Promotion StrategyOnline Promotions

Marketing 101 - Promotion

Soma Jurgensen, Intentional Growth

Strategies

Why include online promotion? How to begin – email & opt-in Compare and contrast IRL & online Deep dive into online offers Getting the right mix

Why include online in the mix?• Spending projected to reach $83 billion• Consumers respond• Online tactics mirror promotion in real life (IRL)• Others born online

Email – Where online promotions begin Audience = email list Get permission – it’s the law Some promotions designed to build list Design combination of targeted promotions

What’s similar? What’s different?Offline Online

Personal selling

On-shelf discount

Point of purchase display

In-person event

Webinars

Opt-in offers

White papers

Mobile offers

Contests

Sweepstakes

Coupons/Rebates

Samples

Cause marketing

Loyalty programs

Surveys/focus groups

Clarification Contests vs. sweepstakes

Dive Into Online Promotions

Find the right mix

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