ (Production) Map of Jute Production According to Districts.


19 | P a g e

Appendix (d2)

Figure: LQ (Production Rate) Map of Jute Production According to Districts.


20 | P a g e

Appendix (e1)

Figure: Location of the Jute Mills in Bangladesh.


21 | P a g e

Appendix (e2)

Figure: LQ (Production) Map with Jute Mills Location


22 | P a g e

Appendix (e3)

Figure: LQ (Production Rate) Map with Jute Mills Location


23 | P a g e

Appendix (f)

Criteria Rice Jute

Yield per hectare 2 tons 1.2 -1.5 tons

Labor 145 man/day/ton 215 man/day/ton

Per Quintal Selling Price 1100 tk. 1200 tk.

Table: Comparison between Rice and Jute in terms of production factors and rate of return.

Source: Common Fund for Commodities (2005).Technical Paper No. 44: A Road Map for Jute; International Jute

Study Group, Dhaka, Bangladesh.

Source: Central Research Institute for Jute & Allied Fibers, Indian Council of Agricultural Research, Kolkata, India.

URL: http://www.crijaf.org.in/side_menu/engineering.html#3

Figure: Retting of Jute by Efficient Use of Water

Figure: Fiber Extractor.


24 | P a g e

Appendix (g)

Figure: Proposed Jute Research Institute in Shariatpur

Source: Bangladesh Jute Research Institute, Dhaka.

URL: http://www.bjri.gov.bd/DIFFERENT%20RESEARCH%20STATION.HTM


25 | P a g e

Appendix (h)

Figure: Map of Rajbari District

Source: Banglapedia; Rajbari District

URL: http://www.banglapedia.org/httpdocs/HT/R_0066.HTM

SI No Name of Items Area (acre) Production (M.Ton) 1 Wheat 35,450 22,163 2 Tobaco 1,850 43,333 3 Fish catch 6,008 7,004 4 Onion 25,717 73,119 5 Rich 146,251 190,596 6 Eggs 0 4,304 7 Milk 0 231 8 Pulse 18,871 10,637 9 Sugar Cane 12,384 175,254

10 Sweet Meat 120 42,684 11 Vegetable 8,762 25,850 12 Jute 37,630 64,210 13 Turmaric 581 1,071 14 Garlic 5,476 6,242

Table: Agricultural Production of Rajbari

Source: Rajbari Zilla Profile (Agricultural), 2007, Bangladesh Bureau of Statistics, Dhaka.

URL: http://www.bbs.gov.bd/RptZillaProfile.aspx


26 | P a g e

Appendix (h-1)

Location Quotient Values of Sweetmeat Production According to Districts

Location Quotient(Production) Location Quotient(Production Rate) District Jute District Jute Bogra 0.000 Pirojpur 0.005

Kishoreganj 0.010 Kishoreganj 0.010 Jhenaidah 0.020 Kushtia 0.952

Brahmanbaria 0.091 Khulna 1.056 Mymensingh 0.140 Narsingdi 1.428 Nilphamari 0.181 Sylhet 1.544 Joypurhat 0.198 Barisal 2.046

Chuadanga 0.223 Lalmonirhat 2.173 Narayanganj 0.233 Manikgonj 2.438

Pirojpur 0.342 Natore 2.511 Narsingdi 0.488 Faridpur 2.939 Kurigram 0.555 Kurigram 5.068 Khulna 0.572 Sunamganj 5.077

Munshiganj 0.607 Jessore 6.217 Sylhet 1.069 Magura 6.226

Sunamganj 1.090 Sirajganj 10.147 Shatkhira 1.116 Brahmanbaria 13.713 Faridpur 1.224 Bagerhat 20.554 Jessore 1.311 Pabna 21.805

Jhalokati 1.416 Dhaka 23.634 Sherpur 1.872 Rangpur 27.972

Bandarban 2.298 Barguna 33.058 Lalmonirhat 2.353 Patuakhali 33.799

Kushtia 2.637 Bandarban 40.964 Manikgonj 2.682 Comilla 48.419

Dhaka 3.547 Chandpur 72.739 Jamalpur 3.844 Gazipur 114.345

Barisal 4.361 Tangail 143.772 Thakurgaon 4.387 Munshiganj 150.648

Magura 4.525 Rajbari 502.777 Netrokona 5.124 Khagrachari 2,888.696

Rangpur 5.484 Habiganj 4,041.137 Dinajpur 6.429 Bhola Comilla 6.494 Bogra Narail 6.759 Chittagong

Gazipur 6.850 Chuadanga Natore 7.250 Cox's Bazar Bhola 8.957 Dinajpur

Barguna 9.003 Feni Gaibandha 9.837 Gaibandha

Khagrachari 11.042 Gopalganj


27 | P a g e

Location Quotient(Production)

Location Quotient(Production)

District Jute District Jute Madaripur 12.986 Jamalpur Meherpur 13.522 Jhalokati Chandpur 14.076 Jhenaidah Rangamati 16.793 Joypurhat Habiganj 18.153 Lakshmipur Tangail 18.335 Madaripur

Sirajganj 22.954 Maulvibazar Bagerhat 41.927 Meherpur

Shariatpur 46.397 Mymensingh Patuakhali 84.316 Naogaon Gopalganj 175.230 Narail

Pabna 209.691 Narayanganj Rajbari 318.676 Nawabganj

Chittagong Netrokona Cox's Bazar Nilphamari

Feni Noakhali Lakshmipur Panchagarh Maulvibazar Rajshahi

Naogaon Rangamati Nawabganj Shariatpur

Noakhali Shatkhira Panchagarh Sherpur

Rajshahi Thakurgaon


28 | P a g e

Appendix (i)


29 | P a g e

Appendix (j)

Figure: Preferable Zones for supply of Raw Materials for Sweetmeat Production in Rajbari.

Figure: Infrastructure Policy Sweetmeat Production.

promotion of agricultural product (jute, sweetmeat) in districts (shariatpur, rajbari) of bangladesh

Business