proposal daniel michlits h1250804 research seminar system analyses

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Proposal Daniel Michlits h1250804 Research Seminar System Analyses

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base article  title: „Movie Review Mining and Summarization“  authors: Li Zhuang, Feng Jing and Xiao- Yan Zhu published by: CIKM’06 November 5-11,2006, Arlington,Virginia

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Page 1: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

Proposal

Daniel Michlits h1250804

Research Seminar System Analyses

Page 2: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

Agenda

Related works

Problem statement

Movie Review Mining and Summarization

Experiments

Summary of the base article

Research questions

Page 3: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

base article

title: „Movie Review Mining and Summarization“ authors: Li Zhuang, Feng Jing and Xiao- Yan Zhu

published by: CIKM’06 November 5-11,2006, Arlington,Virginia

Page 4: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

Summary

Related works:

Most of the existing work is focused on produkt reviews

Subjective classificationdistinguishes between sentences that contain objective information and sentences that describe opinions

Sentiment classificationDefines the semantic orientation of words

Page 5: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

Summary

Problem statement

Definine classes for features

Divide the classes into two groups

Elements: OA (overall), ST (screenplay), CH (character design), VP (vision effects), MS (music and sound),…

People: PPR (producer), PDF (director), PSC (screenwriter), PAC (actor and actress),…

Page 6: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

Summary

Movie Review Mining and Summarization

Generating a Keyword listincluding the most important feature & opinion wordsrelating the keywords to the element classes

nouns, such as movie names or people names, can also be feature words

Mining explicit feature-opinion pairs

Using the keyword list and dependency relation templates

Mining implicit feature-opinion pairs

Only in short sentences at the beginning or end of the review

Page 7: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

Summary

Movie Review Mining and Summarization

Generating the final summary

Collecting sentences that express opinions on a specific feature class

Identifying semantic orientation of the relevant opinion in each sentence is identified

Creating an organized sentence list

Page 8: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

Summary

Experiments

Precision=Recall=F-Score=

Comparison: Lu and Hius approch

Page 9: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

Research Questions

1. How much are movie reviews influencing the decision of consumers? Do they also influence the perception during a movie?2. Which keywords have the biggest impact on the consumer?3. Which are the most important elements of movie reviews regarding the consumer purchase decision process?

Page 10: Proposal Daniel Michlits h1250804 Research Seminar System Analyses

Summary

Movie Review Mining and Summarization

Generating the final summary

Collecting sentences that express opinions on a specific feature class

Identifying semantic orientation of the relevant opinion in each sentence is identified

Creating an organized sentence list