protica presentation
DESCRIPTION
Protica is a research-based, innovation-driven nutraceutical company. Our products and our people demonstrate the company's commitment to pioneering new products to improve wellness and quality of life around the world. As individuals and as a company, we are committed to the values of fair treatment and ethical practices and to standards of excellence, safety and reliability. Protica's core business is the development, manufacturing and sale of nutraceutical products. Research and development are the driving forces behind Protica's first publicly available product line, Profect™. A combined three years of rigorous research, testing and refinement culminated in the delivery of a product that is unmatched in quality, purity and bioavailability. We use only the highest quality, most potent ingredients in our formulations. Each raw material we use is tested for purity and potency. Our far-reaching contacts in Europe and Asia enable us to source the best talent here and abroad. Our products will soon be available in more than 23 countries.TRANSCRIPT
Presentation objectivesProtein RTD and Actinase® overviewCompany backgroundProfect® protein beverageProasis® protein beveragePediagro™ meal replacement for kidsIsoMetric® protein beverageFruiTasia™ meal replacement for kidsProtein Gem™ gelatin protein dessertProtein Twist™ protein candyCurrent private labelsPrivate label capabilitiesResearch and development
Agenda
Presentation Objectives
Provide overview of protein RTD market
Provide overview of Actinase protein
Create awareness of Protica company background our products our private-label brands
Present private label capabilities and opportunities
Protein RTD Overview
Protein is the common denominator in every diet.
Today’s consumer prefers liquid protein 5 to 1 over bars and powders.
Protica’s Liquid ‘protein shots’ are on the formularies at numerous hospitals across the country and in more than 50,000 retail locations
Liquid ‘protein shots’ are ranked among the best sellers in protein category
Protein RTD Overview cont’d.
Protica is the first and largest manufacturer of ‘liquid protein’ shots.
Slide 6
Patent-pending protein material
Blend of hydrolyzed collagen, whey and casein
1,900 to 2,500 Daltons2,200 DaltonsAverage Molecular Weight
-Slight BitterFlavor
Cream-Color
<2 %<1 %Lactose
<10/g<10/gColiform
NegativeNegativeSalmonella
<10,000 CFU/g<1,000 CFU/gStandard Plate Count
6.5-7.0%6.7pH
<7.5 %6.0 %Ash
<1 %<0.5 %Fat
<6 %5.0 %Moisture
90%91%Protein (as is)
91 % Minimum92 %Protein (dry basis)
15-2218Degree of Hydrolysis
SpecificationTypicalAnalysis
Actinase Specifications
Slide 7
Features and Benefits:
• Broad application usage
• Low viscosity*
• Excellent suspension properties
• Superior organoleptic qualities (texture, taste, aroma)
• Heat stable
• Acid stable
• Hypoallergenic
• Gastric friendly
*when used at appropriate levels
Actinase Differentiators
Slide 8
Actinase Studies
“Effect of a proprietary protein supplement on recovery indices following resistance exercise in strength/power athletes” College of New Jersey, Dr. Jay Hoffman Department of Health and Exercise Science Published April 2009
Peritoneal Renal Care Patient Study Albert Einstein Hospital, Philadelphia, PA June 2009 to present
Ongoing collection of patient data for use in aggregate form Effectiveness of Actinase on protein, cholesterol and other factors December 2006 to present 60+ patients in study
Company Background
Developed patent-pending protein formulation Several patents pending Used in more than 60 SKUs in healthcare and FDM
Developed patent-pending container/packaging
All R&D and manufacturing performed on-site
Growth footprint Began production in 2005 with 1,000 square feet Moved to 14,000 square feet in 2006 Expanded to 25,000 square feet in 2007 Purchased 240,000 square feet dairy plant in 2008 Moved operations to dairy plant in 2009
Slide 10
Company Background cont’d.
Profect® Protein Beverage
Features Dense nutrition
» more protein per fluid ounce than any product on market» 25 to 50 grams of protein in 3 fluid ounces» Zero fat, zero carbohydrates (no sugar)» Complete spectrum of water-soluble vitamins
Convenient, ready-to-drink packaging Cold- and heat-stable; long shelf-life: 18 months Superior organoleptic qualities (texture, taste, aroma) Available in 8+ flavors
Key differentiators Patent-pending protein formulation Patent-pending vial packaging Medicare-approved and classified
Markets Hospitals, surgery centers, doctor offices, pharmacies FDM
Proasis™ (all-natural protein RTD)
Features New product Same features as Profect All natural ingredients
Key differentiators Same differentiators as Project (dense nutrition, packaging, taste) Zero sugar, zero fat Only all-natural protein RTD
Target Markets All natural (e.g., Whole Foods, Trader Joe’s, UNFI, Tree of Life) Food (e.g., health and beauty aisle of supermarket) Drug (e.g., HBC aisle and/or pharmacy aisle) Mass (e.g., HBC aisle)
Pediagro® for kids
Features New product Same unique packaging and protein as Profect First compact, ready-to-drink meal replacement for kids
Key differentiators Pending Medicare approval and classification Great taste; unique, fun packaging
Target Markets Healthcare (same channels as Profect) Food (e.g., health and beauty aisle of supermarket) Drug (e.g., HBC aisle and/or pharmacy aisle) Mass (e.g., HBC aisle)
IsoMetric® meal replacement
Features New product Same unique packaging and protein as Profect First ready-to-drink meal replacement in only 3oz
Key differentiators Pending Medicare approval and classification Entire meal in 3 fluid ounces (all macro- and micronutrients) 8 grams of natural fiber, 2 servings of fruit 20g protein, 20g low-glycemic carbs, 10g essential fatty acids 27 vitamins and minerals
Target Markets Healthcare (same channels as Profect) Food (e.g., health and beauty aisle of supermarket) Drug (e.g., HBC aisle and/or pharmacy aisle) Mass (e.g., HBC aisle)
FruitasiaTM fruit & vegetable shot
Features New product Same unique packaging and protein as Profect First ‘fruits and vegetables’ shot
Key differentiators Five full servings of fruits and vegetables in 3 fluid ounces All Natural, less than 100 calories, great taste
Target Markets Healthcare (same channels as Profect) Food (e.g., health and beauty aisle of supermarket) Drug (e.g., HBC aisle and/or pharmacy aisle) Mass (e.g., HBC aisle)
Protein GemTM gelatin dessert
Features New product Six ounce, crystal clear fluted cup First high protein gelatin dessert
Key differentiators 25 grams of protein or 50 grams of protein per cup One full serving of fruit 5 grams of prebiotic dietary fiber All Natural flavors, great, clean taste 130 calories (25g) or 230 calories (50g)
Target Markets Healthcare (same channels as Profect) Food (e.g., health and beauty aisle of supermarket) Drug (e.g., HBC aisle and/or pharmacy aisle) Mass (e.g., HBC aisle)
Protein TwistTM protein candy
Features New product One ounce, crystal clear cup First high protein candy
Key differentiators 15 grams of protein per cup One full serving of fruit per cup 2 grams of prebiotic dietary fiber All Natural flavors, great, clean taste 100 calories
Target Markets Healthcare (same channels as Profect) Food (e.g., health and beauty aisle of supermarket) Drug (e.g., HBC aisle and/or pharmacy aisle) Mass (e.g., HBC aisle)
Current Private Labels
More than 60 Private Label SKUs BodyChoice CNP ProSlam GEN UK Pro2Go A1 Sports UK ProShot iSatori Energize Lonestar
» ProBurn» Nitro Power Shot
Bally Fitness» Hi-Pro Shot» Quantum NO2» Energy Blast
Others
P.L. Capabilities
Production capabilities Hot liquid filling (pasteurization)
» Precise-measurement filling machines capable of speeds in excess of 300 bottles per minute (BPM)
» Hot-fill capable to 205ºF (96ºC)» Fill capacity from 1 ounce to 128 ounces» Many bottle sizes (e.g., 2oz boston round, 2.5oz, 3oz vial,
8oz, 10oz, 12oz, 16oz, 20oz)
Capping» In-line capping machines capable of speeds in excess of
300BPM» Apply screw caps of all materials and sizes from 13mm to
70mm, including pilfer evident and child resistant cap closures
P.L. Capabilities (2 of 6)
Art application» Shrink sleeve applicators, capable of speeds in excess of
600BPM» Bottle diameters from 3/8” to 3”» Sleeve heights from 3/4” to 7”» Capable of printing codes onto sleeves
Quality assurance» High-speed, video-automated, bottle rejection system» Multiple quality checkpoints along lines» Two, dedicated human resources on each line to identify all
other potential rejects
P.L. Capabilities (3 of 6)
Packaging» Finished product may be packaged into a variety of standard
and custom boxes, trays, or holders» Packaging may be made from thermoformed plastic, flatboard,
corrugate, shrink wrap, etc.» Custom packaging for promotional events specialty needs are
possible, including mixed flavors per package, inserts, etc.
Palletizing» Finished product is typically palletized onto Grade A, 48” x 40”
pallets; other sizes and grades are available upon request» Pallet configuration may be customized per product or per SKU
Coding» Multi-line, permanent text and graphics printing on most plastic
and paper substrates (finished product and packaging)
P.L. Capabilities (4 of 6)
Inventory Management capabilities Raw materials
» Capable of managing the purchase, receipt and inventory of all raw materials
» Ingredients may be purchased on behalf of customer and billed to customer, or purchased by Protica as part of a turn-key product
» Provision of monthly or bi-monthly inventory reports
Finished goods» Capable of managing the storage and inventory of all
finished product» Provision of monthly or bi-monthly inventory reports of all
finished goods on a ‘per SKU’ basis
P.L. Capabilities (5 of 6)
Logistics capabilities Capable of assisting with, managing, or executing all outbound
shipping Capable of blind shipping direct to customers
Microbiological analysis On-site microbiological testing for aerobic plate count,
coliforms, E. coli, staph aureus, salmonella, yeast and mold Typical turn-a-round time is 5 business days
P.L. Capabilities (6 of 6)
Facility Overview Protica owned and operated production plant and warehouse GMP approved and certified through AIB Meets or exceeds all good manufacturing practices (GMPs) FDA inspected and monitored production plant Department of Agriculture inspected and monitored Medicare inspected and certified Current floor space: 240,000 square feet On-site, dedicated engineering and quality departments
Private Label support Full, behind-the-scenes product development and tech support Turn-key production and delivery Marketing and advertising support and materials
Research and Development
Product customization Full-cycle, in-house product development for private labels
» Customize existing products to create differentiation» Change ingredients for product and market differentiation» Change usage levels to target different markets» Change flavoring, coloring, packaging
On-site accelerated shelf-life testing Several hundred flavors and ingredients on-site for testing and
analysis
New product development Protein-based applications Energy-based applications Non-beverage applications
Next Steps
Discuss fit
Discuss pricing
Discuss timing
Points of contact and next steps
Profect Info
Proasis Info
Pediagro Info
IsoMetric Info
Fruitasia Info
Protein Gem Info
Protein Twist Info