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Source: Omnify © 2017

Now in its 10th year, Motorclassica has become Australasia’s

premier event for the classic, vintage and veteran motoring

movement, attracting the most beautiful and prestigious classic

cars from collections around Australia and the world.

Admired by over 20,000 affluent and discerning enthusiasts,

Motorclassica, held at the iconic Royal Exhibition Building,

Melbourne, incorporates a number of events in which to showcase

your brand to this important target market.

The Australian International Concours d’Elegance & Classic Motor Show

TOUR CLASSICA PRESENTED BY 3AWThe official opening event for Motorclassica, Tour Classica sees more than 75 Concours

competitors drive through the streets of Melbourne, en route to the grand arrival at the

Royal Exhibition Building in Carlton. Joining the owners and drivers of these special cars and

motorcycles are a selection of special guests and media personalities, in this first sneak peek of

what Motorclassica promises for 2019.

CLUB SANDWICH PRESENTED BY LORBEK LUXURY CARS

In 2018, more than 200 collector cars and motorcycles from 22 Victorian motoring clubs

gathered on Museum Plaza over three days for Club Sandwich, proudly supported by Lorbek

Luxury Cars. With gourmet food trucks and the Champion’s Lounge Bar, Club Sandwich is one

of the visitor hot spots of the weekend, showcasing the club lifestyle and the cars of yesterday

parked alongside the desirable modern classics presented by the team at Lorbeks. It’s the

perfect tasting plate to the main event.

LIVE RESTORATION THEATRELocated at the western end of the Royal Exhibition Building’s ground floor, Motorclassica’s new

Live Restoration Theatre presented by Maskells Customs & Classics spanned over 100sqm and

featured the work of some of Victoria’s most talented and accomplished automotive artisans. It

was showcase of several traditional and modern trades, the Live Restoration Theatre featured

five cars in various stages of restoration.

MOTORCLASSICA AFTER FIVEMotorclassica After Five was a brand new initiative targeted at city and inner suburban office

workers and car enthusiasts to attend the event in a relaxed, after hours environment. Along

with a significantly discounted ticket, all After Five attendees received a complimentary glass of

wine and live entertainment as part of their Motorclassica experience.

CLASSIC MOTOR SHOWAustralia’s most important showcase of retailers and suppliers to motoring enthusiasts,

the Classic Motor Show encompasses a range of products and services including:

• New and classic cars

• Restoration / repair

• Preservation / car Care

• Parts / services

• Automobilia / collectables

• Touring destinations

• Luxury goods

• Food / wine

• Art / clothing

• Automotive Technology

AUSTRALIAN INTERNATIONAL CONCOURS d’ELEGANCE 2019

Concours d’Elegance (Fr): a competition of elegance, specifically pertaining to a competition

among classic and vintage automobiles judged on condition, appearance, originality and

historic significance.

One of only two Australian events nominated in the prestigious International Historic Motoring

Awards, the Australian International Concours d’Elegance, brings extraordinary, rare, desirable

and valuable collector cars and motorcycles from around Australia and the World in a three-

day celebration of classic motoring. Together they compete in a variety of show classes, all

ultimately vying for the coveted ‘‘Best in Show’’ award.

In October 2019, Motorclassica is proud to celebrate 100 Years of Bentley, 100 Years of Alvis,

100 Years of Citroen, 70 Years of Abarth, 60 Years of Mini and a celebration of Japanese Sports

Cars in special classes.

Source: Omnify © 2017

Motorclassica enables your business to meet, interact and ultimately do business with high nett worth individuals, a/b demographic motoring enthusiasts and people who simply love beautiful objects and timeless design

of exhibitors indicated that creating brand experiences was important or very important

91.4%

of exhibitors find Motorclassica a more effective marketing tool than any other expo

73.9%

of the visitors surveyed were interested in seeing the newest vehicles and technology from the high end and performance car and/or motorcycle manufacturers

54.7%

satisfied or very satisfied with the shows delivery on educating consumers

91.4%

Why Sponsor?

Thank you for having us at Motorclassica! I am so pleased that we made it happen, and that the stands looked great and evoked such a positive response. Congratulations on a fantastic event. - Damion Smy, Product Communications Manager,

Ford Australia

Just wanted to pass on my congratulations on such a fantastic Motorclassica this year. It was so superbly presented and I hope you got many other votes of thanks and congratulations. Thanks also for the opportunity for the AGPC to be involved and for the personal opportunity for me to be involved with the judging . It was really enjoyable. All the best. - Andrew Westacott, CEO Australian Grand Prix Corporation

Just wanted to drop you a note to commend you both on a fantastic event! Run beautifully, you guys did a fantastic job of pushing our brand to the fore – the signage and placement was fantastic... Placing our product in amongst those exquisite cars, in that elegant building really helped us position our Heritage product into the highest of desirability amongst Automotive enthusiasts. Now for the hard part of making it bigger and better next year! - Dan Young, Vicroads Custom Plates

We found the Motorclassica event to be a very well organised event where the organisers were focussed on catering to the needs of the exhibitors just as much as the visitors. The layout was excellent and designed and managed to permit maximum exposure to the exhibitors. The response we had from the event in terms of sales, brand awareness and follow-up enquiry was excellent. - Doug Black, LiveTrek Stealth GPS Trackers

What our Clients Say:

Source: Omnify © 2018

*Source: Omnify © 2018. Post show survey.

Who Attends Motorclassica? 36.7% new attendees

92.4% satisfied with their overall show experience

55.7% were interested in seeing modern, high-end motor vehicles for sale

29% of visitors said they are currently restoring a car

Excluding ticket purchases, visitors spent in excess of $6.7 million to attend Motorclassica

60.1% of visitors said they are likely or highly likely to recommend or purchase a product they saw at Motorclassica

Average combined household salary:

$140kAverage dwell time:

5 hours Our visitors are typically male / average age

55 years

Quick Visitor Facts*

15.88% Business Owner

11.33% Manager / Supervisor

15.39% Professional Employee

21.01% Retired

7.65%CEO / MD / GM / Senior Manager

2.71%Office worker / Clerical

2.03%Teacher / Educator

0.48%Homemaker

2.81%Student

1.06%Not Working

2.13%Other

8.03%Self Employed

4.55%Technical or Tradesperson

2.90%Government (Local,

State or Federal

Concours/Ground Level Gallery Level

Shell Sc heme Concours level (min 24sqm)

Space only (min 24sqm) Shell Scheme Gallery level (min 12sqm)

Space only (min 18sqm) Auto Art Show Panel

Price $295 / sqm $230 / sqm $230 / sqm $140 / sqm $655 / panel

*All quotes are EXCLUSIVE of GST

Exhibiting optionsSpace only – this is the raw floor space, no added extras Shell scheme – includes the floor space, white melamine wall, carpet, 4amp power outlet, 2 x spot lights per 12sqm & fascia board. Auto Art Show - includes 3m x 1m x 2.4m ‘‘box’’ display constructed from Black, velcro compatible frontrunner walling with 2 x 120 watt spotlights

2019 Rates

The show is a PROVEN and SUCCESSFUL event that attracts strong visitor numbers from a loyal and established following.

Our visitors are QUALIFIED BUYERS with real purchasing power and people who will not always visit your shop front, take the opportunity to build a database of new potential prospects & qualified leads.

The Royal Exhibition Building is a WORLD HERITAGE listed venue which compliments the event effortlessly and is centrally located in Melbourne.

The show is delivered by an EXPERIENCED TEAM of sales, marketing and event professionals focused on driving visitors to your stand through an extensive marketing campaign.

Exhibitions are the perfect platform to NETWORK with your industry peers and show off your brand in a complimentary and upmarket environment. Maintain your market share ensuring current and/or potential customer are aware of your brand.

The Motorclassica team is dedicated to creating NEW SHOW FEATURES each year keeping the event fresh and aesthetically pleasing each year.

Motorclassica is an AWARD WINNING event, taking home the 1st prize at the Exhibition & Event Association of Australia Awards for Excellence in 2011, 2014 & 2018.

The Show is the EVENT OF CHOICE for the motoring industry’s prestige and performance sector.

Why choose us?

Concours/Ground Level Gallery Level

Shell Sc heme Concours level (min 24sqm)

Space only (min 24sqm) Shell Scheme Gallery level (min 12sqm)

Space only (min 18sqm) Auto Art Show Panel

Price $295 / sqm $230 / sqm $230 / sqm $140 / sqm $655 / panel

Where we AdvertiseMotorclassica invests into a 5 month marketing & advertising campaign across a wide-range of multimedia including:

• Television – 3-week targeted television campaign on 10 (F1 and Bathurst)/ Foxsports National (F1) / PRIME (7Mate regional); 45 ad placements across 10 and Fox TV and 258 ad placements across regional Victoria; mixture of 15 and 30 sec ads.

• Radio - 2-week partnership on 3AW including 30 sec ads, live reads, promo pointers and OB on Friday and Saturday (150 + spots); 1-week concentrated campaign on ATN across 8 stations BMAD 90 spots).

• Press - 2-week campaign in The Age (print and online); 1 full page ad in The Australian Review magazine.

• Outdoor – Nill

• Transit – Nill

• Magazine – 4-month enthusiast media campaign across major titles –Unique Cars, Wheels, Motor, Octane (UK), Classic & Sports Car (UK), NZ Classic Car (NZ), Survivor Car, Just Holdens and Old Bike magazine.

• Online – Adwords, GDN, Youtube, Survivor Car, NZ – Classic Cars, and Classic & Sports Car

• eDM - Motorclassica eDM x 7.

• Website – Motorclassica website; misc web listings

• Direct Mail – Previous entrants

• Telemarketing – Nill

• Other – LUP online ticketing; PR campaign via MCS, Social Media Campaign.

A World Class Event and Great Experience. Congratulations to the Motorclassica Team! - STEPHEN, COLLECTOR CLASSICS

This was my 5th trip to Motorclassica from New Zealand and I think it was the best yet. Well done to all concerned! - MARK HOLMAN, WELLINGTON, NZ

A superb day out and value for money with ticket price, give yourself a good 5hrs to explore and meander.... so much to see, absorb and cherish, motoring classics to the future are all on show and after 5yrs of coming to Motorclassica it hasn’t got tiring....and I’m not even a car club member or collector!! - MICHAEL, GEELONG

I have been to Goodwood twice, the Motor Shows in Earls Court and Darling Harbour, to F1 in Silverstone and Adelaide and your Show was right up there, top show, beautiful building and great town. - ANOYMOUS

An international standard classic car show right here in Melbourne in an iconic heritage building...as good as it gets. An unmissable event for the classic car enthusiast! - ANDREW PURCELL, VIC

To secure your site or to enquire further about how you can become a part of Motorclassica, please contact:

Sponsorships:Paul Mathers, Event Director & Portfolio Lead (Motoring Lifestyle)

Ph. 03 9321 6760 / 0409 812 347

Email. pmathers@etf.com.au

Exhibitor Sales:Adam Gifford, Sales Manager

Ph. 03 9321 6756 / 0432 058 319

Email. agifford@etf.com.au

Ben Morrison, Sales Executive

Ph. 03 9321 6753 / 0401 493 414

Email. bmorrison@etf.com.au

Contact