promotion on indiatimes shopping, online store, sell on indiatimes

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1 Indiatimes Shopping

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This presentation highlights how the products can be sold online with Indiatimes Shopping

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Page 1: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Indiatimes Shopping

Page 2: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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We at Indiatimes shopping: Have the widest range of offerings from products in Electronics, Apparels, Health & Beauty, Jewellery, Books, Toys, Paintings and more

Have a huge customer trust in our brand and a huge reach because of TOI heritage. We also have a huge online network Have the top brands introducing their new product line and selling their products through us. We have some exclusive deals not available otherwise

Highest customer satisfaction rate (98%) with the quickest TAT’s and a 100 seater call center

We have a loyal base of customers who shop regularly with us

Women audience on our website shopping regularly

Wide delivery network & Large payment options including free and instantaneous EMI

Strong technological framework and a word sensitive search engine

Indiatimes Shopping pioneers since 1998

Page 3: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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FMCG on internet- P&G launched its international range of Gillette & Olay with us- Reckit Benkiser started an online store selling Air Wick (room freshener

brand)- Scotch Brite launched selling of their home cleaning equipment

Launch of new mobile phones with newest features- We launched the dual Sim and three Sim mobiles receiving a huge success- We offer mobile phones with the latest features in the market the first in

India- We sell phones right from Rs. 1,500 to Rs. 45,000

Food items on internet- Nirulas sold its cakes, jams, cookies etc through us- Café Coffe Day promoted new coffee launches to our customers- We have a Grocery & Pulses catalogue to benefit our customers

Exclusive offer for customers with us

To excite our customer and ensure we have repeat visitors and buyers we offer newly launched products & great deals

Page 4: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Books and magazines from ‘Times House’ sold online on our site- We have a 2 lakh member base of Book Club membership- We sell subscriptions right from Lonely planet to Economist- Best Sellers available with us

New Products not available in normal course of distribution is available with us- ‘Nicer Dicer’ a special kitchen aid for cutting- Spy Pen cameras- Special Air pumps- Portable projectors

Mid Night deliveries for gifts, flowers, cakes - We deliver accurately to the requested hour- Special packaging entertained

Special festive/ occasional catalogues - Special thalis and products for festivals- Clothes, souvenirs for sports- Sending products overseas

Page 5: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Special offers for customers

Special discounted Catalogues - We promote products on time to time basis at a special price

reducing commissions/ ASP. This helps create a huge buzz in the market

Cash backs- We do periodic promotions to offer Gift Coupons & Cash back

on every purchase the customer makes on the co branded site

Network Advantage- Clubbing schemes and offering combos to benefit customers

Gifts on every purchase- To go live we can run promotions where in every shopper gets

a free gift from both of us

Page 6: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Who Contributes what?

Source: Internal Reports

Major transactions (Over 50% revenue) comes from age group 26- 35

Working executive staying with family

Prefers deals on brands

Likes to evaluate choices in market

Looks for convenience shopping

Knows about the product but looks for easy EMI, value deals

Has a credit card and is loyal to a brand who gives him good experience

Page 7: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Who shops with us?

Source: Comscore March 10

28% women shoppers!

We have the shoppers- The internet universe of shoppers shop on Indiatimes Shopping.

We have:- A registered shopper base of 2.6 million visitors

- Over 4500 transactions daily

- Over 1 lakh people everyday

Page 8: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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About our visitors?

International Traffic Top Indian CitiesBangalore

Mumbai

Delhi & NCR

Hyderabad

Pune

Ahmedabad

Kolkata

Chennai

Jaipur

Lucknow

77% India

12% US, UK, Australia & Canada

9% UAE, Qatar, Oman & Pakistan

2% China & Others

Page 9: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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• e-Store/ White label (Loyalty Programs, PG options) • Online Promotions

Innovations• Thank you page• Login/ Log out page• Shoush Shkeel• Sponsorship

– Catalogue/ Season– Category

Promotions (may be clubbed with store or independent)• Banner

– Complete Site– Home Page– Category Pages

• Mailers– Targeted– Non Targeted

• B2B (Bulk, Gift Coupons, Database) • Print Shopping- Readers Offer• Samples to daily buyers• Promotions on IVR’s

Activities on Indiatimes Shopping

Page 10: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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e- Store

An exclusive microsite that has all the products listed together with the brand message.

Page 11: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Each product is uploaded with description on complete product features.

The PG is attached here.

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Promotions- Home Page

4 Big Banner on Home page

-Approx 40,000 visits to one banner in a day

Home page header Banner

-Approx 1.5- 2 lakh visits in a day

Header Banner (All pages of website)

-7-8 lakhs visits

Page 13: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Promotions- Category pages

Category Banner

Category Sponsorship

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Promotions- Sponsor/ Innovations

Catalogue Sponsorship

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Promotions- Thank you page/ Login Page

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Our Commissions

S.No Product category Comm %

1 Electronics 6%

2 Computers peripherals 6%

3 Apparel & accessories 15%

4 Gift Items 15%

5 Gift vouchers 7%

6 Flowers 25%

7 Cash Card 6%

8 Jewelry 12%

9 Health , Beauty & Life style 15%

10 Kitchen appliances 10%

11 Foods 20%

13Toys,& games & baby

products 15%

14 Sports & Games 15%

15 Movies & Music 15%

16 Books 20%

17 Subscription services 15%

• We charge a commission on every sale

• The commission is set according to market standards and is inclusive of all payment gateway charges and taxes

Our Commissions

Page 17: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Readers Offer

• Delhi• Mumbai• Kolkatta• Chennai• Bangalore• Ahmedabad• Hyderabad

• Pune• Nagpur• Kanpur• Lucknow• Jaipur• Chandigarh• Mangalore• Kannada• Goa

As a part of the BCCL group we get inventory to promote our clients at a special price. Using this medium we aggressively promote offers in all editions of TOI covering-

Page 18: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Sample Ads.

*Commissions vary for RO** Ad subject to an approved deal

Page 19: Promotion on Indiatimes Shopping, Online Store, Sell on Indiatimes

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Thank you!

Phone: 91-124-4187000, Extn: 2997