proscape timeline
DESCRIPTION
For over 17 years, Proscape has been working in digital environments to help brands market their products and services to clients. Our founding mission was to improve marketing and sales effectiveness by applying digital technology at the point of customer interaction. Not pre-sales or post-sales, but actually with the customer. In 1998, Proscape launched the first ever closed loop marketing(CLM) system that enabled marketing teams to offer customer-specific messaging to their sales force using tablet computers. Clients discovered that digital data recorded during customer meetings helped marketing teams gain insights into what was working and what was not. This original closed loop system forever changed how brands market their products and services. Anticipating the tremendous growth in tablets and smartphones, Proscape pioneered a Software-As-A-Service (SaaS) platform for creating sales and marketing applications that work on mobile devices. Unlike the many template-based “no-code” app development platforms out there, Proscape set out to create a solution that works for creative people who don’t want to be limited in the way their apps function. Coding is taken out of the equation, yet “app-like” features including animations, advanced gestures, branched logic, customized analytics, and CRM integration are part of the core platform. Today, the mission continues as we perfect our enterprise-class platform using the best technology so that brands and agencies can skip over the IT department and do what they do best – design great digital experiences that enhance the sales and marketing process – for their salespeople, their retail stores and their consumers. - Derek Pollock and Tim Healy, Co-Founders of Proscape TechnologiesTRANSCRIPT
who we are &how we got here
Proscape is founded to create closed loop marketing solutions that dramatically improve marketing and sales effectiveness.
The Beginning
1997
Original ShowPlayer Released
1998
1st Technology Customer
1999
1st Financial Services Customer
2000
1st Consumer Goods Customer
Proscape partners with Microsoft to optimize ShowPlayer for the Tablet PC platform and teams with Oracle Siebel to close the loop between CLM
and CRM solutions.
The Tablet PC Era
2001
Microsoft Announces Tablet PC
2002
Proscape Launches on 1st Tablet PC
2003
1st Pharmaceutical Customer
2004
1st Integrated CLM-CRM Solution
Proscape grows to become the leading global corporation providing closed loop marketingsolutions for life sciences companies.
The Rise of Proscape
Proscape evolves into a software as a service (SaaS) cloud provider and develops The Marketing App Cloud
to become the number one app creation platform used by creative agencies worldwide
The Mobile Era
2009
Apple Visits Proscape from Cupertino to
Discuss Move to iOS
2010
iShowPlayer is Released on the iPad
2012
ShowPlayerDroid Is Released For Google Android
2011
1st Subscriber Connects to The Marketing App Cloud
What’s Next?
2007
ShowPlayer Being Used On 6 Of 7 Continents
2006
9 Out Of 10 Top Global Pharmaceutical Companies
Using ShowPlayer
2008
ShowPlayer Becomes #1 Driver Of Tablet PC Sales For Businesses
2005
Original App Machine Released