property rights in broadcasting over internet protocol: infrastructure and ipr

8/14/2019 Property Rights in Broadcasting over Internet Protocol: Infrastructure and IPR

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Property Rights inBroadcasting over IP:

Infrastructure and IPRsChris Marsden

Warwick Business School

Phoenix-Center.org

[email protected]

For IvIR 21 September 2001
mailto:[email protected]:[email protected]


2/13

What is broadband?

Broadband is faster, always-on,richer

Narrowband is up to 128Kb/s (ITUdefn)

Broadband pipes:

Mobile and satellite Fixed copper, cable and fibre Huge sunk costs


3/13

Broadband Services/Speed

Chris Marsden 02 -04-01

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Network

properties

Broadcast Video over IP Infrastructure

Improvements Needed

Bandwidth High

3-6Mb/s

ADSL:

512Kb/s+POTS: 56/33k

Last Mile DSL, Cable, 3G

500-10,000kb/s

Two-way

Interactivity?

Very limited

in MPEG2

ADSL: High

Satellite: Low

High Bandwidth Return Path

Packet Size Huge Low And

Reducing

MPEG4 Standardized 2001

Monitoring NA closed

network

Low But

Increasing

Digital Rights Management

Reassembly NA Good And

Improving

Improved IPv6 Internet

Delivery Consistent Poor But

Improving

Middle Mile Hops Between

CDNs

Cost Low High But

Decreasing

Virtuous Scale Economies

Circle


5/13


6/13

Re:Thinking Wireless LANs:I Want my WiFi!

www.re-think.com/knowledge1.htm


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Fixed Broadband

Residential/SOHO/SME duopoly Cable/telecom networks

Digital cable: shared bandwidth? Digital Subscriber Lines (DSL):

VDSL: 10Mb/s+

SDSL: 1.7Mb/s+ ADSL: 512Kbit/s+


8/13

Whys it taking so long?

Stranded costs Copper/ISDN investments written off?

Uncertain revenue streams Is anyone making money off convergence?

Threat to voice 8Kb/s application; UMTS licence costs

Monopoly control? LLU process; leased line costs


9/13

US Market Maturing FastOnline Subscriber Forecast

Over a third of all online homes will subscribe to high speed access by 2004

Million

sofUS

Hou

seholds

Source: The Yankee Group, 2001

5.1

50

9.6

57

14.7

65

20.2

72

26

75

0

10

20

30

40

50

60

70

80

2000 2001 2002 2003 2004


10/13

US Access to Broadband

Satellite-delivered services will also be available to 90% of US homes

36%

46%

62%

73%

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79%

11%

34%

45%

54%

62%

70%

74%

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10%

20%

30%

40%

50%

60%

70%

80%

90%

1999 2000 2001 2002 2003 2004 2005

DSL Cable Modem

% US Households with Access to High Speed Internet Service


11/13

Global DTV Homes (m)

0

50

100

150

200

250

300

350

400

2000 2001 2002 2003 2004 2005

Digital

Interactive

Source: Ovum 2001


12/13

Broadband Take-Up to 2010

IPR Holder Dilemma Example Narrowband Answer


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IPR Holder Dilemma Example Narrowband Answer Loss of Market

Value

International Internet

rights quagmire

Who owns the Olympics in

Germany or Switzerland?

Clear all international

IP rights, or none at all

loss of control over

rights territories

Failure to release

full value from

rights; cannot be

windowed and

leveraged; one

sale equals allPlethora of rights third

parties

UK: Writers Guild; BPI;

Mechanical Rights

Society; BECTU; Equity;

PACT; Musicians Union

Use only pre-cleared

or promotional clips

produced for

marketing purposes

Free content sites

pirating IPRs;

proves value of

experience but not

value from archive

No IP rights pre-1995 Assignment of rights

completely omits on-

demand network delivery

Use post-1995 rights:

no classic content;

rights inflation for

modern properties

All classic archive

lost to IP; over-

valuation of non-

compelling newlycreated content

QoS concerns

prevents release of

VHS and enhanced

formats

Film majors refuse to

release sub-VHS buffered

content; talent refuses to

allow degraded delivery of

product

Close to the edge

delivery using Akamai

and others; MPEG4

permits greater

compression

Only low video

grade content

released:

animation;

pornography; audio

Piracy concerns with

public Internet

DVD code cracked; MP3

solution for video now

possible with DVD

Watermarking (SDMI),

DRM, standardization

initiatives using

BCDForum etc.

IPRs holders refuse

to release content,

editorial integrity

offline e.g. via

DVD

Lack of customer

information prevents

true eCRM value in

exposure of rights

holder property

Advertiser dollars diverted

from authenticated brand-

building experience in

broadcast to anarchic,

identity-theft pronedelivery over public IP

Value in rights hidden;

existing rich media

advertising offers

fractional value of true

rich media

Stakeholders refuse

to cannibalize

existing revenue

sources for low-

gradealternativedespite user

demand

property rights in broadcasting over internet protocol: infrastructure and ipr

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