proposal sustainable shopper traffic
TRANSCRIPT
Jayne Goh PutafacetothisnameNOW.
Contactmeforaninterviewbycalling91013399or
Build Sustainable Shopper Traffic
Who are we Targeting?
Those who…
Work and Live in the vicinity.
Who are we Targeting?
But what I’m really saying is… • They are PMEBs aged 20 – 35 years • Bilingual and Bicultural • Avid pop-culture consumers who enjoy watching
movies/TV, shopping and especially eating out
Who are we Targeting? In their free time they like to…
Watch Television
Who are we Targeting? They also like to… Play Mahjong Sing KTV
Go Clubbing
Who are we Targeting?
Eating!
…But most importantly!
SHOPPING!
How I propose to get them here?
1. Hosting of overseas celebrities
2. Interactive fashion shows
Make them excited!
Corporate invitations to offices, residents and hotel guests in the vicinity. Allow interactive hosts like Hossan Leong or Kumar to pick members of the audience to join the catwalk. Not only will this engage your audience with fashion available in the mall, it brands the mall with good humor and edge.
Forget about mere autograph signing sessions. Think further to host full concerts
1. Credit & Debit Cards 2. Loyalty programs
This is to create loyalty network amongst all Far East malls. It will also ensure an audience pool for all latest events and promotions.
Loyalty programs have to mean something, and I’d challenge Orchard Central to be the first mall to close its doors for a Members Only SALE.
Hook their wallets
How I propose to get them here?
4000 1234 5678 9123
Helen Graham
1. Host exhibitions that beg interest – Technological Gadgets – Local Designers – Toys
Keep them coming back for more!
How I propose to get them here?
It does not need to be a fair (like Suntec IT Fair), but simply an interactive exhibition. Singaporeans always need things to do, and people are always interested to know what goes behind the scenes of their favorite brands!
The fact that Orchard Central does not sell Louis Vuitton makes it more feasible to fly in the designers! Remember the success of the Christian Lacroix museum showcase?
Application for position of Advertising and Promotions Exec,
Orchard Central Dear HR Manager and Marketing Manager,
I hope that this simple proposal has caught your attention amongst the stacks of CVs you would have received.
I am looking forward to sharing more of my experience as Marketing Manager and more ideas to make Orchard Central great.
Given the opportunity, I would make a dynamic marketing executive and great team player.
Thank You Very Much
Jayne Goh