propaganda - lauren mccauslinpropaganda •techniques used to spread an idea or further a cause...
TRANSCRIPT
![Page 1: Propaganda - Lauren McCauslinPROPAGANDA •Techniques used to spread an idea or further a cause •Appeal to emotion, not reason •Often promoting a political cause or those people](https://reader030.vdocuments.net/reader030/viewer/2022040615/5f0e4a767e708231d43e86d2/html5/thumbnails/1.jpg)
PROPAGANDA
ANIMAL FARM
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PROPAGANDA
• Techniques used to spread an idea or
further a cause
• Appeal to emotion, not reason
• Often promoting a political cause or
those people in power
• Seeks to change the way people
understand an issue or situation, for the
purpose of changing their actions and
expectations
![Page 3: Propaganda - Lauren McCauslinPROPAGANDA •Techniques used to spread an idea or further a cause •Appeal to emotion, not reason •Often promoting a political cause or those people](https://reader030.vdocuments.net/reader030/viewer/2022040615/5f0e4a767e708231d43e86d2/html5/thumbnails/3.jpg)
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FORMS OF
PROPAGANDA
• Leaflets
• Government reports
• News reports
• Radio and television broadcasts
• Posters
• Blogs
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TYPES OF
PROPAGANDA
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BANDWAGON
• Appeals to the
human desire to
be like everyone
else
• Presents idea as
a popular trend
• Everyone else is
doing it, and so
should you
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COMMON MAN
• Appeals to the
common sense
of ordinary
people
• Uses common
language and
“plain folks”
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TESTIMONIAL
• Celebrity
endorsement
• Often use
celebrities who
are not qualified
on the subject
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TRANSFER
• Uses symbols,
quotes, and images
of famous people
or groups
• Often connecting
two unlike things
• Promote positive or
negative emotions
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NAME CALLING
• Attacking the
person not the
idea
• Associating
negative words
and symbols
with a person
or cause
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APPEAL TO
EMOTION
• Appeals to strong
emotions rather
than logical
reasoning
• Can use:
• Fear
• Guilt
• Hate
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REPETITION
• Repetition of a
slogan
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GLITTERING
GENERALITIES
• Use of general
buzz words
• Often unclear
or without
meaning
• Appeals to
positive
emotions