prospectus: cim diploma in professional marketing

CIM Diploma in Professional

Marketing(Level 6)

Autumn 2016

Nurturing your marketing talent

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Why choose The Marketers’ Forum?

¡ Join the best

Established in June 2004, the Marketers Forum Ltd (TMF) has quickly established an outstanding reputation for innovation and excellence. You will be joining like-minded marketers who also strive to be the best.

¡ Ethos

l We deliver our courses by interactive workshops. This allows you to

share ideas experiences with other learners and your tutors at the workshops as well having access to great on-line materials to work on at your own pace.

l Our tutors are experienced marketing professionals (not full time lecturers). They bring learning to life with ‘real’ current examples

equipping you with the professional skills you will need to succeed.

l Our aim to nurture fully rounded marketing professionals. In

addition to you studying the three modules to obtain your qualification, we encourage you to attend the sessions for the final module (not part of your qualification) free of charge (excludes tutor support and CIM fees).

l You will have a named tutor to help you throughout your studies with us. Your tutor will guide, help, advise and mentor you throughout

your programme, monitoring your progress to make sure that you are happy with your study progress

¡ Exceptional pass rates – We have achieved 18% above national average pass rates since starting in 2004. We regularly receive commendations from CIM for many or our modules and are proud to regularly achieve 100% pass rates on our courses.

Quentin CroweManaging Director


¡Comfort and Convenience

Choose from 5 convenient locations in LondonWest End (23 Hanover Square, near Bond and Oxford Street station)City (Bishopsgate, near Liverpool St station)Bank (Directly above Bank station)Canary Wharf (Directly above Canary Wharf station)Farringdon (near Farringdon station)

All centres have been carefully selected for their comfort, withstate of the art training rooms and air conditioning. Tea, coffee and the essential (sugar-hit) biscuits are included.

¡Keep ahead of your competition -Free lunchtime CIM study skills webinars throughout the programme and topical Thursday evening masterclasses and skills workshops.

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¡Comfort and Convenience

Choose from 5 convenient locations in LondonWest End (23 Hanover Square, near Bond and Oxford Street station)City (Bishopsgate, near Liverpool St station)Bank (Directly above Bank station)Canary Wharf (Directly above Canary Wharf station)Farringdon (near Farringdon station)

All centres have been carefully selected for their comfort, withstate of the art training rooms and air conditioning. Tea, coffee and the essential (sugar-hit) biscuits are included.

¡Keep ahead of your competition -Free lunchtime CIM study skills webinars throughout the programme and topical Thursday evening masterclasses and skills workshops.

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Exclusive TMF membership benefits!Worth up to £2,000!

We've introduced this exciting new TMF membership package, part of the 'Complete Marketer' programme due to launch later this year.

TMF member savings and benefits

TFL -30% discount off your travel card

Zones 1-2 - Save £505!Zones 1-3 - Save £592!Zones 1-4 - Save £725!

Save up to £1,313 for zones 1-9!

(Above savings calculated purchasing a weekly travelcardover 12 months)

NUS ExtraSave up to 40% off major retailers, restaurants and bars. You can even get up to 15% off Apple and savings off Microsoft.

Careers EventsKeep abreast with the latest marketing job landscape and get insider knowledge to progress your marketing career. Each event focuses on a different theme from industry expert speakers. Then network with delicious drinks and nibbles provided. You can even bring a guest free of charge!

Additional guests welcomed - £25 (ex vat) per ticket

Club Nights!Our new club night's will be debating key marketing issues and trends. You will also have the chance to pitch and present! Great for your CV and profile. Networking with drinks and nibbles provided. You can even bring a guest free of charge!

Additional guests welcomed - £25 (ex vat) per ticket

A certificate of attendance and CPD points will be issued for Careers Events and Club Night's

1, 2 and 3 year membership plans available

The TMF Promise

We won’t….. We will…..

‘Hard sell’ you on to any programme

Listen to you and provide advice to ensure that you are on the ‘right’ programme – one that matches your knowledge, skills, experience and aspirations

Imply we are associated with a major UK University

We are an accredited professional training provider for ambitious marketing professionals

Treat you as a ‘standard enquirer’, sending you lengthy generic e-mails packed with complicated and confusing information

Treat you as an individual – we will respond to your enquiries personally, by your chosen form of contact

Make promises of ‘speedy delivery’which is often impractical and unachievable

Be clear and realistic on how long the course will take to complete, given your professional and personal commitments

Only offer ‘September start’courses or numerous start dates (which may not materialise due to lack of numbers)

Offer 3 intakes per year (September, January and April) to ensure clear and consistent delivery

Treat you like a college or school student

Treat you as a marketing professional by providing you with timely, appropriate advice and information and by delivering our sessions in ‘state of the art’ training rooms

Give you access to an ‘anonymous’24/7 helpline

Provide you with guidance, help and advice from a named tutor who will mentor you throughout your programme

Let you struggle as the course progresses

Provide you with a clear structure for you to follow and monitor your progress via 1:1s throughout your programme making sure that you are happy with your study progress

Train you with ‘full time’ tutors who have no (current) experience in marketing

Train you with our industry experts who are currently working in senior marketing roles and can give real, current examples

Leave you stranded if you miss a session

Provide you with options to attend the same session at another venue/date, allowing you to take pre-arranged holidays or deal with heavy workloads without compromising your studies

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It can be tricky trying to find a training provider that is ‘right for you’. With so many providers, so many questions you will have and so much information to digest, we want to help you with that time consuming, and often confusing, task. TMF promises that……

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¡ The new CIM Level 6 Diploma in Professional Marketing has been designed and

developed to give you exactly what marketers’want:

• a flexible approach with courses delivered in ‘bite-sized’chunks

• a qualification title that clearly demonstrates your area of expertise

• a qualification which equips you with the theory and skills required to work in a marketing role at a tactical level

¡ To gain the qualification, you will need to study two mandatory modules (Strategic Marketing and Marketing Metrics) and one elective module (either Digital Strategy or

Driving Innovation). It is the choice of this elective which will determine the title of the qualification that you receive from CIM.

¡ So if you choose the Digital Strategy option, your qualification title will be:

CIM Level 6 Diploma in Professional Marketing (Digital Strategy)

¡ If you choose the Customer Experience option, your qualification will be:

CIM Level 6 Diploma in Professional Marketing (Driving Innovation)

¡ If, at a later date, you pass the fourth module, you can ask CIM to renew your Certificate with the alternative qualification title.

CIM Diploma in Professional Marketing

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CIM Diploma Modules

l Strategic Marketing (Mandatory)

Assessed by a three-hour exam a pre prepared marketing plan, topics include:• Techniques for assessing the external and internal environments• A detailed look at the marketing planning process• Managing resources• Monitoring and measurement techniques

l Marketing Metrics (Mandatory)

Assessed by a 12-page work based assignment, topics include:• Dealing with market challenges by taking a visionary approach and embedding

innovation• Achieving solutions through marketing and entrepreneurship • Factors in building nurturing innovation• Using appropriate data sources and employing appropriate analytical tools

l Driving Innovation (Elective)

Assessed by a 12-page work based assignment, topics include:• How to enhance the customer experience• Assessing customer expectation and delivering activities to meet those

expectations• Customer experience frameworks• Supporting a culture of innovation and in implementing change programme

l Digital Strategy (Elective)

Assessed by a 12-page work based assignment, topics include:• Implementing digital marketing capabilities into marketing planning• The impact of the disruptive digital landscape in delivering objectives• Responding to market needs with a digital marketing mix• Managing digital channels and application of digital measures

l It is possible to complete one of the above modules as a stand-alone course, upon which and individual award can be achieved.

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Course Delivery and Assessment

¡ Delivery

l The CIM Diploma in Professional Marketing is offered via a part-time evening delivery (6.15pm – 9pm) or a part-time Saturday delivery (10am – 4pm).

l The course is structured in 12 week blocks per module – there will be a blend of taught sessions, webinars, videos and 121 tutorials. This enables you to complete the whole programme in ten months.

l We deliver modules in isolation and DO NOT recommend studying more than one module at a time, especially if candidates are in full time employment.

¡ Assessment

l A variety of assessment methodology is used for this Level 6 qualification – multiple choice exam, work based assignment and portfolio.

l CIM have three exam boards a year; early April, late June, early December

l Candidates must achieve a pass or higher in each unit to complete the whole qualification. Pass: 50-59%; Merit: 60-69%; Distinction: 70-100%.

l We deliver modules in isolation and DO NOT recommend studying more than one module at a time, especially if candidates are in full time employment

l Support included for assignment and portfolio based modules includes one half hour 121 with tutor and written feedback on one draft assignment/portfolio before final submission.

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"Just to let you know it’s a pleasure studying with Marketers’ Forum, you really make it easy for us!"Clotilde Viry | British Gas

“I just wanted to say that first impressions of TMF are fab – after studying previously with the London School of Marketing, last night was a revelation! Everything was so well organised, the building was perfect, and I’m feeling thoroughly supported which is a change. Look forward to the rest of the course!" Emily Rash | LME

“The support I've received from TMF over the last two years has been fantastic. I wouldn't hesitate to recommend TMF to anyone who's interested in studying for a marketing qualification. I've gained so much confidence from these qualifications and I know they'll make a huge difference in my future career. Thank you!”Liz Dyer | Eurotalk

“Thank you for your very practical approach and the wealth of actual examples, which helped to bring the subject to life.”Anne Grikitis | Department for Business, Innovation and Skills

“Now that I have finished all of my CAM papers, I can only say what a wonderful and rewarding experience it has been. Not only for the qualification, but also the friendship I built and business contacts I made through the whole course.”Ling Jin | Bell Team

“Thanks again so much for the referral vouchers, it's very generous of you. I'm glad you've now got such a good reputation. Obviously very well deserved.”Tom Gornall | Fujitsu

"The Marketers' Forum is great - I definitely would not be in this job without my qualifications. The digital stuff makes me very desirable in the industry - I got so many LinkedIn job requests!”Ellie Ball | Russell Investments

TMF Testimonials

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CITY Timetable

Mandatory Course Briefing Thu 8th Sept – 6.15pm to 8.15pmCargo Works1-2 HatfieldsSE1 9PG

Course: CIM$Professional$DiplomaLocation: LONDON$CITY$– 99$BishopsgateIntake: Autumn22016Format: Part9time2eveningDelivery: Monday2EveningsStart2time:22 18.15Finish2time:2 21.00Duration: Twelve2monthsThe$12$wkblock$will$be$a$mixture$of$taught$sessions,$webinars,$video$content$and$121$tutorials.$(Driving$Innovation$elective$is$delivered$on$a$Thursday$evening$at$City)

Costs UK$£

Tuition$Fees$ £2,400 +2VAT

TMF$Annual$Membership$Fee £1502+2VAT

CIM$Annual$Membership £50

CIM$Assessment$Fee x$3 £170

Sept Oct Nov Dec Jan Feb March April May June July

StrategicMarketing

(8$x$workshops)Exam$6th Dec

MasteringMetrics

(6$x$workshops)

Digital$Strategy

(6$x$workshops)

Driving$Innovation$

(6$x$workshops)

12 week blockw/c 12th Sept

12/19 Sept3/10/24/31 Oct

14/21 Nov

EXAM

12 week blockw/c 9th Jan

9/16/30 Jan6/20/27 Feb

Assignment

12 week blockw/c 10th April

10/24 April 8/22/29 May

5 June


13/20 April4/11/25 May

1 June

Assignment

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BANK Timetable (40 Gracechurch Street)



StrategicMarketing

(8<x<workshops)Exam<6th Dec

MasteringMetrics

(6<x<workshops)

Digital<Strategy

(6<x<workshops)

Driving<Innovation<

(6<x<workshops)

Assignment

Course: CIM<Professional<DiplomaLocation: LONDON<BANK<– 40<Gracechurch StreetIntake: Autumn22016Format: Part9time2eveningDelivery: MondayStart2time:22 18.15Finish2time:2 21.00Duration: Twelve2months

The$12$wkblock$will$be$a$mixture$of$taught$sessions,$webinars,$video$content$and$121$tutorials.$(Driving$Innovation$elective$is$delivered$on$a$Thursday$evening$at$City)

EXAM

Costs UK<£

Tuition<Fees< £2,400 +2VAT

TMF<Annual<Membership<Fee £1502+2VAT

CIM<Annual<Membership £50

CIM<Assessment<Fee x<3 £170


9/16/30 Jan6/20/27 Feb

Assignment


12/19 Sept3/10/24/31 Oct

14/21 Nov


10/24 April 8/15/22 May

5 June


13/20 April4/11/25 May

1 June

13

CANARY WHARF Timetable



StrategicMarketing

(8<x<workshops)Exam<6th Dec

MasteringMetrics

(6<x<workshops)

Digital<Strategy<

(6<x<workshops)

Driving Innovation(6<x<workshops)

Assignment

Course: CIM<Professional<DiplomaLocation: LONDON<Canary<Wharf<– 40<Bank<StreetIntake: Autumn22016Format: Part9time2eveningDelivery: Tuesday2EveningsStart2time:22 18.15Finish2time:2 21.00Duration: Twelve2monthsThe$12$wkblock$will$be$a$mixture$of$taught$sessions,$webinars,$video$content$and$121$tutorials.$(Driving$Innovation$elective$is$delivered$on$a$Thursday$evening$at$City)

EXAM


11/18 April2/9/23/30 May

Costs UK<£






10/17/31 Jan7/21/28 Feb

Assignment


13/20 Sept4/11/25 Oct1/15/22 Nov


13/20 April4/11/25 May

1 June

PLEASE<NOTE:<<Our2CIM2Diploma2in2Professional2 Marketing2course2at2Canary2Wharf2has2been2specially2developed2to2suit2delegates2working2in2professional2 services.22The2syllabus2content,2 assignments2and2exams2remain2the2same2for2all2delegates,2but2the2examples,2discussions2and2activities2will2be2tailored2 to2suit2those2in2professional2services.2

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WEST END Timetable



StrategicMarketing

(8<x<workshops)Exam<6th

December

MasteringMetrics

(6<x<workshops)

Digital<Strategy

(6<x<workshops)

Driving<Innovation<

(6<x<workshops)

Assignment

Course: CIM<Professional<DiplomaLocation: LONDON<– WEST<END<23<Hanover<SquareIntake: Autumn22016Format: Part9time2eveningDelivery: Wednesday2eveningsStart2time:22 18.15Finish2time:2 21.00Duration: Twelve2months

The$12$wkblock$will$be$a$mixture$of$taught$sessions,$webinars,$video$content$and$121$tutorials.$(Driving$Innovation$elective$is$delivered$on$a$Thursday$evening$at$City)

EXAM

Costs UK<£






11/18 Jan1/8/22 Feb1 March

Assignment


14/21 Sept5/12/26 Oct2/16/23 Nov

12 week block w/c 12th

April

12/19 April3/10/24/31

May


13/20 April4/11/25 May

1 June

15

FARRINGDON Timetable



StrategicMarketing(4<x<Saturday<workshops)Exam<6th Dec

MasteringMetrics

(3<x<Saturday<Workshops)

Digital<Strategy

(3<x<Saturday<workshops)

Assignment

Course: CIM<Professional<DiplomaLocation: LONDON<FARRINGDONIntake: Autumn22016Format: Part9time2weekendDelivery: SaturdayStart2time:22 10:00Finish2time:2 16:00Duration: Twelve2months

There%are%Saturday%workshops%with%a%mixture%of,%webinars,%video%content%and%121%tutorials.%(Elective%module,%Driving%Innovation% is%delivered%via%partCtime%evening%at%City)

EXAM

Costs UK<£





3 x Saturdays

21 Jan11 Feb

4 March

4 x Saturdays

17 Sept8/29 Oct19 Nov

3 x Saturdays

15 April6/27 May

Assignment

Fees (valid until 30th June 2017)

Purchase the complete course of all 3 modules and receive the fourthelective FREE! (excludes tutor support and CIM fees)

Ex VAT Incl VAT

Full course Package £2,400 £2,880

TMF Membership Fee (includes 50% discount for year 1) £150 £180(30% discount of TfL , NUS and free events!)

Total payable to TMF £2,550 £3,060

Optional 2 and 3 year membership packages availablePlease call the office for further information.

ORPay as you go - Individual unitsStrategic Marketing £800 £960Mastering Metrics £800 £960Driving Innovation £800 £960Digital Strategy £800 £960

Additional costs

You will also be required to register with the Chartered Institute of Marketing.

Full instructions will be given upon booking the course (www.cim.co.uk)

CIM Annual Membership (VAT exempt) £50

CIM Assessment Fee per unit x 3 (VAT exempt) £170Total payable to CIM (VAT exempt) £560

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Fees (valid until 30th June 2017)

CIM Diploma Payment Plan

(Please note this facility is for self funding candidates only)

Instalments commence the month after the deposit has been received.

Once we are in receipt of your deposit, your booking will be fully processed enabling you to receive Joining Instructions, access your Online Learning Portal and benefit from TMF membership such as 30% TfL discount, NUS etc

There is a £12 administration charge for this facility, but we do not charge any interest on your monthly instalments. Please note it is essential that payments are made on the 1st of each month.

We ask that you set up a Standing Order with your bank to ensure payments are made on the 1st of the month to avoid any late payment charges. You can easily set up a standing order via online banking or calling your bank to arrange. Please e-mail a screen shot or evidence that the standing order has been set up. (On rare occasions payments may arrive a day late should there is a bank holiday, proof a standing order has been set up will avoid any late payment fees).

Once we are in receipt of your deposit, your booking will be fully processed enabling you to receive Joining Instructions, access your Online Learning Portal and benefit from TMF membership such as 30% TfL discount, NUS etc

CIM Diploma in Marketing Total Payable including £12.00 Instalment Admin Fee, vat and TMF membership

£3,072.00

Deposit (payable via Paypal only) £204.00

Balance to be paid by instalments £2,868.00

Number of monthly instalments 6

Monthly instalments to pay £478.00

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Frequently Asked Questions

¡ How do I book? – Please go to www.themarketersforum.co.uk and complete the online booking form

¡ What are the entry requirements for the CIM Diploma?You can register to do the CIM Professional Diploma in Marketing with any degree qualification, or a minimum of three years marketing experience.

¡ You can register for the course at The Marketers’ Forum anytime before the course commences. We aim to optimize class numbers to approx 16 so advisable to book as soon as possible.

¡ What if I am being Sponsored by my employer? If you have a sponsor for your course we can arrange for the invoice to be forwarded directly to them. Payment is required within 14 days or the start of the course whichever is sooner.

¡ Does TMF offer an Interest Free Payment Plan?If you are self-funding we require a non-refundable deposit of approximately £200 upon submitting an online booking form and then the remaining course fees will be split into six equal monthly instalments. There is a £12 admin charge for this service and penalties will be applied for late payment of instalments.

¡ What if I want to cancel once I’ve started? Courses are like airplane tickets, once it has started, your seat cannot be resold. However, in special circumstances (such as family bereavements), allowances can be made at the discretion of the Course Director. You can choose to defer your course if necessary. However, you can defer any course before it has commenced 14 days before the course starts.

TMF Contact Details

Head Office Address:The Marketers' Forum Group329 Chester House, Kennington Park Business Centre1-3 Brixton RoadLondon, SW9 6DE

Tel: 0800 024 8095Email: [email protected] / [email protected]/ [email protected]

Twitter: MarketingLondonFacebook: The Marketers ForumWebsite: www.themarketersforum.co.uk

Study Centre Venue Locations:

West End Venue City Venue23 Hanover Square 99 BishopsgateLondon, W1S 1JB London, EC2M 3XD

Bank (1 Royal Exchange) Bank (40 Gracechurch Street)1 Royal Exchange 40 GracechurchLondon, EC3V 3DG London, EC3V 0BT

Canary Wharf Farringdon Venue40 Bank Street Icons of DenmarkLondon, E14 5NR 1-2 St John’s Path, Clerkenwell,

London, EC1M 4DD

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prospectus: cim diploma in professional marketing

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