proposals

In the name of Allah , The Most Merciful, The Most Beneficent

Topic of presentation The Proposals

Group MembersMudasser ShafiqueAdeel AhmedUmair Asghar

Learning Objective

• Identification and explanation of the parts of informal and formal proposals

S are persuasive offers to solve problems, provide services or sell equipment.

TYPES

• Informal – It may contain introduction, background

information, the proposal, staffing requirements, a budget and authorization request.

• Formal– Having a defined format• Starting from executive summery, title page, table of

contents, figures and appendix.

– More similar to long formal reports

Difference Between Solicited and Unsolicited proposal

Solicited proposal• A solicited proposal is when

the customer asks for a proposal.

• A solicited proposal provides you with a description of what the customer wants.

Unsolicited Proposal• An unsolicited proposal is

when you send them a proposal they haven’t even asked for.

• Unsolicited proposals must be especially convincing since the customer has not anticipated, planned, or budgeted for the proposal.

Difference between formal and informal proposals

Type Style Size Format

Formal Formal tone More than 5 pages upto 200

Tradional structure

Informal Informal tone Less than 5 pages 6 basic parts

Informal proposal structure

IntroductionBackground, problem, purposeProposal, plan, scheduleStaffingBudgetAuthorization

Introduction must provide “Hook" to capture reader's interest.

• Effective proposals openers “HOOK” readers by promising extraordinary results or resources or by identifying key benefits, issues or outcomes.

Background section identifies problems and goals of project.

• Brief history • Problem identifier• Potential Goals • Project aim

Basic purpose is to convince the reader that how good you understand the problem and have an effective and efficient solution.

Proposal discusses plan for solving existing problem.

• Smartly describe the solution plan to secure the contract

• Keeping in mind that you don’t have to disclose that much detail that it losses importance of your leadership or involvement to the project.

Staffing section describes credentials and expertise of project leaders.

• Size and qualification of support staff• Resume for key people

Budget indicates project costs.

• Central item which represents a contract • There are two ways to show financial

requirements/ budget section– Itemize hours and costs– Total lump sum costing

Authorization asks for approval to proceed.

• Close with a request for approval or authorization

• Remind key benefits and motivate action• Deadlines

Formal proposal

• Formal proposal differs from informal proposal not in style but in size and format.

• Formal proposal responds to big projects and may range from 5 to 200 or more pages.

Additional parts

• Copy of RFP (request for proposal)• Latter of transmittal• Abstract and executive summary • Title page • Table of contents• Figures• Appendix

Informal Formal

The primary difference between informal and formal tone, structure and length.

Activity 10.09 done by Group members

Abc. Internet provider Comsats Lahore

dec.21.2010Star bucksMuzang Chungi LahoreDear Allah Ditta:

• HOOKHelping you to improve your business of coffee shops is the objective that we are going to put our efforts for. we are pleased to submit the following proposal outlining or plan to increase the revenue of star bucks coffee shops.

• INTRODUCTIONOur company is providing internet facility. we enhance profits of many smalls businesses by providing them revolutionary ideas we promise the excellence under the supervision of highly qualified employees.

• BACKGROUND, PROBLEM, PURPOSEWe understand that you have been serving your customer on a total quality management bases and your customers are very much pleased with your satisfactory performance .i guess you would like to give them an opportunity to check their mails while taking tea or coffee. Based on our survey, customers of star bucks want authority do the following.

• Provide internet facility • People want to save both time and money, it is more likely to have a look on bank accounts, mail accounts in a short span of

time by paying nothing.• An opportunity to surf on different sites while sipping hot coffee


• PROPOSED PLAN To meet the needs of Star bucks customers listed above, ABC internet provider proposes the following plan:

• SURVEY:We got a questionnaire filled by 500 customers from 15 shops around the city. Statistics will help you to understand the considerable results about customers needs.

• ANALYSISWe have the data analyzed on different basis, like:

How many of the star bucks customers have internet facility at their homes? Average number of customers that visit a shop a day.? What is the ratio between male and female customers? How much time do they spend on internet? For which particular purpose? Age variation?


• SCHEDULE Following schedule will be followed after the approval:

Within two months after we receive approval from you, networking machinery will be installed. When installation is done , services will be on going for 24/7. Supervisors will be visiting every shop once a day to make it sure that everything is working properly.

• STAFFING ABC INTERNET PROVIDER is a recognized ,experienced research consulting firm which provide best internet and networking experience to its customers .Our networking director Mr. Adeel will be giving u services who has a master degree in networking from abroad. All of the stall is well qualified is their specialized work we are working in this field from last 9 years.

• BUDGET Rs. 1. Equipment 500,0002. Software 150,0003. Services charges 375,000

Total 1,025,000For single branch


• AUTHORIZATIONwe promise that by attaining our services you will discover amazing results in your profit margins .our professionally designed and administrated client survey will help you determine how best to meet the needs of your customers thereby we assure you the success of your project. Please sign the enclosed copy of this letter and return it to us so that we can start the installation process .the rates in the offer are valid for one month . thank you for your interest in our proposal .

SINCERELY,

M. Mudasser Shafique

ACTIVITY FOR CLASS

Students of “section B” have a great idea of fund raising through a musical show for flood victims’ .Now you need to write a proposal to seek permission and support from authority in order to organize it. You will be asking authority for participation by providing men power, place and other things that you need to support this show. You are supposed to acknowledge the university that you have got sponsorship from COCA COLA to meet the expenses of show. Some other companies are also willing to take part in the charity.

proposals

Documents