proposal digital-marketing-book-ur-table

DIGITAL MARKETING PORTFOLIO

(A R O K I A I T P V T L I M I T E D)

INFRASTRUCTURE AND RESOURCESOther resources of Arokia IT include a professionally configured office environment.

multimedia compatible computer hardware & server support, with the latest in software, helps to ensure that the highest quality sites are designed.

Website: http://www.arokiait.com Email: [email protected]

DIGITAL MARKETING

DIGITAL MARKETING Digital Marketing is the promotion of brands using all forms of

digital advertising channels to reach consumers This now includes Television, Radio, Internet, Mobile, Social

Media Marketing and any other form of Digital Media

ADVANTAGES Usage of various media to reach people Segmentation of target audience is easy Reach to a large number of people Achieve results quickly Achieve a long shelf life

Email: [email protected] Website: http://www.arokiait.com

Digital Marketing

InternetRadioMobile Television


INTERNET MARKETING

INTERNET MARKETING Internet marketing ties together the creative and technical

aspects of the Internet This includes design, development, advertising, and sales

ADVANTAGES Inexpensive way of reaching audience Reach to a wide audience Convenience to users Achieve results quickly Ability to collect payment online


Internet Marketing

Search Engine Marketing (SEM)

Affiliate MarketingViral Marketing


SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING• Search Engine Marketing (SEM), is a form of Internet

marketing • Seeks to promote websites by increasing their visibility

in search engine result pages by using SEO and SMO

ADVANTAGESHigher return on investmentLow investment compared to other techniquesSite stays long term in the rankingsIncrease in traffic of visitorsAchieve a high international profile


Search Engine Marketing (SEM)

Social Media Optimization(SMO)

Search Engine Optimization (SEO)


VIRAL MARKETING

VIRAL MARKETING Viral marketing aims to persuade initial targets to pass the

promotion on to others Initial targets pass on the promotion through E mail, Chain

Letters, Funny Video Clips, Chat Rooms, Forums & Social Sites

ADVANTAGES Cost Free Method for Promoting a Business Resources are Easily Available Marketing through friends and relatives Generates Revenue from Advertisement Follows a chain reaction


Viral Marketing

Video Clips Advergames Images Text Messages E-Books


AFFILIATE MARKETING

AFFILIATE MARKETING Affiliate Marketing is a focused on achieving greater market

penetration through websites Targeted at a specific groups of internet users

ADVANTAGES Uses a “Pay for Performance" Model No Need For Payment Until Result Is Achieved Only Initial Setup Cost Has To Be Paid Wider environment for promotion Assured increase in sales


Affiliate Marketing

E-Mail Marketing Organic SEO

Weblogs and Website Syndication

Feeds

Link Building Between Websites


WHAT DIGITAL MARKETING CAN DO FOR YOU?Advertising on Search Engines can help an advertiser meet many objectivesDetermining, measuring, and tracking metrics helps ensure success

Objective Example Success Metrics

Generate awareness Building your brand

Targeted impressions Qualified visits your website

Generate leads Identify prospects

Request for proposals Coupon downloads Newsletter registration

Customer acquisition Sales

Sales conversions = $$$ Lower cost per lead/sale


ONLINE ADVERTISING STATS & TRENDSLargest Share of Online Ads

Expense

* Figures in mn USD Year

2008 2009 2010 20110

2000

4000

6000

8000

10000

12000

14000

16000

18000

SearchDisplay adsClassifiedsRich media/videoLead generationE-MailSponsorship

Companies spend more on search


ONLINE ADVERTISING STATS & TRENDSUS Search Engine Marketing Spending

Expense

* Figures in mn USD

Year

2009 2010 2011 2012 20130

5000

10000

15000

20000

25000

Paid Search Advertising

Paid Search Advert-ising

2009 2010 2011 2012 20130

500

1000

1500

2000

2500

3000

3500

4000

4500

Search engine optimization (SEO)

Search engine op-timization (SEO)

Expense

Year


ONLINE ADVERTISING STATS & TRENDSUS Digital Ad Spending: Online, Mobile, Social Media

Expense

* Figures in mn USD Year

2009 2010 2011 2012 2013 2014 2015

-10

0

10

20

30

40

50

-3.4

13.9

10.5

14.4

10.412.5

9.9

Online ad spending

% change


BENEFITS OF DIGITAL MARKETING: HIGH ROI

Pay-per -click search ads

E mails to house list

Search engine optimization

Behavioral targeting

Affiliate marketing

Contextual targeting

Rich media ads

Contextual ads

Banner ads

W mails to third party(rented) lists

Pop-ups, pop-unders

0% 10% 20% 30% 40% 50% 60%

ROI


TOP REASONS FOR CHOOSING DIGITAL MARKETING

Get In TouchAccess to 80% of Internet users worldwide

CostLow costs with high ROI

TimingAds are seen by users looking to purchaseGet to your audience at the right time, with the right message

SupplenessStart advertising quicklyUnlimited changes, whenever you wantYou can target ads to the specific location & language of your

customers


CORE STRENGTH

SERVICES

KEY CLIENTS

TEAM SUPPORT

Search Engine Optimization and

Social Media Optimization

Online PR activities, Reputation Management

&Traffic Generation

Social Media Promotions, Youtube Marketing, Website Audits and

optimization, content management, concept creation,etc.

Consultation + SEO & SMO Manager

Misc. (Mobile Marketing, SMS,

Email Marketing, etc.)

Mobile Marketing, SMS Marketing Network, etc.

WAP Website Development, Banner Ads on Smart Phones,

SMS and email marketing servers

Consultation, Creative Managers and Support

teams from In Mobi

Paid Ad Campaigns and

Media Space Procurement

Digital Engagement, Media and Analytics

Digital Consulting & ResearchCreative Strategy, tracking

conversions, brand building, instant ROI Generator.

Consultation + Campaign Managers and their team

Zeiss, Q & Q, Global Knowledge, Life Clinic, NDR,

TATA Advanced Materisl, Unity Hospitals, Rare Earth

Developers, Logix

Zeiss, Q & Q, Global Knowledge, Life Clinic, NDR,

TATA Advanced Materisl, Unity Hospitals, Rare Earth

Developers, Logix

Zeiss, Q & Q, Global Knowledge, Life Clinic, NDR, TATA Advanced

Materisl, Unity Hospitals, Rare Earth Developers,

Logix

BUSINESS/ SERVICE UNITS SPECIALIZATION + TEAM SUPPORT


Few of Our Esteemed Clients


OUR PROPOSED SERVICES

PAID ADVERTISING ON DIFFERENT NETWORKS

Google Search and Display

Yahoo Mail and Messenger Targeting

Facebook Paid Marketing

E-mailers &SMS

Marketing SMO: Social Media

Optimization


Google

Search Network


GOOGLE SPONSORED LINKS: PAY PER CLICK MODEL

You Need to Be

Here

Preferred Sample Keywords

Table Reservation

Table Reservation Online

Home Delivery Restaurants

Restaurants In Bangalore

Restaurants In Chennai

Restaurants In Delhi

Restaurants In Mumbai

Restaurants In Gurgaon

Online Restaurant Ordering

Restaurant Menu Online


WHAT EXTRA DO YOU GET OUT OF IT ?

• Landing Pages• Relevant Keyword Analysis• Competitor Analysis• AB Testing• Ongoing Campaign Optimization• Campaign Manager• Email Welcome Program• Thank you Email• Viral Marketing (Reference to Friend)

1. Good Rank and Quality Score on keywords.

2. Lowering down the CPC3. Generate more Leads out of

clicks.4. Increase your ROI

Focus Areas


GoogleContent Network


BANNER ADS/ GOOGLE CONTENT NETWORK


WHY CONTENT NETWORK: REACH YOUR CUSTOMERS WITH THE WORLD'S LARGEST ADVERTISING NETWORK

• Reach: The Google content network reaches 80% of global INTERNET users making it the world's #1 ad network. Thousands of advertisers use Google to reach users on hundreds of thousands of web sites across all industries, from large, well-known sites to niche sites and audiences.

• Quality Leads: High traffic increases the probability to capture and generate new customers from your advertising efforts. We use Google's renowned targeting technology to match your ads with the web users most likely to become real customers. This helps you gain more qualified leads at a lower cost, boosting your sales and ROI.

• Branding : Most search networks only allows text ads, which makes content network more valuable for online branding campaigns. You can run text ads, image ads, and video ads on content network pages.


BANNER PLACEMENTS

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TARGETING : Demographic Targeting Location Targeting


Social networkingorkut.comtagged.comhi5.comfacebook.comway2sms.comlinkedin

Newspaper

hindustantimes.comoutlookindia.comdnaindia.comthehindu.comindianexpress.comsamachar.comdeccanherald.comEpaper.timesofindia.com

TRAVEL WEBSITESholidayiq.comtripatlas.commapsofindia.combcmtouring.comtravelindia-guide.comliveindia.comflightstats.comairliners.net

B2c & Retailsuleka.comebay.inolx.ininfibeam.comindobase.comnextag.comtolmol.comshopmania.in

Lifestyle and Entertainment websitessantabanta.comimdb.commysticboard.comtarot.commtvindia.compapuyaar.combollywoodmantra.comindiArokiaitz.comindicine.com

Gaming and musicmp3raid.comsmashits.comragaa.comzapak.comgametop.commyplaycity.commp3pk.comorangeshark.combollyfm.netfunpcgame.com

Technology and Mobile zedge.netunivercell.infonearena.commobile9.comgsmarena.comtecharena.in

FEW SAMPLE TARGET WEBSITES

Job Portalsmonsterindia.com jobs2fresher.com freshersworld.com naukri.comtimesjobs.com


EXAMPLE – BANNER ADS ON ORKUT NETWORK


YOUTUBE SAMPLE BANNER ADS


YAHOOMAIL BANNER AD PLACMENTS

IMAGE/BANNER ADS PLACED ON YAHOO MAIL AND YAHOO MESSENGER CAN FILTERED ACCORDING TO:

•GEORAPHIC LOCATION•GENDER•INCOME GROUP•EMAIL ACCOUNT HOLDER'S INTEREST•AGE GROUP


FACEBOOK


EXAMPLE – BANNER ADS ON FACEBOOK NETWORK


SMO ACTIVITIES

Competitive AnalysisBlog CreationBlog OptimizationProfile / Community Creation on Social Networking WebsitesAdding Fans to the CommunitiesBookmarking / TaggingDiscussion Board and ForumsPublic Relations (Social Media Release and Press Release)Submission of Images to Photo Sharing SitesImage Optimization (Tagging / Linking)Submission of Videos to Video Sharing SitesVideo Optimization (Tagging / Linking)WidgetsMicro BloggingBrand MonitoringPresentation SharingMonthly ReportsWebsite Internal Link Popularity


BIG FIVE FOR PROMOTING ON SOCIAL NETWORKS

1. Branding in Domestic Market: In comparison with the global markets, India is still growing in terms of need and understanding Ecommerce. Social Media makes that communication simplified and creative in front of the right target audience. He can be a college student or a corporate sales head, both can be clients for BookUrTable.

2. Engage with potential customers: An interesting FaceBook community can always be a much efficient tool of engaging potential clients rather than just relying on paid aids or banners.

3. Better communication about offers & services: Daily deals, limited edition offers on Watches and collections can be highlighted and availed by the customers at a better pace.

4. Reach: Millions already on FaceBook, Numerous corporate clients on Linkedin, daily tweets in masses, all indicate the level global and domestic reach social media marketing has.

5. Business Development: With combination of reach, awareness, brand communication, ecommerce and client engagement an enterprise in bound to grow in business opportunities and generate revenues.


PROPOSED PAGE AND FACEBOOK ACTIVITIES

•Designing of the Community for BookUrTable Watches •Making it User Friendly•Improved Navigation •Better Client Engagement•Increase Likers and Fan Followers


SOCIAL MEDIA WHAT WE PROPOSE

Mashups and Applications on Facebook (one in each quarter)

Move from engagement to action. Get people to do things on the fan page and/or the other BookUrTable profile.

Be more conversational and friendly. Create content that swerves away from corporate speak

Create new tabs, backgrounds and widgets


YOUTUBE: Create “youtube tab” on facebook page and it will be connected to the youtube channel of BookUrTable watches (refer

to given example)

The Video Uploading can again be classified under categories and we can maintain a Directory setup on YouTube Tab :

Example:The Institute can Promote thereDigital AdsCollections VedioExpert OpinionExhibitions It Works like a Viral Marketing Network.


OTHER FACEBOOK PROMOTION ACTIVITES

•Adding Application: Integrate some useful Facebook application to the page which will make it more effective .For eg. “web profiles” application, this helps to integrate website links on Facebook page.•Wall Posting: Posting news and information about your Organization on Facebook wall so as to communicate with the audience.•Share Links: Sharing link of organization's website through Facebook Wall.•Sending Friend Request: Send friend request to various people on Facebook and request them to join organization on Facebook page so that the likers of the page may increase.•Interacting with the audience: Reply to the audience through chat and provide them information.•Create groups: Create and join relevant groups so that the page becomes visible to more people on Facebook.•Create Events: Create events on Facebook for upcoming events and promote it to the audience. •Create Notes: Create notes and share information through it.•Integrate Twitter: Create twitter account for organization and integrate it on Facebook Page.


TWITTER FOR BUSINESS

Email: [email protected]

WHAT IS THERE IN TWITTER

• Twitter is a Micro-Blogging Platform composed of 140 Character answers to 1 simple question: “what are you doing” or rather “what are you interested in right now.”

•Twitter received over 3 Million Unique visitors, with an average daily growth of approximately 5% (recorded from September 2010). An average of 50% traffic on Twitter are Repeat Visitors.

•According to Times magazine Demographic Survey, 60% Males prefer using Twitter.

•The Largest percentage of Age group that can be located on twitter is in the span of 32-44 years (Approx 26% is the share).

•Twitter has been consistently preferred among people for Micro Blogging activities. Though there are couple of other activities that can be associated twitter But MICRO BLOGGING remains the most utilized tool.


BUSINESS OPPORTUNTIES ON TWITTER

Twitter Allows Businesses a new mode of customer communication that can be tailored with match there customers preferences.

Twitter Strategies for BookUrTable India :1. Customer Relations2. Corporate Reputation Management 3. Product Promotions and Sales


ACTIVITIES OF TWITTER PAGE

Create Twitter Background Image

Increase the no. of Followers

Send them Tweets / Updates on Regular Basis

Increase traffic on the Website through Twitter

Latest News


Linkedin- Get Noticed

By Corporate

(Explore Corporate Tie-ups)


LINKEDIN OVERVIEW

LinkedIn is unquestionably prime real estate in the social networking marketplace. This network is packed with affluent decision makers on the hunt for solutions. This makes it a huge small business marketing opportunity for savvy business owners that know social marketing.

LINKEDIN USAGE FOR COMPANIES

LinkedIn is the most business appropriate social network in this series of social networking websites. Companies can also create profiles which are listed in a directory for users to search through just as the personal profiles are.

Unlike the other social networking websites in this series, LinkedIn does not aim to help businesses find customers and address the target audience issues; it serves to help businesses find each other, along with helping individuals find business connections.


ACTIVITIES IN LINKEDIN PAGE

Create LinkedIn Profile

Increase the no. of Followers

Send them Updates on Regular Basis

Increase traffic on the Website through LinkedIn

Latest News


BLOGS AND MICRO BLOGGING


SOCIAL BOOKMARKS


ARTICLE CREATION


PRESS RELEASE DISTRIBUTION


SMS MARKETING

We can target client in Masses by Shooting SMS on Latest Offers and Collections. Every SMS will have a URL or website detail so that customers can log in using smart phones or Computers

Database Type: (Local or Any Specified Area or All Over India)1. Car owners2. HNI3. Women4. IT Professional5. Students6. Area Wise7. Credit Card Holder


EMAIL MARKETINGEmailers Campaign Performed or News-letters or Equiry Draft mails are send across various networks of exclusive Database.For real estate Industry some of the recommended database are:• India Bulls Customers•Indigo Airlines•Avis Travel•IRCTC Database•India Property•PVR Cinemas•Way2SMS entrepreneurs Section• Dun and Bradstreet…………& many more……

These Mailers have a minimum Inventory purchase and per mail cost varies between INR 0.80 to INR 3.00 as per Database quality.

Mailer Database can be filtered as per client portfolio, Geographies, Client interest, etc.


WHY AROKIA ? WHAT WILL WE BRING TO THE TABLE?

Central Team (Based in Bangalore from the Corp Office)Centralized media buying team which leverages all publisher

relationships to provide you with the best rates Will comprise business leads from Media, Social, Mobile and Technology

domains

Centralized Dashboard & Ad-serving Get all reports and media plans under the same roof Access to top resources who specialize in campaign management

Knowledge Centre (Key Differentiator) A centre of excellence within the group which has accumulated

knowledge from 200+ campaigns executed by Arokia and implements learnings in your campaigns


DELIVERABLES REPORTING

Access to the following:Publisher bills Account logins for Google (search)Media plans and costs

Weekly reports:

Media reports (as needed, two reports per week recommended)Social media reports (weekly snapshot)

Monthly reports:Media campaign review Social media reviewSEO & ORM review


PROPOSALDIGITAL MARKETING

FOR WWW.BOOKURTABLE.COM


RECOMMENDED COMMERCIALS FOR ALL PLANS FOR WWW.BOOKURTABLE.COM Campaign Elements Duration Amount (INR) Range of Investment

Paid Ad Management Plans One Time Account Setup

• Google (Search engine + Banner Ads)• Facebook Advertising Budget

• Yahoo Advertising Budget

• Paid Account management fee @20%

One time MonthlyMonthlyMonthly

Monthly

10,000.00

70,000 to 1,00,00030,000 to 70,00050, 000 to 80,000

On decided total Adv .Budget

Advertising Budget - Monthly - 1,50,000 (Min) to 2,50,000 (Max)

Social Media & Viral Marketing Plans Social Media Optimization CampaignSMS Marketing (Target 20 lakh SMS)Email Marketing (Emailers)

12 MonthsOne TimeOne Time

2,25,00080,0002,00,000As per Data Base Selection and Number of mailers Send. Targeting 10 Lakh Mailers over a defined period.


http://www.bookurtable.com/

If you would like to engage our services or have any query, please feel free to contact us.We will get back to you in no time.

Our Offices

INDIA OFFICES

CORPORATE OFFICE (INDIA) :BANGALORE

# 1060 Z1, 25th Main, 15th Cross, Banashankari 2nd StageBangalore – 560070 Karnataka.Cell : +91-98451 41928, 96862 01186, Phone : 91-80-2671 4429 - 30Email : [email protected] : vrm.office Gtalk : [email protected]

MUMBAI OFFICE

Takshila, Mahakali Caves RoadAndheri(East)Mumbai - 400 093 MaharastraCell : +91-9820106681 Email : [email protected].

MANGALORE

#24, 3rd Floor Emporium Complex, KanakanadyMangalore 575002Karnataka.Cell : +91-9945829212Email : [email protected]

INTERNATIONAL OFFICES

USA (OKLAHOMA CITY)

Penn Pointe Office Park2236 NW 164th StreetEdmond OK – 73013 USA. Phone : +1 (405) 413-4107, 405 415-6891, 405 316-8239 Email : [email protected]

AFRICA (SUDAN)

P. O. Box 15123 Flat 2, Western Building3rd Floor, Amarat Company BuildingGandoul street, Central Khartoum SUDANCell Phone : +249 (912) 168 933Email : [email protected] .


Thank You!(A R O K I A I T P V T L I M I T E D)
