proposal kl motocity

Proposal To Operate Motorcycle Distributorship by

KL MOTO-CITY

Executive Summary

The purpose of this proposal is to uniquely set up and manage the distributorship of the following motorcycle brands in Kuala Lumpur for the Malaysian market:-

KL MOTO-CITY SDN BHD

Through this set up, we envisage that we acquire & distribute stock produced by Triumph, Cagiva, Husqvarna and NCR Factory via direct sales & strategically appointed dealers throughout Malaysia.

All these leading brands have perfect synergy with each other and represent today’s leading edge technology.

These brands are currently among the most marketable LIFESTYLE

that is so representative of today’s Malaysian biking community:


Executive Summary

Founder of KL MOTO-CITY The owner of KL MOTO-CITY, Dato’ Paduka Aiddie A. Ghazlan (D.P.T.J) has a strong background in

winning motorcycle races in the Malaysian Superbike Series (MSS) and is still capable of winning races. He intends to race the MV Agusta 1078R in the Open Class Super Bike series. At the same time actively coach and groom young riders in the MSS.

Owner/Rider of Ducati motor racing team in Malaysia “Mack3 Racing”, won the Johor Race series in 1999 riding a Ducati 916SPS, won the inaugural Sepang International Merdeka race in 2000. Participate in 2002 Asia Road Racing Championship in Supersports Category also was invited to participate 3 U.S Club Championship races under California Superbike School.


Distribution Hub

Geographically, Kuala Lumpur will be the most ideal distribution hub for these

leading brands because:-

Kuala Lumpur is Malaysia’s best gateway to nationwide markets for the 27 million populations. Many of the international companies who locate in Kuala Lumpur use it as their launch point for both Malaysian and Asian expansion.

Kuala Lumpur is Malaysia’s financial capital.

All major Asian motor sports events are held in Kuala Lumpur and also organize a reputable local super bike circuit.

Biking and scooter culture in Malaysia begins here in Kuala Lumpur.


Proposed Business Concept


Introduction of KL MOTO-CITY ‘Boutique Gallery’ concept is due to high quality of merchandising.

The ‘Boutique Gallery’ also will illustrate commitment and involvement in biking, scooters & motor sports for the Malaysian market & trends.

The Boutique will also accommodate: Quarterly & Annual Gathering calendar Annual Bike Beauty Contests Bike Fairs & Family Clubs Quarterly Bike Rides


Proposed Concept Boutique Gallery


Proposed Concept Boutique Cafe


Workshop & Service Centre

Fully Equipped Service Centre for :-


Proposed Concept Service Centre


Product RangesMarket actual data from our parent company, MOFAZ past sales records & current perceptions dictates that the following MOTORCYCLES range are already fully acceptable with a sizable following:

Brutale 910R &1078 Cagiva MITO 125 MV Augsta F4 1000 Husqvarna SM125, 250, 310, 510, 610 Triumph Thruxton, Scrambler, Speed Triple, Street Triple & Bonneville

NCR Leggera, Millona, New Blue, Macchia Nera.


Proposed Market Segment

MV AGUSTA F4 We believe the F4s have enough

history and is brand is recognized as “The Ferraris of Bikes”. Malaysian market acceptance of the F4s is growing fast among the elite and wealthy segment of the Malaysian population.

Sales is expected to be a modest

below 10 bikes a year. With the correct marketing and branding exercise it could improve yearly at 10 ~15% annually.



BRUTALE 910R & 1078R The trend in today’s motorcycling

is very much going toward “the Streetfighter” look. The original styling and concept of the Brutale has changed little and that is a feel good factor. The following has been extremely resilient and growing fast and our parent company, MOFAZ past track records shows every Brutale was sold before landing in Malaysia!

Sales are expected to be around 20

Brutales a year. Again, with the correct marketing and branding exercise it could improve yearly at 10 ~15% annually.



CAGIVA MITO 125 This is perceived as a trend setting

125cc bike with hp and a styling perceived as the sexiest small bike in the market. The young and trendy who wants a bit more spice and outlook would love to own any Mito new or used. Market acceptance is already well established and still growing.

Sales is expected to be around 50 – 80 bikes a year. Correct marketing and branding exercise including racing in local circuits, could improve yearly sales by 20 ~25% annually



HUSQVARNA The best HEAVYWEIGHT BRAND in

the smallest package, the “Husky” – as it is affectionately known, is the most powerful off-road bike available in it’s class. All enthusiasts wants one, it’s brand is well established in almost every competition in the world. Although BMW has bought over it’s factory, this product has been a MOFAZ franchise all these years.

Expected sales can be in the region of approximately 30 a year with yearly increment of 10 to 15 %.



TRIUMPH A TOTALLY NEW category and

distinct experience is about to hit the Malaysian streets and from our intensive market research with bikers everywhere, we know that Malaysians can’t wait to get their hands on the Triumph range motorcycles. The safety aspects will appeal to the discerning platinum crowd, yet its sportiness and looks will appeal to young and old alike. Veteran bikers will love it because it is comfortable, practical, safe, exciting, and fun!


Proposed Marketing & Promotional Plan


Our P/L and cash-flow projections for the next 4 years includes a healthy 3% of total turnover to be spend on promotional activities.

These will include the following:

Target Magazine Test Reviews Via our own Clubs and Activities Strategically placed print ads and promos


Proposed Location of Showroom


Proposed Showroom (Artist Impression)


Proposed Concept Showroom


LOCATION: High Human & Automotive traffic Areas in KL.

Rental price: Estimated RM360,000 Per Annum Type: Mandatory Ground Floor, Facing Main Street

Size: Estimated 10,000 sq ft and over. This showroom should ideally be situated at The Curve, Taman Tun

Dr.Ismail, along major City highways etc, which are trendy business locations, particularly for the young and trendy.


Dealers & Proposed Locations


Head Quarter, Main Show Room & Distribution Point: Kuala Lumpur, while we expect to have show rooms the following areas within the next 2 years.

Northern Region 1. Penang 2. Ipoh

Southern Region 3. Seremban 4. Melaka 5. Johor Bahru.

East Malaysia 6. Kuching 7. Kota Kinabalu


Marketing Strategies for Malaysia


Our AMP Plan – Trendy Life Style:

The Key word here is LIFESTYLE, and the show-room will be a relaxing center with café and boutique type setting. All AMP programs are expected to exude the trendiest lifestyle in the motorcycling world. It must reach out to the young as well as the wealthy people’s desire to be where the “in place” is. This is extremely easy to do with our range of product brands. Just regular advertising isn’t going to do the trick and we believe we know this formula.


Life Style Plan:

We will actively build and encourage biking clubs towards becoming a source for life styles outings and activities. This would include plans for camping, rallies, contest and exhibitions, parties & dinners, annual state and national jamborees, inter-club activities in both private and government funded bodies.

These activities are listed for convenience as follows: Quarterly Camping & Rallies. Quarterly & Annual State & National Contests. Annual Exhibitions. Annual Parties & Dinners. Annual Jamborees. Annual Inter-club Rallies


Dealership Executive Program


Dealership Program

Based on MOFAZ’s past sales track records, we believe that the Cagiva 125 MITO will be a strong seller to be included in the dealership program.

This can be tackled simultaneously via a 2-Fold Plan. Firstly, a Dealership Program will be developed to achieve this and to ensure a continual profit driven targets. Secondly, a comprehensive Warrantee Program is needed to ensure that all warrantees are meticulously dealt with and a fault-proof availability of essential parts. This may include extended warrantee coverage, and some measure of goodwill.

This will ensure dealers remain loyal to our brand. Naturally, the need to constantly review all the above would go a long way towards future improvements.


Other Requirements

Approved Import Permits Requirement Malaysia has a strict requirement for companies with approved permits (APs) are allowed to import CKD/CBU vehicles of any class. These permits are not freely available in large quantities. However, Bridge Trend, through MOFAZ will have access to all these facilities.

Importation Tax & Duties All Import tax & Duties in this case are unavoidable and must be complied with. Again through our agreement with MOFAZ, duties may be greatly reduced through CKD instead of CBU. Herein lies our competitive edge over other players in this market sector.


proposal kl motocity

Documents

motocity sdn bhdintroduction

motocity sdn bhdfounder

kuala lumpur

motocitythe owner

leading brands

following motorcycle

malaysian superbike

malaysian market trends