Proposta d'Estratègia de

mobilitat del Consorci AOC

Basada en l’estratègia del

Govern del Regne Unit

Gov.uk

Per què una estratègia de serveis per a mòbils ?

2

% Usuaris que accedeixen a e-Notum per mòbil

Quins Serveis hem de ‘mobilitzar’?

Els adreçats als ciutadans

‘We are not appy, appy at all’ UK Gov approach

● Estratègia AOC en relació a mòbils:

○Ús web responsive design: 1 web x N dispositius

○No es desenvoluparan apps natives excepte que hi hagi

necessitats importants que no es cobreixin amb WRD

Què entenem per una ‘‘app’’

● App nativa

○S’ha de descarregar

○Específica per 1 dispositiu

● Web app (responsive app)

○No es descarreguen

○Webs que s’adapten al dispositiu

● App híbrida

What is a‘Native’ App ?

● Downloaded

● Free or paid-for

● Persists on the device.

● Can access all device features

● Proprietary code

○Completely different software for

iPhone/iPad, Android, Blackberry

etc.

● Examples:

○Spotify, Angry Birds, Instagram,

Skype etc.

‘Native’ App

Pros

● Revenue (download and

buy)

● Persistent presence on

device

● Can access all functions

on a device

● Snappier performance in

general

● Can be used offline, in

some cases.

Cons

● Expensive to develop &

maintain

● Needs several different

versions (Android,

iPhone, iPad, Blackberry

etc)

● Can only be downloaded

via app stores (Apple,

Google)

● Most apps are little

downloaded, and even

then rarely used.

Ús real de les ‘apps’ !!!

● 1.200.000 persones utilitzen apps al mòbil

● Hi ha +1.000.000 apps

● 80 apps per usuari

9

What is a‘Web App’

● Uses device’s built-in web browser

● Is a website which optimises its layout &

functionality for each device

● Uses open standards (HTML5)

Web App

Pros

● It is your website, so

costs are minimised and

maintenance.

● Uses open standards

(HTML5)

● No access though stores

● Performance still good

● Clear winning strategy for

‘utility’ services which do

not require complex

device features

Cons

● Not persistent on device

● Some device features

unavailable (camera,

address book)

● Requires internet

connection

● Not snappy enough for

some complex services

(e.g. Spotify, Facebook,

Skype)

● No ‘download and buy’

revenue stream.

12

Estratègia

● Web responsive webs○ Apps natives o híbrides molt rarament estan justificades

● Open Data○Obrir les dades / APIs (on tingui sentit) per promoure el

desenvolupament d’APPs per empreses de mercat. Si hi ha una

demanda important, el mercat desenvoluparà APPs natives

Backing open standards (HMTL5) rather than risking

proliferation of parallel versions of services as devices

proliferate.

How will you afford to support The

iWatch?

Or the next big thing?

And while people spend as much time

using apps as using mobile web...

…the vast

majority of app

use is for

gaming &

social

networking.