Accelerate your brand

by releasing the power

within your organization

Brand

Accelerator System™

Experience Evaluation™

Experience Maximizer™

Experience

Operationalization™

Are your customers experiencing your

business the way you want them to?

Is your brand working for you? Or are you

working for your brand?

The Experience Evaluation is an inexpensive audit designed to get a snapshot of how your customers experience your product or service.

The Experience Evaluation identifies which brand experience impact points are adding to the perception of value, and which are NOT being noticed, and may need attention.

Clients who use the Experience Evaluation generally think:

I spend a lot of money on ―branding‖ – but I

am never sure if it makes any difference

I know my customers are satisfied, but am not

sure why or specifically what it is they appreciate

We work hard to deliver on our promise, but

our customer satisfaction levels and repeat business rates are low

My customers tell us they enjoy everything we

do, but they don't seem to be telling their friends and acquaintances about our brand

After completing the Experience Evaluation, clients say:

Now I can focus my spending and my

communications on those aspects of the business that my customers care about

Now I can develop short and long term

strategies that I know will result in increased sales

Now I know exactly what will get my

customers talking about my brand — I can create the buzz I need to get new customers immediately

Experience

Evaluation™

Are you feeling vulnerable to your

competition?

Is your market share shrinking and are your

margins under pressure?

The Experience Maximizer is a unique approach to developing a brand strategy for your business.

The process focuses on what your business is and how your product is experienced. The resulting ―experiential‖ brand positioning defines the added value your brand offers.

Experiential brand positioning is the underpinning of internal branding and provides a consistent focus for internal and external communications.

Clients who use the Experience Maximizer generally think:

We are not getting the price our product is

worth

We don’t exploit our competitive advantage

We don’t have a clear vision of the future of

the brand

After going through the Experience Maximizer, clients say:

Now we know what we have to do to be an

authentic, customer focused company

Our brand is strong and protects us against

competition

We can rationalize our marketing costs

because our customers are doing the work for us

By understanding how our customers

experience us, we can add new dimensions to our product offering that we would never have thought of before

Experience

Maximizer™

Do you wonder whether your employees

project your brand consistently and clearly?

Is everything you do ―on brand‖ or is much of

what gets done in the name of your brand left up to chance?

Are your customers evaluating your product

and service based solely on what you do and how much you charge, not how you do it?

Experience Operationalization is the process of bringing the brand alive so it is

consistently experienced at every customer touch point.

The process includes:

Internal branding: aligning internal policies

and procedures to the brand

Reviewing the various touch points that

customers encounter and isolating those that most clearly excite customers in unexpected, delightful ways

Ensuring seamless consistency between the

communication your customers see and hear, the people they interact with and the product and service you deliver.

Clients who use Experience Operationalization generally think:

Brand investment is a long term proposition,

but I need increased revenue and profits next quarter

I know that if my competition reduces their

price 5% my customers will disappear like rats leaving a sinking ship

After completing the Experience Operationalization process, our clients say:

My competitors can lower their prices all they

want; my customers experience the added value of doing business with us

Experience

Operationalization™

Who should use the

Brand Accelerator System™

The system is modular and can be

tailored to the specific needs of any sized

organization:

Large organizations with many

employees that find ―drilling the

brand down through the organization‖

is not happening

Small companies looking for an

inexpensive way to invest in

―branding‖

Hospitality, leisure, tourism, retail

and financial service brands looking

to optimize their brand investment

Business to business marketers

looking to differentiate their company

Consumer goods manufacturers in

crowded categories looking to be

market leaders

Professional Service firms wanting to

build broader and deeper customer

relationships

Startup companies looking to make

an impression on the brand landscape

in the shortest possible time

Not for Profit and membership

associations looking to become more

relevant and deliver more value to

Global Leaders in

Experiential Branding

Globalization has resulted in an almost

untenable situation for most marketers:

“There is almost nothing that

someone cannot make a little

worse and sell for a lot less, or

make a little better and sell for

just a little less”

In other words, the days of building brands

based on differentiated products are over.

In order to compete in this environment,

marketers need to package the product or

service in the context of an overall

experience that, because of its complexity

and uniqueness, cannot be duplicated.

Hence the need for experiential branding:

translating product features, attributes and

benefits into meaningful, differentiated

customer experiences.

Since 1998 proteanstrategies has been

developing strategies for brands such as

Pontiac, Chevrolet, Cadillac, Fairmont Hotels

and Resorts, LCBO, Lexus, Metropolitan

Hotels, Holt Renfrew, VISA, etc.

Call Laurence Bernstein, Managing

Partner, to discuss how our unique approach

can benefit your brand.

416.967.3337

bernstein@proteanstrategies.com

www.proteanstrategies.com