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This proposal represents an exciting opportunity to deliver a major development which will bring more than 1,000 full time equivalent jobs to Reading, and provide an international convention centre and new homes, restaurants and leisure facilities, including an ice rink. A new public square at the heart of the development will also create a new community space for local people to enjoy. We invite you to consider our plans, ask questions and would welcome your feedback.

Welcome to the consultation exhibition for our proposal for Royal Elm Park, at Madejski Stadium.

Abou

t us A professional team of consultants, led by Reading

Football Club Chief Executive Nigel Howe, bring together intimate local knowledge of Reading and Berkshire and substantial experience in commercial and residential development.

With this development, we propose to deliver a sustainable, high quality scheme that will benefit Reading, wider Berkshire and the South East.

Our professional team includes:

Peter Brett Associates:brings together the many technical consultants whose work is vital in appraising the technical constraints and development of practical, environmentally friendly design solutions.

NRY Architects: a Malaysian firm, is working on the design work for the convention centre. NRY Architects has successfully completed a variety of projects, notably resort development and corporate offices hotels.

Barton Willmore: The UK’s leading integrated planning and design consultancy, leads the local team and the town planning, environmental planning and residential architecture and public realm design work.

Arup: an independent firm of technical specialists responsible for advising on the site’s land conditions and the structural and civil engineering design for the scheme.

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Royal Elm Park, the name chosen for our proposal, reflects our pride in our club’s history, and the optimism we feel for its future. Inspired by the club’s former home at Elm Park we hope to capture the history, pride and energy of Reading Football Club and its loyal fans.

This under developed parcel of land (15.5 hectares) around Madejski Stadium currently exists as a car park and training dome / pitch. We believe in the potential of this development opportunity to deliver significant community benefits and fulfil the potential of Reading and the Club.

We have undertaken a series of technical assessments including highways and public transport, ground conditions (in consultation with the Environment Agency) and ecology, which have informed our proposals.

COSTCOB&Q

Site

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Regional access to Royal Elm Park

Our

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l We have an exciting opportunity to deliver:

n A world-class convention centren Over 600 new homesn 2,000sq m of high quality leisure and retailn A 250 bed hotel, with spa and winter garden, in addition to 102 serviced apartmentsn Over 18,000sq m of new public space n A 8,417sq m square n And a 10,470sq m parkn A multi-storey car parkn A series of transport measures (including subsidised local public transport, a new transport hub

and shuttle bus services)n 1,000 construction jobsn 1,000 FTE jobs after construction

Residential

Public park

Public square

Convention centre, ice rink, hotel and

serviced apartments

MadejskiStadium

Multi-storey car park

Reading, like much of the South East, is in need of new homes. We propose to deliver around 630 new homes on this site, many of which will overlook a new, publicly accessible park with generous tree planting and wildflower meadows, which will be more than 10,000sq m in size – the same area as one and a half football pitches.

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The proposed mix of homes comprises: n studio apartments n one-bedroom apartmentsn two-bedroom apartmentsn three-bed family homesn four-bed townhouses

All residents will have access to their own private parking spaces located below the residential buildings.

The residential blocks will have landscaped courtyards for use by the residents.

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The convention centre will be a catalyst for growth in Reading and across Berkshire. It will bring together year-round business and cultural events which will benefit local people and the economy. The convention centre will provide flexible, adaptable spaces and a publicly accessible ice rink. The convention centre will be capable of facilitating a range of events from business meetings, conferences and exhibitions to live entertainment including music, sport, family events and comedy. A stunning bridged walkway will link the Millennium Madejski Hotel and Royal Berkshire Conference Centre to the new convention centre. The development also comprises a new 250 room hotel and 102 serviced apartments, with a spa and winter garden – ensuring that the development supports and attracts international organisations to Reading.

Central to our proposal is ‘The International’ – a world-class convention centre with a bold ambition to enable Reading to compete on a world stage in hosting business conventions, with regional, national and international reach, plus a host of live events offering a viable and exciting alternative to London venues.

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reThe convention centre will offer a range of flexible meeting and seminar spaces, with a larger scale ‘ballroom’ and ‘banquet hall’ capable of hosting up to 4,000 people - theatre style, and up to 2000 people for a banquet. Our plans offer an evolution of the existing conference facilities in the stadium.

As a potential major conference destination, Reading represents a strong offer with an existing rangeof hotel accommodation, retail and restaurants. The area is currently well-served by public transport and this will be significantly enhanced by the arrival of Crossrail and the opening of the new Green Park station. The close proximity and good access to Heathrow Airport is an additional string in Reading’s bow.

With such a range of flexible spaces, events can include:n Corporate events and hospitality for local, regional, national and international companiesn Indoor sports and leisure activitiesn Theatre, live comedy and music eventsn Business and social receptions, lunches, dinners and weddingsn Charity events and galasn Commercial and lifestyle conventionsn Small exhibitions The ice rink, which itself can be restored to a meeting hall if required, will be 56m x 25m with capacity for 2,480 people in theatre style seating. The ice rink will be the perfect venue for family days out or to have fun with friends.

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Restaurants, Cafes and Bars

Car Park

ServicesHotel

Atrium

Hotel, Convention Centre and Ice Rink Entrances

Serviced Apartments

Convention Centre

Ice RinkHotel

Atrium

Serviced Apartments

Convention Centre

Hotel

Atrium

Ground floor

First floor

Second floor

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An open square will form the heart of the new development.

The square has been carefully designed so it is capable of hosting both major events and match day crowds while also providing a number of ‘human scale’ spaces at its edges – with seating, cafes and restaurants:n Large trees and a distinctive paving surface will give the square a unique sense of placen At night the surface of the square will be attractively lit with lighting patterns projected onto the surface

of the squaren The new transport interchange and link to Green Park connect Royal Elm Square to the immediate

surroundings and wider Reading

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A new public park between the new residential buildings will provide calm spaces and opportunities for play: n Accessible for all residents and visitorsn A range of open spaces for play and relaxationn New tree planting will create a green environment throughoutn A series of water features to control the flow of rainwater to surrounding streams

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sProposed transport and parking measures include: n Subsidised local public transport to Madejski Stadium on event daysn A new high capacity Transport Hub - providing dedicated bus stops for local and match

day buses and conference centre shuttle buses. The hub will allow simultaneous loading of buses to improve departure rates

n On site holding area for buses - to allow for rapid turnover of buses, particularly at the end of events

n Increased event day shuttle bus service to Reading Town Centre, off-site Park & Ride sites and local areas

n Separate away supporters coach baysn New pedestrian access to proposed Green Park Station - to allow rail access to

Basingstoke and Reading stations and beyondn Over 500 cycle parking spaces - including 300 in a dedicated, covered cycle park within

the new multi-storey car parkn Dedicated drop off/pick up zones - for on-site hotelsn Extended taxi zone separated from bus hubn On-site parking for 860 vehicles shared between Madejski Stadium, convention centre,

hotels and ice rinkn Public consultation on parking management measures for local residential areas.n Event day on-site parking to be pre book/permit holder only. Separate limited duration/skate

session parking spaces available for Ice Rink usersn Dedicated residential (740 spaces) and visitor parking (144 spaces)n Disabled parking bays located within all car parks

Our proposals are designed to meet the existing needs in the surrounding areas while also serving to invest in the future of Reading and the Club.

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The residential elements of

the proposed development will be

phased over five years, with

completion expected by:

We anticipate that construction of the

hotel and convention centre could be

complete within two years:

Subject to planning consent, development will

commence in:

We intend to submit

our planning application by the

end of:

2016

2018

2021

2015

Thank you for visiting our exhibition. We are committed to consultation with residents and the wider community and it is important for us to hear your feedback.

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We would be grateful if you could take a few moments to share your feedback with us so that we are able to consider your views.

If you have any further questions you can contact the consultation team:

By email: consultation@royalelmpark.com By telephone: 0207 630 3819www.royalelmpark.com