proprietary and confidentialpatent pending 1 introducing online lead generation and sales conversion...

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Proprietary and Confidential Patent Pending 1 Introducin g Online lead generation and sales conversion solution vastly improved engagement – improved revenue per engagement A new approach to vehicle lead generation – incremental revenue and online sales

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Page 1: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 1

Introducing

Online lead generation and sales conversion solution

vastly improved engagement – improved revenue per engagement

A new approach to vehicle lead generation – incremental revenue and online sales

Page 2: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 2

WHY YOU SHOULD PAY ATTENTION

THIS PRODUCT WILL HELP YOU SELL MORE VEHICLES

YOU WILL DOUBLE YOUR WEBSITE LEADS AND CONVERT TO SALES AT 18% to 20% - WAY HIGHER THAN WHAT YOU

ACHIEVE TODAY

THIS PRODUCT INTRODUCES NEW DISTRIBUTION CHANNELS FOR VSA SALES

ALL THIS CAN BE ACHIEVED IN A FEW DAYS WITH NO EFFORT FROM YOU ON A MONTH TO MONTH BASIS

NO LONG TERM COMMITMENT NO INTEGRATION COST

Page 3: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 3vastly improved engagement – improved revenue per engagement

Typical EXISTING Online Dealer’s Web Page

Generic engagement online

Seller’s website

• Each lead primarily results in just an email address or phone number

• Requires multiple customer interactions before being able to propose a deal

• Lose a high percentage of leads before a deal that fits their need is proposed

• Results in low sales conversion rates

64% of website visitors will purchase within 60 days

78% of website visitors leave without submitting a lead

Just 22% engagement rate

Page 4: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 4vastly improved engagement – improved revenue per engagement

A myNegotiation Dealer’s Web Page

Seller’s website

• Each lead contains EVERYTHING needed by a dealer to respond with a proposal

• Immediate proposals lead to 18% to 20% sales conversion rates

• Increase in revenue per conversion

100% increase in website form submissions

Personalized sales messaging

Prominent engagement options proven to convert

Page 5: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 5vastly improved engagement – improved revenue per engagement

driving sales of the instaVIN product portfolio

Configurations supported include: Purchase, Lease, Auction,

Lease swap / purchase, General lead

Questions and options in this section are configured for the type of engagement.

LEAD CAPTURE

How myNegotiation Works

I would like a Vehicle Service Agreement with the vehicle

Please provide a me your best deal right now. I am looking to buy tomorrow.

Please include GAP coverage with the vehicle

EVERYTHING needed by a dealer to respond with a proposal

Prompting for buyer’s to include up-sell items on initial lead submission

Page 6: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 6vastly improved engagement – improved revenue per engagement

driving sales of the instaVIN product portfolio

Iterative process where seller provides deal proposals – customer accepts or

counters.

DEALER REVIEW & Proposal

How myNegotiation Works

To Buyer

Dealer tools to propose a deal

Focus on single monthly payment for all included items improves gross

Take the in-store four square process online

Page 7: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 7vastly improved engagement – improved revenue per engagement

driving sales of the instaVIN product portfolio

BUYER REVIEW OF DEALER PROPOSAL

How myNegotiation Works

Accept A Deal Only If It Works For You

Buyer can counter dealer proposal or accept – add on products all included in the single monthly payment proposed

Buyer tools to make buying decision online

Page 8: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 8vastly improved engagement – improved revenue per engagement

driving sales of the instaVIN product portfolio

AUTOMATED MOP PROGRAM

How myNegotiation Works

Dealer marks vehicle purchases that did not result in select up-sell conversion

Automates dealer branded email marketing program to further increase

up-sell conversion rates

Page 9: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 9

What We Do (Summary)

Double Your Website Form LeadsConvert To Sales at 18% to 20%

Based on monthly myNegotiation use fee

Increase sales conversion of up-sell products such as VSA’s by increasing the number of buyer’s that explicitly ask for those products to be included in their

purchase

Existing in-store negotiation and

F&I up-sell

Lead submission request by Buyer for select product

inclusion

Automated email MOP to target

Buyer for select product purchase

Initial Lead In Store Post Sale

Prior to, and after purchase

Page 10: Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue

Proprietary and Confidential Patent Pending 10vastly improved engagement – improved revenue per engagement

driving sales of the instaVIN product portfolio

How myNegotiation Fits

PRICING