propelics prescriptions for mobile 2016.12
TRANSCRIPT
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PRESCRIPTIONS FOR ENTERPRISE MOBILE 2016DECEMBER 15, 2015
WEBINAR:
WE WILL START AT 1:02PM EST
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PROPELICSBACKGROUNDABOUT US
Propelics creates mobile strategiesand world-class Apps for the Enterprise.
• Deep Enterprise background• Founded in 2011• Fortune 500 focus• Global delivery experience• 100% focused on digital & mobile
for the Enterprise• San Jose, Boston, Pittsburgh, Guadalajara
WEBINAR: Prescriptions for Enterprise Mobile 2016
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TRUSTED BY COMPANIES LIKE YOURS:
WEBINAR: Prescriptions for Enterprise Mobile 2016
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WEBINAR: Prescriptions for Enterprise Mobile 2016
WHAT WE DO
Enterprise MobileStrategy Services
Enterprise Mobile Roadmap
App Scoping & Prototype
Mobile UI/UX Design
IT Strategy for Mobile
Mobile Center of Excellence
Testing Strategy for Mobile
Emerging Technologies
App Developmentand Support
Application Architecture and Development
Managed Mobile Center of Excellence
Mobile App Testing as a Service
Mobile App Tier 2 and 3 Support
Mobile Research
Mobile Research Council
Mobile Products
SureAudit - Mobile Auditing for the Enterprise
ExactMeeting - Conference Room Finding & Booking
Lead2Capture - Enterprise Grade Event Lead Capture
We will give you the edge.
Our Objective:Driving innovation and business value with mobile software and solutions.
Our executive guidance helps membersquickly and effectively deliver high-impact mobile experiences to employees, partners and customers.
ü MRC has no sales angle or vendor bias. ü Members benefit from insider access to real-world
mobile experience.ü Members include: American Airlines,
AmerisourceBergen, Bank of Montreal, Carnival Corporation, Family Dollar, UPS and many more…
Research. Advisory. Community.
MOBILE RESEARCH COUNCIL
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TODAY’S SPEAKERS
WEBINAR: PRESCRIPTIONS FOR MOBILE 2016
Deep Bhatia Eric Carlson Eric Engberson Glenn Gruber
James Hoshor Nitin Bhatia Steven Brykman
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2016 PRESCRIPTIONS
• The “Real” Start to Enterprise Mobility
• Win10 & Surface Pro Make a Splash in the Enterprise
• IoT & Wearables Stay the Course
• Great UX Design will Separate the Winners from the Losers
• Managing Mobile Ecosystems in the Enterprise
WEBINAR: PRESCRIPTIONS FOR MOBILE 2016
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The “Real” Start to Enterprise MobilityWell, it’s about time...
WEBINAR: Prescriptions for Enterprise Mobile 2016
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2013456 Will Be the Year of Mobile in the Enterprise
• # of apps deployed is not the best metric for measuring success, but…
• Moving past infrastructure for infrastructure’s sake
• What does success look like?• Process improvement over content access• Experiments and learning• Instrumentation and ownership of Analytics• Measuring ROI
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Win10 & Surface Pro Make a Splash in the EnterpriseOne device to rule them all?
WEBINAR: Prescriptions for Enterprise Mobile 2016
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What’s Happening in the Enterprises?
iOS – 5 year Head-Start Windows-10 Adoption
IT ControlsExisting Investments in iOS
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What We Have Seen
• Device Distraction—With Windows-10 arrival, distraction returns to device instead of “mobile”
• Single Device strategy—Back on table for consideration
• More questions about Win-10 devices (as compared to others)
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2016 Prescriptions
• Avoid Device Distraction –Mobility is not about device only
• Single Device strategy –Once again disruption is coming
• IT Driven v/s Business Driven –Streamline your governance processes
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Internet of ThingsIs 2016 the year?
WEBINAR: How iOS 9 Delivers Benefits to both Employees & IT
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A Little Background…
• Market sizing is all over the place • Devices – $18bn to $50bn• Projected Revenue –
$300bn to $7,000bn
• Enterprise IoT will be a majority of that growth
Over Hype or Unproven Potential?
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Here and now…
• Abundance of consumer use cases• Very pointed, single use• Low on the mature curve• Based on existing technology, little innovation• Concerns – encryption of data (at rest and in motion), privacy, battery life,
etc
• Examples• Wearables – fitness, watches, shoes, clothes, glasses • Smart Home – thermostats, smoke detectors, fridge, lights, locks• Connected Cars• and many more…
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Here and now…
• Enterprise has been slow to adopt• Dominant in manufacturing, logistics, retail, utilities, oil companies• Heighten concern over security due to a wide spread of end points• Fragmentation in the IoT space, lacking scalability.• Concrete use cases
• Examples• Smart Meters – BC Hydro (Canada)• Supply Chain and Logistics – Coca-Cola (US)• Smart City – Rio Operations Center (Brazil)• Oil Facility – Lukoil (Russia)
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Prescriptions for 2016
• B2C space will continue to mature.
• Enterprise landscape will start to see a growth in solutions and providers adding to the confusion.
• Other industries are going to start exploring the use cases.
• Formation/strengthening of consortia.
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Great UX Design will Separate the Winners from the LosersThe UI Gap widens…
WEBINAR: Prescriptions for Enterprise Mobile 2016
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UI ≠ UX• Designing across platforms
• Workflow continuity across platforms
• Emergence of two-handed interfaces
• The UI Gap
WEBINAR: PRESCRIPTIONS FOR MOBILE 2016
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Designing across platforms
Deliver a cohesive user experience across all digital channels – Email, Native/Hybrid, Web, Social.
Must be similar in appearance,
but tailored to context delivered
at the time of engagement.
WEBINAR: PRESCRIPTIONS FOR MOBILE 2016
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Workflow continuity across platforms
Seamless UX is a game changer.
Continuity of performing processes across any platform is key to achieving great user experiences and desired results.
WEBINAR: PRESCRIPTIONS FOR MOBILE 2016
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The UI Gap• More device-types = more interaction
modalities
• Developers & UX designers will be
further taxed to accommodate each use case.
• Widening UI Gap
• Companies that jump in now (and can
afford it) can reap the additional usability benefits
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iPad Pro: 1 hand or 2?
• “Refined Multi-Touch technology”
• 2-handed interaction
• “Multi-Touch subsystem has been
reengineered, expanding the ways you can interact with iPad.”
• No 3D-Touch (on any iPads)
• “iOS 9 & iPad Pro were designed for each
other.” (Slide Over, Split View, Pic in Pic)
• Only device that works with Apple Pencil:
“Expands the power of Multi-Touch”
Apple devices previously offered
consistent user-interaction
methods—until iPhone 6S & iPad
Pro (2015).
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iPhone 6s/Apple Watch interaction
• “The next generation of multi-touch”
• “iPhone 6s introduces an entirely new
way to interact with your phone.”
• “Peek” & “Pop”
• Also provides haptic feedback
• Home-screen shortcuts
• Quick access to features, info, etc.
iOS 9 & 3D Touch (“Force Touch” on Apple Watch)
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UX Prescriptions for 2016
• Consider use cases, features, interactions carefully when selecting target device(s), designing UI.
• Build for the latest iOS/devices to utilize the most-recent UX offerings and give apps the longest possible lifespan.
• Customize UI for each device to take advantage of the latest native enhancements while providing a consistent overall UX: (Two-handedness for iPad Pro, 3D Touch for iPhone 6S).
• Provide extra cost/time for Designers & Developers to accommodate variety of new UX features.
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Managing Mobile Ecosystems in the EnterpriseFrom total control to controlled response…
WEBINAR: Prescriptions for Enterprise Mobile 2016
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Managing Mobile Ecosystems in the Enterprise
• Long-standing expectations for enterprise system management now apply to Mobile Ecosystem management
• Apple, Google, and other third party mobile providers lag far behind when it comes to enterprise data & device management tools and it will take a few years for them to close the gap
• Until recently, enterprise mobile practitioners have been given a pass – but no longer, as mobile apps become more intertwined with enterprise infrastructure and critical business processes
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Managing Mobile Ecosystems in the Enterprise
• 2016 Prescription – Meeting expectations for environment stability, delivery consistency, seamless user experience, analytics, and internal governance• Move beyond blog posts and research: Create the necessary environments
to integrate, test, and understand the impacts to your environment. • Close the gap: Implement new features, Communicate early with users,
Introduce mobile-only changes in the enterprise governance process• Wash, Rinse, Repeat: Be ready to constantly and quickly adjust. OS and App
updates from Apple, Google, and other third parties are essentially uncontrolled ‘production releases’ into the enterprise system stack.
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Prescriptions for Mobile 2016Let’s wrap it up…
WEBINAR: Prescriptions for Enterprise Mobile 2016
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OUR FINAL THOUGHTSFOR NEXT YEAR
2016 will be a game-changing year for enterprise mobile:
• Increasing complexity of use-cases moving from “trivial mobile” to “change the way we work & interact”
• Focus on ROI & direct tie to quantitative benefits
• Greater possibilities for increased device interactions, UX & UI advances, etc.
• Increasing diversity of stack and challenges of building consistency
What’s needed in 2016:
• Use mobile to transform and simplify business processes
• Diligence in approach, methodology and tools
• Increased guidance from experts on best practices in all of these areas
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THANK YOU FOR AN AMAZING 2015!
Thousands of webinar participants & views.
Many, many more readers of our blog & white papers.
Helped more Enterprise clients build a Mobile Strategy in 2015 than previous years combined.
Significantly grown the number of Enterprise apps that deliver 10x ROI.