1. 1. Promotion Of ArtistWebsite
2. 2. How have they have used the website topromote their Brand Image?Katy B on her website, connects with herfans emotionally because the fans thatreally do admire her have a lot ofopportunities on this website to keep upwith her, and find out about what shesup to with her personal life. This is veryimportant for the fans to engage withKaty B.Katy B allows her fans to connect with herthrough this website very well. Especiallythe bar at the top that says About Me sothat other audience that do not knowmuch about her can know what shes allabout.They also have the Katy B Shop for fansto be able to download her songs,download ringtones and theyre also ableto buy concert tickets from this websitewhich is extremely useful.
3. 3. How have they have used the website topromote their songs?To promote Katy Bs songs, this websitevisually allows fans to click on the video andthey are suddenly able to see her latest musicvideos. By promoting her songs on thiswebsite also, enables the audience toimmediately engage with her and her musicbecause the videos are only one click away,they do not have to spend time searching onYoutube for her songs, they could instantlyjust visit this website and know what theywould like to known as well as being able tobuy concert tickets.
4. 4. Overall, this website is a very useful way of promoting the Artist Brandinstantly allowing fans and target audience to engage with her life andmusic. The bar on the website which allows fans to buy concert ticketsare the best way to gain audiences trust and attention because theywould instantly trust this website to purchase concert tickets ratherthan any other websites.