prospect road main street or arterial road? mark goldstone chief executive officer city of prospect
TRANSCRIPT
Prospect Road
Main streetor
Arterial road?
Mark GoldstoneChief Executive Officer
City of Prospect
Churchill Road
23,300 v/d
Main North Road
49,700 v/d
City of Prospect
Prospect Road
23,500 v/d
City of ProspectEconomic Development
• Underlying strategy – rate income• Resources• Director position - Business & Economic
Development• Activity/Outcomes/Expectations
•
Prospect Road circa 2010
Prospect Road now
Prospect Road now
MASTER PLANNING
Setting the Vision• Master Plans• Strategic Plan• Economic Development Plan -
Digital Economic Strategy
Prospect RoadKey Directions
1. The Heartbeat of the Inner North2. Cultural & Entertainment Hub3. Public Transport Corridor4. Mixed Use & Eclectic5. Vibrant
Prospect Road Upgrade• Re-sheeting request• Kerb and Gutter upgrade• Places for People funding
– Master planning and subsequent construction
• Widespread community engagement• Focus on the place – not the road
Precinct 6 Regency Road Gateway
Precinct 5 Percy Street Precinct / Node
Precinct 4 Northern Residential Precinct
Precinct 3 Village Heart
Precinct 1 Fitzroy Terrace Gateway Residential Precinct
Precinct 2 St Helens Precinct
Village Heart
Prospect Road Challenges• DPTI’s focus on traffic movement over
pedestrian movement• Restrictive DPTI requirements - road design
– Bike lanes– Bollards– Limited options for traffic control - no Zebra
Crossings• Local traders: car parks v. outdoor dining
DPTI Partnership• Squeaky wheel • Lobbying of
Senior staff• Ministerial
intervention• Structured
meetings
• Continual follow up
• Uninformed DPTI staff
• Persistence• Outcome
• $1.5 M Village Heart (Council)• $1.5 M (State) • Works commenced February 2011• 9 months to construct
Prospect RoadVillage Heart
Construction ... night works
Construction.... night works
Construction – trader impacts
... a people friendly road that is framed by attractive medium to high density housing in some areas and local character houses in others, all within a short
distance of cafes, interesting and eclectic boutique shops, daily shopping needs, offices...
‘PULSE’ (blossoms) public art
Outdoor dining = Active streets
Council vision:Pedestrian focussed crossing points
Outcome? Motorist focussed pedestrian
activated crossing $$$
Tourrific Prospect Street Party
Santos Tour Down Under 2012 Stage Start
Highs
• Internal project management• Design process and quality• Use of and influencing consultants• Partnership with State Government• Bollards• Plantings• Unique Artwork – Advisory Board• EM education• Economic activity uplift (no vacancies)
Lows
• Cost and financial impact on council• Deferral of other capital works for 2 years• Elected Member support/Local Government
elections• Disruption to traders• Community/resident resentment/acceptance• Bollards• NBN costs
• Ministerial DPA in partnership with Council• Council Workshops• Study tour
Council Corridor Rezoning
Education• Scale - relationship to street• Setbacks – front, rear & side• Configuration• Site coverage• Overshadowing
• Community Campaign• Council Elections• Council By Elections
• Multiple awards• Farmers Market• Trader facade upgrades• Media activity• Reputation and brand shift
The “Spin offs”
• Cost & financial impact • Elected Member support/Local
Government elections• DPTI• Disruption to traders• Community fears/acceptance
Lessons
Thank you