Davao Oriental State College Of Science and TechnologyAcademic Affairs DivisionDirectorate for Instruction

Mathematics and Natural Science Department

Academic Integrity Declaration and Permit Acknowledgement for Individual Assessment Task

Course Number and Description

Stat 1 Statistics for Social Research

Title of Assessment

Proposal

Type of Assessment(Tick Appropriate box/es)

Assignment Requirements Seminar Paper

Study/Thesis Academic WritingName of Lecturer/Professor ASTERIO G. OLANDRIA, Ph.d.

Date Due October 2015 (hardcopy)

Name of Adviser N/A

I declare that this assessment item is my own work unless otherwise properly acknowledge and is in accordance with the department, directorate, division, the State College’s and international standards/policies on academic integrity.

I certify that this assessment item or piece of work has not been submitted previously for academic credit in this or any other course. I acknowledge that the assessor/instructor of this assessment item may, for the purpose of assessing this piece of work:

Reproduce this assessment item and provide a copy to another member of the Faculty; and/or

Communicate a copy of this assessment item to a plagiarism checking service (which may then retain a copy of the item on its data base for the purpose of future plagiarism checking).

Submit the assessment item to other forms of plagiarism checking.

ID# Name of Student Signature Date and Time of Submission

2012-0720 Megajean L. Felix October 2015

The Effects of Korean Pop Culture among Education students of Davao Oriental State College of Science and Technology main campus

Megajean L. Felix

In Partial Fullfilment of the Requirements in Statistics for Social Research

BACHELOR OF SCIENCE IN DEVELOPMENT COMMUNICATION

October 2015

Table of Contents

TITLE PAGE

Integrity cover page ……………………………………………………. i

Title ……………………………………………………. ii

Table of Contents …………………………………………………… iii

CHAPTER

I INTRODUCTION

Rationale ……………………………………………… 1-2

Objective of the study ………………………………………….. 3

Significance of the study ……………………………………… 3

Scope and limitation ……………………………………... 3

Operational Definitions of Terms …………………………… 4

II REVIEW OF RELATED LITERATURE

Hallyu in the Philippines: Then & Now ……………………………….. 5

The Internet: A Powerful Facilitator ……………………………….. 6

Mass Media and Big Business ……………………………… 6

III MATERIALS AND METHODS

Research locale and Duration ………………………………… 7

Research Design ……………………………… 7

Source of Data ………………………………. 7

Sampling technique …………………………………………………… 8

Data gathering …………………………………………………… 8

Data Analysis ……………………………………………………. 8

LITERATURE CITED ………………………………………………….. 9-10

APPENDICES …………………………………………………… 11

1

CHAPTER I

INTRODUCTION

Rationale

According to Hicap (2010), the reason of the rising popularity of K-pop in the

Philippines involves attractive young stars and their unique moves in dancing accompanied

with how they dress up which Filipino Youths find it as a complete package.

Most popular Korean celebrities are belong in a bands or groups which are today’s

most known. One of them is the female group 2NE1 who’s having a member that became

famous in the Philippines before she reached her fame in Korea. Her name is Sandara Park

which also introduced Korean culture to the Filipinos (Hicap, 2010).

The popularity of Korean culture really contributed a lot in the country of South Korea

regarding on the rising of their economy because of TV dramas, films and music that attract

tourists that becomes just like a domino effect. These tourists bring billions of dollars into the

country. Korea is now enjoying double boom in economic and cultural fields (Anjaiah, 2011).

Malm (1977) claimed we Filipinos had a history of colonization that we influenced

some attitudes which we inherit to our colonizers and also to our experienced during the time

of colonization. This experience of Filipinos is related to the issue of choice that Filipino

Youth is experiencing with interest and very fascinated towards popular Korean culture.

Most Asian countries have been distant from their closest neighbors in terms of

cultural understanding and exchanges, and instead having this tendency of connection

more closely to the former colonial empires or advanced Western countries than with

neighbors sharing borders”. In this case, because of the boom of Hallyuthroughout the

world, the local government of Gyeonggi planned to have an entertainment hub which to be

2

known as HallyuWood. The impact of the Korean wave has not only permeated popular

culture but is also a measure of positive lifestyle for many Filipino Youths (Kim and Ryoo,

2007).

Most Filipinos make Korean culture as an inspiration to their work in doing movies,

music, work of art, etc. Recently, Filipino movies have already influenced by Korean culture

such as the Filipino movie “Kimmy Dora” which is a huge box office success followed by a

sequel shot in South Korea as a Korean-inspired shot. Martinez, the writer of Kimmy Dora

illustrates that : "Filipinos like Korean films because they are fresher, less formulated and

with a degree of violence and eroticism that appeals to the local audience, who are just

being bombarded by teenybopper and romantic comedies in their local cinemas”

(Santamaria, 2012).

Filipino youths are also influenced by the Korean looks, to have a Korean look is to

have a Korean hairstyles in order to have that Korean sense of fashion. Korean hairstyles

became trend in the Philippines today (Kapuso Mo Jessica Soho, 2010).

Kim &Ryoo wrote in 2007 publication that, Cho-han (2003) stated that Hallyu should

not be treated as a superior among any other cultures for she examined that it is just an

impact of globalization from the west-based globalization.

Having the difference in language is one barrier in understanding and developing an

interest of Hallyu. Because of this it give interest to the people who likesHallyu to do

multilingual. If we can understand what this Hallyu really is about, it can help us to determine

the grater variations in the themes that is presented to Korean culture (Gaya, 2013).

3

Objective of the Study

1. To know the socio-demographic profile of the respondents.

2. To determine what are the reasons of students in patronizing the Korean pop culture.

3. To be able to determine who among the education students are patronizing

theKorean pop culture.

4. To know the effects of Korean pop culture to education students.

Significance of the Study

The purpose of this study is to determine the effects of Korean pop culture and the

reasons of the students in patronizing this culture, and to be able to determine who among

the education students of DOSCST (main) are patronizing the Korean pop culture.

Scope and Limitation

The study will focus on the effects of Korean pop culture especially in the education

students of DOSCST (main).

4

Operational Definition of Terms

Korean it is relating to North or South Korea or its people or language.

Korean wave which literally means "flow of Korea" a is a neologism referring to the

increase in the popularity of South Korean culture since the late 1990s.

Pop culture modern popular culture transmitted via mass media and aimed

particularly at younger people.

Culture the arts and other manifestations of human intellectual achievement

regarded collectively.

Patronizing treat with an apparent kindness that betrays a feeling of superiority.

5

CHAPTER II

REVIEW OF RELATED LITERATURE

Filipinos especially the teens (Alanzalon, 2011). The theories researched on

assimilated themselves with the qualitative research study such as the Acculturation Theory,

which is a process in which members of one cultural group adopt the beliefs, values and

behaviors of one group (Barros, 2006). The Super Peer Theory believes that adolescents

mimic the behavior of those individuals whom they most want to be like (Escobar Chavez, et

al., 2005). And lastly, the Social Learning Theory, which states that behavior can easily be

learned (Escobar Chavez, et al., 2007). This research aims to give information on the

experiences of K-pop fans, to whom and where do they express their fandom, how do they

express their fandom and what influenced their fandom. Through this study, the experiences

of the fans of Korean Pop Culture can help explain adolescent behavior. This will also make

Filipinos understand why the Philippines is affected by the Korean wave. In addition, this

study will also nurture the relationship of the Filipinos and Koreans in our country given the

fact that a lot of Koreans has been residing in our country in the recent years. This would

also open the minds of the Filipinos in understanding foreign cultures in our country

(Alanzalon, 2011).

Hallyu in the Philippines: Then & Now

Recently, an influx of young Koreans to the Philippines to learn Englishensuring that

many malls now have instructions translated in Hangul to go with Chinese. There is a rising

popularity of Korean Culture throughout the world (Mogtortor, 2013). Though thatdoes not

mean everything will begin and end with Hallyu, in truth, it inspires great devotion (Perez,

2014). The fans themselves see to it that with every bit of their power they are able to

support the idols they love and adore. All of this is as a result to Hallyu‟s influence in the

Philippines, economic growth can be seen in the near future.

6

The Internet: A Powerful Facilitator

K-pop has a committed approach to raising customer accessibility over attaining

short term profits (Seo, 2012). This is where the internet would come in, playing a big rolethe

fans would use this tool to look for [1] information regarding their favorite idols, [2] to

socialize by joining communities and social networking sites (SNS) and [3] to purchase

Hallyu products in online stores (Deen, 2012). These are opportunities and abilities that they

would not be able to attain if not for the internet. The Internet, being a part of mass media, is

a vital factor in the spread of Hallyu, its attributes contributing to the proliferation of the

Hallyu. It can be understood that it is mostly the youth who use the internettherefore they

would be the ones who are assumed to be affected by the influence of Hallyu (Magtortor,

2012). Not only does the internet serve as a communication tool, it now serves as the bridge

between the idols and their international fansmaking the internet play a important role in the

K-pop world.Though it is not a direct cause for the wave, no one can deny that it has a role

in its expansion.

Mass Media and Big Business

Spreading mainly through mass media, Korean popular culture is now enjoying high

popularity outside Korea, given the cultural and regional difference with other

countries,especially those outside Asia. K-pop, now being a vital part of the economic boom

in Asia, with nearly 50 million people exporting more than consumer electronics and

cars.It’snative popular music, K-pop, found a growing international audience in places such

as the United States, Europe, the Middle East, and South America. With a leading market in

Asia (Matsumoto, 2012). Certainly, K-pop has already become big business. Its stature

nowtranscends economic terms; it has become a strategic asset with halo effects on Korea’s

brand and its products. The economic effects of the second Korean Wave are estimated at

about five (5) trillion as of 2010 (Seo, 2012).

7

CHAPTER III

MATERIALS AND METHODS

Research locale and Duration

After the questionnaire will be approved, the researcher will ask permission to the

respondents to answer the questionnaire. The questionnaire will be distributed and the

rationale of the study will be explained to the respondents. Afterwards, questionnaire will be

retrieved and data will undergo into treatment.

Research Design

This study employed one shot survey design. Only those who patronize the Korean

pop culture is considered as respondents of the study. The study will be using a

questionnaire in gathering responses from the respondents.

Source of Data

The data needed in the study will be collected from the education students of

DOSCST main campus.

8

Sampling technique

The sampling technique to be use in the study is the Sloven’s formula.

Data gathering

The main instrument use in gathering was the questionnaire. It will be distribute to

the respondents.

Data Analysis

The study will employ the descriptive method in analyzing the data using frequency

counts and mode.

9

Questionnaire

A. Socio-demographic Profile

Name: Course and Year:

Gender: Allowance per day: ______

Age: Week: ______

Address: Month: ______

Ethnicity:

Religion:

B. What are your reasons in patronizing Korean pop culture.

Instruction: Please put check as many as you want that corresponds to your

answer.

______I love their fashion style.

______ The Korean are handsome and beautiful.

______ I can relate to their culture.

______They are rich.

______They are good.

______It affects me emotionally.

______ Their movies are so good.

______ They respect the Filipino culture.

______ They are so lovable, caring and sweet.

______ I am a very fan of K-pop.

Others (Pls specify) : _____________

C. In what aspect you patronize the Korean pop culture.

Instruction: Please put check as many as you want that corresponds to your

answer.

Music ______

Fashion wear ______

Language ______

Movies ______

Dance ______

Food ______

Artist ______

Singer ______

Others (Pls specify) : _____________

D. How does the Korean pop culture affects you?

Instruction: Please put check inside the box that corresponds to your answer.

1 2 3 4 5

1.They bring the best in me.

2. This culture influence me how to dress

up correctly.

3. I can’t live without this culture.

4.I can give my whole support for this

culture.

5.This culture enhance my ability.

6.This culture help me to be a good people.

11

References

http://www.academia.edu/8989687/

REASON_BEHIND_THE_RISING_POPULARITY_OF_K-POP_IN_THE_PHILIPPINES

https://qualire2012a52.wordpress.com/2012/08/27/phenomenology-of-korean-pop-culture-

fandom-in-the-philippines/

Jamie Cornista, Derek de los Reyes, Cara Garde, Stephanie Lichaytoo, Ida Tibayan, August 27, 2012 ·

12:43 pm