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PROPERTY VISUALISATION & NEW BUILD MARKETING

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Page 1: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

PROPERTY VISUALISATION & NEW BUILD MARKETING

Page 2: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

ALL WORK FEATURED IN THIS BROCHURE HAS BEEN DESIGNED AND CREATED BY RAVENSWORTH.

WE WORK CLOSELY WITH OUR PARTNERS TO PROVIDE FIRST CLASS LAND & NEW HOMES MARKETING SERVICES.

Page 3: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

USING THE LATEST 3D SOFTWARE, OUR IN-HOUSE 3D VISUALISATION DEPARTMENT WILL USE YOUR ARCHITECTURAL PLANS TO CREATE STUNNING IMAGES OF THE UNBUILT DEVELOPMENT.

RAVENSWORTH OFFER A VISUALISATION PACKAGE TO HELP WITH THE MARKETING OF NEW BUILD PROPERTIES AND DEVELOPMENTS.

CONTENTS

• PROPERTY VISUALISATION

• FLOOR PLANS

• LOCATION MAPS

• SITE PLANS

• BRANDING

• DESIGN AND OTHER SERVICES

Page 4: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

PROPERTY VISUALISATION - WHAT YOU CAN ACHIEVE

SELL YOUR DEVELOPMENT OFF-PLAN WITH 3D MODELLING AND ANIMATION SOLUTIONS FROM RAVENSWORTH.

Page 5: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

INTRODUCTION TO COMPUTER GENERATED IMAGERY (CGI)

Our CGI specialists produce a wide range of finishes and effects from pencil style sketches and water-colour style renders to photo-realistic images.

The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple camera views of the property, which can then be visualised in different environments.

3D visualisation can also be applied to internal floor plans to create a full portfolio of images for the development.

Fly-by and walk-through animations can also be produced once the model has been built.

The following pages show case studies of CGI projects.

Page 6: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

PROPERTY VISUALISATION - WHAT YOU CAN ACHIEVE

Page 7: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

A4 8 PAGE BROCHURESPRICE £45.90 FOR 30*

*300gsm Silk Cover 170gsm Silk Inners

This mid to high end suburban development was created from the supplied front, side and rear architectural elevations and floor plans.

In the absence of a materials l ist the brickwork, roof tiles and render colours were selected from our extensive librar y of textures to best match those shown.

The model was enhanced by staging it in attractive gardens appropriate to the plot.

Specific landscaping, fauna or garden furnishings can be added upon request.

CASE STUDY - SEMI-DETACHED

Page 8: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

PROPERTY VISUALISATION - WHAT YOU CAN ACHIEVE

Page 9: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

CASE STUDY - TOWN HOUSE

The unusual topography and landscaping of this site required 3D visualisation of both front and rear views.

From the plans and elevations, our team built the model to highlight the attractive balconies, full width doorways and multi-level design.

The visual illustrates the combination of existing mature planting and proposed landscaping, as well as the double parking bays based at the front of the property.

Page 10: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

PROPERTY VISUALISATION - WHAT YOU CAN ACHIEVE

Page 11: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

This project showcases the proposed re-generation of an existing unused 1960’s office building into modern residential apartments.

Google Street View was used to provide insight into the surrounding area. Adjacent buildings, street lighting and mature trees were

incorporated into the model, providing a detailed representation of the building in-situ.

Google Street View avoids expensive site visits providing the artist with access to the information required to accurately portray the beneficial visual impact of urban re-development projects.

CASE STUDY - APARTMENT BLOCK

Page 12: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

PROPERTY VISUALISATION - WHAT YOU CAN ACHIEVE

Page 13: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

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This large scale development comprising of eight different property styles was constructed over several phases due to the scale.

The project was commissioned to produce numerous views of the site to assist sales throughout the progressive phases of the build.

Once the model was built, multiple camera angles allowed different house styles to be showcased and shown in context with one another.

CASE STUDY - LARGE SCALE DEVELOPMENT

Page 14: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

FLOOR PLANS

Page 15: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

FLOOR PLANS We clean floor plans of unnecessar y technicaldetail and make them presentation ready.

We can then colour wash them to stand out on the brochure page, tie in with brand style, or colour code different apartments or rooms.

Architect CAD drawings can be imported, styled or redrawn to a consistent design style or bespoke to the brochure and property branding.

Page 16: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

LOCATION MAPS

Page 17: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

ZOOMED OUT, CLOSE UP OR BRANDED.A number of map styles are available to you with options to add specific landmarks, major road networks, local amenities and railway stations. We can even provide a bespoke map to match the branding of your brochure.

Page 18: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

SITE PLANS - 2D

Page 19: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

SITE PLANS

Architectural site plan drawings are cleaned up, colour coded and numbered to indicate the positioning of each plot available.

The site plan can also be styled to match the design and branding of the individual development.

Architectural site plan drawings are cleaned up, colour coded and numbered to indicate the

The Site

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West Auckland Road

Page 20: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

WOW PROSPECTIVE BUYERS AND INVESTORS WITH IMPRESSIVE 3D SITE PLANS.

SITE PLANS - 3D

Page 21: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

3D SITE PLANS

Create added value from individual property visualisations by taking advantage of the benefits of 3D.

A 3D version of the site plan, created from the architectural drawings, has the models of each individual house style added and positioned within it. The camera can then be given a birds-eye perspective of the full site showcasing the development as a whole.

The image can be produced at high-resolution for large format printing such as hoardings and site boards.

Talk to us about large format backlit signage for 3D site plans.

Page 22: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

BRANDING

Page 23: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

DEVELOPMENT LOGORavensworth are the brand specialists of the property sector.

We can produce brands for development projects to include logos, colour schemes and selected type styles and present you with useful brand guidelines to assist with the application of your brand to marketing materials.

We develop straplines for promotional material and introductor y copy from a list of features supplied.

Talk to us about the range of marketing materials we produce from stationer y to pop-up stands.

Page 24: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

DESIGN & OTHER SERVICES - INTERIORS & ANIMATION

Page 25: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

POST SALE

INTERIOR VISUALSTurn a development into a home.

This may be particular ly relevant for more luxurious properties where 3D visuals show the potential buyer the features and design elements of the interior of the property, helping to create a perception of the lifestyle afforded by the home.

Ideas of furnishings and layout is required, but if none are available, one of our stylists can help.

ANIMATIONSAnimations give investors and buyers a vir tual tour of the development, providing a sense of the scale and scope of the development.

The animation is then provided in formats suitable for digital marketing campaigns, to be viewed on the internet or saved onto DVD and sent directly to prospects.

Page 26: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

DESIGN & OTHER SERVICES - LAND & NEW HOME BROCHURES

Page 27: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

LAND & NEW HOME BROCHURES Ravensworth is the brochure print and design specialist to the property industr y, with extensive experience in producing marketing brochures for land and new home developments.

From single plots to large-scale developments, using visuals, floor plans and site plans, we can create a bespoke brochure to showcase your property development.

With over forty styles and unlimited design options, get in touch today for full details and to request a sample pack.

From single plots to large-scale developments, using visuals, floor plans and site plans, we can create a bespoke brochure to showcase

With over forty styles and unlimited design options, get in touch today for full details

Page 28: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

DESIGN & OTHER SERVICES - SIGNAGE

Page 29: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

DEVELOPMENT SIGNAGE Print your message large and get your development noticed. Ravensworth can design and print:

- Hoardings and site boards

- Direction signs

- POS signage and promotions

- Large format print for backlit displays

Page 30: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

DESIGN & OTHER SERVICES - OTHER VISUALISATION

Page 31: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

COMMERCIAL USES FOR CGI Use CGI for internal presentations, to visualise application of brand to marketing materials such as signage and point of sale promotions.

Page 32: PROPERTY VISUALISATION & NEW BUILD MARKETING · The 3D visuals are produced from simple floor plans and elevations. They are a cost effective solution for easily producing multiple

www.matthewlimb.co.uk

Welton Road Retail Park, Welton Road,

Brough HU15 1AF

[email protected]: 01482 669982Fax: 01482 669984