proposal for home sale

13
Why Use RE/MAX? Deciding to sell or buy a home is a big step. To make sure it's a step in the right direction, choose the person best qualified to handle your real estate needs: a RE/MAX Sales Associate. Averaging three times the experience, three times the production and more advanced industry education than other agents, RE/MAX Associates are truly "The Real Estate Leaders" in quality customer service. Customer satisfaction is reflected in their high industry-leading rate of repeat and referral business. Affiliation with the global RE/MAX network provides Associates with multiple competitive advantages in serving your real estate needs. From national television advertising to personal advertising controlled by Associates, RE/MAX enjoys brand-name recognition worldwide. Belonging to the real estate network with the most market presence and market share, RE/MAX Associates have the most to offer you. Nobody in the world sells more real estate than RE/MAX! Carol Murray Cei, CREA Office: 215-659-1720 Office Fax: 215-379-8533 E-mail: [email protected] Voicemail: 215-649-1720 Mobile: 215-643-9661 Each Office Independently Owned and Operated.

Upload: carol-cei

Post on 22-Mar-2016

214 views

Category:

Documents


0 download

DESCRIPTION

An outline of how Carol Cei and ReMax will sell your home for the highest price, in the shortest possible time and with the least amount of stress.

TRANSCRIPT

Page 1: Proposal for Home Sale

Why Use RE/MAX?

Deciding to sell or buy a home is a big step. To make sureit's a step in the right direction, choose the person bestqualified to handle your real estate needs: a RE/MAX SalesAssociate.

Averaging three times theexperience, three times theproduction and more advancedindustry education than otheragents, RE/MAX Associates aretruly "The Real Estate Leaders"in quality customer service.Customer satisfaction isreflected in their highindustry-leading rate of repeatand referral business.

Affiliation with the global RE/MAXnetwork provides Associates withmultiple competitive advantages in serving your real estate needs. From nationaltelevision advertising to personal advertising controlled by Associates, RE/MAX enjoysbrand-name recognition worldwide. Belonging to the real estate network with the mostmarket presence and market share, RE/MAX Associates have the most to offer you.

Nobody in the world sellsmore real estate than RE/MAX!

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 2: Proposal for Home Sale

History of RE/MAXUpset with the bad name that poorly trained novices and casual part-timers were giving the real estate profession, DaveLiniger in 1973 started a real estate company in Denver that would limit itself to hiring only full-time, experiencedprofessionals.

He wanted a company where home buyers and sellers could walk into any office in any market, confident they wouldreceive the level of professional service that a transaction of such magnitude demands.

RE/MAX agents most productiveThat basic concept enabled RE/MAX (Real Estate Maximums) to grow into the most productive organization the industryhas seen. RE/MAX agents on average have more experience and sell more homes than other agents in the industry.

A former top agent himself, Liniger set up RE/MAX offices so that agents would equally share expenses of the operation.That meant each agent had to be skilled enough to generate the income needed to pay a set fee every month. Traditionally,office owners required agents to pay the office half their earnings to cover operating expenses.

The traditional structure was a great deal for beginners, part-timers and marginal producers. They could go monthswithout selling a house and not be out any of their own dollars. For these agents, the thought of facing a monthly bill foroffice expenses was terrifying. Only the most experienced, competent and successful agents saw benefits to the RE/MAXsystem.

Success breeds successAnd interestingly enough, once true professionals started working together in the same office, their skills improved evenmore. It was a classic case of improving your golf game by playing with better golfers.

The RE/MAX approach had a profound impact on the industry, and today there are many imitators. But none has yet beenable to match the level of professionalism held by RE/MAX agents. Indeed, both consumers and others in the industrycontinue to perceive RE/MAX as the ultimate organization with which top real estate professionals affiliate.

RE/MAX agents average nearly 14 years of experience, far exceeding the industry average. They also surpass their peers inprofessional designations - a sign of advanced education in real estate sales and marketing.

Continuous growthAlthough RE/MAX growth in the early years wasn't exactlystellar, the company has grown every month since its founding.The concept that seemed so logical and powerful to Dave Liniger,was extremely threatening to the industry status quo. Concertedefforts were made to impede the company's growth. At the closeof 1973, there were just 21 agents and eight offices.

Outstanding Agents.Outstanding Results.®

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 3: Proposal for Home Sale

The RE/MAX Story:A Record of

Agent Growth"In the RE/MAX philosophy, the success of one agent helps drive the success of allothers. The company itself grows because other agents see the success of RE/MAXagents and join the team."

From Everybody Wins — The Story and LessonsBehind RE/MAX, by Phil Harkins andKeith Hollihan - Wiley & Sons, 2004.

Your success means our success.

From the very beginning,RE/MAX set out to attract realestate's most experienced,highest producing agents. Andthat's what we've done.

Today there are more than100,000 RE/MAX agents in morethan 7,000 offices located in over65 countries. Individually, theyaverage more experience and salesper agent than their competitors.As a group, they sell more realestate than anybody else.

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 4: Proposal for Home Sale

Quality ServiceWhen you choose a RE/MAX Sales Associate to sell your home or help you purchase a new home, you'llexperience a whole new level of service.

First, RE/MAX Associates are "The Hometown Experts With a World of Experience®." Across the globe, theymake their living in the same communities in which they live. They're the people next door, or just down theblock.

Consummate professionals, RE/MAX Associates on average lead agents of competing brands in advanced realestate education and production. That's why they're known as "The Real Estate Leaders®" and why no one inthe world sells more real estate than RE/MAX.

n Customer SatisfactionThe proof of quality service is in repeat customers and in customers who refer RE/MAX Associates totheir friends. RE/MAX Sales Associates average 70 percent of their business from repeats and referrals,while other agents average about 30 percent from those sources.

n EducationRE/MAX Associates lead agents of competing companies in professional designations which denotespecialized training and education. They dominate the Accredited Buyer Representative (ABR), CertifiedRelocation Professional (CRP), Certified Residential Specialist (CRS) and Leadership Training Graduate(LTG) ranks.

n Miracle Home®

Why list your home with a RE/MAX Associate? Your home may be designated as a Miracle Home®.If it is, your RE/MAX Sales Associate will make a contribution on behalf of the listing and/or sale tothe local hospital affiliated with the Children's Miracle Network. The funds raised in your communityremain in the area to benefit local children.

n Sold for the CureTM

Mirroring the Miracle Home Program, Sold for the Cure gives your RE/MAX Sales Associate the opportunity to designate your home as a Sold for the Cure property to benifit Susan G. Komen forthe Cure. Upon completion of the transaction, your RE/MAX agent will make a donation to the local Komen Affiliate to help support the breast cancer movement. Programs like these make the home buyingprocess an even sweeter deal for buyers who are indirectly contributing to the Komen missionof finding a cure for breast cancer.

n For All You're Worth®

On average, RE/MAX associates sell more real estate than other agents. They are better qualified to setthe right price for the homes they list, are better equipped to market those homes, and are likely tofind a buyer in a shorter period of time. That experience and education also means they are betterqualified to find the right home for any buyer.

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 5: Proposal for Home Sale

Competitive Advantages

The real estate network that has the most competitiveadvantages to offer both home buyers and sellers willbe an industry leader, and RE/MAX is that network. Noone in the world sells more real estate than RE/MAX.

When you look for the highest quality real estateservice, look to a RE/MAX Associate. Here's whyRE/MAX Associates are "The Real Estate Leaders®."

n AdvertisingOn average, a RE/MAX Associate spends more than $10,000 each year on personal promotion and onindividual and group advertising. Personal advertising plus national television advertising and Internetexposure generates the highest number of prospects in the industry.

n Network SizeThe revolutionary RE/MAX Concept of enabling real estate professionals to maximize their businesspotential has evolved into an organization of more than 100,000 Sales Associates in more than 7,000offices.

n The RE/MAX Balloon LogoThe red, white and blue RE/MAX Balloon, with its "Above the Crowd!®" slogan, is one of the mostrecognizable business logos in the world. With more than 120 RE/MAX Hot Air Balloons around theglobe, RE/MAX has the world's largest balloon fleet.

n The Sign That Brings You Home®

The famous red-over-white-over-blue RE/MAX yard sign and your RE/MAX agent lead you to propertiesin areas in which you'll want to live and work. If you want to sell your property, the RE/MAX yard signattracts buyers. Nobody sells more real estate than RE/MAX.

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 6: Proposal for Home Sale

Competitive Advantages

n An Industry LeaderRE/MAX was the first real estate network to be involved in more than 1 million transaction sides in asingle year. Each transaction or sale consists of two sides, the listing side and the selling side.

n Global ExpansionWith offices in more than 65 countries worldwide, RE/MAX is one of the fastest growing real estatefranchise networks on the planet.

n "The Hometown Experts With a World of Experience®"Being locally owned and operated, RE/MAX offices are staffed with professionals who live in the areathey work in. Thus, committed to their local community, they have a deep personal interest in thecustomers they serve.

n Home of the Best Agentssm

In a business environment of mergers and acquisitions, RE/MAX is the only major real estate networkstill owned and directed by its founders. The excellence of RE/MAX Brokers/Owners and SalesAssociates has led to an ever-increasing number of accolades from the business community at large.In January 2007, "Entrepreneur" magazine ranked RE/MAX No. 6 - up from No. 9 - on the 2006 TopGlobal Franchises list and again named RE/MAX "Best of the Best" for real estate services for the seventh time in eight years. RE/MAX climbed from No. 11 of Fastest Growing Franchises to No. 7and finished in position No. 2 among top Low Cost Franchises. It's no wonder more people look to RE/MAX to help them in the home buying process.

n More than 35 Years "Abovethe Crowd®"

RE/MAX - now an established industryleader - celebrated its 35th anniversaryin 2008 and looks ahead to even greaterreal estate achievement in the years ahead.

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 7: Proposal for Home Sale

Premier Market Presence

The real estate network with the most market sharehas the most to offer home buyers and sellers.

The sum total of all RE/MAX momentum, growthand Associate production over more than a quartercentury is reflected in current RE/MAX marketstrength.

RE/MAX has already attained Premier Market Presence (PMP) in area after areaacross North America and is growing in market share in regions around the world.The organization has been the top-producing real estate network in NorthAmerica for several years and is growing rapidly in Spain, South Africa, Israel,and other new international regions. A measure of business leadership, PMPresults from community-minded top-producing Associates giving superior cust-omer service under a respected company banner. This formula for building marketshare breaks down into the following interdependent components of PMP. Allof them together add up to Premier Market Share.

n Premier Customer SatisfactionThe success of the network ultimately depends on each RE/MAX Associate providing unparalleledsatisfaction to each of his or her customers. Advanced education, technological expertise andexperience all translate into quality customer service, which, in turn, can lead to referral and repeatbusiness. An estimated 70 percent of RE/MAX Associate business comes from these two sources oftransactions, testifying to the high quality of Associate business.

n Premier Community CitizenshipRE/MAX Associates have always been among the leaders in their communities, devoting time anddollars to countless charities and local causes. Committed to their own personal charities, RE/MAXAssociates and offices contribute tens of millions of dollars annually to their respective communities.

n Premier Quality ProfessionalsAs a group, RE/MAX Associates lead agents of competing companies in experience, education and pro-duction. They average nearly 14 years of real estate experience and ­ across the network ­ hold a highernumber of professional designations than agents of any single competitor.

n Premier Brand Name AwarenessThe red, white and blue RE/MAX Hot Air Balloon logo is one of the most widely recognized trademarksin North American business and is spreading throughout global markets.

n Premier Market ShareThe interaction of quality Associates, public recognition of the RE/MAX name and logo, customersatisfaction and Associate citizenship result in transactions and leading market share.

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 8: Proposal for Home Sale

Pricing Guidelines

Perhaps the most challenging aspect of selling a home is listing it at the correct price. It's one of several areas where theassistance of a skilled real estate agent can more than pay for itself.

Too high can be as bad as too lowIf the listing price is too high, you'll miss out on apercentage of buyers looking in the price rangewhere your home should be. This is the flaw inthinking that you'll always have the opportunity toaccept a lower offer. Chances are the offers won'teven come in, because the buyers who would bemost interested in your home have been scared offby the price and aren't even taking the time to look.By the time the price is corrected, you've already lostexposure to a large group of potential buyers.

The listing price becomes even trickier to set whenprices are quickly rising or falling. It's critical to beaware of where and how fast the market is moving -both when setting the price and when negotiating anoffer. Again, an experienced, well-trained agent isalways in touch with market trends - often even to agreater extent than appraisers, who typically focuson what a property is worth if sold as-is, right now.

Agent education, experience criticalWhen working with a real estate agent, it's critical that you have full confidence in that agent's experience and education. Askilled, knowledgeable agent should be able to explain to you exactly why your home needs to be priced at a certain level -compared to recent listings and sales of homes similar to yours.

Experienced agents also know exactly what the current pool of buyers are looking for in relation to particular styles andprice ranges of properties. A skilled agent can recommend changes that will enhance the salability of your home, thusincreasing the price - and/or decreasing the length of time before a sale.

Little touches can generate big returnsSome of these changes may be cosmetic, involving literally no expense on your part. It might be as simple as moving outsome of your furniture and adjusting window coverings to best display desirable qualities of the home. Other changesmight demand an investment, but the cost will likely more than pay for itself in the final sales price or timeliness of thesale.

It's critical to keep all these aspects of pricing in mind, regardless of whom you choose to list your home.

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 9: Proposal for Home Sale

Marketing Plan of Action

First 24 Hours on the Market

- Enter listing into MLS system. - Put up "For Sale" sign - Put up recorded message sign if permitted - Install lock box. - Schedule property photos and virtual tour - Review showing tips. - Prepare property flyer/brochure. - Place listing in Realtor.com, Trulia, Zillow, Google, and other internet sites - Follow up with Seller

First Week on the Market

- Flyers/brochures to area agents. - Review status with Sellers. - 250 Direct mail announcements to area apartment buildings - Follow up with Seller

Second Week on the Market

-Open House - Sunday - 250 Additional Direct mail pieces to target market - Place ad in Philadelphia Inquirer - Send flyer/brochure to local HR departments of major employment centers - Submit photo and copy to magazine ad for next available edition - Follow up with Seller

On-going

- Report weekly to Sellers. - Show property to prospects. - Review price based on agent input & market conditions. - Newspaper/advertising repeated - Direct mail campaigns repeated as needed

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 10: Proposal for Home Sale

ASAP

- Obtain an acceptable contract on your property!

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 11: Proposal for Home Sale

20 Tips For Selling Your Home

As a homeowner, you can play an important part inthe timely sale of your property. When you take the

following steps, you'll help your RE/MAX Sales Associatesell your home faster, at the best possible price.

1. Make the Most of that First Impression - A well-manicured lawn, neatlytrimmed shrubs and a clutter-free porch welcome prospects. So does a freshlypainted, or at least freshly scrubbed, front door. If it's autumn, rake the leaves.If it's winter, shovel the walkways. The fewer obstacles between prospectsand the true appeal of your home, the better.

2. Invest a Few Hours for Future Dividends - Here's your chance to clean upin real estate. Clean up in the living room, the bathroom, the kitchen. If yourwoodwork is scuffed or the paint is fading, consider some minor redecoration.Fresh wallpaper adds charm and value to your property. Prospects would rathersee how great your home really looks than hear how great it could look, "witha little work."

3. Check Faucets and Bulbs - Dripping water rattles the nerves, discolors sinksand suggests faulty or worn-out plumbing. Burned out bulbs leave prospects inthe dark. Don't let little problems detract from what's right with your home.

4. Don't Shut Out a Sale - If cabinets or closet doors stick in your home, youcan be sure they will also stick in a prospect's mind. Don't try to explain awaysticky situations when you can easily plane them away. A little effort on yourpart can smooth the way toward a closing.

5. Think Safety - Homeowners learn to live with all kinds of self-set booby traps:roller skates on the stairs, festooned extension cords, slippery throw rugs andlow hanging overhead lights. Make your residence as non-perilous as possiblefor uninitiated visitors.

6. Make Room for Space - Remember, potential buyers are looking for morethan just comfortable living space. They're looking for storage space, too. Makesure your attic and basement are clean and free of unnecessary items.

7. Consider Your Closets - The better organized a closet, the larger it appears.Now's the time to box up those unwanted clothes and donate them to charity.

8. Make Your Bathrooms Sparkle - Bathrooms sell homes, so let them shine.Check and repair damaged or unsightly caulking in the tubs and showers. Foradded allure, display your best towels, mats and shower curtains.

9. Create Dream Bedrooms - Wake up prospects to the cozy comforts of yourbedrooms. For a spacious look, get rid of excess furniture. Colorful bedspreadsand fresh curtains are a must.

10. Open up in the Daytime - Let the sun shine in! Pull back your curtains anddrapes so prospects can see how bright and cheery your home is.

11. Lighten up at Night - Turn on the excitement by turning on all your lights,both inside and outside, when showing your home in the evening. Lights addcolor and warmth, and make prospects feel welcome.

12. Avoid Crowd Scenes - Potential buyers often feel like intruders when theyenter a home filled with people. Rather than giving your house the attentionit deserves, they're likely to hurry through. Keep the company present to aminimum.

13. Watch Your Pets - Dogs and cats are great companions, but not whenyou're showing your home. Pets have a talent for getting underfoot. So doeverybody a favor: Keep Kitty and Spot outside, or at least out of the way.

14. Think Volume - Rock-and-roll will never die.But it might kill a real estate transaction. Whenit's time to show your home, it's time to turn downthe stereo or TV.

15. Relax - Be friendly, but don't try to force con-versation. Prospects want to view your homewith a minimum of distraction.

16. Don't Apologize - No matter how humbleyour abode, never apologize for its short-comings. If a prospect volunteers a derogatorycomment about your home's appearance,let your experienced RE/MAX Associate handlethe situation.

17. Keep a Low Profile - Nobody knows yourhome as well as you do. But RE/MAX SalesAssociates know buyers - what they need andwhat they want. Your RE/MAX Associate willhave an easier time articulating the virtuesof your home if you stay in the background.

18. Don't Turn Your Home into a Second-HandStore - When prospects come to view your home,don't distract them with offers to sell thosefurnishings you no longer need. You may losethe biggest sale of all.

19. Defer to Experience - When prospects wantto talk price, terms, or other real estatematters, let them speak to an expert - yourRE/MAX Sales Associate.

20. Help Your Agent - Your RE/MAX Associatewill have an easier time selling your home ifshowings are scheduled through his or her office.You'll appreciate the results!

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.

Page 12: Proposal for Home Sale

RESUMECarol Murray Cei

Experience:23 Years as Licensed RealtorTop 2% of all Realtors nationwide-Office Leader 7 yearsCertified Residential Real Estate Appraiser (16 years)Experienced Loan Originator (4 years)

Affiliations:Pennsylvania Association of RealtorsNational Association of RealtorsPast V.P. Pennsylvania Council of AppraisersMontgomery County Association of Realtors

Education:Temple University B. Mus. Ed.,Temple University M. M.Realtor License EducationAppraisal Certification Training

Community:Filitalia International - Ambler Branch-Cultural ChairLaurel House - Speaker's BureauBusiness and Professional Women/USACentral MontgomerySt. Leonard's Alumnae Association - President

Personal:Lifetime Resident of Delaware ValleyMontgomery County Resident - over 20 yearsBrigantine NJ Ladies' Tennis AssociationAmerican Association of University Women - past Board Member

Each Office Independently Owned and Operated.

Page 13: Proposal for Home Sale

Customer References

Sellers

Kevin and Denise Bowie Bear, DE 215-275-0050

Jean Sneade Glenside, PA 215-920-0031

Erik Pogwist Havertown, PA (610) 247-7118

James and Barbara Smith Cheltenham, PA 215-635-1279

Buyers

Jennifer Christy Philadelphia 215-300-1974

Michael Medvidik Linwood, PA (610) 470-9198

Joseph Quigley Elkins Park, PA 215-572-4285

Carol Murray Cei, CREAOffice: 215-659-1720Office Fax: 215-379-8533E-mail: [email protected]: 215-649-1720Mobile: 215-643-9661Each Office Independently Owned and Operated.