proton car company case study
DESCRIPTION
it has relation with maruthi suzuki as it was the first car company started by the malasian govt. by helping them financially and they are a strong brand now but maruthi is nomore and suzuki is the only name heared in indiaTRANSCRIPT
Case study on acquisition
Malaysian automobile manufacturer
Headquartered in Shah Alam, Selangor
Founded in 1983
Perusahaan Otomobil Nasional (English: National Automobile Enterprise).
Key person in the formation of this company: 1)Prime Minister, Dr. Mahathir Mohamad.2) Yahaya Ahmad
Key people :-Dato Syed Zainal Abidin (Managing Director)
Revenue RM8.23 billion MYR 2009 ▲
Net income RM240 million MYR 2009 ▲
Total assets RM7.52billion MYR 2009▲
PRESENT
42% of its equity is owned by a government-owned company Khazanah Nasional Berhad
Stake was jointly owned by Mitsubishi Motors Corporation
Mitsubishi Corporation sold its stake in that company.
HISTORY
Market share of over 60% in Malaysia
Lotus technologies is an ACBN Holdings (a company owned by the owner of Bugatti)
Proton has gained an additional source of engineering and automotive expertise.
In 1996, Proton acquired a 63.75% share
Lotus Group International Limited for £40,640,000.
This was later increased to 100% in 2003.
In December 2005, Proton purchased a majority share in MV Agusta of Italy at 70 million Euro.
MV Agusta was the manufacturer of MV Agusta, Husqvarna, and Cagiva motorcycles.
A year later, Proton sold off its 57.7% share in MV Agusta to Italy's GEVI Spa for a token of 1 Euro. Due to heavy debt by MV Agusta