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Green Marketing Report

“HOLY COW! THAT’S

FARFROMBORING!!!”

Green Marketing

Report

Welcome to the Green Marketing Report!

The place to find ideas for making yourbusiness more eco-friendly.

Today we will be discussing seeded paper, its benefits and how to incorporate it into your business marketing plan.

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Green Marketing

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PAPER: THE FACTS AND EFFECTS

The production of a ton of paper requires 17 trees, 7,000 gallons of water and more energy per ton than glass or steel. That’s enough energy to heat a home for 6 months.

Every year more than 900 million trees are cut down to provide raw materials for American paper and pulp mills.

Paper products use make up at least 35% of the world's annual commercial wood harvest.

Paper products make up the largest part of our trash - approximately 40% .

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Green Marketing

ReportAmericans throw away enough office and writing paper every year to build a wall 12 feet high stretching from Los Angeles to New York City.

Every year more than 900 million trees are cut down to provide raw materials for American paper and pulp mills.

Every day American businesses generate enough paper to circle the earth 20 times.

100 million trees are cut down every year to produce the paper for “junk mail” we receive. One-half of all junk mail is thrown away unopened and unread.

Huge consumers of paper, such as American businesses, have a DIRECT impact on our

environment!

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Green Marketing

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PAPER: THE SOLUTION

Start to make small changes – use recycled paper instead of virgin paper when faxing documents.

Incorporate eco friendly marketing materials into your advertising such as SEEDED PAPER.

Encourage employees to use mugs and tumblers instead of paper and Styrofoam cups.

What you can do in business to be proactive and help reduce this problem

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Seeded paper is manufactured from biodegradable, recycled fibers that include seeds right inside the paper. Instead of the paper being discarded it can be placed in the ground to grow plants, flowers and even trees. There are 2 different types of seeded paper used for marketing:

SEEDED PAPER: WHAT IS IT?

• Seeded di-cut shapes

• Full seeded paper

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Seeded di-cut shapes can be made to compliment any marketing message. These customized shapes can be used on there own or attached to recycled paper. The seeded di-cut shapes can then be planted.

SEEDED PAPER: DI-CUT SHAPES

ExampleA bank might attach a dollar sign to its direct mail. While the dollar sign can be planted the message is placed on recycled paper for customers to save.

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Seeded paper sheets are available in different sizes, colors and formats including folded cards, postcards and business cards. Your artwork and message can be printed in 4-color process for maximum effect , which can also be combined with both di-cut shapes.

SEEDED PAPER: FULL SEEDED PAPER

ExamplePrint programs for a reception of full seeded paper. The program will additional serve as a favor for your clients to take home and plant.

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Seeded paper can be used in many aspects of your company’s marketing program including:

SEEDED PAPER: IDEAS FOR UTILIZING IT

Direct Marketing

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Special Events

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Trade Shows

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Product Launches

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Internal Documents and Corporate Reports

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SEEDED PAPER: BENEFITS & REWARDS TO YOU AND THE ENVIRONMENT

Promotes a positive message and sense of community to your employees and customers.

Makes your message stand out among the crowd.

Help save the environment.

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FARFROMBORING!!!”

Green Marketing Report