CAB MEDIA 164 Barbu Vacarescu St.Bucharest

Proposal

Statement of Confidentiality

This proposal and supporting materials contain confidential and proprietary business information of CAB MEDIA London Divison. These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.

www.cab-media.ro

Company RepresentativeMarius Mirica

In-Cab On Screen Digital Advertising Taxi Livery Advertising

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Whether in Bucharest, across the country or in any city or location in between, cab advertising ensures that your brand and your message is noticed.

Covering all of the Romania , CAB MEDIA use the creative space of the iconic black cab to offer you endless opportunities in planning and creating a bespoke campaign.

CAB MEDIA offers a variety of formats to enable maximum reach and impact to audiences.

Formats that we offer include: In-cab digital advertising, Full Wrapping (taxi full livery), Half wrapping and more.

Contact CAB MEDIA today to get our best rates for black cab advertising anywhere in the country and Bucharest.

Take a look at our recent sample work and clients to see what we mean.

A successful media channel now available in Romania too.

We will work with you to fully understand your business and your target audience to inform our marketing

strategy. Using the outcomes from the company analysis, we will put together a plan for the most effective

marketing strategy to get the best results for your business.

When you buy Livery Cab Advertising, you commission CAB MEDIA to wrap the car to the highest standard and arrange the campaign timings and delivery to the road. You can provide us with your campaign design, or use our team of specialists to create it for you.

The material vehicle wrap is used to apply your brand to the cab, which will be overlaid with laminate that has a life span of 1 year (allowing you to renew annually). Our material certified vehicle fitters then wrap the cab.

We provide a car fleet who will carry your advertising.

How it works?

About us

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Cab Media

CAB MEDIA is the only cab advertising provider

across the country.

Our Advertising Formats

Half Livery cabs run graphics from headlight to tail-light along their entire length. Sides are sculpted to follow the contours of the bodywork in pairs of special pre-cut panels, one for the nearside and a mirror image for the offside. The graphics can be output and fitted quickly so are ideal for short burst campaigns and offer exceptional value so larger fleets can be deployed in high volume, high impact campaigns.

CAB MEDIA can help advertisers deliver high level brand awareness, supplemented with strong tactical campaigns. Immediate, interactive and flexible, can take your idea from creation to broadcast within hours. Advertisers now have the opportunity to provide a more personal engagement with a captive audience.

The boldest ad format on the street. Modern application techniques encourage creativity and make this an eye-catching outdoor advertising format. You can’t miss a Full Livery cab . Every panel, curve and surface is wrapped in graphic vinyl for maximum impact and recall.

In Cab Advertising

Half Livery

Full Livery

GET YOUR BRAND ON THE MOVE

GET YOUR BRAND ON THE MOVE

GET YOUR BRAND ON THE MOVE

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In-Cab Advertising

A unique digital media platform with full motion multimedia, streamed content, customised messaging and more. Designed to get you engaging with the audience and make your campaigns go further.

Shown to give greater recall than TV or billboards

100% IMPACT guaranteed

Video and banner ads available

Screen domination available

Content domination available

Own your channel

CAB MEDIA is a dynamic, one-to-one marketing medium that’s constantly on the move – taking your message to passengers and commuters.

Strategic and tactical, it pushes targeting, spontaneityand creativity to new levels. Driving new types of flexible, interactive treatments – from concept to execution.

This kind of advertising is already redefining brand, venue and event awareness in the world’s major cities.

Don’t get left behind. Get on board and accelerate your brand ahead of the competition.

THE DIGITAL NETWORK FOR CABS

THE DIGITAL NETWORK FOR CABS

No other outdoor media channel offers this

type of one-to-one environment and attrac-

tive demographic.

In-Cab Advertising

LCD 10 inch touch screen

Full HD quality spots

Stereo sound speaker system

Wi-Fi and Bluetooth capability

GPRS and 3G connectivity

Remote control navigation

FACTS ON THE SCREENFACTS ON THE DIGITAL NETWORK

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Cab Media

Livery Advertising

Ideal for short to medium term campaigns focusing on brand exposure and maximum broadcasting

opportunities. Supports high volume campaigns and extensive coverage.

Ideal for PR events, product launches or escorting VIP’s extensive coverage.

A Full Livery / Full Wrap cab advert is the ideal way to make a huge impact on the city and suburban streets of your target area.

The whole exterior of a cab can be used as creative space and branded with your company or product design, which you can supply or our expert team can take a brief and design for you.

Full Livery THE FULL CAB WRAP LIVERIES

The Half Livery format is the ideal way to launch high volume, short to medium term campaigns on the city and suburban streets of your target area.

Both sides of the taxi are covered by your advertising creative, that you can supply or our expert team can take a brief and design for you.

Supersides offer brand exposure and superb street impact at a cost effective price.

Half Livery THE SUPERSIDE CAB WRAP LIVERIES

Livery Advertising

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Offer additional information with a companion banner. Engage with consumers through an interactive microsite. A passenger can become fully immersed in your entire brand in one cab ride.

Advertisers can touch audiences with a variety of all-digital content.

CAB MEDIA reaches younger, affluent, well-educated men and women in major metropolitan areas.

These are coveted, active consumers who affect lifestyle choices and purchasing habits within a wide sphere of influence.

Every network promises to deliver engaging content. Only one can guarantee a captive audience. CAB MEDIA reaches taxi passengers one-to-one at a time when they are receptive to messages. Local news, weather, traffic and advertising are all welcome content to idle passengers. And since the network airs only when passengers are present, impressions are guaranteed.

Get Your Brand On The Move

The Audience

Captive. Engaged. One-to-One

Create awareness with video

Demographics

Deliver engaging content

In-Cab Digital

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Cab Media

A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated—as in a radius around a store or point location. Or a geo-fence can be a predefined set of boundaries, like school attendance zones or neighborhood boundaries.With CAB MEDIA geotargeting technology, you can target messaging around a specific neighborhood, event, conference or key store locations.

Want to reach commuters with an early morning message? Or perhaps the late night crowd with an after-hours offer?

Unlike most out-of-home media, the CAB MEDIA Network allows advertisers to select dayparts down to the hour, rotating messages and targeting lifestyles.

For the who and when, CAB MEDIA is the where.

15sec or 30sec video with optional companion banner10 inch passenger tablet screen offers sponsored interactive experiencesInteractive microsite availablePremier position right after the news in every rideContent tab sponsorshipSponsored contentPayment screen

Reach them where / when you want

Precision Geofencing Product Offerings

Target around a specific area

Custom Dayparting

A wide range of options

In-Cab Digital

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Branding Scenario #01

Branding Scenario #03

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Cab Media

Branding Scenario #02

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Campaign details: Aldo wanted to promote its new store opening on Oxford street. It teamed up and wrapped 30 liveried cabs and 300 Superside taxis with an eye catching creative.

With exposure to a high ABC1 demographic the taxis provided the perfect platform for Aldo’s campaign.

Campaign details: The savvy and stylish “Mr Porter” made a statement on the streets of London by wrapping 10 beautiful yet simplistic liveried taxis. Using the digital platform they also showcased their exceptional brand running a 30 second advert in the main loop.The taxis graced the streets of London for one month. The campaign included Liveries, Tip Seats, Receipts and a digital ad spot to provide an absorbing focal point for Mr Porter to educate passengers about the brand.

Campaign details: American Airlines aimed raise brand awareness in and around London. American Airlines wrapped 40 Liveried cabs and used 1500 taxis to inform and educate passengers. Throughout the campaign American Airlines ran a variety of PR events ranging from FREE flights to the states to FREE tickets to the west end theatre show, “A Chorus Line”. American Airlines deployed taxis in the west end providing free rides and giving out free prizes to lucky passengers.

Brand: Aldo

Brand: Mr. Porter

Brand: American Airlines

Case Studies

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Cab Media

Campaign details: Samsung teamed up with Robbie Williams to promote his Take The Crown tour. Samsung took 60 black cabs and transformed them into these eye catching liveries. A digital Screen domination of all 8 ad spots & a piece of content has been utilised to showcase the up and coming tour and encourage customers to enter the competition on twitter and Facebook to be in with a chance to win either tickets or a meet and greet.

The use of NFC and tip seats informed customers how to enter the campaign with a unique link to the Facebook page.

Results:

The Robbie Williams activation successfully engaged fans ‘Page Likes’ boosted by well over 1,000,000The Facebook page got he 109,442 new ‘Likes’ during the campaign period70% of ‘Likes’ came from the Robbie Williams Facebook activation2,769 tweets about the campaign sparked 1,684 retweets676 tweeters uploaded photos of the Robbie taxiDigital adverts achieved 277,830 impacts across the campaign.

Campaign details: Amex teamed up to Launch an out of home first using Geo-Targeting on the digital platform, CAB MEDIA. Amex promoted the hottest local entertainment experience based on the current taxi’s location. Amex took to the streets with 350 cabs, 150 of which had two superside creatives on them and the remaining 200 incorporated the digital geo-targeted creative.

Campaign details: To promote the launch of Rihanna’s new fragrance she & her team worked and wrapped 10 superside taxis with a beautiful and elegant creative.

For one month the Rihanna taxis can be found in and around London with special appearances at her Diamonds world tour at Twickenham Stadium.

Brand: Samsung

Brand: Amex

Brand: Rihanna Fragrance

Case Studies

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In-Cab Pricing

CAB MEDIA

Service 1 € __________.00

Service 2 € __________.00

Total incl.tax € __________.00

Project Start DateClient Details ... ...

Period _____._____

In-Cab Advertising Campaigns

Impressions / Unique Viewers

Reach / Unique Viewers

1

2

3

4

5

2

€ 500

€ 850

€ 1.200

€ 1.500

€ 1.750

2.000

1

€ 300

€ 510

€ 720

€ 900

€1.050

1.000

In-Cab Advertising Subsciptions

Unique Viewers

1.500

2.500

5.000

10.000

30.000

Monthly Fee

€ 150

€ 250

€ 500

€ 1.000

€ 3.000

3 Months

€ 405

€ 675

€ 1.350

€ 2.700

€ 8.100

6 Months

€ 720

€ 1.200

€ 2.400

€ 4.800

€ 14.400

12 Months

€ 1.260

€ 2.100

€ 4.200

€ 8.400

€ 25.200

Production Price/Spot

€ 350

€ 350

incl.

incl.

incl.

Impressions

9.000

15.000

30.000

60.000

180.000

SUBSCRIPTIONSMONTHLY DATA

CAMPAIGN DURATION

3

€ 700

€ 1.190

€ 1.680

€ 2.100

€ 2.450

3.000

5

€ 1.000

€ 1.700

€ 2.400

€ 3.000

€ 3.500

5.000

7

€ 1.575

€ 2.677,5

€ 3.780

€ 4.725

€ 5.512,5

7.000

10

€ 1.750

€ 2.975

€ 4.200

€ 5.250

€ 6.125

10.000

14

€ 2.100

€ 3.570

€ 5.040

€ 6.300

€ 7.350

14.000

30

€ 3.000

€ 5.100

€ 7.200

€ 9.000

€ 10.500

30.000

Discount

0%

15%

20%

25%

30%

(days)

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Cab Media

Livery Pricing

CAB MEDIA

Service 1 € __________.00

Service 2 € __________.00

Total incl.tax € __________.00

Project Start DateClient Details ... ...

Period _____._____

Livery

Bullet 30 x 30 cmp € 90 / vehicle

Full livery € 400 / vehicle

Half livery € 250 / vehicle

€ 54 / vehicle

€ 240 / vehicle

€ 150 / vehicle

| for 30 days* Quoted prices are available for: 15 days

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On Average 1.48 Passengers in each journey

Around 30% Bucharest AB adults

Around 35% Bucharest ABC1 adults

25% business passengers

Bucharest has around 16,000 licensed taxis

(8.000 on metropolitan area and 8.000 on suburb area)

On an average day almost 150,000 taxi journeys are made

35 million journeys are made each year

200 Business Mercedes Benz E-Class

The average trip per cab is 17 km.

Average time spent in cab is 27 mins

General Facts on Yellow Taxis

Facts and Key Figures

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Cab Media

On Average 1.80 Passengers in each journey

Over 58% Bucharest AB adults

Over 60% Bucharest ABC1 adults

50% business passengers

The average trip per cab is 6 km.

Average time spent in cab is around 8 mins

Black Cab has 100 licensed cabs (Forecasting 100% fleet

increase in the next 6 months up to 200 cabs)

CAB MEDIA fleet has Skoda Octavia 3 m odel

On an average day almost 400 black cab journeys are made

On average day almost 1.000 passengers

Facts on Black Cab

Facts and Key Figures

Male 60 %

Female 40%

Middle managers 35 %

Senior managers 20 %

Decision Makers 10 %

Private Individuals 35 %

07-14 y.o. (Kids Cab) 10 %

25-34 y.o. 20 %

35-44 y.o. 50 %

45-60 y.o. 20 %

Romanian 50 %

Expats 40 %

Business tourist 10 %

Corporate 35 %

Individuals 65 %

Financial

Telecom

FMCG

Media

Pharma

Legal

Hotels

Diplomats

Gender Nationality

Customers by type

Companies by Domain

Decision Level

Age Distribution

Demographics

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Black Cab Executive

CAB MEDIA is an exciting new platform for content providers to reach thousands of new viwers in an inti-

mate mobile environment.

For the time beeing CAB MEDIA provides exclusivity on Black Cab fleet (Black Cabs, Executives, Business and

Mini Van). We gonna expand our network in the following period.

We can tailor your campaign offering daily, weekly, monthly, quarterly and yearly campaigns at competi-

tive prices.

CAB MEDIA provides a range of standard and bespoke packages to suit different brand requirements.

CAB MEDIA is responsible for coordinating content

and maintaining in-cab viewing standards with

relevant regulators.

Should there be any damage to your cab

advertising, your advert will be replaced within 48

hours of notification from the driver.

.wmv, .avi, .mpg, .mp4 format files

Width resolution 1280 X Height 760 pixels

Files can range from 15, 30 and 60 seconds

Spot Technical Conditions

Final Considerations

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Cab Media

Acceptance of Quote

Payment Information Terms

Position

Print name

Sign here to approve Date

SC CAB MEDIA SRL 101 Dr. Taberei St.

J40 / 10170 / 2012 CIF RO 30626970

CAB MEDIA

Service 1 € __________.00

Service 2 € __________.00

Total incl.tax € __________.00

Proposal Date XX.XX.2014

Project Due TBD

Cab Media 164A Barbu Vacarescu St. P +4072 125 0552 E marius.mirica@cab-media.ro

I accept the proposal above and I have read and understood the Terms and Conditions of Service provided by CAB MEDIA and agree to abide by them. I include with this acceptance the deposit of 50% to start the project.

Tick if you would like us to send you an invoice.

Direct Deposit

IBAN RO44BTRL04601202W94844XX Transilvania Bank

© CAB MEDIA 2014 | www.cab-media.ro | marius.mirica@cab-media.ro | +4072 125 0552