proof of concept workshop
DESCRIPTION
Entrepreneurship Summit 2013 - Proof of Concept Workshop w: Prof Sven RipsasTRANSCRIPT
SpotisticLocation-Based Social Media Monitoring & Engagement
III@DannyHoltschke@Spotistic
Digital Marketing once started ...
1 Facebook page 1 Twitter account&
@Spotistic
And has ONE page/account for every location!
... ...@Spotistic
Spotistic - Monitor. Engage. Locally.
Customers
Analytics
Competition
@Spotistic
5 Things to remember
#B2B
#SaaS@Spotistic
#Dashboard
#Analytics
#Cust Dev - Measure F*** everythingReally. I mean it. AND don’t lie to yourself.
Goal : Reduce UNCERTAINTY
#Cust Dev - Get. Keep. Grow. @SteveBlank
#Cust Dev - Get. Keep. Grow. @DaveMcClure
#Cust Dev - Measure F*** everything
Acquisition - #Sign Ups
Activation - #Get Users to Value
Retention - #Active Users
Problem/Solution Fit = First paying customers
Share definition of an active user
Recommended Books #CustDev
• Running Lean• Lean Analytics• The Startup Owner’s
Manual• The Entrepreneur’s
Guide To Cust Dev• The Lean
Entrepreneur
Things I learned
#Don’t lie to yourself
#Measure. Learn.#Built sth. people want