Proposal #32:

NASCAR's Ultimate Viewing Party

Contributor: WZZK

RAB's Nontraditional RevenueProposal Collection: Volume #7

and

Alabama’s Number One Radio Station

~ Presents ~

NASCAR’S ULTIMATE VIEWING PARTY!

Submitted by Jimmy Bass

What is an ULTIMATE VIEWING PARTY?Earth shattering, heart pounding, head rushing, fans screaming,adrenaline pumping good time!

That’s just the race itself. To top this off, Charter Communications, HootersRestaurant, Coca-Cola and 104.7-FM WZZK have teamed up to bring youthe best way to watch NASCAR.

It starts…

DATE TRACK TIME

• May 26, 2002 Lowes Motor Speedway 5:00 PM

104.7-FM WZZK, is “Alabama’s Largest Radio Station” with a reach ofover 244,000 listeners and is also Birmingham’s only Heritage Station.

Proposal on theNASCAR ULTIMATE VIEWING PARTY

Here’s what Charter receives:• One Race, One Remote.*• Remote consist of 20 promos• Two live mentions before the event• Four live call-ins from the event• Premium giveaways

One-week schedule on 104.7-FM WZZK:**• 4 spots in Morning Drive• 4 spots in Midday• 4 spots in Afternoon Drive• 5 spots in Evenings• 5 spots 6A-3P Saturdays

ALSO…for one month you will be a part of wzzk.com and sponsor to ourNASCAR link. This is a great compliment to any marketing plan.

TOTAL PROMOTIONAL VALUE OF: $8,500

*Remotes are two hours and will TBA. Talent and technical fee must be paid separately. All talent issubject to availability. Phone line installation charge (if any) is extra**One-week schedule is on inventory availability. Account Manager will help you with this.

Hooters will host the NASCAR Ultimate Viewing Party and will havemerchandise to give away along with other discounts. Coca-Cola hasagreed to provide merchandise to help promote the event and help build thepromotion. WZZK will promote the event and have giveaways as well.

All three would be “Event Sponsors” only.

There are other possibilities with Budweiser and other specials (TBD).

As Title Sponsor for the NASCAR’S Ultimate Viewing Party, we ask thatCharter make an investment of $5,000 for the event.

TITLE SPONSOR . . .

Third Party Tie-ins

One Great Race!One Great Race!

One Great Opportunity!One Great Opportunity!

ONE ULTIMATE PARTY!ONE ULTIMATE PARTY!

Sponsored by: Charter Communications

In part by: Hooters Restaurant, Coca-Cola

and 104.7FM WZZK.